Aerie For Yellowberry

Two years ago, 17-year-old Megan Grassell went bra shopping with her little sister, Mary Margaret. But in a sea of underwire, pushups and padding, they weren’t able to find anything for a developing, 13-year-old girl. So Megan set out to “change the bra industry for tween girls” and did something that most 17 year olds would not—she started her own company! Yellowberry began with one passionate girl, a mission to “build a product that didn’t exist” and a Kickstarter campaign. It soon grew into something much more. Not only did it land Megan on Time Magazine’s list of the 25 Most Influential Teens of 2014, but it also established Yellowberry at the forefront of a movement for girls everywhere.

Aerie For Yellowberry

Meet Megan Grassell, Aerie girl & CEO of Yellowberry

Aerie For Yellowberry

Megan and her little sister, Mary Margaret. #LoveYourRealSelfie

Yellowberry designs and makes real bras for young girls. Free of padding and push-up features, these bras are made for growing girls who want youthful, colorful and comfortable styles. Yellowberry urges girls to enjoy—not rush—the beginning, “yellow” stages of life, and Megan wants her product and her brand to “support girls to be who they are and celebrate their time as just that, girls.” We couldn’t agree more!

Aerie For Yellowberry

Introducing Aerie for Yellowberry – our best collab evah!

Aerie For Yellowberry

Now, we’re super-psyched to partner with Megan on Aerie for Yellowberry, our best collab evah! This exclusive collection of comfy, fun-to-wear bras is for our “little sisters,” the next generation of #AerieREAL girls. For Megan, this collab was meant to be: “I am incredibly grateful to be able to partner with a brand that shares so many of the same core messages that I built Yellowberry upon; inspiration for girls to have a positive self-image, strong self-confidence and a great sense of their own special identity.”

A girl with an idea is a powerful thing. A movement of girls is even stronger!

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Find Your Perfect Fit with the #AerieREAL Bra Guide!

Shop bras, undies and more at Aerie.com!

Why retouch beauty? The REAL you is sexy.

Whether you’re a pushup girl, or a lightly lined lady, our #AerieREAL bra guide is here to help you find your perfect fit. Not only does our guide let you browse hundreds of styles in practically every color of the rainbow, but it also allows you to see bras in your cup size to help find the fit that’s just right for you.

Shop bras in your cup size with Aerie's bra guide!

Your life just got a little bit easier. See bras in your cup size to find your perfect fit.

Here’s a sneak peek of what you’ll find in Aerie’s bra guide!

Shop Lightly Lined Bras at Aerie!

Lightly Lined Bras: comfort and support made for t’s and tanks.

Lightly lined is a great choice for everyday comfort and all-day wear. We’re partial to the styles with a little special detail…like the Sunnie Racerback Lightly Lined bra! Aerie’s pretty back details will make you fall back in love with your favorite t-shirt bra!

Shop Pushup Bras at Aerie!

Pushup Bras: Lift and support that makes a statement.

Whether the push is perky or whoa, every girl needs a bra with a little lift in her wardrobe. Dress it up or keep it smooth and simple.

Shop Strapless and Multi-Way Bras at Aerie!

Strapless and Multi-Way Bras: Perfect for tanks and strapless dresses.

Two bras in one? That’s a no-brainer. Multi-way bras help you get more mileage out of your bra wardrobe, and a strapless bra is a must-have for tanks and dresses. Rock your trickiest tops with confidence!

Shop Layering Bras at Aerie!

Layering Bras: Show off or lounge in our softest pieces.

No bra wardrobe is complete without this comfy staple. Whether you want a little lift or are keeping it romantic, layering bras are a super-comfy staple to layer under your favorite sweaters and tops, or to show off as an accessory to your look.

Now it’s your turn! Check out the #AerieREAL Bra Guide to find the perfect style and fit for you and your shape. Trying a new style is risk-free with Aerie’s free shipping and returns on all bras, all the time…so go ahead a try something new! Happy shopping!

