Making #RealWishes Come True

This holiday and always, it’s so important to us to give back to our communities and make #RealWishes come true. Read on to see how we’ve been doing our part, and get inspired to give back on your own. Share your story with #RealWishes @Aerie!

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Giving Tuesday

​In celebration of #GivingTuesday, we partnered with The Girls’ Circle to host a private shopping party for 25 young women from the Bronx. The Girls’ Circle provides a safe space to help young women develop their voices and tackle challenges faced during their teen years, and also creates a sisterhood with their peers. We held a special party for these amazing ladies at our Times Square Aerie store, where each girl got to hang with an Aerie designer to talk everything from shopping to career to life advice, and got a $250 gift card to treat themselves.

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IMG_2747IMG_2751We also made Giving Tuesday all about giving cozy! From 11.27 to 12.6, Aerie and AE partnered with Delivering Good to give back and donate a warm winter hat to someone in need for every winter accessory purchased online and in stores. We were so proud to donate 70,000 hats!

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One of my favorite sayings is, “Give to the world the same amount of which you receive.” With the holidays fast approaching, it’s easy to get wrapped in the festivities and material goods and forget about the real meaning behind them, forget about that saying. So in commemoration of #GivingTuesday, we had the chance to volunteer at the YWCA, an organization committed to supporting and empowering women. This day of service provided a valuable reminder to continue giving graciously—during the holiday season and beyond! To pay it forward, I’ll be giving out some free aerie goodies. Just comment below how you intend to give back! 💚🌟 * * * #AerieREAL #aerieambassador #aeriepartner #RealWishes #GiveReal

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Happy #GivingTuesday! *** Giving Tuesday is a global initiative to kickstart the charitable season with kindness and generosity. One of my favorite things about the @aerie brand is their thoughtfulness when it comes to giving back. *** Last week the Aerie babes [@ryekoch, @mariahweimar and I] were able to bring an entire shopping cart full of canned goods to @riverpantry thanks to the generosity of @mindbodybadger and you all around campus! This morning, I gave back to myself by pushing as hard as I could in my workout. Throughout the rest of the week, I’ll be giving #REALwishes to you all — follow along on my Insta story for your chances to win some adorable Aerie products (peep the scarf in my photo)! *** Most importantly, remember to practice gratitude during the holiday season, and when you have a chance to give back to yourself, your friends or your community – take it! That’s all and have a happy #GivingTuesday! ♥️♥️ *** #AerieREAL #Aeriepartner #Aerieambassador #GiveReal

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Sharing the love at school 

To spread the giving spirit at schools across the country, we asked our #AerieREAL Ambassadors to to tell us how they wanted to give back for Giving Tuesday. From volunteering at local food banks and collecting feminine product donations for homeless women to writing letters to breast cancer patients and survivors—they accepted the challenge with open minds (and hearts!).

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AEO makes #RealWishes come true 

At our home office, we were so excited to bring back our Holiday Giving Trees. This year, we partnered with several local charities—including KidsVoice, Mars Home for Youth, and Beverly’s Birthdays—that support underprivileged, at-risk youth. Home office employees picked a gift wish tag from the tree and purchased a gift for a special young person. Together, we were able to make more than 125 holiday wishes come true.

For more fun around the office, AEO held their 5th Annual Turkey Bowl on 11.20. Employee players and spectators embraced the Thanksgiving spirit and raised a record $15,000 through raffle tickets and donations for several special charities and organizations:

  • Giving Tree Wishes
  • Anti-Defamation League
  • Tree of Life Synagogue
  • AEO Helping Hands (which supported AEO associates affected by the California wildfires)
  • Big Brothers Big Sisters of Greater Pittsburgh
  • UPMC Children’s Hospital of Pittsburgh
  • Candy for our Troops

The funds raised were matched by AEO, for a total of more than $25,000 to help those in need.

Making #RealWishes Come True

Aerie stores give back (& pop up!)

Soon after Giving Tuesday, some of our store associates helped count and pack bras that YOU donated to Free the Girls. And that donation happens in every Aerie store, every day! If you want to participate, bring in a bra to your store (any brand, any style), and we’ll recycle or donate it to Free The Girls. Your donation also gets you 15% off a new bra. So far we’ve donated more than 2,000 bras, and you still have time to help out!

For the second year in a row, the Give Real Pop-Up Tour made the rounds at 4 cities, and we donated 50% of all sales at every stop to a local non-profit.

December 1st: Philadelphia – We donated 50% of all sales to Women’s Way, a non-profit dedicated to the advancement of women, girls and gender equality.

December 2nd: Baltimore – We donated 50% of all sales to Girls Empowerment Mission, a program that provides opportunities for high school girls from underserved communities and enables them to become independent, self-sufficient and confident young women.

December 8th: Atlanta – We donated 50% of all sales to I AM B.E.A.U.T.I.F.U.L., a non-profit dedicated to building self-esteem and leadership capability in girls and women of all ages and stages.

December 15th: Charlotte – Last stop! We’ll donate 50% of all sales to EmpowHERment, Inc., a non-profit that empowers girls and women to be leaders through mentorship, talent development and advocacy.

 

Share how you’re making real wishes come true this holiday with us @Aerie & use #RealWishes.

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Happy Giving Tuesday!

Help us make #RealWishes come true! Hear from #AerieREAL Role Model, Jenna Kutcher, about the most important part of the holiday season: giving back. Watch the video below to see how she’s giving back today and how you can too.

