NEW Day To Play Bras

Pick your push! Introducing the newest addition to our bra collection… the Day To Play Pushup Bra. Removable pads let you go from Perkier (medium push) to WHOA! (adds one extra cup size. If you liked Emma Pushup, you’ll love this new style. 

NEW Day To Play Bras

 

Stay gold with pretty rose gold hardware and lace details. Available in classic, racerback and convertible and a variety of colors, this bra is all about options. Customize your fit for a little push during the day, then turn up the volume for extra push for a night out!

NEW Day To Play Bras

 

NEW Day To Play Bras

Match pretty lace details in your Day To Play Bra to Everyday Loves Undies in the same feminine lace. Summer sets never looked better!

 

Where’s your fave go-to Aerie bra? Comment below & tell us!

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Gift Guide: Once Upon A Party

Extra sparkle, extra lace, extra luxe. Once Upon A Party is our shop curated especially for the party girl on your gifting list. This collection in our gift guide combines our Real Obsessed™ collection with more sparkle, lace and shine to make every girl feel like royalty.

Gift Guide: Once Upon A Party

From holiday get-togethers to fancy PJ parties at home, the flannelscrop tanksleggings and bodysuits in this collection are made for magic.

Gift Guide: Once Upon A Party

Shop the look: Jeweled Crown Headband, Legging Flannel, Fuzzy Crop Tank, Tutu Nightie, Hi-Rise Play Shine Legging, Real Obsessed™ Boybrief, Magical Lace + Shine Bodysuit, Chiffon Headband

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Now Trending: Enchanted Lace

Wishes come true! Our softest, prettiest new laces are here and ready to add a little enchantment to your first layers. Check out new lace bras and bralettes below, and find matching undies in stores and online now.

Now Trending: Enchanted Lace

MAGICAL LACE

With an exploded floral pattern and pretty eyelash lace trim, Magical Lace adds an extra special twist to bralettes and bras like this Brooke Pushup.

Now Trending: Enchanted Lace

FAIRY TALE LACE

Shop the lace of the season on this Blakely Lightly Lined Bra and more bras, bralettes and undies before POOF! it’s gone.

Now Trending: Enchanted Lace

LEAF LACE

It doesn’t get much better than your favorite triangle fit, now in our supersoft new leafy lace pattern.

Now Trending: Enchanted Lace

GUIPURE

Guipure is an intricate lace design made to peek. Find it on racerbacks like this Sunnie Bra & front details on this Sunnie Bralette.

Now Trending: Enchanted Lace

TIES & RUFFLES & BOWS, OH MY!

Fairy tales begin with bralettes… and this Lace Hi-Neck style is fit for REAL princesses everywhere.

Now Trending: Enchanted Lace

What’s your favorite lace trend? Comment below to tell us!

 

 

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#AskJenny Question of the Week: Why Do I Need a Full Coverage Bra?

You might be thinking that full coverage bras are just for the larger-chested ladies. But we have Aerie’s fit and style expert, Jenny Altman, and Kerstyn, Merchandise Manager of Aerie bras, here to set the record straight!

Watch below for Jenny and Kerstyn’s tips and tricks on all things full coverage.

Jenny’s take on full coverage? Full coverage bras are really a great t-shirt bra option for girls of all sizes! In fact, it’s your breast shape, rather than your size, that’s the more important factor to consider when deciding what level of coverage is right for you. Full coverage bras, like Aerie’s best selling Sunnie Lightly Lined bra, are especially good choices for girls that are fuller in the top of the breast.

Katie Lightly Lined Bra

The full coverage Katie Lightly Lined Bra is an Aerie girl’s best friend…and has the 5-star reviews to prove it!

Want to hear more? Check out why Jenny thinks every girl needs a trusty pushup bra in her life.

For tips from Jenny on finding the perfect bra for you, email your fit and style questions to AskJenny@ae.com, or tweet @Aerie with #AskJenny!

Xoxo,

Aerie

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Real Talk: Why You Need a Pushup Bra

Even if a pushup isn’t your daily go-to, it’s a total necessity in every girl’s bra wardrobe! Whether you’re looking for everyday perky or weekend whoa, Aerie has the perfect bra for you. Pushup bras are great for girls of all shapes and sizes to provide just the right amount of support and push.

Watch below for reasons why our Merchandise Manager for Aerie bras, Kerstyn, and fit and style expert Jenny Altman love a good pushup.

The Bridget Pushup bra is one of our go-to’s for every day. Jenny’s favorite? The Ella Gel, for its natural, perky lift. Kerstyn loves the Charley Plunge for her v and scoop-neck tops!

Drew Pushup

The Drew Pushup bra adds two cup sizes for some serious “whoa!” factor.

What’s your favorite Aerie pushup bra? Tell us below!

Xoxo,

Aerie

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Real Talk: Why You Need a Layering Bra

Today, we’re chatting with Kerstyn, Merchandise Manager for Aerie bras, and Jenny, our fit & style expert, about the bras you NEED in your back-to-school wardrobe. Today’s topic? Layering bras!

At Aerie, “layering bras” is just another way of saying bralettes. Our layering bras are really a chance to have fun with your bra and make it an accessory to your outfit. These bras are meant to be seen, so show them off! Our Perky Bralette is a great option for smaller-chested girls looking for a little push, but also is a perfect wireless option for girls with larger cup sizes looking for more support.

More about Kerstyn, Aerie’s Merchandising Manager for bras,

“Hi, Aerie girls! I’m from Arcadia, CA. I’ve worked 10 years in the merchandising business because it allows me to wear multiple hats and no day is ever the same. It’s the perfect balance of creativity and analytics. My favorite bra is the Sunnie…she will change your life! I would describe myself as a perfectionist, sarcastic, fashionable and opinionated. Something not many people know about me is that I’m a HUGE NASCAR fan, thanks to my Dad (or not thanks to him!). I am #AerieREAL because I don’t apologize for having an opinion and being a leader.” 

Thanks, Kerstyn! Stay tuned for more from Jenny and Kerstyn on the bras you NEED to have for back-to-school.

Xoxo,

Aerie

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