AEO Friends & Family: Andrew W., Digital Media Specialist

AEO Friends & Family: Andrew W., Digital Media Specialist

Meet Andrew W., Digital Media Specialist for AEO. Andrew directs, films, and edits corporate communication videos for our store associates as well as special projects for exclusive use on our social media channels. (Check out his denim videos!) Read on to learn more about Andrew and how he became involved in video production.

 

American Eagle Outfitters Digital Media Specialist Andrew W

American Eagle Outfitters Digital Media Specialist Andrew W.

How did you get your start at AEO?

I worked at a production company here in Pittsburgh after graduating. They had done some work for AEO before we decided to bring video production in house, so that’s how I knew about it initially. I saw a posting looking for a part-time freelance editor online and jumped on it. Part-time freelance editor eventually turned into full time in all aspects of production.

How did you find your passion for film/video?

It started off just having fun with friends early on, making stop motion videos with stuffed hamsters or filming terrible skateboard tricks. Through high school I used video to create a lot of projects and always really enjoyed creating a story but also trying to pull one over on teachers by making it really awesome visually with no actual educational content. I somehow finagled my way into creating a video for my Trigonometry final.  It had very little to do with math but I got an A. That’s about the same time I began to consider it as career choice.

Where do you find your inspiration?

I get a lot of my inspiration from close friends within the world of film and video. I’ve met a lot of creative people along the way and they really never cease to amaze me with their creativity and ability to think so obscurely, but so defined. Other art forms constantly provide inspiration as well. Photography, fashion, industrial design, and, really, even cooking provides me with inspiration. We live in a really cool, visual world. You just have to be willing to see it that way.

Where is the coolest place you have traveled for AEO?

I’m not very well traveled but I did have an incredible opportunity last year to travel the US and Canada on a tour bus as we filmed some undercover shopping for AEO. It was a crazy experience and I saw a lot of places that I never would have had any reason to go. I think the coolest place on the trip was a visit to the Canadian Rockies. It was just beautiful. The middle of Canada was really interesting, too, because it was just miles upon miles of flat land with a whole lot of snow. Kind of bizarre when you’re used to civilization.

 

American Eagle Outfitters Digital Media Specialist Andrew W

A shot from Andrew’s Instagram during his Canadian road trip with AEO.

 

What is your favorite part of your job?

My favorite part of the job is honestly interacting with new people on a regular basis. I find some comfort behind a computer screen when I’m editing, but I really love learning about people and places and things. The blueberry pancakes in the café are also a huge plus.

What is your favorite fit of AEO Jean?

Skinny, through and through. I don’t own any other fits.

What songs have you had on repeat lately?

Houseboat Babies by Reptar seems to always be stuck in my head.

Besides film, what are your other passions or hobbies?

I shoot wedding photography on the weekends. That’s pretty fun since everyone is always super happy and I love to shoot photos. I’m an avid runner and try to cycle when time and weather permits. I recently got into brewing beer so I’ve been spending a lot of my free time doing that. It’s been awesome.  

American Eagle Outfitters Digital Media Specialist Andrew W

Andrew running cross country for Point Park University.

 

What’s next on your life “to do” list?

Chronologically, I don’t know what’s “next” but I have some long term goals that I’d like to see through sometime in life. On the short list are things like opening a business, travel abroad to check out a live stage of the Tour De France, qualify for the Boston Marathon, get more followers on Instagram, and finish some sort of food challenge. Maybe a pizza challenge. Mmm, pizza.

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Behind the Lens: Project Live Your Life Photo Shoot

Behind the Lens: Project Live Your Life Photo Shoot
Project Live Your Life will be back later this month. We’re looking for inspirational people doing cool things to become part of the AE brand. Get inspired to enter Project Live Your Life by reading a photo shoot testimonial from Luke, a musician/producer from Salisbury, Maryland and a member of our Back to School Cast.
Luke with Jacely during the Project Live Your Life Shoot in NYC.

