There’s #AerieREAL In Store For You

Feelings change. Bodies change. We’re changing with you. Finding a bra you love should be empowering. That’s why we’ve created a new bra fitting experience. We spoke with the Lead of Store Operations, Christina Daniels, about the experience. Read on to see why you should head to your local Aerie store for a free bra fitting from one of our BFF’s (Best Fit Finders). 

There's #AerieREAL In Store For You

Tell us about the new bra fitting experience in store! What makes it different from anything Aerie girls have experienced before?

I think one of the problems is the stereotype behind bra fittings. We did A TON of research as a brand and our girl was saying it was overwhelming, she felt super critical of her body, she was anxious and overall it was just unpleasant. But when you have a good, comfortable bra (and an awesome bra fitting experience)- you feel Ah-mazing and that is what we want for every girl. And I worked in stores too- there is seriously no better feeling than changing a woman’s confidence by just helping her with a bra. It is one of the reasons I’ve been with the brand for so long!

There's #AerieREAL In Store For YouOur new BFF (Best Fit Finder) measuring technique is so quick & easy! Tell us more.

I am SO EXCITED for this tape. Usually you see associates kind of fumbling and trying to do quick math with the measuring tape (which I am seriously terrible at so I feel their pain), but those days are gone. This tape tells you EXACTLY what your band size is and what your cup size is –no math required. It also tells you your sister size, which is a game changer. For those that don’t know what a sister size is, it is a comparable bra size to the one you measured. It holds the same amount of breast tissue but the band size differs. So sometimes girls find a better fit with their sister size, but this info is also good to know if your measured size in your fave color is sold out and feel like your heart can’t go on without it, in which case, again, I can relate.

There's #AerieREAL In Store For You

There's #AerieREAL In Store For YouWhat is a BFF?

When you say “BFF” you probably think of someone supportive, honest, fun and understanding. So our Aerie BFFs, or Best Fit Finders, are exactly that. They are the best of the best in our stores (I clearly like the word “best”). These are our associates that have a ton of experience and are truly the bra fitting pros. They know all of the in’s and out’s of our collection, fitting and troubleshooting. So if you are in store looking for a fitting- look for the girls with “BFF” on their name badge + booty bag (our new fanny packs)!

How is the #AerieREAL love being shared by our BFFs throughout the bra fitting experience? (ie. body project training)

This new experience is quick and easy, but our goal is to have you leave feeling more confident and more beautiful than when you walked in. We know shopping for intimates is a super vulnerable experience- and we’ve all been there. So we’ve armed our associates with some tools to help make you feel good. We’ve trained associates to take the focus off of the number and size and just focus on how she feels. Sometimes your bra is the first thing you want to take off, but that shouldn’t be the case! At the end of the day- we want her to feel good and more importantly, feel comfortable. We’ve also given associates training on what to do if they are hearing customers feeling insecure and how associates can combat it. Working in stores, you have women whose bodies have changed, they gained or lost weight, just had a baby or have just gone through puberty- associates need to be comfortable handling all of that and the emotions that come along with it. We’ve also amped up the information we’ve given associates on our bra collection so they can truly help find you the right bra to make you feel good.

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What would you say to someone who is nervous about coming into our store to get a bra fitting for the first time?

“Just do it”- Nike, but also…me. Bra Fittings are more fun and easy than what you probably have pictured in your head. A fitting is truly key to finding your best most comfortable size and style. Plus our Aerie associates are seriously so amazing. I have been in a ton of stores these past few months working on this new training program and it astounds me how passionate each and every associate is. They are going to find you a bra you’ll love and have you walking out feelin’ like Beyonce. So seriously, just do it.

 

Can’t make it to the store? Order your fave styles online with free shipping and free returns when you buy a bra or bralette.

Feel good inside and out.

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Aerie Bras Make You Feel Real Good!

4 new collections. Up to 30 sizes. DD & DDD cups in every fit.

Finding a bra you love should be empowering. That’s why we’re changing the way you shop! Meet our new bra collections below and hear what’s new and special from Associate Design Director Lyndsey and Merchandise Manager Brittany. Find one that makes you feel real good!

 

Real Happy Collection

All the right options at all the right prices. Now that’s happiness!

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With 6 fits (demi, full coverage and wireless lightly lined, and demi, plunge and strapless push up) and 4 fabrics (cotton, smooth, mesh and lace), Real Happy bras give you options for every single day. Logo straps add a little more Aerie love, and j-hook convertibility lets you switch your bra to a racerback whenever you want. We think you’ll want (aka need) one in every fit!

