How To: Using Your Aerie BFF (Best Fit Finder)

Find your new feel-good bra with the BFF (Best Fit Finder): our Aerie-exclusive way to measure your bra size. Watch Iskra show you how to use it, or follow the steps below. All that matters? Finding the bra that feels best!

Before you start, make sure you’re in a lightly lined bra and a tight top, bodysuit or no top. No push up bras or bulky sweaters for this!

Step 1: Find your band size.

Use “This side first!” on the BFF.  Wrap it around just under your bust, making sure the top of the tape is aligned with the bottom of your bra band.

Step 2: Find your cup size.

Use “This side second!” on the BFF. Wrap this side around the fullest part of your bust, and line up the bottom of the tape with the top of your bra band. In the column where the edge of the tape lands, look for the band size you measured in Step 1. The letter next to it is your cup size, and that’s it! You have your Aerie bra size.

Step 3: Find your sister size.

The BFF also gives you your sister size, aka another size you can try to see if it feels good. To find your sister size, check out the color-coded diagonal boxes extending off of the original size you measured. You can try these sizes for a similar fit to the one that you measured.

Get your BFF here. Need a little extra help? Visit us in stores for a custom, free fitting any time.

 

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Real Talk with Sadie Strong 

She’s a veteran, she’s a mom, and she’s #AerieREAL! Sadie Strong has learned to embrace her body through all of its stages. Read on below to see how Sadie tries to pay it forward while keeping it #AerieREAL in her everyday life.

Real Talk with Sadie Strong Has being a mom affected how you feel about your body?

When I was pregnant I embraced my baby bump. I wore a bikini, showed it off with crop tops and everything. I thought it was the best body I had ever had. Honestly, in the back of my mind I was worried about what others were going to think of me and my post pregnancy body. “Was I going to bounce back?” “ What if I didn’t?” Now, being almost a year post birth I put all of those questions to bed. The body I have, my son loves to cuddle with and take naps on. If anything, being a mom has made me more comfortable with the appearance of my body because I know the amazing things it’s capable of doing.

What’s your advice for someone who seeks balance in their life?

I believe balance is like an internal scale, weighing the options on how you live your life.

When you put outside world opinions on one side of the scale instead of your own thoughts, opinions and needs, you have to try a lot harder to balance your scale. I believe you need to truly put your own happiness first to have balance in your life. It’s a lot easier to balance yourself and be happy when you are not trying to please strangers as well. Real Talk with Sadie Strong 

Big or small, how do you pay it forward?

I truly try and pay it forward as often as I can. Usually in small cute ways whether it’s for my loved ones or strangers. This is silly but often when I get coffee in a drive through I pay the persons behind me also just because I know it will make them smile. For my kids I like to leave surprise notes around their rooms, or in their backpacks at school to remind them how smart and amazing they are or send them little jokes. I love to give people a small moment of happiness because life isn’t always easy, but I believe a smile goes a long way and can get you through a day.

What makes you #AerieREAL?

I’m #AerieREAL because I  am my TRUE self and I choose to be me. Every curve, scar, smile, and feeling! I am enough just the way I am. I am a mom and disabled veteran, and being able to accept my body and myself  for who I am, allows me to live my best life and be Role Model for positivity and self love.

Want to learn more about our latest #AerieREAL photo shoot? Read about it here!

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Stylist’s Picks: One & done

All in ones are all the rage this season and there’s no mystery why Erin loves them. Easy to wear. Easy to style. This pair is made of cozy twill, with a front pocket and adjustable straps. We’re OBSESSED!Stylist’s Picks: One & doneStylist’s Picks: One & done

The real hero in this look is what’s layered underneath! You’re not dreaming… your favorite wireless bra now has a little push! Our new Real Sunnie Wireless Demi Coverage Push Up Bra has adjustable straps and a hook and eye closure in the back… all with just the right amount of lift and push. It’s everything!

Stylist’s Picks: One & done

Erin loves the prettiest eyelet details on your Seamless Eyelet Thong and this easy woven Eyelet Top.

