Stylist’s Picks: Layering love

Yes, you can wear your nightie out. Just add a t-neck! This season is all about layering, which makes this Real Soft® Ribbed Turtleneck an essential in your wardrobe. Erin loves layering it under our Plaid Nightie to take your sleepwear to the streets.

Stylist's Picks: Layering loveStylist's Picks: Layering love

Keep it cozy and cute with a Cable Beanie, Over-The-Knee Socks and Maguba Malaga Clogs. (Hot chocolate helps, too!)

Stylist's Picks: Layering love

We love all the Scotland-inspired greens and the pretty lace details on this Plaid Nightie. Easy layers you can cozy up with or leave the house in…. doesn’t get much better than this!

Want more of Erin’s stylist picks? Click here!

Stylist's Picks: Layering love

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Real Talk with Lilly Cepull

This #AerieREAL artist is all sunshine! Lilly Cepull gave us the scoop about her work and what being #AerieREAL means to her. Read on to see why Lilly was inspired to join our latest #AerieREAL bra photoshoot!

 

We love your designs! What inspires your creativity?

Ah, thank you so much!! I feel as if most of my creativity stems from everyday life around me. I get inspired anywhere, and I mean anywhere! I will be out to eat at a restaurant and love the font of the menus, take a pic, and try and draw the font by hand later (I am a complete lettering nerd, I know!!) Or love the way certain colors on buildings go together. I always try to view the world around me with a creative eye and it makes life even more magical. There really is so much beauty everywhere! That being said, I make sure to have my iPad pro with me at all times so that I can sketch an idea out or create a new color palette on the go.

Real Talk with Lilly Cepull

What’s your favorite media to create with? Why?

So my old self would respond with just the good ole pen and paper combo. But my new high tech self would have to say any digital media. I got my iPad pro this past March and it quickly changed the game for me. Although I still recommend to all letterers, and artists in general, that paper and pen (most people would say pencil but I really have the “just go for it” mentality,) is the best way to start. But eventually lugging around pens, sketchbooks, paints, and all the things to every local coffee shop got old. My iPad really allows me to not strain my arm muscles carrying so many supplies and makes creating digital artwork for clients one thousand times easier. Don’t get me wrong, I still do plenty of work on paper, chalkboards, canvases, jackets, etc. but digital work is my jam at the moment!

What made you want to join this #AerieREAL bra photoshoot?

OMG a million things! I have adored Aerie for as long as I can remember. But the main reason why is because growing up I never really saw petite gals modeling. Or REAL gals for that matter. Pictures were always retouched and made picture perfect. I would look at them and be so upset that I was short or that my skin broke out on the daily. I often felt that I was alone and that no other girls struggled with the problems I did. Well, news flash- we are all in this together!! So being a part of this campaign meant the absolute world to me. I want all girls to realize that you are an absolute babe just the way you are! No retouching necessary.

What makes you #AerieREAL?

I am #AerieREAL because I am not afraid to accept myself exactly the way I am. I realize it is so challenging to be a girl nowadays. Everywhere we look we see retouched photos of societies example of the “perfect woman” and we instantly compare ourselves. The never ending cycle of comparing your body or life to models on billboards, girls on Instagram, or the random gals at the grocery store is exhausting. I have been there and done that. But you have to realize that your “flaws” make you, YOU! They tell your story and represent all you’ve been through and await all that is left to come. All of this being said, it is so important to be yourself and never dare apologize for it. Wear no makeup for the Instagram picture- you’re so dang beautiful without it. Sing and dance as much as you want- life is more fun that way. Wear your sweatpants out to go get tacos- because guess what? Ya look GOOD! So I am #AerieREAL because I am unapologetically myself no matter the time or place. There is only one me and there is only one you. So let’s show the world who we REALLY are by keeping it real.

Want to learn more about our newest #AerieREAL photo shoot? Read about it here!

 

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Real Talk With Sarah Ribble

Not only does Sarah Ribble design Aerie bras, she rocked them in our latest #AerieREAL photoshoot! Find out why Sarah wanted to join the shoot and how #AerieREAL has influenced her work here at Aerie.

Real Talk With Sarah Ribble

Why did you want to be a part of this #AerieREAL bra photoshoot?

I wanted to show that Aerie bras are made by real women for real women! In the design office, we talk a lot about body positivity and how to make our customers feel empowered, but I experience self-doubt and insecurity as much as the next person. I’d be lying if I said I wasn’t a little nervous about this photoshoot. I don’t make a habit of dancing around in my underwear in front of cameras! But I had such an amazing time and everyone on set was so encouraging and uplifting. I hope that by participating in this campaign I’ll inspire other women to love and appreciate their bodies as much as I’ve come to love and appreciate my own.

