Making #RealWishes Come True

This holiday and always, it’s so important to us to give back to our communities and make #RealWishes come true. Read on to see how we’ve been doing our part, and get inspired to give back on your own. Share your story with #RealWishes @Aerie!

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Giving Tuesday

​In celebration of #GivingTuesday, we partnered with The Girls’ Circle to host a private shopping party for 25 young women from the Bronx. The Girls’ Circle provides a safe space to help young women develop their voices and tackle challenges faced during their teen years, and also creates a sisterhood with their peers. We held a special party for these amazing ladies at our Times Square Aerie store, where each girl got to hang with an Aerie designer to talk everything from shopping to career to life advice, and got a $250 gift card to treat themselves.

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IMG_2747IMG_2751We also made Giving Tuesday all about giving cozy! From 11.27 to 12.6, Aerie and AE partnered with Delivering Good to give back and donate a warm winter hat to someone in need for every winter accessory purchased online and in stores. We were so proud to donate 70,000 hats!

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One of my favorite sayings is, “Give to the world the same amount of which you receive.” With the holidays fast approaching, it’s easy to get wrapped in the festivities and material goods and forget about the real meaning behind them, forget about that saying. So in commemoration of #GivingTuesday, we had the chance to volunteer at the YWCA, an organization committed to supporting and empowering women. This day of service provided a valuable reminder to continue giving graciously—during the holiday season and beyond! To pay it forward, I’ll be giving out some free aerie goodies. Just comment below how you intend to give back! 💚🌟 * * * #AerieREAL #aerieambassador #aeriepartner #RealWishes #GiveReal

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Happy #GivingTuesday! *** Giving Tuesday is a global initiative to kickstart the charitable season with kindness and generosity. One of my favorite things about the @aerie brand is their thoughtfulness when it comes to giving back. *** Last week the Aerie babes [@ryekoch, @mariahweimar and I] were able to bring an entire shopping cart full of canned goods to @riverpantry thanks to the generosity of @mindbodybadger and you all around campus! This morning, I gave back to myself by pushing as hard as I could in my workout. Throughout the rest of the week, I’ll be giving #REALwishes to you all — follow along on my Insta story for your chances to win some adorable Aerie products (peep the scarf in my photo)! *** Most importantly, remember to practice gratitude during the holiday season, and when you have a chance to give back to yourself, your friends or your community – take it! That’s all and have a happy #GivingTuesday! ♥️♥️ *** #AerieREAL #Aeriepartner #Aerieambassador #GiveReal

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Sharing the love at school 

To spread the giving spirit at schools across the country, we asked our #AerieREAL Ambassadors to to tell us how they wanted to give back for Giving Tuesday. From volunteering at local food banks and collecting feminine product donations for homeless women to writing letters to breast cancer patients and survivors—they accepted the challenge with open minds (and hearts!).

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AEO makes #RealWishes come true 

At our home office, we were so excited to bring back our Holiday Giving Trees. This year, we partnered with several local charities—including KidsVoice, Mars Home for Youth, and Beverly’s Birthdays—that support underprivileged, at-risk youth. Home office employees picked a gift wish tag from the tree and purchased a gift for a special young person. Together, we were able to make more than 125 holiday wishes come true.

For more fun around the office, AEO held their 5th Annual Turkey Bowl on 11.20. Employee players and spectators embraced the Thanksgiving spirit and raised a record $15,000 through raffle tickets and donations for several special charities and organizations:

  • Giving Tree Wishes
  • Anti-Defamation League
  • Tree of Life Synagogue
  • AEO Helping Hands (which supported AEO associates affected by the California wildfires)
  • Big Brothers Big Sisters of Greater Pittsburgh
  • UPMC Children’s Hospital of Pittsburgh
  • Candy for our Troops

The funds raised were matched by AEO, for a total of more than $25,000 to help those in need.

Making #RealWishes Come True

Aerie stores give back (& pop up!)