Luke with Jacely during the Project Live Your Life Shoot in NYC.

My experience in NYC was fantastic. I loved every hectic minute. I actually felt like I LIVED in NYC. There was always something to do, somewhere to be and everything was so fast paced! I especially enjoyed getting to meet everyone in the cast. We all became friends so fast and we were all so sad to leave each other at the end of the week.

Luke with Do Young, another Project Live Your Life Cast member.

Luke with Do Young, another Project Live Your Life Cast member.

The photo shoots were so much fun and super exhausting. There was so much running and jumping and climbing, but it was worth it. At the end of the day, I left feeling so accomplished! It was most definitely the best experience of my life and I hope I get to do more for AE in the future.

Luke behind the scenes at our Project Live Your Life Behind the Scenes Shoot.

Luke behind the scenes at our Project Live Your Life Behind the Scenes photo shoot.

Follow Luke:

Twitter: @morningoctober

Instagram: @morningoctober

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Behind the Lens: Project Live Your Life Photo Shoot

Behind the Lens: Project Live Your Life Photo Shoot

Project Live Your Life will be back this July. We’re looking for inspirational people doing cool things to become part of the AE brand. Get inspired to enter Project Live Your Life by reading a photo shoot testimonial from Elora, a jewelery maker from Bend, OR and a member of our Back to School Cast.

Elora with Hanna and Seth from the Project Live Your Life BTS 2013 cast during their AEO Performance photo shoot.

Elora (middle) with Hanna and Seth from the Project Live Your Life BTS 2013 cast during their AEO Performance photo shoot.

The Project Live Your Life campaign has been a huge eye opener for me. It has helped me come to the realization of what a beautiful individual I am and gave me confidence that I was lacking for a long time. I feel so thankful to have been given the opportunity to travel, hang out with amazing people, and make many close friends.

Elora with the Project Live Your Life BTS 2013 cast during their photo shoot in NYC.

Elora with the Project Live Your Life BTS 2013 cast during their photo shoot in NYC.

I never thought that so many good things could come from simply entering an American Eagle contest online. This really has opened many doors for me and I can’t wait to pursue even more.

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Behind the Lens: Project Live Your Life Photo Shoot

Behind the Lens: Project Live Your Life Photo Shoot

Project Live Your Life will be back this July. We’re looking for inspirational people doing cool things to become part of the AE brand. Get inspired to enter Project Live Your Life by reading a photo shoot testimonial from Frankie, a singer from Vancouver, Canada and a member of our Back to School Cast.

My experience with the American Eagle Outfitters Back to School 2013 photo shoot was truly once in a lifetime. Since I was coming to New York City from London, England, I was the last cast member to arrive and I will never forget the moment I walked into the studio. I was greeted by 20 loud, crazy, beautiful, loving, and friendly Americans who welcomed me with open arms. It was a quick hello and directly up to my fitting where I got to try on all the outfits I would be wearing for the shoot.

Frankie posing with his new friends underneath the Brooklyn Bridge.

Getting to meet all of the cast and crew from American Eagle was truly unforgettable. Everyone had their own unique style, background, and story. Together we would make up one heck of a reality TV show cast or more appropriately, one amazing AE Family.

Frankie grabbing sushi with other cast members.

When I was taken to my first photo shoot location on the streets of NYC, I realized that I had really become part of the AE brand. I was humbled, and so excited to get to shoot in one of my favorite places in the entire world. I smiled, I hopped, and I spun around as New York City passersby watched me as I got to experience one of the coolest things of my life.

Frankie (far right) with other Back to School 2013 cast members in front of our Soho flagship store.

Overall it was a thrill, I met some amazing people, and I left inspired to continue to do amazing things and continue to propel my career forward. Thank you so much to American Eagle Outfitters for making this Canadian kid’s dreams come true.

Follow Frankie:

Twitter: @frankiecena

Instagram: @frankiecena

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