Real Talk With Sarah RibbleHas #AerieREAL influenced your bra designs?

Absolutely! #AerieREAL is all about comfort! There’s nothing worse than an uncomfortable bra. We’ve all experienced a too-tight band, a pokey underwire, or a strap that digs in. At Aerie, we design bras that our customers will love to wear! For example, the idea behind our Real Me bra collection was that the bras should feel “painted on” – almost like a second skin. Every time I design a bra I ask myself, “Is it comfortable? Is it functional? Is it beautiful?” An Aerie bra has to be all three!

Real Talk With Sarah Ribble

What is your favorite bra from the new collections?

My favorite bra is the Real Sunnie Lightly Lined Wireless. It’s such an effortless style!

How does that bra make you feel?

The Real Sunnie Lightly Lined Wireless bra makes me feel so confident! I truly love this bra ❤ It supports me all day, but I honestly forget that I’m wearing it – it’s so comfy!

What makes you #AerieREAL?

I think #AerieREAL means loving the things about yourself that other people might not. Loving and proudly displaying anything that “society” tells us to be ashamed of. For me, that means freckles, cellulite, stretch marks, etc. These things are a part of who we are and we should embrace them whole-heartedly. Loving your imperfections… That’s #AerieREAL.

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Real Talk With Steffi Lynn

#AerieREAL girl Steffi Lynn founded Have A Nice Day, a hand lettering and illustration company. This year, we partnered with Steffi for numerous events and new store openings to help bring color and customization to our Aerie stores. Read on to learn more about Steffi, her business and what makes her #AerieREAL!

Real Talk With Steffi Lynn

How did you first become interested in lettering and design?

I first started in illustrating in high school and started doing lettering once I started attending Pratt in 2012! I’ve always been curious about illustrated typography so it was nice to be able to learn a skill that I could do both in!

What advice do you have for other creatives who are just starting out?

To not be scared to try new styles! I feel like people get stuck wanting to have a certain look to their brand and forget to experiment!

Can you tell us a bit about your creative process and what inspired your designs for Aerie’s windows?

I have and am constantly inspired by nature and I think it was a perfect fit to incorporate that into Aerie’s #AerieREAL!

Real Talk With Steffi Lynn

Photo by Meg Farrell

Real Talk With Steffi Lynn

Photo by Meg Farrell

You have worked on several projects for Aerie. What has been your favorite so far?  

Illustrating and designing the store windows is definitely my favorite so far! I love projects that incorporate multiple materials.  All the illustrations/lettering are flat but I got to do layers with acrylic and wood which makes it more dimensional and turns something simple into a more intriguing piece.

 What makes you #AerieREAL?

I’m not afraid to be myself and not scared to take action to achieve my goals! I love what I do and I express myself through all of my creations to try to bring joy to everyone around me!

Real Talk With Steffi Lynn

Want to learn more about our new store design? Read more about them here!

 

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Introducing… An All-New Aerie Store Design!

 

 

Get in here, beautiful! Our brand new store design brings the feel of an indoor market to your mall. With personalization on our extra-special printers and more DIY fun, our new stores are Aerie like you’ve never seen it before. Crabtree Valley Mall in Raleigh, NC is home to the first all-new Aerie, and there are more new designs coming soon! We talked to the brains behind our amazing new store design—Senior Director of Aerie Visual Lauren Cabral and Senior Director of New Store Design and Fixtures Michael Smith—to get the story behind our new design and her ideas for future Aerie homes. Read on for more!

Introducing... An All-New Aerie Store Design!

Yes, our new stores come with an Insta-ready wall!

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

How would you describe Aerie’s new market store design? 

LC: Our overall concept is based off of an indoor market…it’s BRIGHT, comfortable, open and welcoming.

MS: All stores are designed to showcase product and should at the very least provide a pleasant and convenient  shopping experience. However, in my opinion, the best stores designs are an embodiment of the brand, reflecting the aesthetic and attitude of the product while engaging the customer at an emotional level. We want our Aerie girl to feel at home in the store. It should be her oasis at the mall – a place to hangout, relax and shop with friends. After all, the space was designed for her.

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What is your favorite part about our new stores? 

LC: I need to pick the top 3— it’s too hard to pick just one.

  1. The storefront! Our experience bar in the window brings a fresh & fun approach to the leaseline that we hope our customers will LOVE!
  2. The fitting rooms! They are designed to feel like a really cool mid-century modern apartment. It’s very cozy in there. ☺
  3. DIY and personalization!  We’re excited to bring seasonal concepts to life in a new way through custom printing on the Anajet printer and our DIY market table.

