Introducing… The Aerie x Aly Raisman Collection!

We’re so excited to introduce our new collection designed in collaboration with Gold Medal Gymnast and #AerieREAL Role Model, Aly Raisman! Each piece in the collection of sports bras, tops & bottoms is inspired by strength, wellness and mindful living. We’re proud to donate 15% of all sales from the collection (up to $75K) to Darkness To Light, a non-profit committed to empowering adults to prevent child sexual abuse. We talked with Aly about the inspiration behind each item, her favorite pieces and more about her partnership with Darkness to Light. Read on to see more from Aly!

Introducing... The Aerie x Aly Raisman Collection!

What inspired you while helping to design these pieces?

I’m really inspired by nature. Last summer, I fell in love with gardening, which is the inspiration for the blue leggings and blue/green sports bra. The blue leggings say “In the Moment,” because I think it’s so important for us all to find things to help us stay present. For me, one of those things is gardening—it helps me feel really happy and relaxed.
Introducing... The Aerie x Aly Raisman Collection!

What’s your favorite item from the collection? Why?  

It is so hard to decide what my favorite piece of the collection is– every day I change my mind because of what each piece represents to me. So for today, my favorite piece is the “Unapologetically Me” red sports bra. I always loved competing in red, because it is such a fierce and strong color. Red is definitely a statement and I want every girl and woman to feel fierce and powerful when they wear my collection! I hope it’s a reminder to be yourself and that each and every single one of us is enough. There is nothing better than being unapologetically who you are. It is such a good feeling.

Introducing... The Aerie x Aly Raisman Collection!

Introducing... The Aerie x Aly Raisman Collection!

15% of all sales from the collection (up to $75K) will be donated to Darkness2Light. Can you tell us more about your partnership with the non-profit and why it’s important to you to give back?

I work with Darkness to Light, the leading non-profit in the prevention of child sexual abuse, to raise awareness for the education needed to help prevent this horrible problem. We created #FlipTheSwitch to provide the educational course for free, as I didn’t want the cost to deter anyone from taking the course– just type in the code #FlipTheSwitch. It means so much to me that Aerie is supportive of this important initiative and also willing to help financially because it will provide more free training for adults who want to become educated on prevention. I hope that every adult who is ever around children takes the course as it provides a better understanding of the warning signs of an abuser, how to handle certain situations, how to protect children around you, and so much more.

Check out the entire Aerie x Aly Raisman Collection here.

Tags: , , , , , , , , , , , , , , , ,

#AerieSupports NEDA—Celebrating 5 years of our partnership!

For the 5th year in a row we are proud to celebrate our partnership with NEDA, a non-profit that supports individuals and families affected by eating disorders and serves as a catalyst for prevention, cures and access to quality care. Read on below to learn more about our partnership with NEDA and how you can get involved.#AerieSupports NEDA—Celebrating 5 years of our partnership!

#AerieSupports NEDA—Celebrating 5 years of our partnership!

This year, we’re excited to bring you more styles than ever that you can shop to support NEDA! 100% of sales of our limited-edition tanks and undies benefit NEDA. 
#AerieSupports NEDA—Celebrating 5 years of our partnership!

Aerie sponsors all NEDA walks across the country that raise funds for advocacy and educational programs and provide support for local communities. To find a walk near you, head here.

#AerieSupports NEDA—Celebrating 5 years of our partnership!

Check out www.Aerie.com/AerieSupports and www.MyNEDA.org to learn more about NEDA and for additional resources. And always remember to love the REAL you!

Tags: , , , , , , , ,

Love The Swim You’re In Is Back & Bigger Than Ever!

For the fourth year in a row, we want YOU to LOVE THE SWIM YOU’RE IN! Last year, you helped us raise $30K for the National Eating Disorders Association (NEDA), making it our most successful year yet. But we’re not done.

Created by stop-motion artist @BeccaClason.

This year – we’re taking our goal to all new heights! All swim season, we’ll donate $1 (this year up to $50,000!) to NEDA for every unretouched swim photo or video you share with #AerieREAL @Aerie. Start sharing and you could also be featured on social or in our store windows!

Follow us on Instagram and Twitter, and start sharing using #AerieREAL @Aerie. Tell us why you love the swim you’re in, and encourage your friends to share, too. Because EVERY body is a perfect beach body.

 

Tags: , , , , , , , , , , , , , , ,

Making #RealWishes Come True

This holiday and always, it’s so important to us to give back to our communities and make #RealWishes come true. Read on to see how we’ve been doing our part, and get inspired to give back on your own. Share your story with #RealWishes @Aerie!

