Real Talk With Jordan Jones of Packed Party

We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now!

 

How did you come up with the idea for Packed Party?

The idea for Packed Party came to me in a dream in 2013. I had moved to San Francisco not knowing anyone, was sort of feeling sorry for myself one evening in my apartment and called my mom who told me I was having a Pity Party for myself and to go to bed. Thank goodness I listened to her because I went to bed and woke up from a dream about sending a physical Pity Party to myself. I scoured the internet for anything like it and there was nothing that existed so I wrote a business plan for Packed Party right there and sent it to my dad the very next day.

 

What advice do you have for girls who want to start their own companies?

If it’s an idea you’re truly passionate about, dive in head-first fearlessly. No one can stop a woman with passion. I loved Packed Party from the night it came to me in my dream, I knew no one could do it better than me at 23 and today at 27 I still believe that. I have a passion for making people’s days and giving great gifts so I’m truly doing what I love. There will always be nay sayers or people who will try and get in the way, but when you know in your heart of hearts you’re the person to do the job and you love it, there’s no stopping you.

 

We love the Packed Party Pom Pom Magnets! What do you love most about the pom trend?

Thank you! Me too!! I am a pom pom fanatic. I have been since I was little weirdly so it makes a lot of sense so many of our fall + holiday items have poms on them! I think details are incredibly important so adding a pom to anything makes it a little bit better and pops it!

Real Talk With Jordan Jones of Packed Party

Packed Party is our go-to for unique gifts! What are your must-haves for the ultimate holiday party?

I love a good holiday party! I love creating a great tablescape story and always look to my friend Darcy Miller for inspiration in this department. As far as the actual place setting I love putting a staple in place people can keep with them like a Disco Drink or some sort of fun gift with someone’s name attached to it. Can never go wrong with a disco ball on the table, right?

 

What makes you #AerieREAL?

I pride myself on keeping it very real with people. Everyone who knows me knows where they stand with me, I have a lot of trouble hiding my emotions, ha. My mom raised me to be really confident in who I am and never sort of “pretend” to be anyone else so I don’t wear much make-up and that’s sort of set the tone in our office – we’re all about keeping it easy, natural, and functional. No one here is trying to be anyone they’re not which I love. Being a Party Girl means being confident in the skin you’re in and owning whatever it is you’re dealing with like a Pity Party, celebrating yourself for that big raise at work with a Yay, You, you-name-it.

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STYLIST’S PICKS: FAVE GIFTS

Need a little gifting inspo? If the girls on your list are like Erin, give them the gift of COZY with her fave gifts this holiday season.

STYLIST’S PICKS: FAVE GIFTS

 

#1: SWEATSHIRTS

STYLIST’S PICKS: FAVE GIFTS

“I have too many sweatshirts,” said no one ever. They’re the easiest to wear and the happiest to unwrap. They’re also “IN!” Take advantage of the trend and gift a favorite from our City Sweatshirt Collection. With 3 styles, there’s an option for every girl: the original oversized City crew, the distressed details on the Downtown crew and the side zips and front ties on the Street Hoodie. With their longer lengths, they’re also MADE for the next gift on Erin’s list…

 

#2: LEGGINGS

STYLIST’S PICKS: FAVE GIFTS

With your help, the girls on your list will never have to wear pants this winter! Pick from our collection of Chill, Play and Move Leggings in 5 fabrics and fits made for everything and anything your friends do. These leggings are for staying in, working out, running around and everything in between.

 

#3: POMS!

STYLIST’S PICKS: FAVE GIFTS

This season’s most fun gifts are pom-tastic! Make winter a little more fun and gift our Pom-Tastic Hats, Snoods and Slippers. They all come with snappable poms that you can pull off and swap in a different mix & match ball of fun!

Want to see more of our fave gifts this season? Shop our holiday gift guide here.

 

 

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Real Gifts Made With Love: Sweater Patches

Ugly Cute sweater parties start here!