MS: If I have to pick one, I think it’s the fitting room area. I hope that we have provided a place that, while still integrated into the sales area, feels like a sanctuary. We combined the architecture with visuals to create a more relaxed space where our customer can interact with her friends and the sales associates. It’s a space where she is encouraged to try new things.

Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What do you hope to bring to Aerie stores in the future?

LC: Creating new, exciting DIY opportunities and events are at the top of the list! Oh, and can’t WAIT to ADD more Aerie stores!!

MS: I’ll wait for our Aerie Girl to tell me. The nicest thing I heard about the new design was from a sales associate in our Crabtree store. She overheard a customer say that she wanted her first place to look just like the store.Introducing... An All-New Aerie Store Design!

Introducing... An All-New Aerie Store Design!

What advice would you give to someone who is interested in visual design?

LC: Good design is all about problem solving; it needs to be beautiful and functional.  Attention to detail is super important too—working through a project to understanding symmetry, color and contrast are all key—but must be carefully curated to avoid clutter and overload.  Lastly, be prepared to be wrong; you never know till you try!

MS: Inspiration is everywhere; never stop looking, never stop learning, and don’t be afraid to ask questions. If you see something you like, make a note or take a picture. You don’t know where the next great idea is going to come from – and you never know when something that you saw 10 years ago is going to inspire the perfect fixture.

Also, it’s not just about going to a good design school. Sometimes it’s about real work experience and learning from the people you meet along the way. I spent 5 years in design school but never felt like a real designer until my first season as a Christmas extra in a large department store. I was surrounded by incredibly talented people who had limited budgets and a deadline. Best experience ever….

Introducing... An All-New Aerie Store Design!

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Meet The Designers Of Our SoHo Pop-Up Mural

Give two #AerieREAL girls a blank wall and a few days, and they’ll make a masterpiece! When we realized our SoHo Pop-Up was in need of a little something extra, two of our graphic designers made it happen. Most days, Nicolette and Brittany work on the beautiful Aerie designs you see in print, but this time we asked them to PAINT! They worked for two days (and nights!) straight to create an amazing, free-hand mural inspired by our Fall 2017 photoshoot.

Read on and find out how they turned their idea into a full-sized mural that shows #AerieREAL in all its beauty. Meet The Designers Of Our SoHo Pop-Up Mural

What was the inspiration behind the mural you designed?

B: The inspiration for our mural was the beautiful landscapes in Kenab, where our Fall photoshoot took place. We took inspiration from the lines, curves, tones and overall diversity of the earth’s landscape that so beautifully, and, in a way, artistically depict some of the different characteristics that make each one of us unique!

You hand painted it from start to finish! Tell us about the process.

N: Brittany and I gathered different photographs from the shoot, all including various landscapes, colors and shapes. We studied these and used them as our inspiration while we hand-drew an outline of what we were envisioning for the mural. We then scanned these onto the computer and began adding in colors inspired by the color palette of the Aerie Fall products along with colors found in nature. We matched these colors to real paint colors and once we drew the outlines on the canvas, used them to fill in all of the white space and began to see the mural come to life!

B: I have to say, this was definitely a first for me! My entire life, I had been artistically inclined and painted and drew as a hobby, however I had never painted anything larger than 18” x 24”, let alone a mural!

Meet The Designers Of Our SoHo Pop-Up MuralMeet The Designers Of Our SoHo Pop-Up Mural

How is #AerieREAL reflected in your designs?

B: We incorporated the characteristics that we found in our shoot that we felt closely resembled some of the different characteristics our bodies have: different curves, different shapes, lines, stretch marks, wrinkles, freckles, tones. We truly believe that these are things that should be embraced; if they are beautiful in art and nature, then they are beautiful on our bodies.

What advice do you have for aspiring graphic designers?

N: Don’t ever hold back your creativity. Always be on the lookout for inspiration. When I visit new places and cities, I soak it all in and let it inspire my work. Design trends are never-ending, so I always make sure to do research any chance I get. It’s amazing how much you can grow as a designer with time and practice.

B: Graphic Design is a rewarding career. You can do what you love, while also communicating a positive message (such as #AerieREAL!). That being said, it can be very competitive and the best advice I could give is to stay #AerieREAL and not compare yourself to fellow graphic designers, in the same way you should never compare your body to someone’s else’s body. There will always be amazing designers. There will always be great ideas you wish you thought of. But that gives you the opportunity to admire, rather than compare. I would also advise I would give is: practice, practice, practice. The more projects that you do, the more you will develop your skills. xoxo.

Meet The Designers Of Our SoHo Pop-Up Mural

Visit Nikki and Brittany’s mural IRL at 72 Spring Street now! Want to learn more about our pop-up? Read more here.

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