Making #RealWishes Come True

This holiday and always, it’s so important to us to give back to our communities and make #RealWishes come true. Read on to see how we’ve been doing our part, and get inspired to give back on your own. Share your story with #RealWishes @Aerie!

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Giving Tuesday

​In celebration of #GivingTuesday, we partnered with The Girls’ Circle to host a private shopping party for 25 young women from the Bronx. The Girls’ Circle provides a safe space to help young women develop their voices and tackle challenges faced during their teen years, and also creates a sisterhood with their peers. We held a special party for these amazing ladies at our Times Square Aerie store, where each girl got to hang with an Aerie designer to talk everything from shopping to career to life advice, and got a $250 gift card to treat themselves.

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IMG_2747IMG_2751We also made Giving Tuesday all about giving cozy! From 11.27 to 12.6, Aerie and AE partnered with Delivering Good to give back and donate a warm winter hat to someone in need for every winter accessory purchased online and in stores. We were so proud to donate 70,000 hats!

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One of my favorite sayings is, “Give to the world the same amount of which you receive.” With the holidays fast approaching, it’s easy to get wrapped in the festivities and material goods and forget about the real meaning behind them, forget about that saying. So in commemoration of #GivingTuesday, we had the chance to volunteer at the YWCA, an organization committed to supporting and empowering women. This day of service provided a valuable reminder to continue giving graciously—during the holiday season and beyond! To pay it forward, I’ll be giving out some free aerie goodies. Just comment below how you intend to give back! 💚🌟 * * * #AerieREAL #aerieambassador #aeriepartner #RealWishes #GiveReal

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Happy #GivingTuesday! *** Giving Tuesday is a global initiative to kickstart the charitable season with kindness and generosity. One of my favorite things about the @aerie brand is their thoughtfulness when it comes to giving back. *** Last week the Aerie babes [@ryekoch, @mariahweimar and I] were able to bring an entire shopping cart full of canned goods to @riverpantry thanks to the generosity of @mindbodybadger and you all around campus! This morning, I gave back to myself by pushing as hard as I could in my workout. Throughout the rest of the week, I’ll be giving #REALwishes to you all — follow along on my Insta story for your chances to win some adorable Aerie products (peep the scarf in my photo)! *** Most importantly, remember to practice gratitude during the holiday season, and when you have a chance to give back to yourself, your friends or your community – take it! That’s all and have a happy #GivingTuesday! ♥️♥️ *** #AerieREAL #Aeriepartner #Aerieambassador #GiveReal

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Sharing the love at school 

To spread the giving spirit at schools across the country, we asked our #AerieREAL Ambassadors to to tell us how they wanted to give back for Giving Tuesday. From volunteering at local food banks and collecting feminine product donations for homeless women to writing letters to breast cancer patients and survivors—they accepted the challenge with open minds (and hearts!).

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AEO makes #RealWishes come true 

At our home office, we were so excited to bring back our Holiday Giving Trees. This year, we partnered with several local charities—including KidsVoice, Mars Home for Youth, and Beverly’s Birthdays—that support underprivileged, at-risk youth. Home office employees picked a gift wish tag from the tree and purchased a gift for a special young person. Together, we were able to make more than 125 holiday wishes come true.

For more fun around the office, AEO held their 5th Annual Turkey Bowl on 11.20. Employee players and spectators embraced the Thanksgiving spirit and raised a record $15,000 through raffle tickets and donations for several special charities and organizations:

  • Giving Tree Wishes
  • Anti-Defamation League
  • Tree of Life Synagogue
  • AEO Helping Hands (which supported AEO associates affected by the California wildfires)
  • Big Brothers Big Sisters of Greater Pittsburgh
  • UPMC Children’s Hospital of Pittsburgh
  • Candy for our Troops

The funds raised were matched by AEO, for a total of more than $25,000 to help those in need.

Making #RealWishes Come True

Aerie stores give back (& pop up!)

Soon after Giving Tuesday, some of our store associates helped count and pack bras that YOU donated to Free the Girls. And that donation happens in every Aerie store, every day! If you want to participate, bring in a bra to your store (any brand, any style), and we’ll recycle or donate it to Free The Girls. Your donation also gets you 15% off a new bra. So far we’ve donated more than 2,000 bras, and you still have time to help out!

For the second year in a row, the Give Real Pop-Up Tour made the rounds at 4 cities, and we donated 50% of all sales at every stop to a local non-profit.

December 1st: Philadelphia – We donated 50% of all sales to Women’s Way, a non-profit dedicated to the advancement of women, girls and gender equality.

December 2nd: Baltimore – We donated 50% of all sales to Girls Empowerment Mission, a program that provides opportunities for high school girls from underserved communities and enables them to become independent, self-sufficient and confident young women.