Stylist’s Picks: One & done

Tie a bandana around your neck or wear it in your hair for a pretty daydreamer look. Cute and colorful little accessories give you that street style cred!

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Want to see more of Erin’s faves? See them here!

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Real Talk with Cassie Wegeng

Cassie is an animal trainer and caretaker turned non-profit world saver focused on leading a healthy lifestyle (and eating all the donuts along the way). She’s also one of our newest #AerieREAL faces! Read on to see what makes her #AerieREAL and how her time at the Aerie bra photoshoot encouraged her to be her best self.

CassieWegangWhat workout makes you feel REAL good?

I have been following the “Tone It Up” program for several years now, and I LOVE it!! Tone It Up is a combination of nutrition education and recipes, workouts and community. I’ve met some incredible, supportive women through the Tone It Up community who are like minded and keep me accountable! The workouts are a planned for you, can be done anywhere, and they’re a mix of anything and everything – HIIT, kickboxing, dance cardio, weights, yoga, even meditation. I cannot recommend it enough, as it literally changed my perspective on health and has been a major part of my life. I’m also a sucker for a good beach run.

Do you have any tips for staying motivated?

GREAT question – as this is different for everyone! Motivation will ebb and flow, and that’s ok! Fitness and nutrition is a life long journey, not a shortcut to quick results. Find something that works for YOU and makes you happy. What helps me stay motivated is the feeling I get after I workout. The more you do it, the easier it gets, and eventually it becomes FUN and your body will crave it. You will never, ever regret working out (even if it’s terribly difficult throughout!), and you’ll feel accomplished no matter what.

How has your active lifestyle impacted how you feel about your body?

Leading a healthy lifestyle has proven to me that my body is capable of so much, mentally and physically! A huge part of an active lifestyle to me is the mental component – finding the strength to push through challenges. Our bodies are so much stronger than our brain sometimes. Turning negative self talk around during a workout is a tool I’ve learned to utilize more in my daily life as well! When we treat ourselves and talk to ourselves with love, our bodies love us back and carry us through life’s ups and downs with strength and confidence.IMG_5675_f_1

Tell us your experience on the shoot!

Photoshoot day was quite literally the BEST day ever (ok, wedding steals first place, but you know what I mean). I never wanted it to end! There was so much love, laughter, music, dancing, amazing clothing, inspiring stories and conversation, and friendships made that will last a lifetime. I am so grateful to Aerie for the opportunity to share our stories, and I will forever cherish the memories made throughout this journey.

What makes you #AerieREAL?

I think being #AerieREAL means just being REAL! Social media these days makes it so easy to get wrapped up in trying to be “perfect”. I am so over society’s definition of perfection. I’m 100% trying to prove that perfection is being you through and through, because no one else on the planet can do that. I’m also a big proponent of living a healthy lifestyle and working hard to reach your goals. That’s when I feel my best, which allows me to be the best for those I love!

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Meet The Real Sunnie Wireless Push Up!

It’s here… our dreamiest t-shirt bra ever! We talked to Lauren Lippman, Aerie Bra Designer, about our newest fit, aka comfy support in 38 sizes that just got a lift! Read on to see what inspired this new addition to the Real Sunnie Collection and learn all the deets!AERIE_X_AE_3

We’ve never had a wireless push up before! What inspired you and the team to create it? 

With all the success of both Real Sunnie Wireless Lightly Lined and Real Happy Wireless Lightly Lined, we knew we needed to add a push up for our push up customers out there!  We want to make sure we offer something for everyone.

What makes the Real Sunnie Wireless Push Up your new fave?

It is SO COMFY!  The Real Sunnie Collection is all about comfort and stretch, and this style gives you amazing support and lift without you ever feeling it.

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Aerie Bra Designer, Lauren, in our 2016 Sunnie Sparks Campaign

The Real Sunnie Collection has tons of options. What special details will we see in this new push up?

We love adding a cute split strap to the basic as well as pretty lurex straps!  Heather fabrics too.

