Get to Know #AerieREAL Role Model Jenna Kutcher

Jenna Kutcher has always been #AerieREAL, but now – she’s officially an #AerieREAL Role Model!

You could say Jenna’s new title has been a long time coming. This entrepreneur, podcaster and girl next door ALWAYS keeps it #AerieREAL, and she’s been part of the Aerie family for as long as we can remember. Read on to see how Jenna has grown with Aerie and why we can’t wait to see what else she has to share as our newest role model.

 

You’ve been part of the #AerieREAL family for quite a while, what are you looking forward to sharing with our community as an #AerieREAL Role Model?

Let me first say: PINCH ME. I am so, so thankful for this opportunity and yes, it’s been years in the making. As a Role Model, I want to empower women to know that they are never alone and always enough. If a girl living in small-town Minnesota can “make it” as an entrepreneur, a dreamer, and now an AerieREAL Role Model, so can you. At the end of the day, I’m just a normal girl with a mission to change the world and I sincerely pray to provide a relatable example for women while always promising to keep it real. Life isn’t always perfect, self-love isn’t always easy, but there is so much power in simply showing up and I promise to do that!

Get to Know #AerieREAL Role Model Jenna Kutcher

Entrepreneur, podcaster, boss babe – you keep busy! How do you do it?

It takes a village! Can I just say that I have the most amazing team of women surrounding me? Over the last seven years I’ve grown a business and a brand that serves hundreds of thousands of humans every single day and I could never do it alone. I’m always dreaming, always thinking of ways to serve others, and I have the most amazing community around me helping make it all happen! What started as a means of escaping a windowless office corporate job at the age of 23 has turned into an empire with so many different facets. It’s such a gift to wake up and do what I love every single day!

Get to Know #AerieREAL Role Model Jenna Kutcher

What’s a typical day in the life of Jenna Kutcher?

Should I really tell you? You’re going to think I’m the most boring person on the earth, but here goes! We wake up with the sun (no alarm clocks for the Kutchers) and usually lay in bed and talk about how cute our dogs are…. yes, they sleep with us. Drew (my husband) and I head to the gym or I’ll go on a walk with the dogs and listen to the podcast. Then I get to work for the day either at a local coffee shop or from the couch! We try to break for lunch together and for a midday dog walk, working from home is such a blessing. Then Drew will make us dinner (thank goodness I married a man that loves to cook and clean) and we will snuggle up on the couch and watch a little riveting television. We are obsessed with shows like The Bachelor, MTV The Challenge, Project Runway, hilarious TV shows that are so far from our real life. We walk the dogs before we head to bed and then read before we fall asleep. Our lives are simple and slow but I love it, it’s either that or I’m traveling the world for work and so they balance each other out quite well!

What makes you #AerieREAL?

I’m not afraid to talk about the reality and the challenge of what it looks like to have to choose self-love every day – let me tell you, it’s not easy. I pride myself on not just showing the highlight reel but on keeping it real. The internet has walked through some of life’s greatest triumphs with us but they’ve always witnessed some of our greatest heartbreaks. I want to be a voice for women and someone that allows others to say, “me too!” Now, as an expectant mom, I am more conscious than ever at how amazing our imperfect bodies are, in the strength we possess, and in the fact that our bodies should be celebrated for all they can do. As we enter this new season after 2.5 years of fertility struggles and loss, I hope to share this journey with the world as my body changes and we prepare for our baby. Being #AerieREAL isn’t reserved for a certain body type or age or season of life, it’s for all of us. For me, it will always be real, not retouched.

Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.

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It’s All Love For Our New Wireless Bra

Our newest wireless bra is here! The Starts With You Lightly Lined Wireless Bra offers everyday support with natural, gentle shaping. 0 wires = 100% comfort! That’s exactly what bra designer Lauren had in mind during the design: “Our customer always inspires us, and we wanted to offer her a super cute, comfortable everyday bra with support.”

It's All Love For Our New Wireless Bra

It's All Love For Our New Wireless Bra

 

What makes our new wireless a must-wear for every day? Lauren says, “This bra has everything—comfort, support, and cute details.  It also has a J-hook so she can wear it as a racerback!” This versatile bra comes in a ton of colors, back strap details and pretty logo lace styles. It's All Love For Our New Wireless Bra

To make our newest bra comfy AND cute… it’s all in the details! Lauren told us which are her faves: “Cute lace trim, split front straps, and a mesh wing with wide elastic definitely make this bra stand out.”

It's All Love For Our New Wireless Bra

Shop our newest wireless in Aerie stores and online now, and keep an eye out for more wireless styles coming soon!

