Bracelet DIY in stores

Share the love this October. In honor of Breast Cancer Awareness Month, show someone undergoing treatment that you’re thinking of them. Make an empowering bracelet in select Aerie stores & we’ll send it along! See if your store is on the list below.

Bracelet DIY in stores

Create your own words of encouragement or get inspired by some of our faves.

  • Strong
  • Warrior
  • Fearless
  • Brave
  • U got this
  • GRL PWR
  • Courage
  • Fighter
  • Real love
  • Hope
  • Hi beautiful
  • Fierce

Bracelet DIY in stores

Create a bracelet in a store near you:

Stores

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Take care of your girls!

We’re so proud to celebrate our 9th year partnering with Bright Pink®, a non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. We’ll be honoring Breast Cancer Awareness Month all October. Read on and find out how YOU can take care of your girls!

Take care of your girls!

To kick off the month, Bright Pink CEO, Katie Thiede, shared the love about our partnership: “We’re thrilled to partner with Aerie for the 9th consecutive year together! Our partnership aims to spark important conversations among young women and inspire them to be proactive with their health, while raising critical funds to fuel Bright Pink’s life-saving mission. Since 2010, together we have raised more than $1 million to empower women to know their risk for breast & ovarian cancer and take action. Bright Pink’s flagship program, Assess Your Risk, has helped more than one million women learn their risk and take steps to manage it. We’re excited to share this quiz with Aerie girls through our partnership this fall because the more you know, the better prepared you are to take control of your health and your future!”

Bright Pink’s website offers an array of life-saving resources, from the Assess Your Risk™ quiz Katie mentioned to monthly Breast Health Reminders™, where you can get alerts right on your phone to remind you to check your girls.

Take care of your girls!

Wear your support proudly with our limited-edition sports bra and legging! 100% of US sales in stores and at Aerie.com benefit the non-profit.

Take care of your girls!

We can all use a little more inspiration! This October, you can get a free pouch and mirror decals with your $5+ donation to Bright Pink in US stores and Rethink Breast Cancer in Canada. These mirror decals act as a daily reminder to take care of your girls!

Want to learn more about our partnership with Bright Pink? Read about it here!

 

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Real Talk With Bright Pink CEO Katie Thiede

It’s our eighth year partnering with Bright Pink®, and our first year meeting their new CEO, Katie Thiede. We got to know Katie and what Bright Pink means to her— read on for our interview and find out how YOU can get involved with Bright Pink.

Real Talk With Bright Pink CEO Katie Thiede

Katie Thiede, the new CEO of Bright Pink. Photo by Jasmin Shah.

How did you first get involved with Bright Pink?

I was first introduced to Bright Pink a few years ago by connecting with Bright Pink founder, Lindsay Avner, over our shared passion for women’s health and I’ve been in love with the organization ever since! I cheered on the organization from the outside for years and couldn’t be more thrilled to now be on the inside leading us into our next chapter.

Why does Bright Pink’s message resonate with you?

I’ve spent more than a decade working in women’s health for organizations that exist so that women can live their best lives because I believe, and research has shown, that when women are healthy and strong, families are stronger, communities are stronger, and ultimately the world is a better place. That said, despite having worked for years in the field of women’s health, it wasn’t until I met Bright Pink that I became armed with the tools and resources I needed to shift my own awareness into action. I can now stand here and tell you that I no longer feel afraid of what might happen and I feel more in control over my breast and ovarian health and my own future than ever before.

Why is it important for girls and women to become educated on breast and ovarian health?

Research suggests that early adulthood is a critical time to adapt healthy lifestyle behaviors that will last a lifetime and we know that a woman’s risk for breast and ovarian cancers accumulates over her lifetime – so reaching young women at this pivotal point in their late teens, 20’s, 30’s and 40’s is the perfect time to educate them on their breast and ovarian health and to guide them in developing healthy habits that will enable them to advocate for their health.

Real Talk With Bright Pink CEO Katie Thiede

How does Bright Pink encourage others to take charge of their health?

In my mind, there has never been a better time for women to be their own best health advocates. The health care landscape is shifting almost on a daily basis, and people have so many questions. We can be an amazing translator for women, and amidst all of these changes, prevention has to be a top priority for us. Our approach specifically is to empower women to know their personal risk of breast & ovarian cancer and manage their risk proactively by practicing self-awareness, risk-reduction, early detection, and partnering with a trusted health care provider. Bright Pink’s digital tools, such as AssessYourRisk.org and Breast Health Reminders™ were created to make advocating for your health as easy as possible. And we’re so grateful Aerie is committed to getting these tools in to the hands of women too! Text AERIE to 59227, and Bright Pink will text you reminders to give your breast health the attention it deserves all year-round!

 

How can girls get involved with Bright Pink?

