Real Talk With Iskra: Spark x Iskra Fragrance

Introducing… Spark x Iskra! An extra-special new collaboration with #AerieREAL Role Model, Iskra. Her first fragrance comes in a eau de parfum, and a special self-care kit that also includes a bath bomb and candle. We can’t get enough of this scent for spring! Read on to see what inspired Iskra to create this new scent.Real Talk With Iskra: Spark x Iskra Fragrance

How did this amazing new fragrance come to be?

I’ve been working with Aerie for 4 years. Over the years my role as #AerieREAL Role Model has grown and I’ve had the opportunity to work on new and exciting projects with them, this fragrance is one of those! I have such a strong connection with Aerie and their consumers, I really felt like I could create a fragrance that the Aerie fan base could connect with and love. It’s amazing to be part of Aerie campaigns and be behind the camera. To create something with them from scratch was such a fun and exciting experience!

Spark x Iskra’s notes are fresh watermelon, delicate jasmine and cozy vanilla. What was the inspiration behind choosing these notes?

When I was deciding which scents I wanted, the most important thing to me was to make sure the end result was something that made women and girls feel confident, happy, empowered to be themselves, express their uniqueness, and to have a ton of fun doing it! Somehow, the notes of fresh watermelon, delicate jasmine and cozy vanilla did just that. I am so excited for people to try it.

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Tell us about the bottle & design of the fragrance. What’s special about it?

Like everything I do with Aerie I want the product to be totally unique but also really accessible for my followers. I think the bottle and its design captures the feeling I want people to have when they wear my fragrance. What’s unique is the stickers that come with the bottle. The stickers can be used to customise the bottle so it reflects your personality, so you can have a one-of-a-kind bottle just like you are one of a kind!

The Spark x Iskra collection features a fragrance, scented bath bomb and candle. Can we look forward to seeing more of your signature products in the future?

Creating these products was so much fun. I absolutely loved the process. It is such a cool experience creating something tangible from scratch that people will be able to actually use and I definitely would be interested in expanding on that. That said, right now I am really focusing on the launch of the Spark x Iskra collection and excited to finally share my fragrance with my followers and the Aerie fans!

Where will you wear the Spark x Iskra fragrance? Comment below & tell us!

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#AerieREAL Girls Stick Together

60% of women feel some sort of negative emotion when trying on bras in fitting rooms. We want to change that! The fitting room should be a place where you feel good about yourself from the inside out. Because YOU should feel amazing. YOU should feel confident. YOU should feel worthy.

We’re launching a new campaign today to encourage all girls to feel good…. because #AerieREAL girls stick together! Watch Iskra share the love and read on to find out how YOU can get involved.

 

What to do:

  • Head to your local Aerie store
  • Grab a sticky note in the fitting room and write your positive vibes#AerieREAL Girls Stick Together
  • Focus your note on REAL, inner beauty—strength, intelligence and beauty within. Go beyond physical compliments: You ARE amazing! vs. You LOOK amazing.

#AerieREAL Girls Stick Together

  • Stick it on the wall in the fitting room to empower girls to come
  • Share the #AerieREAL love! Get digital and share your message (or a message you found) with others using #AerieREAL for a chance to be featured on @Aerie!#AerieREAL Girls Stick Together

We love the REAL you!

 

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Real Talk with YUNI

What do you get when you combine beauty experts and yoga? The natural beauty brand, YUNI, founded by husband and wife duo, Emmanuel Rey and Suzanne Dawson. The power couple’s shared passion for active living and mindful products created one of our favorite beauty brands. Read on to learn more! 
Real Talk with YUNI

Can you tell us a little about your brand and the inspiration behind your products?

Emmanuel Rey: My wife Suzanne and I have been in the beauty industry for over 20 years in various corporations (Mostly l’Oreal and Estee Lauder). Suzanne was a the head of Global marketing for Aveda and I was General Manager for Aveda, Bumble & Bumble, Darphin for North America.  

In 2012, we decided to leave the corporate environment to travel around the world for a full year. At that stage, we had been practicing Yoga for over 10 years and we took advantage of our trip to pass our teacher certification for Ashtanga Yoga in Greece. While talking to our fellow students, we found out that there was no beauty brand that had been specifically designed for “active people”. 

At the same time, we were impressed by the success of all the “athleisure” brands (LuluLemon, Sweaty Betty, Lorna Jane etc). It became clear that there was a white space in the beauty market to serve the needs of “active people”. We worked with a large group of experts in Yoga and Fitness, we came down to 3 key insights: Saving time, Enhancing performance, Relieving stress. 

While we developed the range with Yoga and fitness in mind, as it is our background, it became clear that other people could benefit from our products (who does not want to save time, perform better or manage stress).That being said, Yoga is a very personal ritual, a moment you take away from the rest of the world. Beauty is also very much a personal ritual and that is why through the products YUNI helps to reinforce these rituals.

YUNI prepares the body and the mind, delivers treatment benefits while you work out, aids express clean-up and post recovery, and helps to recall the powerful benefits of your practice, at will. We launched our first products in September 2015.

