We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!
AEO CMO, Michael Leedy (second from Right) with a few of the crew members
The crew hard at work
AEO Stylists, Preston and Lauren trying to survive the desert heat
The dust storms were so intense that production was shut down for half a day
That’s a wrap!
Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.