#AerieREAL Love From Iskra: Real Me Collection

Hi Aerie girls,

If you haven’t seen the stunning new Aerie Real Me collection, you HAVE to check it out. I’ve been so excited for you to see the all new collection of bras and bralettes in the softest fabric ever, most stretchy yet supportive fits and in the most beautiful array of skin colour tones and shades.

It’s what we’ve always wanted and more!

So I wanted to make a quick video to tell you about my fave real me bra from the new collection.

I can’t wait for you to feel the fabrics, enjoy trying all the new shades against your unique skin and celebrate being the real you in Real Me. 🙂

I’d love to see your #AerieREAL pics and get your feedback on the new collection on social. Be sure to share with #AerieREAL or tag us @aerie.

Sending you all loads of love,

Iskra xoxo

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#AerieREAL Is Heading Back On The Road!

Popping up at a school near you this fall: our NEW Real Me Collection, freebies & fun times! We’re kicking off the next round of the #AerieREAL Pop-Up Tour next week and bringing lots of love to 8 campuses across the country:

9.6-9.7: University of Wisconsin – Madison

9.11-9.12: University of Cincinnati

9.14-9.15: The Ohio State University 

9.18-9.19: University of Pittsburgh & Carnegie Mellon University

9.21-9.22: Rutgers University 

9.25-9.26: University of Connecticut 

10.2-10.3: James Madison University 

10.5-10.6: University of Maryland 

Be one of the 50 people to come see us each day, and you’ll get a FREE Real Me Unlined or Lightly Lined Bra with any purchase! You’ll also get to meet #AerieREAL role model, Iskra, at select stops. Read on and find out about more fun happening on our tour!

With any purchase at any stop, you can make your own succulent planters with pretty rose gold or metallic planters. The DIY continues with custom FRAMEWORK pouches that you can make your own with stencil paints. We’ll be giving away free pouches at every stop!

Sign up or use AEO Connected™, and take 40% off your ENTIRE purchase at all stops! Make sure you bring the plastic– all stops are cards only, no cash. Work up an appetite and snack on BoomChickaPop while you shop!

As always… we’ll be waiting with #AerieREAL inspo & REAL fun times. Can’t wait to see you soon! 

 

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#AerieREAL Brand Ambassadors

Meet some of our new #AerieREAL Ambassadors! These girls are college students across the country who will be sharing the #AerieREAL love on their campuses all year long, from girls’ nights to body positivity events to shopping parties. We brought 10 of our 41 new ambassadors to our HQ for a full day of fun. Get to know these #AerieREAL girls below!

#AerieREAL Brand Ambassadors

 

Erifili 

Geosciences and Policy double major, Pennsylvania State University

“My role model is conservationist, biologist, naturalist and author E.O. Wilson. He is a world-renowned biologist who engineered the landscape for conservation, but most importantly he coined the term and lifestyle of biophilia, the love of life and all living things.”

Reilly

Marketing major, University of Wisconsin-Madison

What she loves most about herself? “My resilience! I’ve faced some major obstacles in life thus far, and I am so proud of myself for having the resilience to bounce back, turning a negative into a positive, and continuing to grow with each and every experience!”

#AerieREAL Brand Ambassadors

Follow @erif_lily & @ryekoch on Instagram

Amanda

Applied Kinesiology major, Rutgers University

Quote she lives by? “The grass is greener where you water it.”

Role models? “Emma Watson OR Stone. I can’t choose!”

Alexis

Textile Brand Management and Marketing major, North Carolina State University

“I love my tenacity. College has shown me some truths about the world and myself. A lot of those things were hard to process, but I surprised myself with my strength. I think that all women are tested at one point or another and in these moments, we all have a decision to make: to get up, or to get up stronger.”

Kaitlin

Developmental Psychology major, University of Pittsburgh

Daily mantra? “’Think positive and positive things will happen.’ Such a simple quote but has literally helped me become the most optimistic person.”

#AerieREAL Brand Ambassadors

 

Michelle

Strategic Communications major, The Ohio State University

Plans after college? “I would love to do social media marketing or fashion merchandising!”

Nikita

University of Connecticut

“I am #AerieREAL because my strength is unwavering, because I am always growing and learning to love the things about myself that I once thought were flaws, and because I am unapologetically me.”

#AerieREAL Brand Ambassadors

Follow @michelle_nagy & @nikita.roy on Instagram

#AerieREAL Brand Ambassadors

 

Savanah

Public Relations and French majors, Boston University

“To me, #AerieREAL is about honesty. It’s about being true to who I am and the woman I hope to be. I’m #AerieREAL because I refuse to waste another minute pursuing someone else’s idea of happy. I’m living my happy.”

Lidija

Marketing major, University of Maryland

Quote she lives by? “If you really want something, you don’t stop for anyone or anything until you get it.” — Blair Waldorf

Role models? “Iskra Lawrence and Sophia Amoruso.”