Brittany says: “I know our customer is always looking for quality at a great price and that’s exactly why we launched the Real Happy collection. These bras are designed with our girl in mind – there’s a silhouette for every breast shape and end use that she might be looking for!”

 

Real Sunnie Collection

Real Soft®, real stretchy & real supportive. Your #1 t-shirt bra for a reason!

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360° stretch. Effortless everyday coverage. Double layer sides for extra comfort, smoothing and support. This is THE ultimate t-shirt bra! Real Sunnie comes in 5 fits: demi, full coverage, wireless and strapless lightly lined, and demi push up. Every single bra comes in the Real Soft® fabric you know and love.

Aerie Bras Make You Feel Real Good!

Lyndsey says: “Real Sunnie is our ultimate t-shirt bra collection! With all components designed to stretch in perfect harmony and a double layer smoothing wing, these bras are effortlessly everyday!”

Brittany says: “Sunnie is our #1 selling collection for a reason – not only is this my personal everyday go to bra, it’s our girl’s too! This collection offers bras that make you feel not only secure and held in place, but also comfy all day long. I’d be lost without my Sunnie Push Up Bra!!!”

 

Real Me Collection

Second-skin bras that feel like the real you. Made to move with you, shape to you, feel like you.

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Lyndsey says: “Our lightest bras yet! With just the right amount of coverage for everyday and a natural looking shape, Real Me lets you be your true, beautiful self with amazing comfort and great support.”

Add pretty rose gold hardware and tattoo details, cool-touch smooth fabric and flattering ballet backs, and you have the most seamless bras for tees and tanks. Real Me comes in 4 fits: full coverage unlined and lightly lined, bralette and our brand-new full coverage push up.

Aerie Bras Make You Feel Real Good!

Brittany says: “We knew the Real Me collection would be a success when we launched it because we couldn’t get over how lightweight and beautiful these bras were. They truly allow you to feel like you aren’t even wearing a bra! And who doesn’t like rose gold?! We included the prettiest touches of shine in this collection to make it feel special!”

 

Real Power

You’re the real superhero. Add some POW with extra-special bras that kick it up a notch.

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When you want to get a little fancy, Real Power bras are ready for you! In demi unlined and convertible plunge push up fits, these bras have pretty rose gold hardware, shimmer shine fabric and convertible straps. Real Power Push Up also has removable foam inserts that let you pick your level of push and go from medium to most!

Aerie Bras Make You Feel Real Good!

Brittany says: “What woman doesn’t like to be in control? The Real Power collection lets you make the decisions! I love how our girl gets to choose her level of push and that we included the feminine ruched detail at the center front gore – so girly and fun!”

 

Which bras are you loving from our new collections? Comment below and tell us!

 

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How To Style the Jogger Short with The Neat Fit

Wanting to make a statement with your shorts? Look no further than the Printed Jogger Short. With its bold print, relaxed fit and drawstring waist, this is where style and comfort come together.

Neal from the The Neat Fit pairs his Jogger Short with a crew neck tee and denim jacket for a classic look.

How To Style the Jogger Short with The Neat Fit

Meet Neal:
Neal Jolly is a Toronto based menswear life and style blogger who is always in search to bring his readers the perfect fit. Whether it’s a baseball cap or clean suit, Neal understands the fit is everything. While taking on trends, he still has a very classic approach to style. The Neat Fit captures essentials that the everyday man should have hanging in his closet, and serves as a platform to offer readers aspiration and attainable style.

How To Style the Jogger Short with The Neat Fit How To Style the Jogger Short with The Neat Fit

What Inspired Neal’s Look:
“My travels are always inspiring my thoughts, and in turn my style. Recently I had the opportunity to vacation in a hot climate (which was a great change of scenery from the freezing cold Canadian temps). The palms and the whole vibe of the island were very relaxing, so I went for a more relaxed look. The palm printed jogger shorts were perfect for wear from the beach to sight seeing. I mixed prints by adding a striped tee and then added a denim jacket for when it got breezy in the evening. A denim jacket is a classic that can be worked in your wardrobe all year round, and mixed with trendier pieces.”

How To Style the Jogger Short with The Neat Fit

Get Neal’s Look: Printed Jogger Short | Vintage Denim Jacket | Striped T-Shirt (Similar) | Canvas Sneaker (Similar)How To Style the Jogger Short with The Neat Fit How To Style the Jogger Short with The Neat Fit

Show us how you style our Jogger Short with #AEOSTYLE on Twitter and Instagram for a chance to be featured on the AEO Style Gallery.

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