NEW Day To Play Bras

Pick your push! Introducing the newest addition to our bra collection… the Day To Play Pushup Bra. Removable pads let you go from Perkier (medium push) to WHOA! (adds one extra cup size. If you liked Emma Pushup, you’ll love this new style. 

NEW Day To Play Bras

 

Stay gold with pretty rose gold hardware and lace details. Available in classic, racerback and convertible and a variety of colors, this bra is all about options. Customize your fit for a little push during the day, then turn up the volume for extra push for a night out!

NEW Day To Play Bras

 

NEW Day To Play Bras

Match pretty lace details in your Day To Play Bra to Everyday Loves Undies in the same feminine lace. Summer sets never looked better!

 

Where’s your fave go-to Aerie bra? Comment below & tell us!

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ERIN’S OUTFIT OF THE WEEK: U-DAY!

Pizza, movies, sunshine & puppies… U-Day to a tee! Treat yourself to happy new loves with our stylist’s U-Day look.

ERIN’S OUTFIT OF THE WEEK: U-DAY!Shop Erin’s Look: Flutter Sleeve Graphic Tee | Happy Unlined Plunge Bra | Chambray Short | String Thong | Aerie Bandana

Wear your U-Day plans on top with our Flutter Sleeve Graphic Tee, and free the girls underneath with our NEW Happy Unlined Plunge Bra. Pair it with extra hearts on our String Thong, then finish your look with our Chambray Short and fresh white sneaks. Don’t forget the flowers—it’s all about U-Day!

ERIN’S OUTFIT OF THE WEEK: U-DAY!

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Hello, New Happy Bras!

Free the girls from all that extra stuff!

We created bralettes to help you feel good and look good. Our NEW Happy Bra Collection is made up of those same feel-good styles, now with underwire support. In classic and plunge styles and three of our softest laces, these unlined Happy Bras come in 30 (yes, 30!) colors and sizes 32A-38DD.

Hello, New Happy Bras!

Happy Bras come in three super soft laces, and have a light mesh interior lining.

Hello, New Happy Bras!

Happiness is feeling like the real you.

Hello, New Happy Bras!

When you want a bralette with a little extra support, a Happy Bra is your new go-to option.

Hello, New Happy Bras!

Happiness is happening!
 

 
 

 

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Gift Guide: Once Upon A Party

Extra sparkle, extra lace, extra luxe. Once Upon A Party is our shop curated especially for the party girl on your gifting list. This collection in our gift guide combines our Real Obsessed™ collection with more sparkle, lace and shine to make every girl feel like royalty.

Gift Guide: Once Upon A Party

From holiday get-togethers to fancy PJ parties at home, the flannelscrop tanksleggings and bodysuits in this collection are made for magic.

Gift Guide: Once Upon A Party

Shop the look: Jeweled Crown Headband, Legging Flannel, Fuzzy Crop Tank, Tutu Nightie, Hi-Rise Play Shine Legging, Real Obsessed™ Boybrief, Magical Lace + Shine Bodysuit, Chiffon Headband

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Now Trending: Enchanted Lace

Wishes come true! Our softest, prettiest new laces are here and ready to add a little enchantment to your first layers. Check out new lace bras and bralettes below, and find matching undies in stores and online now.

Now Trending: Enchanted Lace

MAGICAL LACE

With an exploded floral pattern and pretty eyelash lace trim, Magical Lace adds an extra special twist to bralettes and bras like this Brooke Pushup.

Now Trending: Enchanted Lace

FAIRY TALE LACE

Shop the lace of the season on this Blakely Lightly Lined Bra and more bras, bralettes and undies before POOF! it’s gone.

Now Trending: Enchanted Lace

LEAF LACE

It doesn’t get much better than your favorite triangle fit, now in our supersoft new leafy lace pattern.

Now Trending: Enchanted Lace

GUIPURE

Guipure is an intricate lace design made to peek. Find it on racerbacks like this Sunnie Bra & front details on this Sunnie Bralette.

Now Trending: Enchanted Lace

TIES & RUFFLES & BOWS, OH MY!

Fairy tales begin with bralettes… and this Lace Hi-Neck style is fit for REAL princesses everywhere.

