Real Talk With Bright Pink CEO Katie Thiede

It’s our eighth year partnering with Bright Pink®, and our first year meeting their new CEO, Katie Thiede. We got to know Katie and what Bright Pink means to her— read on for our interview and find out how YOU can get involved with Bright Pink.

Real Talk With Bright Pink CEO Katie Thiede

Katie Thiede, the new CEO of Bright Pink. Photo by Jasmin Shah.

How did you first get involved with Bright Pink?

I was first introduced to Bright Pink a few years ago by connecting with Bright Pink founder, Lindsay Avner, over our shared passion for women’s health and I’ve been in love with the organization ever since! I cheered on the organization from the outside for years and couldn’t be more thrilled to now be on the inside leading us into our next chapter.

Why does Bright Pink’s message resonate with you?

I’ve spent more than a decade working in women’s health for organizations that exist so that women can live their best lives because I believe, and research has shown, that when women are healthy and strong, families are stronger, communities are stronger, and ultimately the world is a better place. That said, despite having worked for years in the field of women’s health, it wasn’t until I met Bright Pink that I became armed with the tools and resources I needed to shift my own awareness into action. I can now stand here and tell you that I no longer feel afraid of what might happen and I feel more in control over my breast and ovarian health and my own future than ever before.

Why is it important for girls and women to become educated on breast and ovarian health?

Research suggests that early adulthood is a critical time to adapt healthy lifestyle behaviors that will last a lifetime and we know that a woman’s risk for breast and ovarian cancers accumulates over her lifetime – so reaching young women at this pivotal point in their late teens, 20’s, 30’s and 40’s is the perfect time to educate them on their breast and ovarian health and to guide them in developing healthy habits that will enable them to advocate for their health.

Real Talk With Bright Pink CEO Katie Thiede

How does Bright Pink encourage others to take charge of their health?

In my mind, there has never been a better time for women to be their own best health advocates. The health care landscape is shifting almost on a daily basis, and people have so many questions. We can be an amazing translator for women, and amidst all of these changes, prevention has to be a top priority for us. Our approach specifically is to empower women to know their personal risk of breast & ovarian cancer and manage their risk proactively by practicing self-awareness, risk-reduction, early detection, and partnering with a trusted health care provider. Bright Pink’s digital tools, such as AssessYourRisk.org and Breast Health Reminders™ were created to make advocating for your health as easy as possible. And we’re so grateful Aerie is committed to getting these tools in to the hands of women too! Text AERIE to 59227, and Bright Pink will text you reminders to give your breast health the attention it deserves all year-round!

 

How can girls get involved with Bright Pink?

Bright Pink is always looking for passionate young women to get involved as volunteers or ambassadors and to help support our mission! We have 150+ ambassadors in 38 states and hope to grow that network over time so we can reach women all across the country with this life-saving education. Another great way to get involved, practice a healthy lifestyle, and fuel our mission is through Team Bright Pink, a community of 3,000 men and women who commit to run, lift or play while raising funds for Bright Pink. There are opportunities for everyone, from novice to elite athletes. We’re recruiting for the 2018 Bank of America Chicago Marathon and more, so considering championing our mission by joining our team! And of course, chat and connect with us on Facebook: @BrightPink Instagram/Twitter: @BeBrightPink.

Real Talk With Bright Pink CEO Katie Thiede

Katie at our Soho Pop-Up Shop for Take Care of Your Girls Day.

To learn more about our partnership with Bright Pink check out our #AerieSupports page or read more here.

 

 

 

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IN OCTOBER, WE WEAR BRIGHT PINK

October is officially breast cancer awareness month, and we’re so proud to be partnering with Bright Pink® for the 8th year to help the non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. Make sure you take advantage of Bright Pink’s life-saving resources, from their Assess Your Risk™ quiz to monthly Breast Health Reminders™, and show your support! Our limited-edition tee is our favorite way to wear our Bright Pink pride: 100% of sales from each and every tee support Bright Pink. Read on for 3 of our favorite ways to wear it!

IN OCTOBER, WE WEAR BRIGHT PINK WORK IT OUT

Our tee comes in grey, so that means you can add on all the pink you want! Get your pink workouts in wearing our Move Mesh Back Legging and Play Mixed Mesh Sports Bra.

IN OCTOBER, WE WEAR BRIGHT PINKWEAR IT OUT

Stay cozy and add subtle hints of pink with our Lace-Up Fleece Pant, Faux Fur Vest and Chenille Beanie. Cozy enough to stay home in, cool enough to wear out!

IN OCTOBER, WE WEAR BRIGHT PINKCOZY IT UP!

You can still show your support, even at home. Add shades of red and pink with our Lace Racerback Bralette, Boxer and Shine Bobby Socks.