Soon after Giving Tuesday, some of our store associates helped count and pack bras that YOU donated to Free the Girls. And that donation happens in every Aerie store, every day! If you want to participate, bring in a bra to your store (any brand, any style), and we’ll recycle or donate it to Free The Girls. Your donation also gets you 15% off a new bra. So far we’ve donated more than 2,000 bras, and you still have time to help out!

For the second year in a row, the Give Real Pop-Up Tour made the rounds at 4 cities, and we donated 50% of all sales at every stop to a local non-profit.

December 1st: Philadelphia – We donated 50% of all sales to Women’s Way, a non-profit dedicated to the advancement of women, girls and gender equality.

December 2nd: Baltimore – We donated 50% of all sales to Girls Empowerment Mission, a program that provides opportunities for high school girls from underserved communities and enables them to become independent, self-sufficient and confident young women.

December 8th: Atlanta – We donated 50% of all sales to I AM B.E.A.U.T.I.F.U.L., a non-profit dedicated to building self-esteem and leadership capability in girls and women of all ages and stages.

December 15th: Charlotte – Last stop! We’ll donate 50% of all sales to EmpowHERment, Inc., a non-profit that empowers girls and women to be leaders through mentorship, talent development and advocacy.

 

Share how you’re making real wishes come true this holiday with us @Aerie & use #RealWishes.

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Give Real Playlist

Whether you travel near or far or not at all… The holidays are about the magic you create, by just being YOU. Take this playlist with you and feel the holiday love!

Give Real Playlist

Check out our newest playlist below and follow us on Spotify for more of your fave tunes.

What’s your fave holiday song? Comment below & tell us!

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We’re Popping Up & Giving Back!

This holiday, we’re making #RealWishes come true! Our pop-up truck is hitting the road this week, and this holiday’s Give Real tour is all about giving back.

At 4 stops on the east coast, we’ll be donating 50% of ALL sales to a local non-profit:

  • Philadelphia: Women Against Abuse, a non-profit that provides compassionate services for people in need & leads advocacy & education efforts to help end domestic violence.
  • Washington, D.C.: N Street Village, a charity that empowers homeless & low-income women in D.C. to claim their highest quality of life.
  • Chicago: Bright Pink®, a non-profit dedicated to prevention & early detection of breast & ovarian cancers in young women.
  • NYC: Foster Pride, a charity that helps children in foster care through mentoring & the arts.

 

Get more info and RSVP now at www.aerie.com/popuptour. Stop by and see us if you’re in the area, and stay tuned for more ways that we’ll be giving back all season long (and how you can get involved!) with #RealWishes.

 

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Give Real. Our Gift Guide Is Here!

We shopped for you! From pom-tastic presents to our coziest sweats, find something for every girl on your list with this season’s holiday gift guide. Read on for our must-get, must-give gifts and shop them all here.

Give Real. Our Gift Guide Is Here!

Most Giftable

Sweaters and Skivvies and City Sweatshirts, oh yes! Our Most Giftable faves this year are all kinds of cozy.

Give Real. Our Gift Guide Is Here!

PJ Mix & Match

Sweet dreams are made of these! Make a matching set with NEW Sleep Leggings, or mix flannel tops and bottoms for a set that’s all you.

Give Real. Our Gift Guide Is Here!

Want a shortie sleep set instead? Our new Sleep Skivvies put the ZZZ in cozy!

Give Real. Our Gift Guide Is Here!

Give Cozy

Give the gift of warmth, starting with this season’s softest new cable knit, chenille and boucle sweaters.

Give Real. Our Gift Guide Is Here!

Stocking Stuffers 

CUTENESS OVERLAD! Get your pom on with Pom-Tastic Hats, Snoods and Slippers, then add a mix and match pom to snap on! Give Real. Our Gift Guide Is Here!

Undie Bundles

Wrap up this season’s best sets, from prints & patterns to logo love to soft & cozy new fabrics.

Give Real. Our Gift Guide Is Here!

What are you gifting the girls on your list this holiday? Comment below and tell us!

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