Budweiser Made in America Festival: AEO is the Official Fashion Partner

We are so excited to share with you that we are the official fashion partner of the Budweiser Made in America Festival. The festival will take place coast-to-coast simultaneously during Labor Day weekend at Ben Franklin Parkway in Philadelphia and Grand Park in Los Angeles on Saturday, August 30th and Sunday, August 31st.  Kanye West will headline in both cities, first in Philadelphia along with performances from Pharrell, Rita Ora and Kendrick Lamar, and will then topline the final night in Los Angeles with Iggy Azalea, Imagine Dragons and John Mayer, among countless others. Check out the official music festival posters below for the full line-up for both cities!

LA Poster 7.1[7]

Los Angeles line-up

Philly Poster 7.1[5]

 Philadelphia line-up

Watch the Made in America Official Trailer to get pumped up for the festival!

 

Make sure to check back for festival inspired outfits and follow us on InstagramTwitter and Snapchat: officialaeo for live coverage from the events.

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Music Monday: Remembering Coachella

Coachella might be the biggest music event in North America. It boasts chart-topping names and celebrity guests from A-list to Z. It’s, like, bigger than big. So big, in fact, that tix sold out in less than three days. I’m gonna go ahead and assume that most of you didn’t grab one in time – or couldn’t afford one for that matter – and  give you a recap of what you did and didn’t miss.

coachella

Not gonna lie, Coachella is mad fun. But it’s also in the middle of the desert, which is probably only fun for lizards and such. So yeah, it was about 95 degrees, on the low. And we had to walk, a lot. We walked from the parking lots to security checkpoint number 1, then number 2, then 3 – wait, were there 3 checkpoints? Not sure, but the Coachella security team kinda put the TSA to shame. Plus, they all wore black suits like they were in the secret service, which they very well may have been.

When you’re moving through that pilgrimage from your car to the grounds you get caught up in the Coachella flow. You’re surrounded by girls in cut-off denim shorts, dudes without shirts on, flower crowns, bikinis and dusty flip-flops. It’s at once the best and worst people watching you could possibly imagine. Turn your head in one direction and you’re admiring the way some girl pulled off the oft-worn fringe trend; turn the other way and you get a feather headdress in your face. But it’s basically a win/win so long as you have a sense of humor and a curiosity for clothes.

Once in, the first thing we typically would need was some sort of beverage. Coachella secret service makes you dump out all your water bottles to get in – as if we’re not sweating our butts off in the middle of the desert or anything. But once some water was procured we’d set out to take in some music, which is why everyone’s there, right? Not for the photo-ops, right?

Musically speaking, this year’s Coachella might have been the biggest yet. People probably say that every year, but seriously though, this year was the biggest.  Outkast came out of retirement for it. Nas used it as a platform to launch the deluxe reissue of his seminal “Illamatic” LP. Muse ended their world tour there. Pharrell brought out Gwen Stefani to cover “Hollaback Girl” with him. Beyoncé, Jay-Z, T.I., Usher, Snoop Dog, Janelle Monae – when it comes to surprise appearances, the list goes on and on and on. There was even a moment in Arcade Fire’s Weekend 2 performance when they tricked the crowed into thinking that they brought Daft Punk out to do a cover of Lucky with them. It was just a cute way to play with the yearly rumor that the masked musicians actually will show up to grace a stage at Coachella. Arcade Fire, you guys are so witty.

Megastars aside, Coachella 2014 boasted the most diverse lineup to date. Not only was the mashup-man, Girl Talk, on the main stage this year, but EDM had a huge presence across the board with the Sahara tent and the club-esque Yuma tent. Veterans like Fatboy Slim and Cajmere offered hit-filled sets to the aging ravers while young’uns GTA, Flosstradamus and Anna Lunoe all delivered stellar sets to a sea of raised hands and fist pumps.

Speaking of Anna Lunoe, this year’s Coachella lineup offered a deep list of female talent. From Lorde to Lana del Ray to the eccentric techno queen, Nicole Moudaber, the ladies rocked stages and decks just as well as the guys – if not better. We wish we could express just how hard Haim rocked on the first weekend in a sentence. But alas, only so much can be conveyed through a blog.

That being said, it was hard to catch everything that we wanted to see. We wished for cloning technology on the daily. Like, how were we supposed to rave to Martin Garrix and get nostalgic with The Replacements at the same time?! Our lives were so hard, you guys. You don’t even know. We wish you were there, or maybe you were. Regardless, let’s get to work on that cloning technology so we can conquer Coachella even better next year. See ya then!

Signing off -

Kate M.

