Win a Day of #AerieREAL!

Celebrate the REAL you! Share what makes you #AerieREAL with us on Snapchat and we’ll pick two of our fave stories. We’ll bring you and a guest to our Pittsburgh HQ for a full day of #AerieREAL, starting with a $500 shopping spree with #AerieREAL role mode, Iskra, and Aerie stylist, Erin! Then we’ll show you around our home office and treat you to more #AerieREAL inspiration at a lunch & learn with Iskra. We can’t wait to see what you have to share!

Win a Day of #AerieREAL!Here’s how to enter:

  1. Follow @aerie on Snapchat
  2. Snap us with a video or photo explaining what makes you #AerieREAL by July 13, 2016
  3. We’ll pick 2 winners for a day of #AerieREAL in Pittsburgh August 3-4, 2016!

Win a Day of #AerieREAL!Good luck, Aerie girls! xo

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Swim Break 2016

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Gift Happy! Get Happy! Sweeptakes

Gift Happy! Get Happy! Pin an Aerie fave or another Holiday gift for a chance to win a $500 gift card for the ultimate #AerieHAULiday! Enter here.

Gift Happy! Get Happy!

Good luck, Aerie girls! xo

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Project Live Your Life is back! This time we’re giving away up to $5,000 a day for 15 days ($75,000 total!) and made it even easier to enter. Here’s what you need to know.

Enter directly on Instagram or Twitter. Here’s how:

1. Instagram or tweet a photo of yourself wearing denim with the phrase “I’MPERFECT IN MY #AEOJEANS BECAUSE _________. #AEOCONTEST.”

2. You’ll receive either a comment or tweet from us with a link to complete your entry.

3. Follow the link, complete your entry and you’re in!

4. Check the contest site, Instagram and the blog to see if you’re a daily winner.

You can also enter on the contest site:


2. Click “Upload Photo” at the top of the page and complete the entry process. Don’t forget to include “I’MPERFECT IN MY #AEOJEANS BECAUSE _________. #AEOCONTEST.” in the description of your photo.

3. Check the contest site, Instagram and the blog to see if you’re a daily winner.

Need some style inspiration for your photo? Check out some of our previous Project Live Your Life winners rocking their #AEOJEANS.


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#AerieREAL Panel of Amazing Women

We’ve seen an incredible amount of support for #AerieREAL and we love seeing the support spread from woman to woman as each shares their #AerieREAL story. Your kind words, open hearts, and courage are what inspired us to launch our new challenge, “What Do You Love About You?”.


You’re invited to self-nominate or to nominate a friend that you believe is #AerieREAL. We want to feature their moments, celebrate them and their accomplishments in hope that they inspire others.

5 individuals will be chosen to receive the ultimate Aerie experience! They’ll be invited to join us at Aerie’s HQ and will be featured in an interview on the AEO blog (right here!) complimented by a mini shoot in our Photo Studio. Then, our winners will join Aerie’s style and fit expert, Jenny Altman, as they enjoy a $200 shopping spree and more!

We have a panel of amazing, REAL women who will read through the entries! Read on below to learn a bit more about each and what makes them #AerieREAL.


Dana Seguin, Aerie’s Senior Director of Marketing has been in the retail business for over 14 years. The last eight years has been spent in brand development and marketing for Chico’s, American Eagle Outfitters and their intimates brand, Aerie. She has spent the last year working on Aerie Real and refuses to use retouched images and helps to promote positive body image.

Amy Levin is the founder and creative director of CollegeFashionista, a fashion website featuring content from college students at more than 400 campuses around the world. A Chicago native, she launched the website in 2009 after a semester abroad in London, where the growing importance of street style inspired her to create a community for fashion, photography and self expression.

Jenny Altman, Aerie’s Style and Fit Expert, is the go-to resource from how-to’s and bra quick fixes. As a fashion editor and stylist for InStylePeople Style Watch, and O, the Oprah Magazine, Jenny has helped dress some of the world’s most celebrated personalities and most importantly she helps transform countless REAL women on a daily basis with her website ILOVEAGOOD.COM. Celebrity or not, Jenny believes intimates are (literally) the foundation of a confident look for all women and her passion is helping women find the right pieces for their body shape by talking about it in a REAL way.

Lindsay Avner, the Founder and CEO at Bright Pink was the youngest patient in the US to bravely opt for a risk-reducing double mastectomy with reconstruction. During the experience, Lindsay was frustrated by the lack of resources for women in her specific situation. So, armed with optimism and dedication, Lindsay founded Bright in Pink in January 2007. Now in its seventh year, Bright Pink is the only national non-profit focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support to high-risk individuals.

Each day these women exemplify what being #AerieREAL means. It’s being true to you. Believing that imperfections are beautiful and believing that no one can change who you are.

Tweet us, tag us, or tell us your story today! We’ll be highlighting our favorites by April 6th, but you can always tell us your #AerieREAL story anytime on Twitter and Instagram by tagging us with #AerieREAL.




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Project Live Your Life Week 3: And the Winners Are…

Project Live Your Life Week 3: And the Winners Are…

American Eagle Outfitters Project Live Your Life is in full swing. We’re seeing amazing entries, photos and videos and getting inspired by people who take what we make and make it their own. And this year, you’re sharing your content pieces to get the most loves and win awesome prizes. These 10 people did just that and won an iPad Mini to help make their dreams come true, just like our past Project Live Your Life winners.

This week, the top 10 people who get the most loves on their content will win a MacBook Pro! Join Project Live Your Life now for your shot at over $75,000 in prizes and the chance to be in an upcoming American Eagle Outfitters campaign.


Want to know what our past Project Live Your Life winners are up to? Watch our new series, Project Live Your Life: San Francisco to see how we’re helping them make their dreams come true. Episode 1 stars Bailey, an aspiring photographer who got the chance to have his photos on our Times Square billboard. Episode 2 stars artists Teren and Adria, who worked on T-shirt designs that we’ll sell exclusively at Episode 3 stars Tyler, a youth leader from North Bergen, NJ who needs your help raising money to bring music and the arts to underprivileged kids in his community. This week, check out Episode 4 starring Irina, an aspiring singer from Honolulu, Hawaii who is trying to get her songs on our in-store playlist. Visit each Monday to see the new episode.

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