Real Talk with YUNI

Shop now: 12 Pack Shower Sheets | Pocket Savasana | Travel Size Flash Bath | Sweat, Refresh, Go Travel Essentials 

YUNI’s products embody a responsible beauty philosophy. What is it and why is it so important?

ER: Our tagline is actually “Mindful Beauty for an Active Life”. Mindful beauty means products that are non toxic and healthy for you, not tested on animals, that use natural ingredients organic and fair trade as much as possible. YUNI’s goal is to accompany you in your journey to health and fitness to make it more effective and more pleasurable.  

We are defining ourselves as “seekers of Good” as we are looking for goodness in ourselves, in all we do, in people around us and the world as a whole. We believe in stepping lightly on our planet and do good in the process. For example, all our products are made in solar powered factories in the USA.

What is your one must-have YUNI item for back-to-school?

ER: Back to school is a busy time for everyone and we all want to have a fresh start, new healthy habits, go to the gym, perform at work, be there for your family etc  the Shower Sheets (large biodegradable body wipes) help you to save time by cleansing and refreshing your skin on-the-go in a matter of seconds and without water!

Real Talk with YUNI

What advice do you have for other entrepreneurs looking to break into the natural beauty biz?

ER: We all have different skills and background so it is not easy to give such advice but in general i would say that you have to be passionate and compassionate with a genuine interest to make differentiated products that truly brings something that does not exist yet. 

I would add that it is important to challenge the status quo and continuously push to find creative solutions for products that should be at the same time effective, pleasurable, sustainable and with a minimum impact on the environment.

What makes YUNI #AerieREAL?

ER: YUNI is about going beyond the superficial level of (plastic) beauty but go deeper in a self discovery journey in which you are present in every moEment.

 I think we share the same philosophy in the sense that YUNI’s goal is to make people comfortable and happy with themselves, to make them feel confident, empowered and naturally beautiful. Real Talk with YUNI

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Spring Break Essentials

Spring break starts here! Read on to see what we’ll be taking on our getaways this year

BEACH BEAUTY

Lip gloss, perfume and a cute pair of sunnies are your on-the-go essentials. Add a hat to shade your pretty face from a long day in the sunshine!

Spring Break Essentials

SWIM BREAK

Bring a bright blanket and fun towel when you’re ready for a lounge break.

Spring Break Essentials

AFTER HOURS

Keep your skin fresh all day (and night) long with a quick hydrating mask and moisturizing lotion—we love our Be Bright scents with notes of gala apple and orange smiles.

Spring Break Essentials

What are your spring break essentials? Comment below and tell us!

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New Aerie Fun Fragrance Collection

Introducing NEW Aerie Fragrances: four new scents for you to love! Fruity, floral, tropical, fresh and feminine, our fragrances are made to help you feel good and smell amazing. You’re already beautiful. These just add a little extra!

Keep an eye out for our sweeps on Insta all week long, where you and 3 friends will get 4 chances to win our entire collection! Click here for official sweeps rules.

 

New Aerie Fun Fragrance Collection4 new scents for you to love!

Aerie REAL, Beach Happy, With Heart and It’s All You come in extra cute (& travel-friendly!) round bottles.

New Aerie Fun Fragrance CollectionThe real you is sexy.

Aerie REAL is a floral and fruity scent with notes of lychee, ballerina rose and pink pepper.

New Aerie Fun Fragrance CollectionSunshine all the time.

Make every day a beach day with Beach Happy, our tropical and fruity scent with notes of wild mango, beach orchid and sandalwood.

New Aerie Fun Fragrance CollectionLuv the real you. xoxoxo

With Heart is made for U-Day! Make yourself happy with this cozy and feminine scent featuring notes of apricot, angelica flower and amber.

New Aerie Fun Fragrance Collection

Feel good & go. Do you, girl!

It’s All You is our soft & fresh scent with notes of pear blossom, bamboo and musk.

Which scent are you most excited to try out? Comment below & tell us!

 

 

 

 

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Erin’s Outfit Of The Week: Back To The Books

Don’t let the last day of summer get you down, there’s back to school shopping to look forward to! Get back to the books and look GOOD while you’re at it with our stylist’s outfit of the week.

Erin's Outfit Of The Week: Back To The Books

Shop Erin’s Look: Oversized Lace-Up Sweater | Chambray Shirtdress | Geo Lace Hi-neck Bralette | Boybrief + Geo Lace Undie | Felt Hat | Fringe Scarf | AEO Aviator Sunglasses | AEO Convertible Bag + Backpack | ban.do Pencil Pouch | ban.do Agenda | Zoella Wonder Hand Creme

Not that you need an excuse, but the first day of school is the best reason to get a new bra and undie set like this Geo Lace Hi-Neck Bralette and Boybrief. Then take notes: our Chambray Shirtdress is made for late summer outside, then add our Oversized Lace-Up Sweater on top when you head into your air-conditioned classes inside. Grab a new ban.do agenda and take it one day at a time… it’s gonna be a good year!

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