October is officially breast cancer awareness month, and we’re so proud to be partnering with Bright Pink® for the 8th year to help the non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. Make sure you take advantage of Bright Pink’s life-saving resources, from their Assess Your Risk™ quiz to monthly Breast Health Reminders™, and show your support! Our limited-edition tee is our favorite way to wear our Bright Pink pride: 100% of sales from each and every tee support Bright Pink. Read on for 3 of our favorite ways to wear it!
We sat down for a quick Q & A with Bright Pink‘s CEO and Founder, Lindsay Avner, a national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women. Read on to learn more about Lindsay’s morning routine, her favorite Aerie Bra (100% of sales go to Bright Pink!) and Bright Pink’s Breast Health Reminder Text Program.
Who or what inspired you to launch Bright Pink?
I have a strong family history of breast and ovarian cancer. 11 women in my family have passed away from these diseases. With this information, I decided to undergo genetic testing to better understand my personal risk. The results showed I tested positive for the BRCA1 gene mutation giving me up to an 87% risk of breast cancer and up to a 54% risk of ovarian cancer. At the time, I was only 23 years old. I didn’t want to wait to get cancer so in 2006, I made history as the youngest woman in the country to opt for a risk reducing double mastectomy. Throughout my journey, I had a hard time finding resources for women like me – healthy women that wanted to take proactive action to live a healthy life. I started Bright Pink to empower women with the resources and information they need to be proactive advocates for their breast and ovarian health at a young age.
Life as a CEO and Founder can be busy we’re sure! What’s an average morning for you like?
All mornings are busy! I usually wake up around 7am and quickly check email on my phone, lying in bed. I get ready pretty quick and out the door within 30 minutes or so. I usually grab some hard boiled eggs and an apple that I eat while I am driving into the city and the best part of my job, is that from the moment I arrive each morning until I leave to catch a workout, I get to collaborate with my awesome team and our partners, and drive the strategy to save more women’s lives..
How do you de-stress?
Exercising – spin classes are my favorite!
Bright Pink created a tool to help you assess your personal level of risk for breast and ovarian cancer, can you tell us more about it?
AssessYourRisk.org is a 19-question quiz comprised of questions about family health history and lifestyle factors that play a role in a person’s baseline level of risk for breast and ovarian cancer. It provides customized results which include where the person lands on the risk spectrum from Average, Increased to High Risk for both breast and ovarian cancer, the factors that are working on her favor or not working in her favor, and most importantly how to take action. My favorite part – you can email the results to your doctor to have a conversation at your next appointment or share with a friend you love to ensure she knows her risk.
If you could debunk one breast cancer myth, what would it be?
Your Dad’s family history of cancer doesn’t affect you. This is so untrue. Your family health history on your dad’s side is just as important as on your mom’s side since we get 50% of our genes from our mom and 50% from our dad. Men can also carry and pass on genetic mutations—like BRCA—that greatly increase breast and ovarian cancer risk. Take the time to gather your family’s health history on both sides – Ask who had cancer, how old were they, and what kind of cancer was detected and use the information to assess your risk for breast and ovarian cancer and speak to your doctor.
Can you tell us about Bright Pink’s Breast Health Reminder Text Program?
Bright Pink’s Breast Health Reminders are fun, playful, monthly text messages reminding you to check in with your breasts, or “treasure your chest!” It’s important to check in every month to get to know your normal so you can notice when something’s not normal. Text PINK to 59227 to sign up. Don’t forget to text Y for “yes” to confirm!
Are you a Pushup, Lightly Lined or Bralette kind of girl?
Lightly lined like Bright Pink’s new Sunnie Demi at Aerie
• Complete the AssessYourRisk.org quiz and share with a friend
• Visit ExploreYourGenetics.org, our new digital tool that demystifies the genetic testing process
• Sign up for Breast Health Reminders by texting PINK to 59227 – It’s just one text a month!
Thank you, Lindsay! To learn more about prevention and early detection of breast and ovarian cancer visit Bright Pink.org. xo
We’re so excited to celebrate our our sixth year partnering with Bright Pink®, a non-profit dedicated to prevention and early detection of breast and ovarian cancer. This year, we’re partnering with the Pittsburgh Steelers on a two-story breast cancer ribbon covered with more than 1500 Aerie bras!
Yesterday, more than 50 Aerie volunteers helped to build the massive structure, designed by local Pittsburgh artist Steve Ford, at Stage AE next to Heinz Field. After our campaign, Aerie will launder and donate bras from the sculpture to local women’s shelters in Pittsburgh.
Along with raising funds for Bright Pink’s life-saving education and support programs, we hope this ribbon encourages women to understand their family’s health histories and their own potential risk for breast and ovarian cancer.
“Our work with Bright Pink allows us to educate and empower our consumer about their health as well as share our commitment to #AerieREAL and body positivity!” – Jennifer Foyle, Global Brand President of Aerie
The ribbon sculpture was raised in front of Stage AE, where thousands of people will be able to view it from Heinz Field during Pittsburgh Steelers and University of Pittsburgh football games during Breast Cancer Awareness Month in October. It will make its debut at the Pittsburgh Steelers vs. Baltimore Ravens primetime game on October 1. (Go Steelers!)
Visit your local Aerie store or Aerie.com to shop our limited-edition Bright Pink Bralette. 100% of proceeds will go to Bright Pink. Check back soon to learn more about Bright Pink and tips for being breast aware. Support your girls!
Mom knows best—about her health, at least! That’s why this Mother’s Day, we’re joining our girls at Bright Pink to tell you to CALL YOUR MAMA! #GoAskYourMother about her health history so you can learn about your own potential risk for breast and ovarian cancers. Then share a pic of you and your mom with #GoAskYourMother to spread the word!
It’s a sad truth that 1 in 8 women will develop breast cancer in her life. Ovarian cancer is less common (1 in 67 women develop it), but far more dangerous: only 1/3 of women who are diagnosed will survive. The silver lining? When breast and ovarian cancers are diagnosed early, the five-year survival rate is more than 92%.
Prevention and early detection start with knowing about the health histories of the women in your family. So talk to mom, take Bright Pink’s new-and-improved “Assess Your Risk” quiz and learn more about your own body and health. Then don’t forget to spread the word! Share a pic with you and mom on Instagram or Twitter with #GoAskYourMother and encourage your girls to talk to their moms, too.
Happy Mother’s Day to you and your mamas!