Xoxo,

Aerie

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What To Wear: New Year’s Eve

We can all agree that New Year’s Eve is a time to shine. Whether you’re ringing in the new year out on the town or staying in with family and friends, a little bit of sparkle can go a long way.

Allexis from Life of a Coy Fish shows us how she styles her favorite Aerie finds to watch the ball drop.

Meet Allexis: 
Allexis is an adventurous, book-loving, running addict, fashion obsessed, 22 year-old and the blogger behind Life of a Coy Fish.

New Years Eve with Aerie

New Years Eve with Aerie

What inspired Allexis’s Looks:
Hey friends! When it comes to NYE we all know there are really only two ways to celebrate: out on the town with friends, or snuggled in at home with loved ones. To make your New Year’s Eve a little easier I put together a look for you all for each way to celebrate. I don’t know about you guys but when I’m ringing in the new year with a night out on the town I want to be warm, comfortable, and cute. I don’t want to have to worry about tugging a dress down all night or having freezing bare legs. These cute sequined leggings are THE perfect piece to meet those needs without having to compromise looking great!

To complete the look and keep it fun, I paired these bad boys with a fun printed sweater and wedges that are comfy enough to dance the night away in. Sequins are really a no brainer when it comes to NYE and some other fun ways to style some cute sequined leggings would be with a fun graphic tee and classic pair of pumps, or with a boyfriend blazer and plain white tee. The possibilities are endless and there’s really no way to go wrong with these leggings!

New Years Eve with Aerie

Get Allexis’s Look: Sequin Legging | Metallic Stripe Tee (Similar)

New Years Eve with Aerie

New Years Eve with Aerie

For a night in, watching the ball drop on Times Square on the good old television, the key to a cute look is keeping it cozy while bringing in fun sparkly elements that make it so it doesn’t just feel like another boring night at home! This sequined bralette layered underneath this soft henley is the perfect way to add that bit of New Year’s fun while these cozy little knit PJ shorts keep things casual and comfy!

New Years Eve with Aerie New Years Eve with Aerie

Get Allexis’s Look: Sequin Bralette | Henley T-Shirt | Knit BoxerNew Years Eve with Aerie New Years Eve with Aerie

Show us your favorite Aerie finds with #AerieHAULiday for a chance to be featured on Aerie.com! xo

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How To: Style Your Romantic Lace Bralette

Whether you’re looking to lounge in soft, romantic lace or add a bit of whimsy to your outfit, the Romantic Lace Bralette is pure perfection. We asked three of our favorite bloggers to show us how they style the bralette, proving that this piece is a total must-have.

Meet McKenna:
Hello! My name is McKenna Bleu, a southern girl who has always had a love for fashion. For me great style doesn’t have to cost a lot, doesn’t have to be what’s popular or limited to a certain size. Being real and having confidence is the greatest style to obtain. McKenna Bleu is just that, a site to gain fashion inspiration, travel & beauty tips. I hope you will stop by and say hello!

What inspired  McKenna’s look:
For me, I have a love for color, bold prints and anything that sparkles!

How To: Style Your Romantic Lace Bralette

McKenna in our Romantic Lace Bralette in Holiday Red

How To: Style Your Romantic Lace Bralette

Meet Eleni:
20-something year old Life and Style Blogger behind Convey the Moment from Calgary who lives a vegan friendly lifestyle.

What inspired Eleni’s look:
Sometimes a girl wants to feel as comfortable as she does sexy and the Romantic Lace Bralette did just that.  I absolutely like that I can casually relax in it in the privacy of my own home or dress it up with a high waisted skirt and a sheer blouse over top.

How To: Style Your Romantic Lace Bralette

Eleni in our Romantic Lace Bralette  in Soft Muslin

How To: Style Your Romantic Lace Bralette

Meet Kelsey:
Hi everyone! My name is Kelsey from Kelsey Gonder. I’m a 23 year old from Pennsylvania. I graduated from Penn State University this past May where I majored in Business Management. I now hold three jobs- marketing coordinator, sales associate, and my personal favorite, blogger! I blog for so many different reasons but my number one reason is to make women feel better about themselves. I love providing outfit inspiration to ladies and sharing some of my favorite shops along the way!

