Real Talk with Lindsay Avner

We sat down for a quick Q & A with Bright Pink‘s CEO and Founder, Lindsay Avner, a national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women.  Read on to learn more about Lindsay’s morning routine, her favorite Aerie Bra (100% of sales go to Bright Pink!) and Bright Pink’s Breast Health Reminder Text Program.

Who or what inspired you to launch Bright Pink?

I have a strong family history of breast and ovarian cancer. 11 women in my family have passed away from these diseases. With this information, I decided to undergo genetic testing to better understand my personal risk. The results showed I tested positive for the BRCA1 gene mutation giving me up to an 87% risk of breast cancer and up to a 54% risk of ovarian cancer. At the time, I was only 23 years old. I didn’t want to wait to get cancer so in 2006, I made history as the youngest woman in the country to opt for a risk reducing double mastectomy. Throughout my journey, I had a hard time finding resources for women like me – healthy women that wanted to take proactive action to live a healthy life. I started Bright Pink to empower women with the resources and information they need to be proactive advocates for their breast and ovarian health at a young age.

Life as a CEO and Founder can be busy we’re sure! What’s an average morning for you like?

All mornings are busy! I usually wake up around 7am and quickly check email on my phone, lying in bed. I get ready pretty quick and out the door within 30 minutes or so. I usually grab some hard boiled eggs and an apple that I eat while I am driving into the city and the best part of my job, is that from the moment I arrive each morning until I leave to catch a workout, I get to collaborate with my awesome team and our partners, and drive the strategy to save more women’s lives..

Real Talk with Lindsay Avner Shop now: Limited-Edition Bright Pink® Sunnie Demi | Move Twist Headband | Water Bottle | EOS Lip Balm | Nail Polish | Flat Top Round Sunglasses | Street Level Reversible Mini Tote | Notebook

How do you de-stress?

Exercising – spin classes are my favorite!

Bright Pink created a tool to help you assess your personal level of risk for breast and ovarian cancer, can you tell us more about it? is a 19-question quiz comprised of questions about family health history and lifestyle factors that play a role in a person’s baseline level of risk for breast and ovarian cancer. It provides customized results which include where the person lands on the risk spectrum from Average, Increased to High Risk for both breast and ovarian cancer, the factors that are working on her favor or not working in her favor, and most importantly how to take action. My favorite part – you can email the results to your doctor to have a conversation at your next appointment or share with a friend you love to ensure she knows her risk.

If you could debunk one breast cancer myth, what would it be?

Your Dad’s family history of cancer doesn’t affect you. This is so untrue. Your family health history on your dad’s side is just as important as on your mom’s side since we get 50% of our genes from our mom and 50% from our dad. Men can also carry and pass on genetic mutations—like BRCA—that greatly increase breast and ovarian cancer risk. Take the time to gather your family’s health history on both sides – Ask who had cancer, how old were they, and what kind of cancer was detected and use the information to assess your risk for breast and ovarian cancer and speak to your doctor.

Can you tell us about Bright Pink’s Breast Health Reminder Text Program?

Bright Pink’s Breast Health Reminders are fun, playful, monthly text messages reminding you to check in with your breasts, or “treasure your chest!” It’s important to check in every month to get to know your normal so you can notice when something’s not normal. Text PINK to 59227 to sign up. Don’t forget to text Y for “yes” to confirm!

Are you a Pushup, Lightly Lined or Bralette kind of girl?

Lightly lined like Bright Pink’s new Sunnie Demi at Aerie

Real Talk with Lindsay Avner What are ways our girls can be proactive with Bright Pink?

• Complete the quiz and share with a friend
• Visit, our new digital tool that demystifies the genetic testing process
• Sign up for Breast Health Reminders by texting PINK to 59227 – It’s just one text a month!

Thank you, Lindsay! To learn more about prevention and early detection of breast and ovarian cancer visit Bright xo

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Support your girls and think pink! Shop our Limited-Edition Bright Pink® Sunnie Demi and we’ll donate 100% of sales to Bright Pink®, a non-profit dedicated to prevention of breast and ovarian cancer.


Shop Erin’s Look: Cold Shoulder Sweater | Vintage Hi-Rise Jean | Limited-Edition Bright Pink® Sunnie Demi | Thong | Knee Socks | K-Swiss Belmont Sneaker

Go all pink on top in our Cold Shoulder Sweater, an easy in-between layer for early fall days. Then stay casual on the bottom with AEO’s Vintage Hi-Rise Jean and K-Swiss’ Belmont Sneaker.

Keep wearing your new Sunnie all month long as a reminder to stay smart about your health! Take advantage of Bright Pink®’s life-saving resources, like their Assess Your Risk quiz and monthly breast health reminders. Get all the info at



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Introducing an all-new way to shop bras! Our new bra collections are made for REAL life. They’re the same bras you love, now in easy to shop collections curated for you. Every girl is #AerieREAL. It’s time your bra is, too!

