Love the Swim You’re in with Jenna Kutcher

The adventure begins with you. #AerieREAL girl Jenna Kutcher shares her journey to finding rest, achieving self-love and body acceptance on the island of Maui.

“For the past six years I’ve spent hour after hour hustling after my dreams! After leaving my windowless corporate office, I’ve never looked back. Now a full time photographer, educator, public speaker, and podcaster, my life is filled to the brim with things that set my soul on fire. While some look at the life I’ve built and consider it a “success,” I measure success in terms of rest and presence. For so long I’ve worked from a place of hustle, a place of stress, and I knew that going into this year I wanted to focus on incorporating true rest into our lives.”

Love the Swim You're In

Shop Jenna’s Look: Super Scoop One Piece Swimsuit

“What did that look like for us? Well, it looked like a month long sabbatical in Maui. I’m sure you’re thinking, wait, what? A whole month? Yes. We spent 33 days on the island and it was as magical as it sounds. What people didn’t see behind the scenes was the work that went into making it all happen: my husband left his job of five years to start his own business, we worked double time in January to prepare, we had to kiss our furry pups goodbye, but it was our dream and we made it happen.

This trip to Hawaii was a redemption song for us. Just one year ago we found out we were expecting our first baby while in Maui and celebrated those blissful days on the island. One month after returning home we experienced a miscarriage and had to say goodbye to that life we loved so dearly. As a woman, it was such a painful experience. I hated my body, I felt outside of it, I felt like it had failed me – though I had this peace that there was a bigger story for us.

As we packed for our trip this time around, my suitcase filled with Aerie. I had to smile because just a year ago I was a part of this campaign and my images were from when I was pregnant. As I slipped into my one piece and hit the beach, I finally felt back at home – both in Hawaii and in my skin. I felt stronger, healthier, more emotionally present. Body positivity isn’t just about our outer appearance, it comes from within.”

Love the Swim You're In

“Our month on the island was a time for us to reconnect, to disconnect from work, to dream bigger, to sit on the beach, to explore each corner. It was a time for me to come back to this body that has carried me for 28 years and to celebrate all of the amazing things it can do. Aerie embodies all the things I stand for and in sharing my real, not retouched images I was reminded how important it is for people to take a stand for what they believe in.

I am always shocked at the response when I post things about my body. So may days I would see the images Drew took of me, my eyes would well up with tears about my size ten bod, I would change swim suits, be tempted to cover up, and would vow that I wouldn’t be caught dead at the pool…. But then I would think of you and why I couldn’t hide. 

You see, these images don’t do well because of me, it’s because of you. You see yourself in my jiggly thighs, you feel your fears in my cellulite, you hear the voice in your head when you see my extra loving love handles, you feel more at home in my wide hips, you relate to one boob being a bit perkier than the other, you feel the shame in oversized arms… BUT (and this is a BIG but) we are all so much more than all of that.”

Love the Swim You're In

“Maybe it’s simply refreshing to see a double digit sized body baring it all or just a body that isn’t retouched. Whatever it is, I am loving myself a little harder and praying that you’ll do the same! I am not a number on a scale or a size in my clothes, neither are you! 

Our time was incredible, SO incredible we ended up purchasing a second home on the island. It’s become a sacred place to us – a place of healing and rest. We are thrilled to get to spend more time in our bathing suits on the beach and are even more thrilled to open our doors to our friends, family, and followers and let them into our little slice of heaven. Oh, what an amazing redemption song it is.”

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ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Welcome spring with a final round of winter whites! Take our stylist’s outfit of the week on your next getaway and get ready for sunny days ahead.

ERIN’S OUTFIT OF THE WEEK: WINTER WHITES

Shop Erin’s Outfit: Scoop Wrap Bikini Top | Pretty Texture Hi-Rise Bikini Bottom | Swing Tank | Sunflower Lace Culotte | Macrame Crossbody | Patched Slip-On Sneaker

The best beach days start with bright whites! Wear our new Scoop Wrap Bikini Top and Pretty Texture Hi-Rise Bikini Bottom, then cover up with our Swing Tank and Sunflower Lace Culotte.

While you’re sunning, don’t forget to share the #AerieREAL love! For every unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association. Because every body is a perfect beach body.

 

Happy spring!

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Love The Swim You’re In! #AerieREAL

 

Love the swim you’re in! For the second year in a row, we’re asking #AerieREAL girls to help us bring body positivity to the beach and beyond. For every 100% unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association.

To keep up with all the love, follow us on Twitter and Instagram. And share your photos! Tell us why YOU love the swim you’re in and encourage your friends to join, too. Because EVERY body is a perfect beach body.

 

 

 

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ERIN’S OUTFIT OF THE WEEK: STRONG. BEAUTIFUL. YOU!

Happy #NEDAwareness week! Celebrate your strong & beautiful self with OUR stylist’s outfit of the week.

