Sweet Gift Ideas: True Love

Sweet Gift Ideas: True Love

What’s your style this Valentine’s Day? Nothing says romance like vintage-inspired details, soft rose prints and sweet scents. Shop our true love gift guide below and fall in love all over again!

Sweet Gift Ideas: True Love

Which would you choose: Our new Nina Bold Flower Pushup Bra or our Sofie Lace Lightly Lined Bra? We say…both!

Sweet Gift Ideas: True Love

Try our naturally sexy fragrance, Hidden Love! A pretty mix of fresh fruits, sensual florals and creamy vanilla.

Sweet Gift Ideas: True Love

Want Silky + Satin? Try our new Holly Bow Longline Pushup and Reese Pushup Bra!

How are you celebrating this Valentine’s Day? Comment and share below! #AerieREAL

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Daily WHOA! – Day 12: Limited Edition Bras + Undies

Daily WHOA! – Day 12: Limited Edition Bras + Undies

It’s the 12th and final day of our Daily WHOA Holiday countdown, and do we have a gift for you!  Today only, shop all bras 50% off only at Aerie.com.

But wait, there’s more in store! Visit your local Aerie store and receive 5 free undies when you buy 5 for 30!

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What are you waiting for? Share us your weekend Aerie haul at #MerryAerie!

xo, Aerie

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Merry Aerie Holiday Windows

Merry Aerie Holiday Windows

If you’ve ever been to the mall during the holidays, it’s hard not to notice how retailers turn their windows into magical scenes of holiday spirit. Here at Aerie, the planning starts long before the cold weather hits.

Aerie Holiday Window Story

Our brand marketing & visualizing teams get together to talk Holiday props and window options.

Aerie Holiday Window Story

Different Holiday box options to utilize in our Aerie store windows.

This year, the planning process started in June with a meeting that brought together our brand and visual merchandising teams. Our teams began brainstorming different propping ideas for the store windows and discussed what would be feasible for our store associates to build at each location. Every detail was thought about, down to the size, color and number of boxes and whether we would make them or order them. Deadlines for the details happened way in advance of the season, requiring us to have our items nailed down.

Aerie Holiday Window Story

A member of our brand team stands in for one of our favorite Aerie girls, Nina Agdal.

The team then gathered at the lab stores we have set up at our HQ, which help us visualize how our actual store locations will look. The team began to work through placement options of print marketing, props and physical Aerie product. No question was too big or too small, including discussions on how high the marketing should be and where to position the GWP totes for the window. They also talked through window decal ideas to ensure we were getting our messaging across. It’s always important for us to keep in mind the different store formats and window sizes per location.

Aerie Holiday Window Story

Every detail in the window is considered from the height of the boxes to the placement of product and marketing imagery.

After several rounds of trial and error and getting the windows set up to a point where the team was happy, we walked our leadership team through the displays. This process can have several edits, anywhere from the copy on the marketing to the color of the boxes in the windows. Once everyone was aligned and the windows were signed off, the teams began placing orders for each store in the country. Shipments were sent and the rest was up to our amazing store associates to execute. The final result? Take a look for yourself below!

Aerie Holiday Window Story

The final windows for Aerie Holiday 2013!

Aerie Holiday Window Story

The final windows for Aerie Holiday 2013!

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How To Wrap A Gift For: Your BFF

How To Wrap A Gift For: Your BFF

Hi, Pretty! Join us for a quick Holiday DIY! Want something extra pretty and cute for that one friend who is there for you the most? Follow our easy steps below to learn how to use scarf to gift wrap a present!

How To Wrap A Gift For: Your BFF

What You’ll Need:

 -Aerie Gift Set

 -Aerie Infinity Scarf

 -Ribbon

 -Scissors

 -Gift tag (optional)

How To Wrap A Gift For: Your BFF

Step 1:  Lay scarf out flat and place gift box in center.

How To Wrap A Gift For: Your BFF

Step 2:  Fold scarf over once and then again to cover half of the box.  Do the same on the other side so the scarf comes together to cover the box.

How To Wrap A Gift For: Your BFF

 Step 3: Cut ribbon and tie it tight around each end of the box, so the excess fabric gathers and stays secure.

How To Wrap A Gift For: Your BFF

Step 4: Secure gift tag to ribbon.

How To: Make the Gift Tag – We cut out a star from heavy white paper, and covered one side in glitter using clear liquid glue.

We want to see your pretty! Show off your beautifully wrapped gift on Instagram or Twitter with #MerryAerie!

Happy Holidays!

xo,

Aerie

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Daily WHOA! – Day 10: Flannel Girly Boxers

Daily WHOA! – Day 10: Flannel Girly Boxers

And, on the 10th day of Daily WHOA, tie up in a bow boxers!

Forget his boxers. These are way, way cuter! With pretty color palettes and rhinestone details, your Zzz’s have never looked better.

Daily WHOA! – Day 10: Flannel Girly Boxers

Soft cotton poplin and rhinestone detail, with a ribbon drawstring waist? We’re in.

Stay tuned for a new WHOA! gift every day!

xo, Aerie

#MerryAerie

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Daily WHOA! – Day 5: Warm & Cozy Slippers

Daily WHOA! – Day 5: Warm & Cozy Slippers

It’s Day 5 of our Daily WHOA! Today, shop your favorite mittens, snood, or slipper topped with a bow. Baby, it’s cold outside! Slip into a pair of fur lined and embellished slippers to keep warm.

Daily WHOA! – Day 4: Warm and Fuzzy Slippers

Give a little heart and sole this Holiday with our warm and fuzzy slippers!

Stay tuned for a new WHOA! gift every day!

xo, Aerie

#MerryAerie

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