Real Soft® T-shirt bras
New! Bralette
Full Coverage Lightly Lined
Perkier Pushup
Shop the Sunnie Collection

Your ready, set, GO-to bras!
Blakely: Lightly Lined Demi Coverage
Hannah: Lightly Lined Demi Coverage
Katie: Lightly Lined Full Coverage
Bridget: Perky Pushup
Shop the Everyday Loves Collection

Day to Play CollectionDAY TO PLAY COLLECTION
From barely there to WHOA & all those girls in between
Brooke: Perkier Pushup
Harper: Perkier Pushup
Ella Gel: WHOA! Pushup
Emma: WHOA! Pushup
Shop the Day To Play Collection

Endless options for every outfit
Summer: Perky Pushup Multi-Way
Audrey: Lightly Lined Multi-Way
Bra Accessories
Shop the Quick Fixes® Collection

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Audrey: A Fave Bra Fit, Now in Swim

A fave bra, now in swim! The Audrey Bra is now available in swim with the same great demi coverage and multi-way conversion.

Whether you’re heading to the beach or lounging by the pool, Aerie Swim is ready to help warm thing up! Luisa from Peaches to Pearls steps up her poolside game by throwing our Gauze Poncho over her favorite Audrey Swim.

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Get Luisa’s Look: Audrey Bikini Top | Hipster Bikini Bottom | Gauze Poncho | Oversized Floppy Hat | Cat Eye Sunglasses | Bikini BagShelbyRaePhotographs-15 ShelbyRaePhotographs-17 ShelbyRaePhotographs-18

Photos by Shelby Rae Photographs

Show us your favorite Aerie Swim with #AerieREAL on Instagram and Twitter for a chance to be featured on our Style Gallery! xo

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Follow Her Friday: The Curvy Blogger

This week we’re inspired by blogger, photographer and model, Mandy Holesh from The Curvy Blogger. We sat down with her to talk about blogging, style and learning to love your curves. Read on to learn more about this bold and beautiful powerhouse.

We love your blog! What inspired you to start the Curvy Blogger? 
“I stand for style at all sizes, when I started my blog in 2010 there weren’t many bloggers who were in between straight and plus sizes. So my goal was to inspire girls who were a bit curvier to wear what they want and disobey the rules.”

Your style is so fun! What three words would you use to describe it?
“Eclectic, bold, fun.”

Follow Her Friday: The Curvy Blogger

You have been very open about past insecurities and learning to love your curves. What advice would you give to girls who are struggling with body image?
“Ignore what everyone else is saying. I know, easier said than done. Many people will try to make you feel bad about how you look or who you are, and 95% of the time it is because they have no confidence in themselves. I find that liking the way you look is sort of a rebellious thing to do, which is the best way to be a rebel in my opinion.”

Follow Her Friday: The Curvy Blogger

Do you have a favorite quote or motto that inspires you? 
“I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go out and kick ass.” -Maya Angelou

What does being #AerieREAL mean to you?
“It means to be fearless, to be who you are and not apologize for it. Be you.”

Follow Her Friday: The Curvy Blogger

 Thank you, Mandy! Be sure to check out her blog and follow along on Instagram.



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5 REAL Faves

Check back every Monday for our roundup of the week’s best looks, events and more!

1) $20 bras? YES PLEASE.
Need a little help recovering from the sunniest weekend of the year? Starting today, ALL bras are $20. We like to make our girls happy!

5 REAL Faves

2) Looks of the week
Our stylist, Erin, is the brains behind the amazing looks that come out of our photoshoots and so much more. Every Monday on our Instagram, she brings the styling to you and features her fave look of the week. Her head-to-toe outfits are the best inspiration to start your week on a stylin’ note. Don’t miss them!

5 REAL Faves

3) Bring out your inner Yoncé
Karaoke, or as the girls in the New York Design Office like to call it, “Aerieoke,” is one of our favorite things. Whether you’re a pro or keep your vocal skills confined to the shower, try out a karaoke lounge. They have separate, private rooms so you can let loose and sing your heart out with your girls!

4) Up, down & all around town
Our Real City collection takes our faves to the streets. Keep it simple in a Wrap Front Knit Jumpsuit made for running around town, or prepare for AC blasts with cozy layers like Knit Dusters. Easy, comfy faves—city-fied!

5 REAL Faves

5) Find your best fit!
AA-DDD! We’re SO excited to announce that you can now try on our ENTIRE bra size range in stores. Every fit in every size she comes in is now available in our bra armoire for you to try on. If we don’t have that specific style for sale in the store, we’ll ship it to you for free! Stop in today and find your BFF (best fit forever).

5 REAL FavesWe’ll see you next week, Aerie girls! Be sure to check back for our next round of REAL Faves. xo

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