ERIN’S OUTFIT OF THE WEEK: STRONG. BEAUTIFUL. YOU!Shop Erin’s Look: Limited-Edition NEDA Tee | Fleece Crew Sweatshirt | Chill Hi-Rise Legging | Happy Unlined Plunge Bra | Aerie Shine Boybrief | Round Sunglasses | Baseball Hat | Court Sneaker

This week’s look features our Limited-Edition NEDA Tee: shop it and we’ll donate 100% of sales to the National Eating Disorders Association, a non-profit that supports individuals and families affected by eating disorders. If you’re staying active with a NEDA walk this week, wear your Chill Hi-Rise Legging and layer with our Fleece Crew Sweatshirt.

As always, love the REAL you!

 

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CHILL. PLAY. MOVE. with Om & the City

Our CHILL. PLAY. MOVE. Collection works for every body and any activity. Read on to learn how Jules from Om & the City values the importance of feeling confident in what she wears.

“There’s nothing better than waking up on a day with no formal plans or obligations. Just an open day to do whatever makes my heart happy. No matter how I end up spending my time, I make sure to wear clothing that makes me feel good on the inside and out. This, my friends, is why I love wearing Aerie so much – I feel comfortable, beautiful, and dare I say unstoppable? From practicing yoga to eating popcorn on my couch, here’s a glimpse of how I chill, play, and move as an #AerieREAL girl.”

CHILL

“I’m one of those people who goes to bed verrrry excited to wake up and make coffee in the morning. It’s therapeutic, and I enjoy the process from grinding the beans to brewing it in my French press. It makes me feel calm as a clam 🌊 – which is how I feel when watering my plant babies. These tiny and seemingly mundane moments can actually be some of the most beautiful little details that make your mood 💯!”

CHILL. PLAY. MOVE. with Om & the CityShop Jules Outfit: Sunnie Play Twist Back Sports Bra | Move Ankle Wrap Legging | Fleece Crew Sweatshirt

CHILL. PLAY. MOVE. with Om & the City CHILL. PLAY. MOVE. with Om & the CityPLAY.

“Consider this a version of mind-play – It’s my job to write, so grabbing my journal and writing down my dreams and ideas is exciting to me. Whether it’s writing song lyrics, full blog posts, or even simple lists, I always appreciate the little dreamstorms. You never know if an idea you have on a rainy Sunday afternoon will turn into something real and substantial someday. Give your mind a break from the constant noise of social media – put pen to paper and see what happens when your mind is at ease and has time to wander. ☁️”

CHILL. PLAY. MOVE. with Om & the CityCHILL. PLAY. MOVE. with Om & the City MOVE.

CHILL. PLAY. MOVE. with Om & the City

CHILL. PLAY. MOVE. with Om & the City

“You gotta move to groove. Exercise doesn’t have to come from a superficial place. Staying active keeps your mind, body and spirit healthy, and that should always be a priority. I feel super energized after a sweaty yoga sesh or a breezy walk around my neighborhood. Find what it is that excites your spirit – maybe it’s rock climbing, biking, or dancing. You don’t have to be a slave to a gym if that’s not your jam. It’s certainly not mine! #YogiProbs” “Aerie empowers women to be who they are in their realest and rawest forms. I love the fit, feel, and look of Aerie’s clothing, and I feel incredible knowing I’m supporting a brand that supports me right back. Celebrating diversity and being vulnerable is what makes us human and what brings us together. That and high-waisted yoga pants.”

Thanks, Jules! Be sure to check out her blog & follow @Omandthecity.

xo Aerie

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10 Ways To Celebrate U-Day

Forget V-Day. This year is all about U-Day! Make yourself happy and celebrate everything you love about U. Need a little celebration inspo? Read on for some of our fave U-Day plans.

10 Ways To Celebrate U-Day

  1. Have a spa day. Splurge for the pros or DIY at home: add flowers to your bath and settle in!
  2. Make a fancy dinner just for U. Finally cook the recipe that’s been on your list forever. Dress up, light some candles and dig in.
  3. Get moving! That spin class you’ve been putting off? Sign up and sweat it out! 10 Ways To Celebrate U-Day
  4.  Give yourself a break. Life can be crazy. Make time for a reading day, binge watch a new show or just take an extra-long nap. Sometimes doing nothing can be the best way to recharge.
  5. Go on an adventure. Is there a museum close by you’ve been wanting to check out? A trail you’ve been wanting to hike? GO!
  6. Sweet stuff! Eat all the ice cream, all the donuts and all the chocolates. 10 Ways To Celebrate U-Day
  7. Sign up for a class. Was taking up a new hobby on your New Year’s resolution list? Make time to try it out for U-Day.
  8. Treat yourself to something new! Get a pretty new bralette and undie set, and lounge around in it all day.
  9. Have a girls day. Girl time is the best time. Spend your U-Day with your friends! 10 Ways To Celebrate U-Day
  10. Love yourself! The most important part of U-Day is self-love. Today and every day, celebrate everything you love about U.

What are your U-Day plans? Comment below & tell us!

 

 

 

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