Behind-The-Scenes: Aerie Goes To Iceland

Our team went to Iceland for our holiday photoshoot, and it was EPIC. This magical place is still fresh in their minds months after the shoot, and we want to share it with you! Read on for favorite moments (moss-covered lava rock! cats! hot dogs!) and travel tips from Summer, our Creative Director, and Erin, Aerie Stylist Extraordinaire.

 

Mývatn Nature Bath

Swimming in steamy geothermal water? Yes, please. Get more info on the Mývatn Nature Baths here.

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Aerie Photographer, Ali, marked her fourth holiday shoot with us. One of Summer’s favorite parts was traveling with Ali and the rest of the extended Aerie family, “truly the best travel companions EVER! I’ve been lucky enough to travel with the same team for years, many of whom I only see a few times a year… so it was extra special to spend this ‘holiday’ season with them and create holiday magic for our Aerie girls. Definitely an unforgettable present. No egos, no divas and of course… no retouching!” 📷

Behind-The-Scenes: Aerie Goes To Iceland

The rest of the team joined later, but Summer headed into the baths before sunrise alone. Take her tip and take off your jewels! “The natural baths will rapidly tarnish sterling silver! I mean it will turn it fast! It can be polished and will return to its silvery shine but I suggest taking off the jewels unless you’re into black metals with an oily sheen. Gold is fine. I’m sure there were signs or maybe this is explained on the tour but who’s reading or listening when there’s steamy blue water and mountains to look at.”

 

Jökulsárlón Glacier Lagoon

Boats and babes are the names of the game at the Jökulsárlón Glacier Lagoon. Our team hit the water and navigated the country with the help of Hero Productions, an Icelandic company that made this shoot possible. In addition to making Aerie holiday magic, they’ve worked on a little show you may have heard of… Game of Thrones!

Behind-The-Scenes: Aerie Goes To Iceland

Whether or not you can pronounce Jökulsárlón, Icelandic is a language unlike anything you’ve ever heard, and it was one of Summer’s favorite parts: “It’s utterly impossible for this gal from central PA to imitate or comprehend Icelandic, but that makes it both stunning and fascinating to listen to.”

Behind-The-Scenes: Aerie Goes To Iceland

Iceland makes it a priority to use eco-friendly practices and maintain the untouched feel of the land. In Erin’s view, “it is our responsibility to keep it that way as Iceland’s tourism booms and more and more people visit.” From large, refillable containers in the hotels instead of mini refillable bottles to opting for the delicious tap water over bottled water, Erin loved “how green and socially responsible the Icelandic people are.” ♻️

Behind-The-Scenes: Aerie Goes To Iceland

 

💎 Diamond Beach 💎

Poppy braved the temps in her Aerie Swim, but don’t forget the extra layers. Erin’s tip: “Wear weatherproof layers and you will be warm and cozy. Don’t try to look cool! Nerd out in the gear and you will be much happier and drier.”

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

 

Úlfjótsskáli Luxury Lodge

“Horses and sheep and puffins, oh my! 🐴🐑😻 And that’s just the tip of the iceberg.” Summer and the team traveled to Úlfjótsskáli Luxury Lodge and made some new friends along the way. Start planning your own trip here.

Behind-The-Scenes: Aerie Goes To Iceland

See a stream nearby? Take a drink! Summer drank “straight from a stream with my hands. If it’s good enough for an Icelandic horse, it’s plenty good enough for me!”

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Summer and Erin were both ALL about the animals. Horses weren’t the only furry friends to meet. Erin loved the “remarkably loud sheep. Chatty creatures.” And if you know these Aerie girls, you know they’re passionate about one pet in particular— cats!

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

 

Matur (Food)

It’s not a good trip without amazing food, and Iceland was no exception.

Behind-The-Scenes: Aerie Goes To Iceland

Summer was into a surprisingly Icelandic delicacy: “Hot dogs 🌭 try them all! I had the pleasure of sharing my first Icelandic hot dog experience with Iskra and styling assistant, David. Throughout our trip I was able to taste test three dogs from three different places but this was my first and by far the best! First class, #1, Pylsuvagninn Selfossi. Located near the bridge when you arrive in Selfoss, you will not miss it! It’s less than an hour east of Reykjavik.” Erin loved Plokkfiskur, fish stew 🐟 “Warms and coats your insides on the cold day, and you are always on your feet hiking and walking around so don’t be afraid. Protein and carb up!”

