Behind-The-Scenes: Aerie Goes To Iceland

Our team went to Iceland for our holiday photoshoot, and it was EPIC. This magical place is still fresh in their minds months after the shoot, and we want to share it with you! Read on for favorite moments (moss-covered lava rock! cats! hot dogs!) and travel tips from Summer, our Creative Director, and Erin, Aerie Stylist Extraordinaire.

 

Mývatn Nature Bath

Swimming in steamy geothermal water? Yes, please. Get more info on the Mývatn Nature Baths here.

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Aerie Photographer, Ali, marked her fourth holiday shoot with us. One of Summer’s favorite parts was traveling with Ali and the rest of the extended Aerie family, “truly the best travel companions EVER! I’ve been lucky enough to travel with the same team for years, many of whom I only see a few times a year… so it was extra special to spend this ‘holiday’ season with them and create holiday magic for our Aerie girls. Definitely an unforgettable present. No egos, no divas and of course… no retouching!” 📷

Behind-The-Scenes: Aerie Goes To Iceland

The rest of the team joined later, but Summer headed into the baths before sunrise alone. Take her tip and take off your jewels! “The natural baths will rapidly tarnish sterling silver! I mean it will turn it fast! It can be polished and will return to its silvery shine but I suggest taking off the jewels unless you’re into black metals with an oily sheen. Gold is fine. I’m sure there were signs or maybe this is explained on the tour but who’s reading or listening when there’s steamy blue water and mountains to look at.”

 

Jökulsárlón Glacier Lagoon

Boats and babes are the names of the game at the Jökulsárlón Glacier Lagoon. Our team hit the water and navigated the country with the help of Hero Productions, an Icelandic company that made this shoot possible. In addition to making Aerie holiday magic, they’ve worked on a little show you may have heard of… Game of Thrones!

Behind-The-Scenes: Aerie Goes To Iceland

Whether or not you can pronounce Jökulsárlón, Icelandic is a language unlike anything you’ve ever heard, and it was one of Summer’s favorite parts: “It’s utterly impossible for this gal from central PA to imitate or comprehend Icelandic, but that makes it both stunning and fascinating to listen to.”

Behind-The-Scenes: Aerie Goes To Iceland

Iceland makes it a priority to use eco-friendly practices and maintain the untouched feel of the land. In Erin’s view, “it is our responsibility to keep it that way as Iceland’s tourism booms and more and more people visit.” From large, refillable containers in the hotels instead of mini refillable bottles to opting for the delicious tap water over bottled water, Erin loved “how green and socially responsible the Icelandic people are.” ♻️

Behind-The-Scenes: Aerie Goes To Iceland

 

💎 Diamond Beach 💎

Poppy braved the temps in her Aerie Swim, but don’t forget the extra layers. Erin’s tip: “Wear weatherproof layers and you will be warm and cozy. Don’t try to look cool! Nerd out in the gear and you will be much happier and drier.”

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

 

Úlfjótsskáli Luxury Lodge

“Horses and sheep and puffins, oh my! 🐴🐑😻 And that’s just the tip of the iceberg.” Summer and the team traveled to Úlfjótsskáli Luxury Lodge and made some new friends along the way. Start planning your own trip here.

Behind-The-Scenes: Aerie Goes To Iceland

See a stream nearby? Take a drink! Summer drank “straight from a stream with my hands. If it’s good enough for an Icelandic horse, it’s plenty good enough for me!”

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Summer and Erin were both ALL about the animals. Horses weren’t the only furry friends to meet. Erin loved the “remarkably loud sheep. Chatty creatures.” And if you know these Aerie girls, you know they’re passionate about one pet in particular— cats!

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

 

Matur (Food)

It’s not a good trip without amazing food, and Iceland was no exception.

Behind-The-Scenes: Aerie Goes To Iceland

Summer was into a surprisingly Icelandic delicacy: “Hot dogs 🌭 try them all! I had the pleasure of sharing my first Icelandic hot dog experience with Iskra and styling assistant, David. Throughout our trip I was able to taste test three dogs from three different places but this was my first and by far the best! First class, #1, Pylsuvagninn Selfossi. Located near the bridge when you arrive in Selfoss, you will not miss it! It’s less than an hour east of Reykjavik.” Erin loved Plokkfiskur, fish stew 🐟 “Warms and coats your insides on the cold day, and you are always on your feet hiking and walking around so don’t be afraid. Protein and carb up!”