 

 

 

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Meet The #AerieREAL Girls Behind The Real Me Collection

The softest second-skin bras take REAL work! We asked Senior Designer, Lyndsey, and Merchandise Manager, Brittany, to tell us how our Real Me Collection came to be. In a bralette and lightly lined and unlined bra fits, Real Me is one of our most versatile collections yet. Read on to find out why Lyndsey and Brittany love this collection, and why you will too!
Meet The #AerieREAL Girls Behind The Real Me Collection

What inspired you and the team to design the Real Me Collection?

Lyndsey: We wanted to make the ultimate #AerieREAL collection, bras so effortless you forget you’re wearing them! Comfort was a key focus when creating Real Me, these are our lightest bras yet with the attention on every component to be ultra thin and smooth, with just the right amount of coverage for every day, great support and a natural looking shape, Real Me lets the the real you shine!

Tell us more about the colors that make up the collection. What inspired them?

Lyndsey: We created a beautiful palette for Real Me, inspired by cosmetic tones and pretty neutrals. All Aerie girls can find a great option for their skin tone. We wanted to give Real Me an extra special signature detail with pretty rose gold tattoos!Meet The #AerieREAL Girls Behind The Real Me Collection

What makes the Real Me Bra your new everyday bra?

Brittany: I’m personally a HUGE Sunnie collection lover & customer, BUT after trying on the Real Me collection, I’m in love! I get even more comfort, more softness, in even more beautiful colors!! It’s so “barely there” that I wore it to bed the other night, because I forgot I had a bra on! It’s so easy to outfit too – its smooth surface easily allows me to layer it under my favorite tee or oversized fleece going into fall!

Tell us your favorite style and color! 

Lyndsey: Oooh hard to choose! My absolute favorite is the Real Me Bralette in Chestnut! It’s so effortless you can wear it with anything and the color is so pretty I love to show it off 🙂

Brittany: The Real Me Unlined bra is my hands-down favorite style because of the sleek and modern silhouette. It gives great lift while still being so dreamy and comfortable. My favorite color is Confidence – because it blends right in to my summertime tan!Meet The #AerieREAL Girls Behind The Real Me Collection

What Real Me style are you loving? Comment below and tell us!

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#AerieREAL Love From Iskra: Real Me Collection

Hi Aerie girls,

If you haven’t seen the stunning new Aerie Real Me collection, you HAVE to check it out. I’ve been so excited for you to see the all new collection of bras and bralettes in the softest fabric ever, most stretchy yet supportive fits and in the most beautiful array of skin colour tones and shades.

It’s what we’ve always wanted and more!

So I wanted to make a quick video to tell you about my fave real me bra from the new collection.

I can’t wait for you to feel the fabrics, enjoy trying all the new shades against your unique skin and celebrate being the real you in Real Me. 🙂

I’d love to see your #AerieREAL pics and get your feedback on the new collection on social. Be sure to share with #AerieREAL or tag us @aerie.

Sending you all loads of love,

Iskra xoxo

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STYLIST’S PICKS: NEW SETS & ALWAYS AERIE UNDERNEATH

Your go-to for our latest bra and undie sets? The Aerie girl who invented #AlwaysAerieUnderneath! Another month, another collection of Erin’s fave sets in our newest lace.

STYLIST’S PICKS: NEW SETS & ALWAYS AERIE UNDERNEATH

 

ALL THE INFO

Fall means new layers, and we’re not talking about outerwear… our new layered bralettes have two shades of lace for double the pretty. Make a set with lace trim undies and keep it always Aerie underneath.STYLIST’S PICKS: NEW SETS & ALWAYS AERIE UNDERNEATH

 

WHY ERIN LOVES IT

Your oversized City Sweatshirt needs something soft and feminine underneath, and these sets are the prettiest layers for your off-duty looks.

STYLIST’S PICKS: NEW SETS & ALWAYS AERIE UNDERNEATH

 

HOW TO WEAR IT

Show it off! The easiest way to show off your lace bralettes is with an open or low back top. If you’re rocking your hi-rise undies, let them peek out of the top of your jeans and OWN that set!

STYLIST’S PICKS: NEW SETS & ALWAYS AERIE UNDERNEATH

 

What is your fave Aerie product to wear underneath? Comment below & tell us!

STYLIST’S PICKS: NEW SETS & ALWAYS AERIE UNDERNEATH

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NEW Day To Play Bras

Pick your push! Introducing the newest addition to our bra collection… the Day To Play Pushup Bra. Removable pads let you go from Perkier (medium push) to WHOA! (adds one extra cup size. If you liked Emma Pushup, you’ll love this new style. 

NEW Day To Play Bras

 

Stay gold with pretty rose gold hardware and lace details. Available in classic, racerback and convertible and a variety of colors, this bra is all about options. Customize your fit for a little push during the day, then turn up the volume for extra push for a night out!

NEW Day To Play Bras

 

NEW Day To Play Bras

Match pretty lace details in your Day To Play Bra to Everyday Loves Undies in the same feminine lace. Summer sets never looked better!

 

Where’s your fave go-to Aerie bra? Comment below & tell us!

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