Real Talk with Aerie Designers: The Holiday Collection

Let’s be honest – the entire Aerie Holiday collection is on our wishlist this year. This season, we can’t wait for you to meet a few of the #AerieREAL girls who made it all happen! We headed to our New York Design Office to chat with some of our design team to learn about what makes the Aerie Holiday collection so special, and the trends and styles they’re most excited about this season.

Lights, camera...action!

Lights, camera…action! We took over the Design office for a day of filming!

Beanies and trappers make a great gift for everyone on your list!

Jackie, Emily and Jennifer show that beanies and trappers make a great Holiday gift to keep ears and spirits warm!

The Aerie Blanket Scarf!

Jackie’s keeping cozy in one of our favorite trends of the season…the Aerie Blanket Scarf! With so many ways to wear it, it’s a unique piece you can really make your own.

Watch below to learn a little more about some of our Aerie designers, and to find out why you’re going to love our Holiday collection.

Xoxo,

Aerie

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Follow Her Friday: Ali Mitton

Cue the cold nights, the cozy knits, and snowball fights! This Holiday we partnered with a new photographer, who just so happens to be our first Aerie REAL girl photographer, to help us prepare for one of our favorite gifting seasons. Aerie girls, meet Ali Mitton. This Gold Coast Australian native added just the touch of magic, simplicity, and elegance to make our favorite cozy products come to life. Read on below to learn more about Ali, her favorite parts of the shoot, and her thoughts about 100% not retouching.

Follow Her Friday: Ali Mitton

Aerie: What does #AerieREAL mean to you?

AM: It means honesty and confidence!

Aerie: What’s your favorite Holiday recipe?

AM: Christmas in Australia is summer! So I love barbecue seafood and fresh salads. :)

Follow Her Friday: Ali Mitton

Follow Her Friday: Ali Mitton

Aerie: What’s your favorite Holiday tradition?

AM: If I’m in Australia its swimming and eating all day, and running around on the beach. If I’m in America its making cookies with my boyfriend’s family and sitting by the fireplace.

Aerie: Did you have a favorite Aerie item from the Holiday line?

AM: I love all the fabulous Christmas print socks. :)

Follow Her Friday: Ali Mitton

Aerie: Cute! We love those, especially with winter boots! What was your favorite scene to shoot?

AM: All our snow scenes were super fun!

Follow Her Friday: Ali Mitton

Aerie: How do you feel not retouching the girls? 

AM: I love not retouching the girls. They don’t need it. No girls actually do. It’s just an industry expectation, a bad habit I love breaking. These girls look amazing without any retouching.

Follow Her Friday: Ali Mitton

 Aerie: What is your favorite camera to shoot with?

AM: A 5D MK III.

Follow Her Friday: Ali Mitton

Aerie: What do you believe not retouching means to young women?

AM: I think retouching has made us place unrealistic expectations on ourselves. We are all trying to live up to something that is not real. Retouching is standard in my line of work, its sad but true. I’m really excited to work with Aerie who is breaking that rule.

Aerie: How would you describe your personal style?  

AM: Relaxed, comfortable, and minimal. :)

Follow Her Friday: Ali Mitton

See more from Ali on Aerie’s Instagram, in your local Aerie store, and at Aerie.com!

Also, don’t forget to follow Ali now on Instagram.

xoxo,

Aerie

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Introducing Aerie’s Fragrance Collection

Introducing Aerie's Fragrance Collection

Finding your perfect fragrance can be quite the challenge. So we reached out to the fragrance experts from the Aerie beauty department, Stacy and Jessica, to give us a behind-the-scenes look at Aerie’s complete fragrance line.

Introducing Aerie's Fragrance Collection

From WHOA!! to Daydream, each Aerie fragrance now has a matching mist, lotion, and body cream. Here at Aerie HQ we use the body cream every day, especially with the fall weather bringing drier air. Moisturizing is key!

Introducing Aerie's Fragrance Collection

Introducing Aerie's Fragrance CollectionStacy and Jessica also dive into their world of “mixology” and how they like to mix and match their favorite scents! Watch below to learn more.

Introducing Aerie's Fragrance CollectionAbove is the complete Aerie Fragrance and Skincare Collection featuring the Aerie fragrance. This scent offers a blend of sweet fruits and pretty florals. Imagine pomegranate, honeysuckle, and freesia! Shop all of our different fragrances below! Introducing Aerie's Fragrance CollectionDo you have a favorite fragrance? Comment and tell us below!

xoxo,

Aerie

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That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

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Getting ready!

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AEO CMO, Michael Leedy (second from Right) with a few of the crew members

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The crew hard at work

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AEO Stylists, Preston and Lauren trying to survive the desert heat

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The dust storms were so intense that production was shut down for half a day

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That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

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AEO Concert Series: The Griswolds

It’s #MusicMonday and we can’t wait to tell you all about our visit from some very special guests that we hung out with last month.  The talented Australian quartet, the Griswolds stop in town after their stint at Firefly Music Festival for an exclusive AEO interview, photo shoot and all around good time. Check out their hilarious interview, pictures from the shoot and an amazing acoustic version of their song, “Beware the Dog“. Want more Griswolds action? Check out their website and mark your calendars for their first album launch- Be Impressive, releasing August 25th, or pre-order it now.

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Introducing, the ever so talented and not so serious, The Griswolds.

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From left to right, Lucky (Lachlin) West, Chris Whitehall, Danny Duque-Perez and Tim John

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 The boys are looking good in #AEOStyle. Shop their look at AE.com

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Not normal, but 100% ok in our books. Thanks for hanging out with us at the AEO HQ! We had a blast. 

Check out their acoustic performance recorded at the AEO HQ:

Bonus: Check out a rapid fire interview with these goofy guys here.

Double Bonus! Grab their full album, now on iTunes.

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90 Seconds with Jenny Altman

Our style and fit expert, Jenny Altman, is always there to answer our Aerie girls’ questions about all things intimates (just #AskJenny!)…but we wanted to ask her a few questions of our own!

We grabbed Jenny between takes in our studio to get to know her a little better. Watch our rapid fire interview as she dishes on some of her favorite things!

Xoxo,

Aerie

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