 

Akureyri

This little town in northern Iceland was one of Summer’s favorite moments: “It has red hearts in place of the red circles on all the traffic lights. ‘STOP FOR ❤’ what’s better than that? Can we just make a worldwide update to all traffic lights? The whole town has a happy positive vibe and even though we were just passing through, it left a lasting imprint on my heart.” Plan a love stop here.

Behind-The-Scenes: Aerie Goes To Iceland

 

A World Of Amazing 

Between locations on the shoot, Erin “was obsessed with stopping to touch the moss-covered lava rock. It looked like broccoli cotton candy. I had to put my feet in it and feel it between my toes. It was just as good as I imagined. Maybe even better! And we got the most memorable shots with the sun setting as we drove back to hotel after our last day of the shoot. That’s a wrap!” 🌍

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

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#AerieREAL Girls Tell Us Their 90s Faves

#TBT time! In honor of our latest collection inspired by the 90s, we caught up with some of our #AerieREAL girls at our latest photoshoot and asked them to tell us about their throwback faves. Watch below to see their top picks!

Iskra channels her inner 90s child as she busts a move.

Watch Woan Ni sing us a tune to her favorite boy band ballad!

Liz couldn’t pick just one of Cher’s outfits to love from Clueless. As if!

We quizzed Poppy on the characters from her favorite cartoon (of course she knew their names!).

Katerina gets nostalgic with her hand-made clothing!

What are some of your 90s faves? Comment below & tell us!

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Behind The Scenes: GRL PWR!

Our new collection is here, and it’s all about girl power! We headed to NYC for our Back To School ’17 photoshoot and brought some of our fave #AerieREAL girls with us. Check out behind-the-scenes photos below and get a sneak peek of more new arrivals to come!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

#AerieREAL views! Work started early for these #AerieREAL girls and Aerie Stylist, Erin.

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!

At ease! Military-inspired styles are your new off-duty uniform this season.

Behind The Scenes: GRL PWR!

Woan Ni shows her love for all things Aerie & NYC in the newest additions to our Chill. Play. Move.™ collection.

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

No retouching. Just touchups! Behind The Scenes: GRL PWR!  Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

This season is all about the staycation, and Liz’s messy half-do is made for #JOMO (JOY of missing out!)

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!Behind The Scenes: GRL PWR!

S’cozy. S’happy. S’cute!

Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR! Behind The Scenes: GRL PWR!

Baseball caps get a fun new update this season, taking inspiration from all things 90’s.

Behind The Scenes: GRL PWR!Behind The Scenes: GRL PWR!

Behind The Scenes: GRL PWR!

Iskra and photographer Janelle showing #AerieREAL in action.

Behind The Scenes: GRL PWR!

We ❤ NY!

Shop our latest collection and get in on all this girl power in stores & at Aerie.com now.

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Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Shopping, inspiration and fun fun fun now open at 72 Spring Street… it’s Aerie like you’ve never seen it before! Our new pop-up brings you the full Aerie collection and #AerieREAL experience, from inspirational events with Iskra, to Chill. Play. Move. workout classes on weekends, to personalized shopping sessions. Stop by the next time you’re in NYC to see our extra special new space!

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Spring Street just got REAL! Come see us at 72 Spring Street in SoHo.

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Jen Foyle, Aerie Global Brand President, officially opens our amazing new space. 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Cheers to #AerieREAL! 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Everyone’s welcome and there’s only one rule: keep it #AerieREAL

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

We partnered with local female-owned businesses like Uprooted Flower Truck to showcase their brands and continue our mission of empowering girls everywhere. 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

#AerieREAL inspiration by Aerie Graphic Designer @brittersjay

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

Our new pop-up is open just in time for holiday shopping! 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

 

Hey NYC, Meet Aerie! Our SoHo Pop-up Is Open

 

We can’t wait to see you soon!

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5 REAL Faves

Check back every Monday for our roundup of the week’s best looks, events and more!