Now Trending: Enchanted Lace

What’s your favorite lace trend? Comment below to tell us!

 

 

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Real Talk with Lindsay Avner

We sat down for a quick Q & A with Bright Pink‘s CEO and Founder, Lindsay Avner, a national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women.  Read on to learn more about Lindsay’s morning routine, her favorite Aerie Bra (100% of sales go to Bright Pink!) and Bright Pink’s Breast Health Reminder Text Program.

Who or what inspired you to launch Bright Pink?

I have a strong family history of breast and ovarian cancer. 11 women in my family have passed away from these diseases. With this information, I decided to undergo genetic testing to better understand my personal risk. The results showed I tested positive for the BRCA1 gene mutation giving me up to an 87% risk of breast cancer and up to a 54% risk of ovarian cancer. At the time, I was only 23 years old. I didn’t want to wait to get cancer so in 2006, I made history as the youngest woman in the country to opt for a risk reducing double mastectomy. Throughout my journey, I had a hard time finding resources for women like me – healthy women that wanted to take proactive action to live a healthy life. I started Bright Pink to empower women with the resources and information they need to be proactive advocates for their breast and ovarian health at a young age.

Life as a CEO and Founder can be busy we’re sure! What’s an average morning for you like?

All mornings are busy! I usually wake up around 7am and quickly check email on my phone, lying in bed. I get ready pretty quick and out the door within 30 minutes or so. I usually grab some hard boiled eggs and an apple that I eat while I am driving into the city and the best part of my job, is that from the moment I arrive each morning until I leave to catch a workout, I get to collaborate with my awesome team and our partners, and drive the strategy to save more women’s lives..

Real Talk with Lindsay Avner Shop now: Limited-Edition Bright Pink® Sunnie Demi | Move Twist Headband | Water Bottle | EOS Lip Balm | Nail Polish | Flat Top Round Sunglasses | Street Level Reversible Mini Tote | Ban.do Notebook

How do you de-stress?

Exercising – spin classes are my favorite!

Bright Pink created a tool to help you assess your personal level of risk for breast and ovarian cancer, can you tell us more about it?

AssessYourRisk.org is a 19-question quiz comprised of questions about family health history and lifestyle factors that play a role in a person’s baseline level of risk for breast and ovarian cancer. It provides customized results which include where the person lands on the risk spectrum from Average, Increased to High Risk for both breast and ovarian cancer, the factors that are working on her favor or not working in her favor, and most importantly how to take action. My favorite part – you can email the results to your doctor to have a conversation at your next appointment or share with a friend you love to ensure she knows her risk.

If you could debunk one breast cancer myth, what would it be?

Your Dad’s family history of cancer doesn’t affect you. This is so untrue. Your family health history on your dad’s side is just as important as on your mom’s side since we get 50% of our genes from our mom and 50% from our dad. Men can also carry and pass on genetic mutations—like BRCA—that greatly increase breast and ovarian cancer risk. Take the time to gather your family’s health history on both sides – Ask who had cancer, how old were they, and what kind of cancer was detected and use the information to assess your risk for breast and ovarian cancer and speak to your doctor.

Can you tell us about Bright Pink’s Breast Health Reminder Text Program?

Bright Pink’s Breast Health Reminders are fun, playful, monthly text messages reminding you to check in with your breasts, or “treasure your chest!” It’s important to check in every month to get to know your normal so you can notice when something’s not normal. Text PINK to 59227 to sign up. Don’t forget to text Y for “yes” to confirm!

Are you a Pushup, Lightly Lined or Bralette kind of girl?

Lightly lined like Bright Pink’s new Sunnie Demi at Aerie

Real Talk with Lindsay Avner What are ways our girls can be proactive with Bright Pink?

• Complete the AssessYourRisk.org quiz and share with a friend
• Visit ExploreYourGenetics.org, our new digital tool that demystifies the genetic testing process
• Sign up for Breast Health Reminders by texting PINK to 59227 – It’s just one text a month!

Thank you, Lindsay! To learn more about prevention and early detection of breast and ovarian cancer visit Bright Pink.org. xo

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