Has the #AerieREAL movement affected your bra designs?

Definitely!  Reading comments from customers about their experiences has really opened our eyes as designers.  We want to make sure every girl feels confident and comfortable in our product, no matter their age or size.  More amazing bras to come!

 

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There’s #AerieREAL In Store For You

Feelings change. Bodies change. We’re changing with you. Finding a bra you love should be empowering. That’s why we’ve created a new bra fitting experience. We spoke with the Lead of Store Operations, Christina Daniels, about the experience. Read on to see why you should head to your local Aerie store for a free bra fitting from one of our BFF’s (Best Fit Finders). 

There's #AerieREAL In Store For You

Tell us about the new bra fitting experience in store! What makes it different from anything Aerie girls have experienced before?

I think one of the problems is the stereotype behind bra fittings. We did A TON of research as a brand and our girl was saying it was overwhelming, she felt super critical of her body, she was anxious and overall it was just unpleasant. But when you have a good, comfortable bra (and an awesome bra fitting experience)- you feel Ah-mazing and that is what we want for every girl. And I worked in stores too- there is seriously no better feeling than changing a woman’s confidence by just helping her with a bra. It is one of the reasons I’ve been with the brand for so long!

There's #AerieREAL In Store For YouOur new BFF (Best Fit Finder) measuring technique is so quick & easy! Tell us more.

I am SO EXCITED for this tape. Usually you see associates kind of fumbling and trying to do quick math with the measuring tape (which I am seriously terrible at so I feel their pain), but those days are gone. This tape tells you EXACTLY what your band size is and what your cup size is –no math required. It also tells you your sister size, which is a game changer. For those that don’t know what a sister size is, it is a comparable bra size to the one you measured. It holds the same amount of breast tissue but the band size differs. So sometimes girls find a better fit with their sister size, but this info is also good to know if your measured size in your fave color is sold out and feel like your heart can’t go on without it, in which case, again, I can relate.

There's #AerieREAL In Store For You

There's #AerieREAL In Store For YouWhat is a BFF?

When you say “BFF” you probably think of someone supportive, honest, fun and understanding. So our Aerie BFFs, or Best Fit Finders, are exactly that. They are the best of the best in our stores (I clearly like the word “best”). These are our associates that have a ton of experience and are truly the bra fitting pros. They know all of the in’s and out’s of our collection, fitting and troubleshooting. So if you are in store looking for a fitting- look for the girls with “BFF” on their name badge + booty bag (our new fanny packs)!

How is the #AerieREAL love being shared by our BFFs throughout the bra fitting experience? (ie. body project training)

This new experience is quick and easy, but our goal is to have you leave feeling more confident and more beautiful than when you walked in. We know shopping for intimates is a super vulnerable experience- and we’ve all been there. So we’ve armed our associates with some tools to help make you feel good. We’ve trained associates to take the focus off of the number and size and just focus on how she feels. Sometimes your bra is the first thing you want to take off, but that shouldn’t be the case! At the end of the day- we want her to feel good and more importantly, feel comfortable. We’ve also given associates training on what to do if they are hearing customers feeling insecure and how associates can combat it. Working in stores, you have women whose bodies have changed, they gained or lost weight, just had a baby or have just gone through puberty- associates need to be comfortable handling all of that and the emotions that come along with it. We’ve also amped up the information we’ve given associates on our bra collection so they can truly help find you the right bra to make you feel good.

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What would you say to someone who is nervous about coming into our store to get a bra fitting for the first time?

“Just do it”- Nike, but also…me. Bra Fittings are more fun and easy than what you probably have pictured in your head. A fitting is truly key to finding your best most comfortable size and style. Plus our Aerie associates are seriously so amazing. I have been in a ton of stores these past few months working on this new training program and it astounds me how passionate each and every associate is. They are going to find you a bra you’ll love and have you walking out feelin’ like Beyonce. So seriously, just do it.

 

Can’t make it to the store? Order your fave styles online with free shipping and free returns when you buy a bra or bralette.

Feel good inside and out.

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