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Take Care Of Your Girls! #AerieSUPPORTS Bright Pink

Take Care Of Your Girls! #AerieSUPPORTS Bright PinkWe’re so proud to announce our 8th year partnering with Bright Pink®! Bright Pink is a non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. This year, we’re donating 100% of sales of our Limited-Edition Bright Pink Tee and Bright Pink Pins in stores and at Aerie.com to the non-profit. We’re also co-hosting wellness workshops with Bright Pink in stores and at college campuses to show  you how to be proactive about your health.

On 9.28, we’re dedicating the entire day to taking care of your girls! In US Aerie stores and at Aerie.com, we’ll match 5% of ALL sales (up to $50K) that day in donations to Bright Pink.

Take Care Of Your Girls! #AerieSUPPORTS Bright PinkLater that night, we’re bringing Bright Pink Ambassadors to four stores on the east coast. The ambassadors will be there to provide educational resources and answer any questions about Bright Pink, breast health and how you can be smart about your health. You’ll also get a FREE notebook, sips and snacks when you stop in. Events will be held at these stores from 6 to 8pm on 9.28:

Roosevelt Field Mall, NY

King of Prussia Mall, PA

Northshore Mall, Boston

Woodfield Mall, Chicago

To encourage our AEO family to take charge of their health, we’ll also be offering wellness activities at our corporate offices in Pittsburgh and NYC. Follow along on Insta stories on Thursday to see all the ways we’ll be honoring Bright Pink.

To learn more about Bright Pink and how to be proactive about your breast and ovarian health, head to their website for more information or check out our #AerieSupports page to learn more about our partnership!

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Brighten Up College Tour

Brighten Up College TourWe’re partnering with Bright Pink® and Zeta Tau Alpha to brighten up college campuses across the country! The Brighten Up® College Tour is heading to a school near you to help educate and empower students to be proactive about their breast and ovarian health. We’ll be leading a wellness activity and bringing fun freebies for all attendees.

Want to check out a Brighten Up workshop? See where we’re heading below!

Brighten Up College Tour

Virginia Tech
September 19 @ 6:00 PM
Squires Student Center
Commonwealth Ballroom
290 College Ave., Room 225
Blacksburg, VA 24060

Baylor University
October 9 @ 7:00 PM
Fountain Mall
1325 S. 5th Street
Waco, TX 76706

University of Maryland
October 11 7:00 PM
Adele H. Stamp Student Union
Grand Ballroom, Room 1206
3972 Campus Drive
College Park, MD 20742

We’ll be adding more locations soon, so check back and see if your school is added to the list!

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Call Your Doctor Day With Bright Pink

Call Your Doctor Day is today, June 13th! We’re teaming up with the non-profit Bright Pink to remind YOU to take a minute TODAY and schedule your yearly checkup. Need some encouragement? We talked to Dr. Deborah Lindner, OB/GYN and Bright Pink’s Chief Medical Officer, about why it’s so important to see your doctor every year and what to expect from your appointment. Read on to find out why you should take charge of your health and call your doctor!

Call Your Doctor Day With Bright Pink

Why should women go to their doctor every year?

DL: Seeing your doctor or other primary care provider once a year is one of the most important actions you can take for your breast and ovarian health. I remind women that even when you feel healthy you still need to go. It’s important for you and your doctor to have an understanding of what healthy means for you specifically. It’s your baseline.

What if I’m nervous or uncomfortable about going?

DL: That’s natural! But don’t let it stop you from taking care of your body. I encourage women to see their annual exam as this one day a year that you have a partner in managing your health. National Call Your Doctor Day is all about getting up the motivation to call and put your health first. It’s important to find a provider that takes time to answer your questions and makes you feel comfortable. And don’t forget that it never hurts to get a second opinion.

What should we know before our appointment?

DL: It’s helpful to come prepared with your questions—ask us anything, we’re here to work with you—so you can walk away with a more personalized plan to manage your risk for cancer and other diseases. I recommend taking the AssessYourRisk.org quiz by Bright Pink to get a comprehensive report on your baseline risk for breast and ovarian cancer that you can print and bring to your appointment.

Also, it’s helpful to keep track of any changes in your body, specifically in your breasts, or changes to your menstrual cycle or digestive system. If anything has persisted for longer than 2 weeks, bring this to your doctor’s attention.

What should we expect when we’re there?

DL: A well woman exam should include a clinical breast exam, where your healthcare provider will feel your breasts with their hands. It should be thorough, cover all the breast tissue, and typically last several minutes. If your doctor offers this exam, say yes—and if your doctor doesn’t bring it up, make sure you do.