1) SUNNIE DAYS ARE HERE AGAIN!
Last week, the skies cleared and our NEW Sunnie Pushup shined in. Have you tried the Perkier version of our #1 T-shirt bra yet? With 17 colors and 26 sizes to choose from, we KNOW you’ll love this girl!

5 REAL Faves

2) Holiday photoshoot sneak peak!
Check our Instagram on Wednesday for an exclusive behind-the-scenes look at our Holiday 2015 photoshoot! Rumor has it we’ll be making it snow…

3) Inspired by him. Loved by her.
New! Gym Brief. Our fave boybrief fit takes notes from the boys with sporty new details. From piped pockets to sporty graphics to cute button details, this newest undie is a major favorite.

5 REAL Faves

4) Summer YUM-in’
Summer’s not over yet, and you still need to find ways to stay cool. Try a refreshing treat with this Raspberry Lemonade smoothie: take 1 can of lemonade concentrate, 1 ½ cans of water, 2 cups of frozen raspberries, ¼ cup of sugar and 4 cups of ice. Mix all together in a blender, top it off with some fresh lemon slices and enjoy!

5) ALWAYS #AerieREAL
Our new Assistant Swim Designer, Kathryn, says she’s #AerieREAL  “because I have an athletic build and don’t let myself get sidetracked by what the fashion industry says I should look like. I own my big booty!” As always, we want to hear your stories too! Share what makes you #AerieREAL on Instagram or Twitter.

We’ll see you next week, Aerie girls! Be sure to check back for our next round of REAL Faves. xo

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Behind the Scenes: Aerie Back to School 2015

Real friends. Real laughs. Real strong. Real love. Real now. #BackToREAL

You still have a couple months to soak up the summer sun, but that doesn’t mean you can’t get in gear for Back To School! This year, our collection is all about heading back to real life. Whether reality for you is a heavy course load next semester or coming back from vacation and returning to the rise and grind of a 40-hour work week, one thing’s for sure. We’ll get you up and running and back to reality in no time.

Take a behind-the-scenes look below at our Back To School photoshoot featuring so many new faves from the collection!

Behind the Scenes: Aerie Back to School 2015

Real cozy. We shot Back To School at the dreamiest NYC loft. Behind the Scenes: Aerie Back to School 2015Real style! Aerie girls @SakuraHeffron and @CourtneyJamesCJ and our Stylist @ErinCRittling on location.
Behind the Scenes: Aerie Back to School 2015

Real views. This roof made for some our fave shots!

Behind the Scenes: Aerie Back to School 2015

Real layers. Tee on tee on tee!Behind the Scenes: Aerie Back to School 2015Behind the Scenes: Aerie Back to School 2015

Real smiles. Hi from @Sakuraheffron and @iamiskra! Behind the Scenes: Aerie Back to School 2015 Behind the Scenes: Aerie Back to School 2015

Real happy! @AllyLWalsh shows off our new Sunnie Lightly Lined Bra and Boyshort.Behind the Scenes: Aerie Back to School 2015Behind the Scenes: Aerie Back to School 2015

Real loves. From our closet to yours! Our Back To School collection has so many new must-haves.

Behind the Scenes: Aerie Back to School 2015Behind the Scenes: Aerie Back to School 2015Behind the Scenes: Aerie Back to School 2015 Behind the Scenes: Aerie Back to School 2015

Real city. This collection is in a New York state of mind. 
Behind the Scenes: Aerie Back to School 2015Behind the Scenes: Aerie Back to School 2015

Real skills! @Elizty always makes us smile. #BackToReal Behind the Scenes: Aerie Back to School 2015 Behind the Scenes: Aerie Back to School 2015 Behind the Scenes: Aerie Back to School 2015 Behind the Scenes: Aerie Back to School 2015 IBehind the Scenes: Aerie Back to School 2015 Behind the Scenes: Aerie Back to School 2015 Behind the Scenes: Aerie Back to School 2015

Real FUN (& fun fun fun fun fun fun). @CourtneyJamesCJ

Shop your favorite looks online now! Mark your calendars, these pieces will be at your local Aerie store on 7.7.

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