YOU Helped Us Raise $10K For NEDA!

WE LOVE THE SWIM YOU’RE IN!

Thanks to you, we reached our initial goal and we’ve raised $10,000 for the National Eating Disorders Association! Since March 20th, we’ve seen more than 10,000 of your amazing unretouched swim photos on social. And thanks to you, we’re still going! Post your unretouched swim photos with #AerieREAL and we’ll donate $1 (now up to $15K!) to NEDA.

Check out some of the 10,000 #AerieREAL girls who love the swim they’re in!

 

As excited as I was for my recent deliveries from @aerie I couldn't help but feel nervous as all heck about being photographed in a … you guessed it.. a 👙. I have always had curves and I have always argued with them. Some days it was, could you turn more hourglass? Other days it was, could just plain not exist? Needless to say my body was true to itself even when I felt the pressure to look otherwise. I'm challenging myself this year to not let a social standard dictate my size, shape, or skin tone. I'm naturally pale AF y'all and I can't keep buying self tanner (#sorryjergens), I've got freckles everywhere, and my size (for the most part) is consistently all about that curve. My size is mine. And you know what? In my book that's pretty freaking beautiful 🙋🏼😘🙏🌮 #everyBODYisbeautiful #aeriereal

A post shared by Kristin Byrne (KB) (@theotherblonde) on

Guys, this is two days in a row that I haven't dreaded looking at my body! This is HUGE! So yes I will show my body proudly, I work so hard to learn to love myself. This isn't for anyone else this is for ME. Happy Sunday, I hope you all feel beautiful today. You don't have to be beautiful like her, you can be beautiful like YOU! Love your body, every curve, bump, roll, mark, it makes you YOU and no one on this earth has that power. Not going to lie I used to be and still am sometimes terrified of summer time. Bikinis, showing skin, knowing damn well I haven't prepared (why prepare wtf) for summer. NEWS FLASH: you don't have to ever prepare for any season, any clothing, any event. Screw dieting, screw torturing yourself to fit into a certain type of clothing because you're scared you won't look like everyone else. You won't ever look like anyone else and that's 100% okay because you are you and they are them and both are equally beautiful. No body shaming. No beauty standards. Build up others, don't tear them down. 💪🏽🌸 • • • #edrecovery #recovery #BDD #stopbodyshaming #fatphobia #bopo #bopowarrior #unretouched #aeriereal #neda #aerie #nowrongwaytohaveabody #everybodyisbeauitful #everybuttisbeautiful #myflawsarefierce #realbodies #allbodiesarerealbodies #cellulitesaturday #embracethesquish

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Now it’s your turn! Post you unretouched swim photos with #AerieREAL & help us raise money for NEDA. You can share in whatever swim you’re in, doesn’t have to be Aerie. Happy grammin’!

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REAL Soft Swim!

Ready for this? Your fave Real Soft® fabric now comes in swim! We talked to #AerieSWIM designers Ness M. and Kathryn L. for the deets on our newest and softest swim EVER.

REAL Soft Swim!

What makes Real Soft® Swim special?

N & K: Real Soft® is our softest fabric that we have in Aerie swim. The fabric is super lightweight and drapey too! We are all in love with this fabric.

REAL Soft Swim!

What styles does it come in?

N & K: We kept the styles very clean in this collection. It’s available in the scoop, hi-neck crop, cheeky bikini bottom, hipster bottom and our low armhole/hi-neck one piece. These styles are offered in a small beautiful color story consisting of black, a moody blue and our amazing show stopper Ciara Stripe print!

REAL Soft Swim!

What’s your favorite part about Real Soft® Swim?

N & K: When we touched the fabric, we were in love! It feels so luxurious. It’s soft like butter! We also love the simplicity of the styling of this collection. We’re planning to wear both of the one pieces as a swimsuit and also with high-waisted jeans this summer!

REAL Soft Swim!

Why do you think our girls will love it?

N & K: Everybody will love this collection because they are in different fits and stylings that will fit all girls. And most importantly, it’s so so soft, she just has to try it on and she’ll be in love!

 

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Get In On The Latest #AerieSWIM

Get ready to get away! 75+ new bikinis and one pieces are here, just in time for spring break. Read on for some of our must-have swim trends of the season. With free shipping and returns at Aerie.com, there’s nothing holding you back from trying them all!

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Swim happy with bright new styles, from sunshiny metallics to poppy corals and floral prints.

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This season is all about one piece, love & happiness! Our Super Scoop One Piece Swimsuit (shown here in green) has a high leg, cheeky fit to flatter all booties. If you have a longer torso, the same style in a longer length is coming to Aerie.com within the month!

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Fun texture details come in every fit this season. Add a little texture to your swim collection with a fringe strapless one piece or a hi-neck crochet bikini top.

What’s your must-have swim trend of the season? Comment below and tell us!
 
 

 
 

 

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Moxie a Fashion Blog Loves the Swim She’s In!

Christine from Moxie a Fashion Blog is confident & loving the swim she’s in! Share your unretouched swim photos or videos with #AerieREAL & we’ll donate $1 (up to $30,000) to NEDA.

Moxie a Fashion Blog Loves the Swim She's In!

“When I was asked to partner with Aerie (American Eagle) for their Real Campaign, I was SO excited. Not just about the product I would be featuring but about the cause. I am so so so passionate about girls, young and old loving their bodies. They challenged people to post unretouched photos of them in a swimsuit to show what girls’ bodies everywhere can look like. It’s so easy to get caught up looking at magazines and wishing we had something we don’t, whether it be the clothes we’re looking at or the body of the model wearing them. I kind of love how social media blogging has put advertising into the hands of everyday girls to try to eliminate the gap that’s sometimes felt when someone looks at a model in a magazine. Learning to love your body is one of the most freeing things ever. And so my hope is that every girl everywhere can learn to do the same.”
Moxie a Fashion Blog Loves the Swim She's In!

Shop Christine’s Look: Hi-Neck One-Piece Swimsuit

Moxie a Fashion Blog Loves the Swim She's In!Now it’s your turn! Share your unretouched swim photos or videos with #AerieREAL & we’ll donate $1 (up to $30,000) to NEDA. Then tag 2 friends & challenge them to share!

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The Curvy Blogger Loves the Swim She’s In!

Mandy from The Curvy Blogger is summer-ready & loving the swim she’s in! Share your unretouched swim photos or videos with #AerieREAL & we’ll donate $1 (up to $30,000) to NEDA.

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“It took me so long to feel comfortable in swimwear. I used to avoid pool parties, and beach vacations with friends. I am so glad I am over that phase in my life! Now it’s all about the swimwear, I go for pieces that make me feel good and a little bit sexy. This suit from aerie is perfectly my style, and fits like a dream!”Aerie_7

Shop Mandy’s Look: Hi Neck Crop Bikini Top | Hi-Rise Bikini Bottom
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Now it’s your turn! Share your unretouched swim photos or videos with #AerieREAL & we’ll donate $1 (up to $30,000) to NEDA. Then tag 2 friends & challenge them to share!

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LOVE THE SWIM YOU’RE IN

This swim season, we want you to love the swim you’re in and share it! We’re asking #AerieREAL girls everywhere to post their 100% unretouched swim photos or videos on social media and challenge their friends to share, too.

LOVE THE SWIM YOU’RE IN

Every time someone joins this body positive initiative, we’ll donate $1 (up to $30,000) to NEDA, a non-profit that supports those affected by eating disorders.LOVE THE SWIM YOU’RE INIn less than one week, more than 1,500 girls have shared and we’ve raised $1500 for NEDA. Now it’s your turn: love the swim you’re in!

 

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