Bright Pink is always looking for passionate young women to get involved as volunteers or ambassadors and to help support our mission! We have 150+ ambassadors in 38 states and hope to grow that network over time so we can reach women all across the country with this life-saving education. Another great way to get involved, practice a healthy lifestyle, and fuel our mission is through Team Bright Pink, a community of 3,000 men and women who commit to run, lift or play while raising funds for Bright Pink. There are opportunities for everyone, from novice to elite athletes. We’re recruiting for the 2018 Bank of America Chicago Marathon and more, so considering championing our mission by joining our team! And of course, chat and connect with us on Facebook: @BrightPink Instagram/Twitter: @BeBrightPink.

Real Talk With Bright Pink CEO Katie Thiede

Katie at our Soho Pop-Up Shop for Take Care of Your Girls Day.

To learn more about our partnership with Bright Pink check out our #AerieSupports page or read more here.

 

 

 

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Real Talk with Lindsay Avner

We sat down for a quick Q & A with Bright Pink‘s CEO and Founder, Lindsay Avner, a national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women.  Read on to learn more about Lindsay’s morning routine, her favorite Aerie Bra (100% of sales go to Bright Pink!) and Bright Pink’s Breast Health Reminder Text Program.

Who or what inspired you to launch Bright Pink?

I have a strong family history of breast and ovarian cancer. 11 women in my family have passed away from these diseases. With this information, I decided to undergo genetic testing to better understand my personal risk. The results showed I tested positive for the BRCA1 gene mutation giving me up to an 87% risk of breast cancer and up to a 54% risk of ovarian cancer. At the time, I was only 23 years old. I didn’t want to wait to get cancer so in 2006, I made history as the youngest woman in the country to opt for a risk reducing double mastectomy. Throughout my journey, I had a hard time finding resources for women like me – healthy women that wanted to take proactive action to live a healthy life. I started Bright Pink to empower women with the resources and information they need to be proactive advocates for their breast and ovarian health at a young age.

Life as a CEO and Founder can be busy we’re sure! What’s an average morning for you like?

All mornings are busy! I usually wake up around 7am and quickly check email on my phone, lying in bed. I get ready pretty quick and out the door within 30 minutes or so. I usually grab some hard boiled eggs and an apple that I eat while I am driving into the city and the best part of my job, is that from the moment I arrive each morning until I leave to catch a workout, I get to collaborate with my awesome team and our partners, and drive the strategy to save more women’s lives..

Real Talk with Lindsay Avner Shop now: Limited-Edition Bright Pink® Sunnie Demi | Move Twist Headband | Water Bottle | EOS Lip Balm | Nail Polish | Flat Top Round Sunglasses | Street Level Reversible Mini Tote | Ban.do Notebook

How do you de-stress?

Exercising – spin classes are my favorite!

Bright Pink created a tool to help you assess your personal level of risk for breast and ovarian cancer, can you tell us more about it?

AssessYourRisk.org is a 19-question quiz comprised of questions about family health history and lifestyle factors that play a role in a person’s baseline level of risk for breast and ovarian cancer. It provides customized results which include where the person lands on the risk spectrum from Average, Increased to High Risk for both breast and ovarian cancer, the factors that are working on her favor or not working in her favor, and most importantly how to take action. My favorite part – you can email the results to your doctor to have a conversation at your next appointment or share with a friend you love to ensure she knows her risk.

If you could debunk one breast cancer myth, what would it be?

Your Dad’s family history of cancer doesn’t affect you. This is so untrue. Your family health history on your dad’s side is just as important as on your mom’s side since we get 50% of our genes from our mom and 50% from our dad. Men can also carry and pass on genetic mutations—like BRCA—that greatly increase breast and ovarian cancer risk. Take the time to gather your family’s health history on both sides – Ask who had cancer, how old were they, and what kind of cancer was detected and use the information to assess your risk for breast and ovarian cancer and speak to your doctor.

Can you tell us about Bright Pink’s Breast Health Reminder Text Program?

Bright Pink’s Breast Health Reminders are fun, playful, monthly text messages reminding you to check in with your breasts, or “treasure your chest!” It’s important to check in every month to get to know your normal so you can notice when something’s not normal. Text PINK to 59227 to sign up. Don’t forget to text Y for “yes” to confirm!

Are you a Pushup, Lightly Lined or Bralette kind of girl?

Lightly lined like Bright Pink’s new Sunnie Demi at Aerie

Real Talk with Lindsay Avner What are ways our girls can be proactive with Bright Pink?

• Complete the AssessYourRisk.org quiz and share with a friend
• Visit ExploreYourGenetics.org, our new digital tool that demystifies the genetic testing process
• Sign up for Breast Health Reminders by texting PINK to 59227 – It’s just one text a month!

Thank you, Lindsay! To learn more about prevention and early detection of breast and ovarian cancer visit Bright Pink.org. xo

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Real Talk With Heather Durcho

Ready for some serious inspiration? Get REAL with Heather Durcho, AEO’s Front Desk Receptionist. She fearlessly volunteered to share her story with us as we honor breast cancer awareness this month, and we can’t thank her enough! Read on to learn more about the shining face we see every day in our Pittsburgh office.