Jordan

Graphic Communications major, Clemson University

Can’t leave home without… “Headphones/earbuds, my wristlet (it has my ID and everything), and EXTRA spearmint gum.”

What makes her #AerieREAL? “Living authentically and unapologetically ‘me.’  I’m not what society thinks is beautiful all the time, but I’m exactly who I’m supposed to be, and that’s what the Aerie girl represents.”

#AerieREAL Brand Ambassadors

Follow @svnhmry, @lidijajurovich & @afro_jane on Instagram

#AerieREAL Brand Ambassadors

 

To end the day, the girls all signed our #AerieREAL promise, a commitment to empowering all girls to feel good about their REAL selves, inside and out. Be sure to come meet our new ambassadors this year and help us share the #AerieREAL love!

#AerieREAL Brand Ambassadors

 

 

 

 

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Blogger’s Picks: City Sweatshirt

Our new City Sweatshirt is a really big deal. Wear it oversized for an extra comfy feel or size down for a more classic fit. #AerieREAL girl Sarah Shropshire styles hers with our Tomgirl Bralette below! Blogger's Picks: City Sweatshirt

“I love the versatility of this sweatshirt! I can go from running errands around town to running the stairs at Stadium High School (from 10 Things I Hate About You). The muted camo gives a minimal vibe which is my go-to style. You won’t believe the number of compliments I received wearing this sweatshirt.” 

Blogger's Picks: City Sweatshirt

“To keep cool while running the stairs, I wore this cute bralette and tied the sweatshirt around my waist. My favorite thing about this sweatshirt is how soft and comfy it is, I never want to take it off!”Blogger's Picks: City Sweatshirt

Shop Sarah’s Look: City Sweatshirt | Tomgirl BraletteChill High Waisted Legging

Blogger's Picks: City Sweatshirt
Blogger's Picks: City Sweatshirt

Show us how you style the City Sweatshirt with #AerieREAL for a chance to be featured on the style gallery!

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#AerieREAL Love From Iskra: GRL PWR!

Hey Aerie girls,

Hope you’re having an amazing summer! If you’ve seen the new #AerieReal campaign – you’ll know it’s all about GIRL POWER and inspired by the 90’s. (if you haven’t seen the campaign check it out now here and here)

I’m so obsessed with this campaign because I’m a big believer in supporting and empowering our girlfriends. So in today’s blog post I want to share some ways I encourage and spread GRL PWR between me and my girls 🙂

I’d love to read how you empower your girlfriends so make sure to comment below!

#AerieREAL Love From Iskra: GRL PWR!

5 Reasons Why I Believe It’s Important To Empower Your Girlfriends

  1. Your girlfriends will always be there, so don’t neglect them. Invest time and energy into hanging with them or staying in touch.
  2. I don’t have blood sisters so my girlfriends are my sisters.
  3. Your girlfriends are your support system, when you need to laugh, cry or rant they will listen.
  4. You can be the friend to stop the vicious circle of negative body image talk or gossip, which will help your girlfriends feel good about themselves and shine bright.
  5. Empowered friends are more confident and often less defensive so it is easier to defuse misunderstandings.

5 Ways To Empower Your Girlfriends

  1. Complimenting them on things that you love about them – try any of the below:
    • Personality — ‘I love being around you, you literally make everyone laugh’
    • Their Clothes and style — ‘Your sweater is so cute’
    • Efforts — ‘you’ve been killing it at school’ – ‘It really inspires me how well you look after your _____ (mom, dog, brother)’
    • Friendship/loyalty — ‘You’re always there for me and that really means a lot to me’
    • Taste in music / food / creativity / culture — ‘Your fried chicken is BOMB’
  2. Help them out if they are struggling at school or work by holding a study night.
  3. Be a good listener, give them time, don’t interrupt, don’t judge!
  4. Encourage them to follow their dreams, have a fun filled day of vision boarding and be there when they need you.
  5. Defend them but also allow them to make their own mistakes, offering up advice but not telling them what and what not to do. We grow by making choices, and as girlfriends, the best thing we can do is be there for each other, the good, the bad and waiting with pizza.

And these are just my own ways, but you know your girlfriends better than anyone! So celebrate each other 🙂 we are so lucky to have one another. So let’s build each other up, we are not in competition; there is room for everyone because we are all completely unique.

Sending all you magical unicorns all my love,

Iskra xx

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#AerieREAL Girls Tell Us Their 90s Faves

#TBT time! In honor of our latest collection inspired by the 90s, we caught up with some of our #AerieREAL girls at our latest photoshoot and asked them to tell us about their throwback faves. Watch below to see their top picks!

Iskra channels her inner 90s child as she busts a move.

Watch Woan Ni sing us a tune to her favorite boy band ballad!

Liz couldn’t pick just one of Cher’s outfits to love from Clueless. As if!

We quizzed Poppy on the characters from her favorite cartoon (of course she knew their names!).

Katerina gets nostalgic with her hand-made clothing!

What are some of your 90s faves? Comment below & tell us!

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