That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

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Getting ready!

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AEO CMO, Michael Leedy (second from Right) with a few of the crew members

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The crew hard at work

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AEO Stylists, Preston and Lauren trying to survive the desert heat

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The dust storms were so intense that production was shut down for half a day

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That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

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AEO Concert Series: The Griswolds

It’s #MusicMonday and we can’t wait to tell you all about our visit from some very special guests that we hung out with last month.  The talented Australian quartet, the Griswolds stop in town after their stint at Firefly Music Festival for an exclusive AEO interview, photo shoot and all around good time. Check out their hilarious interview, pictures from the shoot and an amazing acoustic version of their song, “Beware the Dog“. Want more Griswolds action? Check out their website and mark your calendars for their first album launch- Be Impressive, releasing August 25th, or pre-order it now.

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Introducing, the ever so talented and not so serious, The Griswolds.

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From left to right, Lucky (Lachlin) West, Chris Whitehall, Danny Duque-Perez and Tim John

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 The boys are looking good in #AEOStyle. Shop their look at AE.com

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Not normal, but 100% ok in our books. Thanks for hanging out with us at the AEO HQ! We had a blast. 

Check out their acoustic performance recorded at the AEO HQ:

Bonus: Check out a rapid fire interview with these goofy guys here.

Double Bonus! Grab their full album, now on iTunes.

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90 Seconds with Jenny Altman

Our style and fit expert, Jenny Altman, is always there to answer our Aerie girls’ questions about all things intimates (just #AskJenny!)…but we wanted to ask her a few questions of our own!

We grabbed Jenny between takes in our studio to get to know her a little better. Watch our rapid fire interview as she dishes on some of her favorite things!

Xoxo,

Aerie

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Real Talk with Hana – #AerieREAL

Real Talk with Hana – #AerieREAL

Meet Hana! The newest addition to our Aerie team. Beautiful inside and out, read on to watch and learn what makes Hana #AerieREAL.

Real Talk with Hana - #AerieREAL

Hana catching up with friends while waiting for her next shot!

Hi, Hana! Thanks for sitting down with us! Where’s home to you?   

I am originally from Claremont in Southern California, but now I live in West Village in NYC.

Do you have any hobbies that you can’t get enough of? 

Yes! Yoga! I teach Yoga each week as well.

What’s your favorite yoga pose?  

When things in my life are going crazy, I like to flip upside down. Inversions are awesome! I also really love hip openers and heart openers. It reminds me to remember to stand up and tall and not slouch.

Real Talk with Hana - #AerieREAL

Namaste!

That’s awesome! You’re really talented! What’s your must-have item in your purse? 

Chapstick, I’m fully addicted to any chapstick and have about 15! But, of course, I always grab my one purse that never has any chapstick in it. If I had to choose a flavor? I would say cherry!

What’s your favorite go-to item in your closet?

I do have a favorite t-shirt! It’s sheer, long, and asymmetrical. I like to tie it up at the bottom. I wear it all the time, so my friends who are reading this will totally know what I am talking about!

Real Talk with Hana - #AerieREAL

Hana rocking out in her soft lace bralette and striped boxers!

What’s your all time favorite Aerie piece for Spring?

OMG. I love everything! I’m addicted to all of it. Aerie’s sweatpants are so cute and I love the little pockets. Also, I usually don’t rock a pushup, but I love the Brooke Polka Dot Pushup suit. I also love the bedtime lacy boxers!

Do you have a role model? 

To be honest, any strong, confident, female serves as a great role model to me. Lately, I have loved reading about Malala Yousafzai, “the bravest girl in the world.”  Her level of resilience is amazing and I love that she stands up for what she believes in.

Real Talk with Hana - #AerieREAL

Let’s switch things up! Instead of John shooting Hana…wait, Hana that’s not what we meant!

With Valentine’s Day right around the corner, what does “love” mean to you?

I was in a yoga class and a teacher was talking about how the Japanese don’t say, “I love you.” And, if you think about it…we say “I love you” all the time! They challenge, “how can you take such a big feeling and emotion into a single word. It’s such an incredible thing!” I really like that description of it.

While it may be hard for me to sum up I do know one thing is for sure; it makes me warm and fuzzy just talking about it, and I don’t think it’s the Miami heat! :)

Thank you so much Hana for chatting with us!

Learn more about #AerieREAL and “no retouching” here, and stay tuned for more upcoming “real talk” interviews.

xo,

Aerie

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Real Talk with Amber – #AerieREAL

Real Talk with Amber – #AerieREAL

Meet Amber! The newest addition to our Aerie team. Beautiful inside and out, click to watch what makes Amber #AerieREAL.

Have you heard about Aerie REAL? Well, we think it’s time for a change. We think it’s time we get real and think real. We want every girl to feel good about who they are and what they look like, inside out. This means no more retouching our girls and no more supermodels.

Why? Because there is no reason to retouch beauty. We think the real you is sexy.

Shop our new Bra Guide and see bras in YOUR cup size!

Tweet us at @Aerie and tag your images with #AerieREAL on Instagram and Twitter to share the love!

xoxo,

Aerie

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