Aerie For Yellowberry

Two years ago, 17-year-old Megan Grassell went bra shopping with her little sister, Mary Margaret. But in a sea of underwire, pushups and padding, they weren’t able to find anything for a developing, 13-year-old girl. So Megan set out to “change the bra industry for tween girls” and did something that most 17 year olds would not—she started her own company! Yellowberry began with one passionate girl, a mission to “build a product that didn’t exist” and a Kickstarter campaign. It soon grew into something much more. Not only did it land Megan on Time Magazine’s list of the 25 Most Influential Teens of 2014, but it also established Yellowberry at the forefront of a movement for girls everywhere.

Aerie For Yellowberry

Meet Megan Grassell, Aerie girl & CEO of Yellowberry

Aerie For Yellowberry

Megan and her little sister, Mary Margaret. #LoveYourRealSelfie

Yellowberry designs and makes real bras for young girls. Free of padding and push-up features, these bras are made for growing girls who want youthful, colorful and comfortable styles. Yellowberry urges girls to enjoy—not rush—the beginning, “yellow” stages of life, and Megan wants her product and her brand to “support girls to be who they are and celebrate their time as just that, girls.” We couldn’t agree more!

Aerie For Yellowberry

Introducing Aerie for Yellowberry – our best collab evah!

Aerie For Yellowberry

Now, we’re super-psyched to partner with Megan on Aerie for Yellowberry, our best collab evah! This exclusive collection of comfy, fun-to-wear bras is for our “little sisters,” the next generation of #AerieREAL girls. For Megan, this collab was meant to be: “I am incredibly grateful to be able to partner with a brand that shares so many of the same core messages that I built Yellowberry upon; inspiration for girls to have a positive self-image, strong self-confidence and a great sense of their own special identity.”

A girl with an idea is a powerful thing. A movement of girls is even stronger!

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Valentine’s Day Essentials Guide

What are your plans this Valentine’s Day weekend? Whether you are opting for a gals night in with your besties or have a hot date – we have a look for you!

Galentine’s Day: Tell your friends to grab their cutest PJs, favorite rom coms, and their comfiest bralettes – while February 14th may be a night for lovers, February 13th is known as a night for BFFs! Don’t forget to make a sweet treat!

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 Sleep Cami | Print Boxer | Softest Lace Plunge Bralette | Seamless Hi-Rise Undie | Find the socks and nail polish in store!

Valentine’s Day: Whether you have a date with that cutie from chemistry or with your handsome guy of a few years, our favorite finds below will keep your date OOTD simple and sweet. We paired a boho printed sundress with a light pink racerback bralette for a feminine, but laid back look. Before you go out the door don’t forget a spritz of our new Spring Fling fragrance, a swipe of lip gloss, and a few mints! Go get ‘em, girl. VDay1

AEO Printed Flounce Front Dress | Booties | Spring Fling Body Mist | Racerback Bralette | High-Waist Cheeky Undie

What are your V-Day plans? Tell us below! Need a fun date idea? Try our VDay quiz!

xoxo,

Aerie

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What To Wear: Homecoming 2014

Start with a few bonfires in the backyard, mix in a day of apple-picking, and add a heaping amount of pumpkin-flavored everything. What do you get? Our favorite season, fall! With these traditions come two others that give us a chance to dress-up and bundle-up: Homecoming dance, and of course, the Homecoming football game!

Whether you are hitting the dance floor with your friends or you snatched a cutie from chemistry, you’ll love the way our stylist mixed and matched our favorite AEO and Aerie pieces. Start with the Maddie Multi-Way Bra and an Aerie Thong. You’ll want to pick a shade that is closest to your own skin tone. No undie lines here!

Then, she paired these must-have basics with an AEO Crocheted Lace Shift Dress and an over-sized knit blanket scarf (coming soon!)

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Homecoming games are known to be pretty chilly and you won’t want to be shivering while cheering for your team! We suggest rocking a layered look that is cozy and comfy. Start with your favorite bralette and leggings. Then, add a boyfriend t-shirt and a legging crew neck sweatshirt (the perfect pair for leggings!) Top with a sporty cap (available in store) and an over-sized blanket scarf to keep you warm. Touchdown!
SET11_9_30_14_AERIE_SM_HOMECOMING21257Have fun! Tag your pictures with #AerieREAL for a chance to be regrammed or retweeted!

xoxo,

Aerie

 

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Real Talk: Back-to-School Bra Trends

This back-to-school season, there are so many bra trends to get excited about! From soft cotton fabrics, to pretty peek-a-boo bralettes, to pastel colors that act as neutrals under your favorite t-shirts – Aerie’s got it all!

Jackie, buyer for Aerie pushup bras, talks about some of her favorite trends and styles for the season. To see all our back-to-school bras, shop now at Aerie.com!

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We love the colors and pretty lace detail in Blakely, Bridget, Sofie and Hide & Peek Plunge Bralette!

What’s your favorite back-to-school bra trend? Tell us below, or show us on Instagram or Twitter using #AerieREAL!

Xoxo,

Aerie

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Our Top Favorites: August

This month, Aerie zeros in on comfort. Crew Neck Sweatshirts and Leggings soar to the top of our list, and “underneath it all” bralettes and outta-sight undies come in at a close second! With the change of the season comes a lot of new arrivals as well! Two newbies you have to try? Our new Joggers and Legging Tee! Shop your favorite items below!

Our Top Favorites: August

Our Top Picks for August!

1. Crew Sweatshirt in Tackle Teal – Perfect for cozy nights!

2. Side Panel Legging in Royal Navy – Real chic. No sweat.

3. Sexy only you can see. Outta-Sight Cheeky in Violet Burst

4. New! Aerie Mini Boybrief 

5. Nightie Night! Sleep Shirt in Heather Fawn

6. Softest Modal Bralette – a little support and a lot of comfort.

7. Acid Wash T-Shirt (Perfect for leggings!) in Green Rush

8. Pretty prints! We love the new Skinny Jogger in Medium Heather Grey

9. Sweetest scents! Aerie’s New Body Mist

10. Aerie Fragrance 1.7 oz – A fresh blend of sweet fruits, pretty florals and sensual musk.

Have fun shopping!

xoxo,

Aerie

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How To Pack for a Festival-Filled Weekend: Aerie Style

With festival season upon us, we are packing our bags with our must-haves for pool and groove-ready outfits. Shop our favorite looks below from what to wear on your flight out and your night out!

When it comes to travel, we’re thinking more cozy and cute style than airport chic. We’re traveling cross-country to Indio Valley this weekend and we’re leaning on some Aerie faves to help make the trip even sweeter.

How To: Pack for a Festival-Filled Weekend

Our first must-have? The new Perky Bralette!  She’s made with the softest lace and light foam padding. Fight the chilly in-cabin temperatures with our Dropped Armhole Open Knit Sweater. Complete the look with our chic, but comfy day-to-night pants.

How To: Pack for a Festival-Filled Weekend

Head out to the grounds in a light and layered look. The key piece? Our Signature Bandeau. Plus, you’ll love our new Body Mist, now available in all of your favorite Aerie scents!

How To: Pack for a Festival-Filled Weekend This Swim Cover-Up is a must! We love the pretty embroidered details and its relaxed drop waist. Pair it with this cute Bandeau Suit and you’re set!
How To: Pack for a Festival-Filled Weekend

Get tropical with our Blakely Beach Print Bikini!  Dress her up with our Tie Front Button Down Tank.

What’s your festival style? Tweet us or tag us on Twitter and Instagram with #AerieREAL!

xoxo,

Aerie

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