What you need:

  • Cozy sweater
  • Red felt
  • Red thread
  • Scissors
  • Pencil
  • Paper

What to do:

  1. Draw heart
  2. Cut it out
  3. Trace heart onto felt
  4. Cut it out
  5. Sew onto elbow (or wherever your heart desires!)
  6. Holiday party ready!

What are your DIY gifts this year? Comment below & tell us!

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Real Gifts Made with Love: Terrariums

Go green this year with this down-to-earth gift!

What you need:

  • Glass container
  • Sand
  • Soil
  • Glitter rocks
  • Pebbles
  • Moss
  • Succulents!

What to do:

  1. Add sand
  2. Add glitter rocks
  3. Add pebbles
  4. Layer in moss
  5. Sprinkle in soil
  6. Add plants
  7. Give with love!

What are your DIY gifts this year? Comment below & tell us!

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Home For The Holidays Packing Guide

Whether you’re going home for winter break or visiting family for the holiday season, our packing guide will have you prepared!

LAY EVERYTHING OUT

Before you start packing things into your suitcase, lay them on your bed so you can see what you have set out. This will help you remember things you may be forgetting and can help with chronic over-packing.

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Here’s what we’ve packed: Slipper | Lace Keyhole Triangle Bralette | Real Soft® Flannel Sleep Pant | Cable Sweater Jogger | Boucle Turtleneck Sweater | AEO Sateen X Hi-Rise Jegging | AEO Sweater All Weather Boot | Hand Knit Beanie | Hi-Rise Play Legging | Cable Pullover Sweater | Fuzzy Scarf | Aerie Sparkle Crew Socks | Swedish Hasbeens Husband Clog | Lace Longline Bralette | Shine Cheeky + Lace | Boyshort | Cheeky + Shine Waistband

BEGIN WITH THE BASICS

Don’t spend so much time planning your outfits that you forget the basics. Start with your some cute undies, a versatile bralette, warm socks, and your PJs. These are the things you’ll most likely spend the most time in.

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DRESS FOR THE WEATHER

It’s always helpful to check the weather for  your destination. Remember to bring warm clothes and cold weather accessories when needed. Packing the proper shoes is important. Always have an extra pair of weather-friendly shoes.

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CHECK IT TWICE

Once you have everything laid out, check your haul twice. After you have everything set to go, pack it up in your suitcase. Keep a carry-on or backpack out for last minute additions.

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RELAX!

All the work is done, now snuggle up for some snowflakes and chill. Bring your backpack with you for long trips, making laptops, books, magazines, and snacks easily accessible on the plane or in the car.

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How do you pack to go home for the holidays? Comment below and let us know!

 

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Secret Santa Gifts For Under $20

Mid-December is usually the time where our gifting frenzy really hits – the number of days left to shop is dropping, but somehow the amount of gifts we have to buy continues to grow! From family gatherings to office parties, gift exchanges are everywhere, and finding unique, fun giftables can be tough. We’re here to help this year (and avoid breaking the bank!) so that you can get all of your last minute gifts in one stop. We pulled together some of our favorite Secret Santa gift ideas for under $20. Teammates, roommates, classmates & more are all on the list  – check it twice! No matter who’s been naughty or nice, our Secret Santa gift guide will help you finish your holiday shopping ASAP.

Secret Santa On a Budget: Secret Santa Gift Ideas for Under $20

SHOP SECRET SANTA GIFTS FOR YOUR ROOMMATE:

SHOP SECRET SANTA GIFTS FOR YOUR CLASSMATE:

SHOP SECRET SANTA GIFTS FOR YOUR RELATIVE:

SHOP SECRET SANTA GIFTS FOR YOUR SIGNIFICANT OTHER:

SHOP SECRET SANTA GIFTS FOR YOUR FRIEND:

SHOP SECRET SANTA GIFTS FOR YOUR COWORKER:

SHOP SECRET SANTA GIFTS FOR YOUR TEAMMATE: 

Show us what you’re gifting this season with #AEOSTYLE on Instagram & Twitter.

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