December 8th: Atlanta – We donated 50% of all sales to I AM B.E.A.U.T.I.F.U.L., a non-profit dedicated to building self-esteem and leadership capability in girls and women of all ages and stages.

December 15th: Charlotte – Last stop! We’ll donate 50% of all sales to EmpowHERment, Inc., a non-profit that empowers girls and women to be leaders through mentorship, talent development and advocacy.

 

Share how you’re making real wishes come true this holiday with us @Aerie & use #RealWishes.

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Stylist’s Picks: Now & layers

A Real Soft® t-neck feels ever better with a Cozy City Sweatshirt over it. More layers, more happy!

Stylist’s Picks: Now & layers

Stylist’s Picks: Now & layers

Stylist’s Picks: Now & layersStylist’s Picks: Now & layers

They’re called Cozy Mittens for a reason… fuzzy fabric and ribbed cuffs make these your new must-have winter warmers. On the bottom, it’s all about our softest Play High Waisted Printed Leggings. A brushed touch on the inside means they’ll keep you warm, and a fun cable print and track piping detail on the outside makes them sporty cool.

Stylist’s Picks: Now & layers

Stylist’s Picks: Now & layersYou already know our classic City Sweatshirt is a really big deal. We went even bigger this season and added pockets! Wear your fleece with a Real Soft® Ribbed Turtleneck for the ultimate cozy vibes.

Stylist’s Picks: Now & layers

Want to see more stylist picks? Check them out here!

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Oversized Cable Turtleneck 4 Ways

We’re still all about the t-neck! Wear it in, wear it out, dress it up, dress it down. Read on to see how to wear our cozy Oversized Cable Turtleneck.

Casual, cozy, cool

A cozy sweater and denim is a classic combo. Wear something pretty underneath with a lace bralette.

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Snuggle up

Our Plush Sleep Leggings and Fun Slippers are the best match for a bright t-neck in a bright shade of blue. 3

Out on the town

Pair a classic white t-neck with your fave anything-but-basic black leggings. Add black leather booties to spice your look up for a night out and about!

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Work out (or not!)

After the gym, cozy up with a t-neck over your sports bra. Pair it with your go-to Chill. Play. Move leggings and you’re ready for what’s next.

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How are you wearing your t-necks this season? Comment below & tell us!

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Holiday Packing Guide

Traveling near or far this holiday? Go cozy! Read on for our must-pack faves!

Holiday Packing Guide

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Holiday Packing GuideReady set, swim! Doing laps at the fitness center or going hot tubbing with your friends? Always have your bikini packed. This season we’re loving fun prints that pop!

Holiday Packing Guide

Snowflakes & chill. A comfy sports bra and velvet boxers are made for cozying up if you get snowed in.

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Holiday Packing Guide

Heat up our fave ski-inspired leggings. Just add a waffle tee! Keep it extra cozy with a furry scarf and brighten up with colorful sunnies.

What are you taking home with you for the holidays? Comment below & tell us!

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Stylist’s Picks: Ski ya soon

Heat up our fave ski-inspired leggings with not one but TWO of Erin’s newest looks this season.

Stylist’s Picks: Ski ya soonStylist’s Picks: Ski ya soon

Stylist’s Picks: Ski ya soon

Every ski look needs a ski graphic! This Waffle Ski Tee is a made for your leggings.

With a cozy ski gear print outside and an even cozier brushed touch inside, these Play Pocket & Cuff Legging are the real star of your look. Check out that drawstring!Stylist’s Picks: Ski ya soon

Stylist’s Picks: Ski ya soon

Our newest Chill Scoop Cami Bralette is the ultimate layering bralette of the season. In super soft cotton and a longline silhouette, comfort never looked cooler.

Stylist’s Picks: Ski ya soon

Stylist’s Picks: Ski ya soonGet the chilliest look (with none of the chill feels!) when you add an Oversized Chenille Turtleneck to your leggings. There’s a reason this sweater is still our fave!

Stylist’s Picks: Ski ya soon

This new wintry print on our Move 7/8 Legging is made for the season (and your sweater).

Stylist’s Picks: Ski ya soon

Add an Après Ski Beanie and OMG chill!

Stylist’s Picks: Ski ya soon

Want more of Erin’s stylist picks? Check them out here!

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Give Real Playlist

Whether you travel near or far or not at all… The holidays are about the magic you create, by just being YOU. Take this playlist with you and feel the holiday love!

Give Real Playlist

Check out our newest playlist below and follow us on Spotify for more of your fave tunes.

What’s your fave holiday song? Comment below & tell us!

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