Starting today for Giving Tuesday and through 12.6, Aerie and AE are partnering with Delivering Good to donate a warm winter hat to someone in need for every winter accessory you purchase in stores or online. Give cozy. Give back.

 

Happy Giving Tuesday!

Share how you’re giving back this holiday with #RealWishes!

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Give Real Pop-Up Tour

Shop all things holiday & make #RealWishes come true at the Give Real Pop-Up Tour!Give Real Pop-Up Tour

Give Real Pop-Up Tour

Be one of the first 200 people at your stop & warm up with a FREE hot cocoa with any purchase.

New to Aerie? Take 40% off your purchase when you sign up or use your AEO Connected® account.

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Enjoy a FREE tote with any purchase and a FREE blanket when you spend $50+. Remember to bring your cards! No cash accepted.

Find a tour coming to a location near you and support a local non-profit:

December 1st: Philadelphia – We’ll donate 50% of all sales to Women’s Way, a non-profit dedicated to the advancement of women, girls & gender equality.

December 2nd: Baltimore – We’ll donate 50% of all sales to Girls Empowerment Mission, a program that provides opportunities for high school girls from underserved communities & enables them to become independent, self-sufficient & confident young women.

December 8th: Atlanta – We’ll donate 50% of all sales to I AM B.E.A.U.T.I.F.U.L., a non-profit dedicated to building self-esteem & leadership capability in girls & women of all ages & stages.

December 15th: Charlotte – We’ll donate 50% of all sales to EmpowHERment, Inc., a non-profit that empowers girls & women to be leaders through mentorship, talent development & advocacy.

RSVP now!

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Pups & Pine Trees

To get ready for the holidays, we visited visited Nutbrown’s Christmas Tree Farm in Carnegie, PA. And we brought a friend! We partnered with Animal Friends to bring this adoptable cutie, Patriot. See our day below!

 

Paws and poms led the way on our search through the farm’s rows of fresh pine trees.

Patriot was just as excited as we were to be in the fresh air. Every brunette can use a blonde friend… but we all need a furry best friend! (psst… Patriot is THE sweetest and still up for adoption!)

Patriot had to head back to Animal Friends once we found our tree, but he brought his Pom-tastic Snood with him!

Pups & Pine Trees

Pups & Pine Trees

To learn more about Animal Friends or to make sure Patriot and his furry friends get forever homes for the holidays, check out the Animal Friends website here!

 

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#RealWishes Recap: How We Gave Back

This December has been all about #RealWishes. We’ve been giving back in our community and encouraging our girls to join in and help make a difference, no matter how big or small.

We kicked off our project by asking our girls to share their #RealWishes with us, and Iskra surprised our winners with a PJ party. Congrats again to the Sigma Kappa Theta Theta chapter at Albright College! These girls give back to their community all year with monthly visits to their local senior living home, and we were so excited to celebrate them.

Check out more of our #RealWishes below!

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1. #RealWishes & REAL dogs!

We collected pet toy and supply donations for Animal Friends, then hosted a puppy break with adoptable and therapy dogs.

2. Sweet break at the University of Pittsburgh 

We surprised Pitt students with a much-needed coffee and sweets break during finals week.

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3. Mini Christmas trees at the Ronald McDonald House

Families stay at the Ronald McDonald House while their kids receive treatment at Children’s Hospital, and many will still be there over the holidays. We brought dinner and mini Christmas trees for them to decorate so they could feel a little piece of home while they’re away during tough times.

4. Local women’s shelters

We visited two Pittsburgh women’s shelters this month. We brought cozy accessories and sweet treats to the first group of women, and treated the next group to care packages and manicures.

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It’s been a big month! Thank you for joining in, and keep sharing your #RealWishes with us.

 

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25 Ways To Give Back #RealWishes

To us, the holidays are about giving back. Whether you’re donating toys to kids in need or just holding the door for someone, it’s easy to make real wishes come true. Throughout the month, we’re giving back to our communities and sharing our #RealWishes along the way.

We want you to join! Check out our list of 25 easy acts of kindness and share how you’re making a difference with #RealWishes on social.

  1. Buy coffee for the person behind you in line.
  2. Bake cookies for your colleagues.
  3. Send a note to a friend.
  4. Donate toys or supplies to pets at a local animal shelter.
  5. Buy a meal for a homeless person.
  6. Compliment someone amd tell them they’re beautiful.
  7. Write a note of encouragement and leave it in a random place.
  8. Sit with someone who is eating alone.
  9. Buy groceries for someone behind you in line.
  10. Give an extra generous tip to a server.
  11. Call a friend you haven’t spoken to in a while.
  12. Say hello to five strangers today.
  13. Write a note to thank someone who positively influenced your life.
  14. Donate books to your local library.
  15. Shovel snow from an elderly person’s driveway or sidewalk.
  16. Send flowers to someone who is having a rough day.
  17. Shop at a small, family-owned business.
  18. Donate Christmas presents to a local charity.
  19. Pay the toll for the car behind you.
  20. Leave a treat for your mailman.
  21. Donate your clothes to a non-profit thrift store.
  22. Hold the door for someone.
  23. Send a care package to an active duty military unit.
  24. Donate board games to the Children’s Hospital.
  25. Leave $1 in a random spot with a note encouraging others to pay it forward this holiday season.

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How are you giving back this year? Comment below & tell us!

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