How To: Using Your Aerie BFF (Best Fit Finder)

Find your new feel-good bra with the BFF (Best Fit Finder): our Aerie-exclusive way to measure your bra size. Watch Iskra show you how to use it, or follow the steps below. All that matters? Finding the bra that feels best!

Before you start, make sure you’re in a lightly lined bra and a tight top, bodysuit or no top. No push up bras or bulky sweaters for this!

Step 1: Find your band size.

Use “This side first!” on the BFF.  Wrap it around just under your bust, making sure the top of the tape is aligned with the bottom of your bra band.

Step 2: Find your cup size.

Use “This side second!” on the BFF. Wrap this side around the fullest part of your bust, and line up the bottom of the tape with the top of your bra band. In the column where the edge of the tape lands, look for the band size you measured in Step 1. The letter next to it is your cup size, and that’s it! You have your Aerie bra size.

Step 3: Find your sister size.

The BFF also gives you your sister size, aka another size you can try to see if it feels good. To find your sister size, check out the color-coded diagonal boxes extending off of the original size you measured. You can try these sizes for a similar fit to the one that you measured.

Get your BFF here. Need a little extra help? Visit us in stores for a custom, free fitting any time.

 

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Feeling REAL good in your bra with Jenna Kutcher

Let’s be honest, going bra shopping hasn’t been at the top of our list of “fun experiences”…. but that? That’s a thing of the past and now shopping for bras doesn’t have to be this daunting experience where you leave frustrated, insecure, and empty handed…. because if we get down to it, it’s not even really about the bra itself but how you FEEL in it and Aerie is making sure that you’ll leave the store feeling real good.

When I sat down with the Aerie team, recounting awkward dressing room experiences and frustrations that left me wondering what was wrong with my body or squeezing into bras that just didn’t fit right, I realized that many other women probably have shared similar experiences. Ladies, we are not alone in the fact that finding the best fit for the “the girls” isn’t an easy task – but now? It’s one that can leave you feeling powerful, happy, and REAL.

At the shoot, we quickly discovered that pregnancy had already changed my body (and cup size) a lot, so there I was, standing in a dressing room saying a silent prayer that I could find something to fit my changing body. The Aerie team got to work finding new bras that fit me amazingly and I let out a “sigh” of relief knowing there were options that could accommodate my changing “girls” that left me feeling powerful and confident. Dressing room nightmares, be gone, because Aerie’s changing the game once and for all.

So let’s dive on into what’s new at Aerie and I’ll share my personal experience (candidly) about each collection and how they made me feel!

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To kick off the collections, let’s start with the “Real Me” line, which feels almost like a second skin. The new Real Me Full Coverage Push Up Bra has a great amount of lift and boost, and I’m drawn to wear this bra in my everyday life the most because it feels like an extension of me without feeling like too much.

The “Real Happy” is named that for a reason, this collection is known for all the right options in all the right places and let me tell you… the Real Happy Full Coverage Lightly Lined Bras has the most cup coverage of all the options and reinforced straps. Since my body is a changing being pregnant, this one makes me feel the most secure of all!

3.jpgNow, let me tell you about the “Real Sunnie!” There’s a reason this is the #1 tee shirt bra for Aerie, it’s soft, stretchy, and supportive and amazing for under just about everything. It comes in many options from lightly lined to wireless, so you’re sure to find the best fit! Seriously, from strapless to push up, there’s a Real Sunnie waiting for you!

The “Real Power” lives up to its name with a plunging neckline and convertible straps – not to mention a convertible amount of boost in the form of a push up. It can be your secret power for the next time you need a little extra something! The lace options are TO-DIE-FOR and probably my personal favorite from this collection!

Regardless of which you choose, it’s all about how you F EEL – from the experience of shopping whether you’re in a fitting room or the comfort of your home, we want your Aerie purchase to be made with total confidence (and it can, because returns? They are on us!) Now? I’m excited to purchase new bras because I know that there’s a size for me and everybody and options for every occasion. Trust me, when you focus on how you feel, everything changes!

 

 

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Aerie Bras Make You Feel Real Good!

4 new collections. Up to 30 sizes. DD & DDD cups in every fit.

Finding a bra you love should be empowering. That’s why we’re changing the way you shop! Meet our new bra collections below and hear what’s new and special from Associate Design Director Lyndsey and Merchandise Manager Brittany. Find one that makes you feel real good!

 

Real Happy Collection

All the right options at all the right prices. Now that’s happiness!

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With 6 fits (demi, full coverage and wireless lightly lined, and demi, plunge and strapless push up) and 4 fabrics (cotton, smooth, mesh and lace), Real Happy bras give you options for every single day. Logo straps add a little more Aerie love, and j-hook convertibility lets you switch your bra to a racerback whenever you want. We think you’ll want (aka need) one in every fit!

Brittany says: “I know our customer is always looking for quality at a great price and that’s exactly why we launched the Real Happy collection. These bras are designed with our girl in mind – there’s a silhouette for every breast shape and end use that she might be looking for!”

 

Real Sunnie Collection

Real Soft®, real stretchy & real supportive. Your #1 t-shirt bra for a reason!

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360° stretch. Effortless everyday coverage. Double layer sides for extra comfort, smoothing and support. This is THE ultimate t-shirt bra! Real Sunnie comes in 5 fits: demi, full coverage, wireless and strapless lightly lined, and demi push up. Every single bra comes in the Real Soft® fabric you know and love.

Aerie Bras Make You Feel Real Good!

Lyndsey says: “Real Sunnie is our ultimate t-shirt bra collection! With all components designed to stretch in perfect harmony and a double layer smoothing wing, these bras are effortlessly everyday!”

Brittany says: “Sunnie is our #1 selling collection for a reason – not only is this my personal everyday go to bra, it’s our girl’s too! This collection offers bras that make you feel not only secure and held in place, but also comfy all day long. I’d be lost without my Sunnie Push Up Bra!!!”

 

Real Me Collection

Second-skin bras that feel like the real you. Made to move with you, shape to you, feel like you.

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Lyndsey says: “Our lightest bras yet! With just the right amount of coverage for everyday and a natural looking shape, Real Me lets you be your true, beautiful self with amazing comfort and great support.”

Add pretty rose gold hardware and tattoo details, cool-touch smooth fabric and flattering ballet backs, and you have the most seamless bras for tees and tanks. Real Me comes in 4 fits: full coverage unlined and lightly lined, bralette and our brand-new full coverage push up.

Aerie Bras Make You Feel Real Good!

Brittany says: “We knew the Real Me collection would be a success when we launched it because we couldn’t get over how lightweight and beautiful these bras were. They truly allow you to feel like you aren’t even wearing a bra! And who doesn’t like rose gold?! We included the prettiest touches of shine in this collection to make it feel special!”

 

Real Power

You’re the real superhero. Add some POW with extra-special bras that kick it up a notch.

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When you want to get a little fancy, Real Power bras are ready for you! In demi unlined and convertible plunge push up fits, these bras have pretty rose gold hardware, shimmer shine fabric and convertible straps. Real Power Push Up also has removable foam inserts that let you pick your level of push and go from medium to most!

Aerie Bras Make You Feel Real Good!

Brittany says: “What woman doesn’t like to be in control? The Real Power collection lets you make the decisions! I love how our girl gets to choose her level of push and that we included the feminine ruched detail at the center front gore – so girly and fun!”

 

Which bras are you loving from our new collections? Comment below and tell us!

 

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