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How To Pack for a Festival-Filled Weekend: Aerie Style

With festival season upon us, we are packing our bags with our must-haves for pool and groove-ready outfits. Shop our favorite looks below from what to wear on your flight out and your night out!

When it comes to travel, we’re thinking more cozy and cute style than airport chic. We’re traveling cross-country to Indio Valley this weekend and we’re leaning on some Aerie faves to help make the trip even sweeter.

How To: Pack for a Festival-Filled Weekend

Our first must-have? The new Perky Bralette!  She’s made with the softest lace and light foam padding. Fight the chilly in-cabin temperatures with our Dropped Armhole Open Knit Sweater. Complete the look with our chic, but comfy day-to-night pants.

How To: Pack for a Festival-Filled Weekend

Head out to the grounds in a light and layered look. The key piece? Our Signature Bandeau. Plus, you’ll love our new Body Mist, now available in all of your favorite Aerie scents!

How To: Pack for a Festival-Filled Weekend This Swim Cover-Up is a must! We love the pretty embroidered details and its relaxed drop waist. Pair it with this cute Bandeau Suit and you’re set!
How To: Pack for a Festival-Filled Weekend

Get tropical with our Blakely Beach Print Bikini!  Dress her up with our Tie Front Button Down Tank.

What’s your festival style? Tweet us or tag us on Twitter and Instagram with #AerieREAL!

xoxo,

Aerie

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Lollapalooza Festival Guide

Lollapalooza Festival Guide

Festival season is in full force. With two months of great artists, events and tunes behind us, who’s to say we have to stop now? We’re packing our bags to spend a weekend filled with music and good vibes at Lollapalooza in the Windy City. Originally created in 1991 by Jane’s Addiction, Lollapalooza has come a long way and has featured some of the biggest names in the music industry. Take a look at some of our favorite artists to hit the stage this time around.

Friday:

Hot Chip: Originally from London, this electronic band spits out catchy tunes that will leave you wanting more. We recommend “Ready for the Floor” and “I Feel Better.”

Band of Horses:  Formed in 2004, this rock band from Seattle is insanely talented. Check out “The Funeral” and “Slow Cruel Hands of Time.

Lana Del Rey: Formally known as Elizabeth Woolridge Grant, Lana Del Rey is lyrically and vocally blessed. Check out hit songs like “Radio” and “Video Games.”

The Killers: This talented quartet has been rocking out to fans all over the planet. We recommend any song from the albums Sawdust and Battle Born.

Saturday:

Mumford and Sons: This British quartet has been creating a folk rock sound since 2007. We recommend checking out “Roll Away Your Stone” or their newest hit, “I Will Wait.”

Major Lazer: If you need a pick me up, head over to Major Lazer for an insanely fun time. Originally created by American DJ/Producer Diplo and British DJ/Producer, Switch, Major Lazer keeps the crowd jumping… literally. Check out videos from their performance at Coachella.

The Postal Service: The Postal Service has been pumping out romantically quirky songs since 2001. We recommend “Such Great Heights” and “Brand New Colony.”

Matt & Kim: This indie pop pair from Brooklyn is quite the duo. Their sound is so bright and funky that no matter how hard you try to resist dancing… your body will rebel and you will find yourself wiggling up a storm. Listen to “Daylight.” Another thing to note is that they make some killer playlists. Check out the one they created for us here.

Ellie Goulding: Not only is Ellie Goulding vocally talented, she’s multi-talented when it comes to playing instruments. The 26-year-old Brit has a unique voice that has landed her some awesome collaboration projects. Check out Skrillex’s “Summit” featuring Ellie, and “Starry Eyed.”

The Lumineers: Formed in Denver, this folk rock band writes insanely good lyrics and pairs them with their gifted musical skills. Dance the night away to “Flowers In Your Hair” and “Ho Hey.”

Sunday:

Phoenix: This alternative rock band has been around for more than a decade and they continue to put out catchy and high energy sound. Check out their newest album Bankrupt! Or, go for some of their older songs like “Run Run Run” and “Summer Days.”

Alt-J: One of the more—if not most!—buzzed about new bands. The unique blend of post-rock, folk and electronic elements doesn’t sound quite like anything else… and maybe that’s why it’s so addictive. Check out “Dissolve Me” and “Matilda.”

Two Door Cinema Club: This Irish powerhouse will have you dancing all night long to their new wave rock sound. Listen to “Something Good Can Work” and “Sleep Alone.”

Vampire Weekend: Formed in New York City, Vampire Weekend has a unique sound that is known to fans all over the world. We love “Cape Cod Kwassa Kwassa” and their hit album, Contra.

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