What Inspired Kelsey’s look:
When I received the Romantic Lace Bralette, I was so intrigued with its details. Although simple in form, it has this beautiful lace overlay which screams attention. I’ve seen as well as styled bralettes with open back shirts and loose sweaters so I really wanted to try something different. That’s when I thought about wearing it as a crop top. Now I know not everyone likes this trend, so as an alternative I would recommend putting a button up over the bralette, loosely tucking it in, and leaving the first few buttons unbuttoned. That way you can still see the details but are very comfortable. After all, isn’t that what confidence is about? Pairing the bralette with this grey pleated skirt gave the look the exact effortlessness that I was going for, and I just slipped on a pair of sparkly flats to complete the outfit! I think this look is perfect to transition into fall. You can tack on as many extra layers as you’d like and even dress it up with a pair of heels!

How To: Style Your Romantic Lace Bralette

Kelsey in our Romantic Lace Bralette in Deep Plum

How To: Style Your Romantic Lace Bralette

Looking for more style inspiration? Check out our Blanket Scarf Style Challenge with Christina from Oh So Glam here! xo

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Back to Real Life

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Ok Aerie girls, it’s time to get real. Summer has officially come to an end and that means Fall style is upon us. That’s right. Start packing away those shorts & swimsuits, because it’s leggings & layers from here on out! Our Back to Real Life lookbook proves that Fall never looked so good.

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Summer may be over, but that doesn’t mean that we can’t have fun with prints. Our Hi-Rise Printed Legging is sure to turn heads on campus with its pretty floral pattern and perfect berry palette. Complete the look with our Legging T-Shirt, Varsity Jacket Sweatshirt and Slouchy Beanie.

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Fall means a jam-packed social (and academic, of course) calendar, filled with pumpkin spice latte dates and late night study sessions. When you get a minute to relax, being comfortable is an absolute must. Our Woven Bomber and Scoop Neck Tank is the perfect pairing to catch up on the latest Aerie playlist and de-stress.

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Running errands between classes? Throw on our Skinny Jogger or Hi-Rise Printed Legging to check things off your to-do list in style.

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Cruise around campus in ultimate comfort with our Lounge Sweatpant. The softest stretch fabric is perfect for yoga or meeting up with your BFFs for lunch. Throw on a Long Sleeve T-Shirt for a pop of color and bring along our Varsity Jacket Sweatshirt just in case it gets chilly.

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If your back-to-school style is a bit edgier, the Print legging in Charcoal Sky is going to be your new best friend.  Slip on our Softest Modal Bralette and pair with a Swing Tank to take care free to a whole new level.

Need more back-to-school style inspiration? Check out our What to Pack: Dorm Essentials post!

xoxo,

Aerie

 

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#AskJenny Question of the Week: Why Do I Need a Full Coverage Bra?

You might be thinking that full coverage bras are just for the larger-chested ladies. But we have Aerie’s fit and style expert, Jenny Altman, and Kerstyn, Merchandise Manager of Aerie bras, here to set the record straight!

Watch below for Jenny and Kerstyn’s tips and tricks on all things full coverage.

Jenny’s take on full coverage? Full coverage bras are really a great t-shirt bra option for girls of all sizes! In fact, it’s your breast shape, rather than your size, that’s the more important factor to consider when deciding what level of coverage is right for you. Full coverage bras, like Aerie’s best selling Sunnie Lightly Lined bra, are especially good choices for girls that are fuller in the top of the breast.

Katie Lightly Lined Bra

The full coverage Katie Lightly Lined Bra is an Aerie girl’s best friend…and has the 5-star reviews to prove it!

Want to hear more? Check out why Jenny thinks every girl needs a trusty pushup bra in her life.

For tips from Jenny on finding the perfect bra for you, email your fit and style questions to AskJenny@ae.com, or tweet @Aerie with #AskJenny!

Xoxo,

Aerie

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