Real Talk With Heather Durcho

Hi, Heather! Thanks for chatting with us. Can you give us a brief intro to what you do here at AEO? 
I am the front desk Receptionist. I do a little bit of everything. Answer phones, check in guests, and help out with some HR responsibilities. I think I may have one of the best positions in the office because I get to chat with so many different people during the day. There is never a dull moment up here at the front desk. I have been working here since March of this year and absolutely LOVE it!

Do you have a favorite Aerie item? 
My favorite go-to Aerie items are definitely the cardigans and dusters. They are so comfy! I love that they are so versatile. I can wear one when I’m just lounging around the house. I can throw one on with a pair of jeans and head out to run some errands. Or I can even dress one up by adding a statement necklace and a cute pair of boots. Confession, I wore my favorite duster to work the other day and then slept in it that night! They are that cozy!

Real Talk With Heather Durcho

If girls want to see more of your style…where should they find you on Instagram?
My Instagram handle is @heddadurka.

What makes you #AerieREAL?
I was diagnosed with breast cancer (Stage 1 Invasive Ductal Carcinoma) in March of this year. The first question I had for my doctor was, “Am I going to lose my hair?” Within just a couple weeks after my first chemotherapy treatment, it was falling out in clumps. I remember one day I went to readjust my ponytail, and when I took out my hair tie, I was literally holding my entire ponytail in my hand. I decided enough was enough and shaved my head that same day. I was just coming to a point in my life where I was really starting to love and appreciate my body, flaws and all. Then cancer swooped in changed everything. My hair, eyebrows, and eyelashes fell out. I became bloated and puffy from some of the chemotherapy drugs they gave me. I didn’t look like myself at all. Literally the only thing that did not change was who I was inside, and that is what I decided to hold on to. I was still the same person I have always been, it was just the outside that was different. It took me a little while but once I finally came to that realization, I felt so much better about everything that was going on. Learning that I am just as beautiful on the outside as I am on the inside is what makes me #AerieREAL.

Amazing. Thank you SO much for sharing. Now onto a lighter note. What book did you least read?
I am addicted to reading! My kindle goes with me everywhere. The last book I read was “Who Do You Love” by Jennifer Weiner. If you haven’t read it yet then go do it right now!

Real Talk With Heather Durcho

Shop Heather’s Look: Duster Cardigan | Tank (similar here) | Girls Rule Notebook (in store!)

Do you have any favorite fall recipes
One of my favorite things to do in the fall is cook on our charcoal grill. I don’t have any specific recipes, per se. I just love being outside in the crisp fall air, watching the leaves change and enjoying a delicious home cooked meal. However, this would not be a proper interview without me expressing my deep and undying love for a large, steaming bowl of mac and cheese!

Describe your personal style in 3 words: 
Classic, comfortable, girly.

Real Talk With Heather Durcho

What does #AerieREAL mean to you?
I’m sure being #AerieREAL means something different to everyone. To me, being #AerieREAL is taking what I have learned about myself over the past few months and helping others feel the exact same way. We are all beautiful!

Thank you Heather!

Tune in to our Snapchat today (handle: aerie) as Heather gives us a behind-the-scenes look at her day at Aerie!

Learn more about our partnership with Bright Pink®, a non-profit dedicated to prevention and early detection of breast and ovarian cancer.

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#AerieSupports Bright Pink

We’re so excited to celebrate our our sixth year partnering with Bright Pink®, a non-profit dedicated to prevention and early detection of breast and ovarian cancer. This year, we’re partnering with the Pittsburgh Steelers on a two-story breast cancer ribbon covered with more than 1500 Aerie bras!

Yesterday, more than 50 Aerie volunteers helped to build the massive structure, designed by local Pittsburgh artist Steve Ford, at Stage AE next to Heinz Field. After our campaign, Aerie will launder and donate bras from the sculpture to local women’s shelters in Pittsburgh.

Along with raising funds for Bright Pink’s life-saving education and support programs, we hope this ribbon encourages women to understand their family’s health histories and their own potential risk for breast and ovarian cancer.

#AerieSupports Bright Pink #AerieSupports Bright Pink #AerieSupports Bright Pink

“Our work with Bright Pink allows us to educate and empower our consumer about their health as well as share our commitment to #AerieREAL and body positivity!” – Jennifer Foyle, Global Brand President of Aerie #AerieSupports Bright Pink #AerieSupports Bright Pink

The ribbon sculpture was raised in front of Stage AE, where thousands of people will be able to view it from Heinz Field during Pittsburgh Steelers and University of Pittsburgh football games during Breast Cancer Awareness Month in October. It will make its debut at the Pittsburgh Steelers vs. Baltimore Ravens primetime game on October 1. (Go Steelers!)

#AerieSupports Bright Pink

#AerieSupports Bright Pink

Visit your local Aerie store or Aerie.com to shop our limited-edition Bright Pink Bralette. 100% of proceeds will go to Bright Pink. Check back soon to learn more about Bright Pink and tips for being breast aware. Support your girls!

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