Your provider will also perform a pelvic exam where he or she will actually feel your ovaries to see if there is anything abnormal. During your pelvic exam, you may also receive a pap smear. It’s important to note that a pap smear checks for cervical cancer – not ovarian cancer.

As an OB/GYN, what is your biggest piece of advice for young women?

DL: You’re your own best health advocate. Be confident and take charge of scheduling your appointment. Let Bright Pink help you – join us and Aerie on June 13th  and make the call. Get all the resources you need by visiting CallYourDoctorDay.org.

Through 2017, all annual well woman exams are covered by insurance through the Affordable Care Act.

 

Want to learn how to keep good health and become your breast self? Check out our Bright Pink Smoothie Recipe!

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Real Talk with Lindsay Avner

We sat down for a quick Q & A with Bright Pink‘s CEO and Founder, Lindsay Avner, a national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women.  Read on to learn more about Lindsay’s morning routine, her favorite Aerie Bra (100% of sales go to Bright Pink!) and Bright Pink’s Breast Health Reminder Text Program.

Who or what inspired you to launch Bright Pink?

I have a strong family history of breast and ovarian cancer. 11 women in my family have passed away from these diseases. With this information, I decided to undergo genetic testing to better understand my personal risk. The results showed I tested positive for the BRCA1 gene mutation giving me up to an 87% risk of breast cancer and up to a 54% risk of ovarian cancer. At the time, I was only 23 years old. I didn’t want to wait to get cancer so in 2006, I made history as the youngest woman in the country to opt for a risk reducing double mastectomy. Throughout my journey, I had a hard time finding resources for women like me – healthy women that wanted to take proactive action to live a healthy life. I started Bright Pink to empower women with the resources and information they need to be proactive advocates for their breast and ovarian health at a young age.

Life as a CEO and Founder can be busy we’re sure! What’s an average morning for you like?

All mornings are busy! I usually wake up around 7am and quickly check email on my phone, lying in bed. I get ready pretty quick and out the door within 30 minutes or so. I usually grab some hard boiled eggs and an apple that I eat while I am driving into the city and the best part of my job, is that from the moment I arrive each morning until I leave to catch a workout, I get to collaborate with my awesome team and our partners, and drive the strategy to save more women’s lives..

Real Talk with Lindsay Avner Shop now: Limited-Edition Bright Pink® Sunnie Demi | Move Twist Headband | Water Bottle | EOS Lip Balm | Nail Polish | Flat Top Round Sunglasses | Street Level Reversible Mini Tote | Ban.do Notebook

How do you de-stress?

Exercising – spin classes are my favorite!

Bright Pink created a tool to help you assess your personal level of risk for breast and ovarian cancer, can you tell us more about it?

AssessYourRisk.org is a 19-question quiz comprised of questions about family health history and lifestyle factors that play a role in a person’s baseline level of risk for breast and ovarian cancer. It provides customized results which include where the person lands on the risk spectrum from Average, Increased to High Risk for both breast and ovarian cancer, the factors that are working on her favor or not working in her favor, and most importantly how to take action. My favorite part – you can email the results to your doctor to have a conversation at your next appointment or share with a friend you love to ensure she knows her risk.

If you could debunk one breast cancer myth, what would it be?

Your Dad’s family history of cancer doesn’t affect you. This is so untrue. Your family health history on your dad’s side is just as important as on your mom’s side since we get 50% of our genes from our mom and 50% from our dad. Men can also carry and pass on genetic mutations—like BRCA—that greatly increase breast and ovarian cancer risk. Take the time to gather your family’s health history on both sides – Ask who had cancer, how old were they, and what kind of cancer was detected and use the information to assess your risk for breast and ovarian cancer and speak to your doctor.

Can you tell us about Bright Pink’s Breast Health Reminder Text Program?

Bright Pink’s Breast Health Reminders are fun, playful, monthly text messages reminding you to check in with your breasts, or “treasure your chest!” It’s important to check in every month to get to know your normal so you can notice when something’s not normal. Text PINK to 59227 to sign up. Don’t forget to text Y for “yes” to confirm!

Are you a Pushup, Lightly Lined or Bralette kind of girl?

Lightly lined like Bright Pink’s new Sunnie Demi at Aerie

Real Talk with Lindsay Avner What are ways our girls can be proactive with Bright Pink?

• Complete the AssessYourRisk.org quiz and share with a friend
• Visit ExploreYourGenetics.org, our new digital tool that demystifies the genetic testing process
• Sign up for Breast Health Reminders by texting PINK to 59227 – It’s just one text a month!

Thank you, Lindsay! To learn more about prevention and early detection of breast and ovarian cancer visit Bright Pink.org. xo

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