#AerieSupports Bright Pink

We’re so excited to celebrate our our sixth year partnering with Bright Pink®, a non-profit dedicated to prevention and early detection of breast and ovarian cancer. This year, we’re partnering with the Pittsburgh Steelers on a two-story breast cancer ribbon covered with more than 1500 Aerie bras!

Yesterday, more than 50 Aerie volunteers helped to build the massive structure, designed by local Pittsburgh artist Steve Ford, at Stage AE next to Heinz Field. After our campaign, Aerie will launder and donate bras from the sculpture to local women’s shelters in Pittsburgh.

Along with raising funds for Bright Pink’s life-saving education and support programs, we hope this ribbon encourages women to understand their family’s health histories and their own potential risk for breast and ovarian cancer.

#AerieSupports Bright Pink #AerieSupports Bright Pink #AerieSupports Bright Pink

“Our work with Bright Pink allows us to educate and empower our consumer about their health as well as share our commitment to #AerieREAL and body positivity!” – Jennifer Foyle, Global Brand President of Aerie #AerieSupports Bright Pink #AerieSupports Bright Pink

The ribbon sculpture was raised in front of Stage AE, where thousands of people will be able to view it from Heinz Field during Pittsburgh Steelers and University of Pittsburgh football games during Breast Cancer Awareness Month in October. It will make its debut at the Pittsburgh Steelers vs. Baltimore Ravens primetime game on October 1. (Go Steelers!)

#AerieSupports Bright Pink

#AerieSupports Bright Pink

Visit your local Aerie store or Aerie.com to shop our limited-edition Bright Pink Bralette. 100% of proceeds will go to Bright Pink. Check back soon to learn more about Bright Pink and tips for being breast aware. Support your girls!

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Behind the Scenes at the Bright Pink & Aerie Ribbon Build

Behind the Scenes at the Bright Pink & Aerie Ribbon Build

Let’s start the weekend with a riddle. Ready? What stands 24 feet tall, is adorned with over 1500 bras, and is positioned on the lawn of our American Eagle headquarters?

Do you need a hint? Hmm…I can’t give it away too easily…

Hint 1: #AerieSupports

Hint 2: It’s bright pink!

Got it? Thought so! Last Wednesday, our Aerie team gathered volunteers across the company to construct a Breast Cancer ribbon embellished and decorated with…bras! The goal of this stunning structure was to bring awareness, hope, and inspiration to women everywhere. These past weeks we have teamed up with the non-profits, Bright Pink and Rethink. Both partners share a mission of focusing on early detection and prevention of breast and ovarian cancers in young women with cutting-edge breast cancer education.

So, how do you create a 2 story ribbon made from bras? Take a peek behind-the-scenes below!

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

And, it begins!

Behind the Scenes at the Bright Pink and Ribbon Build

We were thinking pink from head to toe!
Behind the Scenes at the Bright Pink and Ribbon Build

Our merchants and store operations team bring out the bras!

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Okay, the ribbon is officially covered in pink bras. But, … how do we stand it up?

Behind the Scenes at the Bright Pink and Ribbon Build

Talk about girl power! (And, guy power too! You can’t see it, but they pushed it up on the other side!)

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Our fabulous marketing team did a great job organizing the event!

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Show your support! Online and in-stores now, find our Limited Edition Bright Pink Bridget Bra. 100% of the sales go towards Bright Pink!

Want to learn more?  Join @Aerie and @BeBrightPink at #AerieSupports! Next, Tuesday, October 1st,  from 2-3 PM, we are kicking off Breast Cancer with a twitter chat with CEO and Founder of Bright Pink, Lindsay Avner! See you there!

Behind the Scenes at the Bright Pink and Ribbon Build

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