@the_girls_circleIMG_0016IMG_0017

Giving Tuesday

​In celebration of #GivingTuesday, we partnered with The Girls’ Circle to host a private shopping party for 25 young women from the Bronx. The Girls’ Circle provides a safe space to help young women develop their voices and tackle challenges faced during their teen years, and also creates a sisterhood with their peers. We held a special party for these amazing ladies at our Times Square Aerie store, where each girl got to hang with an Aerie designer to talk everything from shopping to career to life advice, and got a $250 gift card to treat themselves.

ca99863e-555a-41c6-b452-c36e5cd30fef.jpeg

IMG_2747IMG_2751We also made Giving Tuesday all about giving cozy! From 11.27 to 12.6, Aerie and AE partnered with Delivering Good to give back and donate a warm winter hat to someone in need for every winter accessory purchased online and in stores. We were so proud to donate 70,000 hats!

View this post on Instagram

One of my favorite sayings is, “Give to the world the same amount of which you receive.” With the holidays fast approaching, it’s easy to get wrapped in the festivities and material goods and forget about the real meaning behind them, forget about that saying. So in commemoration of #GivingTuesday, we had the chance to volunteer at the YWCA, an organization committed to supporting and empowering women. This day of service provided a valuable reminder to continue giving graciously—during the holiday season and beyond! To pay it forward, I’ll be giving out some free aerie goodies. Just comment below how you intend to give back! 💚🌟 * * * #AerieREAL #aerieambassador #aeriepartner #RealWishes #GiveReal

A post shared by Jeanne Paulino (@jeanne.paulino) on

Sharing the love at school 

To spread the giving spirit at schools across the country, we asked our #AerieREAL Ambassadors to to tell us how they wanted to give back for Giving Tuesday. From volunteering at local food banks and collecting feminine product donations for homeless women to writing letters to breast cancer patients and survivors—they accepted the challenge with open minds (and hearts!).

TB2

AEO makes #RealWishes come true 

At our home office, we were so excited to bring back our Holiday Giving Trees. This year, we partnered with several local charities—including KidsVoice, Mars Home for Youth, and Beverly’s Birthdays—that support underprivileged, at-risk youth. Home office employees picked a gift wish tag from the tree and purchased a gift for a special young person. Together, we were able to make more than 125 holiday wishes come true.

For more fun around the office, AEO held their 5th Annual Turkey Bowl on 11.20. Employee players and spectators embraced the Thanksgiving spirit and raised a record $15,000 through raffle tickets and donations for several special charities and organizations:

  • Giving Tree Wishes
  • Anti-Defamation League
  • Tree of Life Synagogue
  • AEO Helping Hands (which supported AEO associates affected by the California wildfires)
  • Big Brothers Big Sisters of Greater Pittsburgh
  • UPMC Children’s Hospital of Pittsburgh
  • Candy for our Troops

The funds raised were matched by AEO, for a total of more than $25,000 to help those in need.

Making #RealWishes Come True

Aerie stores give back (& pop up!)

Soon after Giving Tuesday, some of our store associates helped count and pack bras that YOU donated to Free the Girls. And that donation happens in every Aerie store, every day! If you want to participate, bring in a bra to your store (any brand, any style), and we’ll recycle or donate it to Free The Girls. Your donation also gets you 15% off a new bra. So far we’ve donated more than 2,000 bras, and you still have time to help out!

For the second year in a row, the Give Real Pop-Up Tour made the rounds at 4 cities, and we donated 50% of all sales at every stop to a local non-profit.

December 1st: Philadelphia – We donated 50% of all sales to Women’s Way, a non-profit dedicated to the advancement of women, girls and gender equality.

December 2nd: Baltimore – We donated 50% of all sales to Girls Empowerment Mission, a program that provides opportunities for high school girls from underserved communities and enables them to become independent, self-sufficient and confident young women.

December 8th: Atlanta – We donated 50% of all sales to I AM B.E.A.U.T.I.F.U.L., a non-profit dedicated to building self-esteem and leadership capability in girls and women of all ages and stages.

December 15th: Charlotte – Last stop! We’ll donate 50% of all sales to EmpowHERment, Inc., a non-profit that empowers girls and women to be leaders through mentorship, talent development and advocacy.

 

Share how you’re making real wishes come true this holiday with us @Aerie & use #RealWishes.

Tags: , , , , , , , , , , , , , , , , , , , ,

Happy Giving Tuesday!

