We’re so excited to support the All Woman Project on their new campaign and celebrate REAL, unretouched beauty in all women. Started last year by Charli Howard and Clémentine Desseaux, the project aims to challenge the “standard” definition of beauty as shown in fashion and the media. Beauty doesn’t come in one size or color, and the All Woman Project reflects that by featuring a diverse group of women with different body types, ethnicities and ages.
Partnering with these amazing women was an easy decision for our brand. Like the beautiful images in the All Woman Project, all Aerie images feature 100% unretouched women. Beyond no retouching, #AerieREAL is our commitment to empowering and inspiring confidence in all girls, inside and out.
Check out some of our favorite photos from the new campaign shot by Heather Hazzan, and see more at allwomanproject.com.
As always, love the REAL you!
“Perfection does not exist and so we should stop comparing ourselves to anyone else.” – Iskra Lawrence
“You will have disappointment. You will make mistakes. But just trust the process. Trust that you are exactly where you should be.” – Holly Rilinger