Help us make #RealWishes come true! Hear from #AerieREAL Role Model, Jenna Kutcher, about the most important part of the holiday season: giving back. Watch the video below to see how she’s giving back today and how you can too.

Starting today for Giving Tuesday and through 12.6, Aerie and AE are partnering with Delivering Good to donate a warm winter hat to someone in need for every winter accessory you purchase in stores or online. Give cozy. Give back.

 

Happy Giving Tuesday!

Share how you’re giving back this holiday with #RealWishes!

Tags: , , , , , , , , , , , , , , , , , , ,

Real Talk with Evelyn Riddell

Evie is a history student at the University of Toronto, an active member of the type one diabetes community, and she just so happens to be fearless wearing a bra in front of a camera! Read on for more of her story and why she wanted to join our latest #AerieREAL photoshoot.

EvelynRidell

What made you want to join this #AerieREAL bra photoshoot?

Aerie has been my favourite store for many years. I started out with wearing their clothes, and then ended up loving their message. I often looked at their photos in store and on social media, wondering if I could ever be a part of their movement, but at first I thought my Type One Diabetes would somehow disqualify me. After all, I had never seen anyone like myself represented before. I had faith, however, that if any store could change this, it would be Aerie! When I saw the contest opportunity on their Instagram, I decided to take a chance and apply. I hoped that I would be given the opportunity to not only make my dream come true, but to represent all Type One diabetics and give them a voice.

You’re on our site rocking a bra and an insulin pump, and people everywhere (us included!) are so inspired by you. How does it feel to represent the diabetic community?  

It has been absolutely surreal! When I was diagnosed, one of the first things I noticed was how incredibly supportive the Type One community is. From the very beginning I have been an active member of this community, and I am forever grateful for the lessons, friends and opportunities it has given me. It feels amazing to be giving back, and be representing Type Ones within the #AerieREAL movement. I’ve heard from countless individuals saying how this campaign is the first time they’ve seen themselves represented in the media. I have received messages from tweens, teens, adults, and parents of young children. Many individuals have even sent me photos wearing their Continuous Glucose Monitors [CGM] or insulin pumps visibly for the first time. My hope is that one day soon it won’t be a single campaign representing the community, but Type One representation will be so normalized that we’ll see devices worn confidently, and blood sugar checks done proudly everywhere… until there’s a cure!!

Have you seen representation of people with diabetes in the media before? How has it (or the lack of it) affected you?

The only time I see Type One representation in the media is when I’m actively looking for it. That’s why the type one community is so important, because it provides us with examples of individuals thriving and proudly living with Type One Diabetes. Without these, there really isn’t representation within “mainstream” media. There is a narrative of general “diabetes” within advertising, which leads to many misunderstandings about the differences between Type One and Type Two diabetes. Because of this incomplete narrative I have received many rude or ignorant comments about my personal health. I have been subjected to comments from both my peers and strangers, ranging from my eating habits to their reasons for my diagnosis, and even my body type. This was not easy to deal with as a 12 year old girl already struggling with self-confidence and body positivity. This is why representation of Type One Diabetes is so important, because it can educate people and help breakdown harmful misconceptions. I know that this campaign would have meant the world to a me at 12 years old, and I hope that it will mean just as much to everyone else.BTS2_Carousel_Bras_2_2

Tell us about your experience on the shoot!

The shoot was absolutely incredible! One of the most empowering, exciting and fulfilling days of my life! Every single person on set genuinely believes in Aerie’s message. Their first priority was making sure all the models felt comfortable and safe. Wearing just a bra and underwear can be intimidating, especially with flashing lights and cameras pointed at you. This being said, I never felt anything other than comfortable and was surprised how natural it all felt. As someone with Type One diabetes, Aerie made sure there was always food in case I went low, and were all eager to learn more about how my devices worked. I arrived beyond excited yet very nervous, and by the end of the day, left feeling like I had a new family.

What makes you #AerieREAL?

I’m not perfect, far from it, but I’m trying my best! I’m real about this, and I want people to know it! When it comes to my Type One Diabetes, I don’t want to pretend that it’s not difficult. Growing up I was always a perfectionist, but type one has helped teach me that there is no such thing as “perfect”. Having a chronic illness means learning to accept both the highs and the lows, and being content with knowing you’re trying your best. I wear my insulin pump and CGM proudly, because without it I can’t grow, mature and live the life I want to.

 

Tags: , , , , , , , , , , , , , , , , , , , , ,