 

Akureyri

This little town in northern Iceland was one of Summer’s favorite moments: “It has red hearts in place of the red circles on all the traffic lights. ‘STOP FOR ❤’ what’s better than that? Can we just make a worldwide update to all traffic lights? The whole town has a happy positive vibe and even though we were just passing through, it left a lasting imprint on my heart.” Plan a love stop here.

Behind-The-Scenes: Aerie Goes To Iceland

 

A World Of Amazing 

Between locations on the shoot, Erin “was obsessed with stopping to touch the moss-covered lava rock. It looked like broccoli cotton candy. I had to put my feet in it and feel it between my toes. It was just as good as I imagined. Maybe even better! And we got the most memorable shots with the sun setting as we drove back to hotel after our last day of the shoot. That’s a wrap!” 🌍

Behind-The-Scenes: Aerie Goes To Iceland

Behind-The-Scenes: Aerie Goes To Iceland

Tags: , , , , , , , , , , , , , , , ,

Mother’s Day Series: #AerieREAL Girls & Mamas

We hosted an #AerieREAL Mother’s Day brunch for our team & their mamas and asked each “how does your mom inspire & empower you?” Watch their responses and share your own story by commenting below.

Mother's Day Series: #AerieREAL Girls & Mamas

#AerieREAL Role Model, Iskra Lawrence and our Vice President of Aerie Marketing, Stacey McCormick, spoke with the mother/ daughter duos about what it means to be #AerieREAL and what an important role women play in our lives every day.

Wilma, Iskra’s Mother, talks about Iskra’s inspiring message to #AerieREAL girls all over the world and how much it means to be able to share in that message with her while Iskra aspires to be the woman her mother is. Watch below!

Mother's Day Series: #AerieREAL Girls & Mamas

Jill Maurer, our Store Ops Communication Lead, shared the day with her mom Sue. Between their shared sense of humor and knack for storytelling – two of them discussed how proud they are of each other and their own personal accomplishments!

Mother's Day Series: #AerieREAL Girls & Mamas

Continue reading

Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

#AerieREAL Love From Iskra: Feel Fab In Your Swim

Hi Aerie Girls, I’m excited to start blogging and sharing topics that mean a lot to me with you all. In this post I wanted to remind you that you deserve to love your body and appreciate it for what it does for you. I believe changing how you view yourself and deciding to practice self-care will help you to feel more confident in your swim.

 
With summer and swim season approaching it can start to feel quite intimidating because we are bombarded with messages saying we need to get ‘beach body ready.’ What the fudge is a ‘beach body?’ And why are we conditioned to believe if we don’t have one we can’t feel confident?

Because the concept of a ‘beach body’ has literally been created by society and the media to make us feel insecure so that we are a motivated consumer. Striving to look like the perfected images of unrealistic bodies that are apparently what we all need to look like on the beach. SO NOT TRUE, the airbrushed images aren’t even real and it’s not possible to look like that. And we shouldn’t because we are all meant to be imperfectly perfect – that’s what makes you YOU!

#AerieREAL Love From Iskra: Feel Fab In Your Swim

So here are my top 5 tips to help you feel fab in your swim:

  1. Give up the pursuit of perfection. Perfect does not exist, nearly everyone has cellulite, stretch marks, scars, who decided that these are flaws? Well they’re not, they are the beautiful unique markings that make your body completely unique. Your body does not define your beauty, you are so much more than that. Instead start dedicating time to looking after you from the inside out. Because health starts from the inside and when we start respecting our body and looking after it we become happy and full of positive energy.
  2.  

  3. Stop comparing yourself to others. Sometimes we do it without even knowing, not just celebs or models we may look up to but even our friends and sisters can sometimes have us feeling jealous and insecure. I used to look at others and think why do they have: perfect skin, slim legs and a thigh gap and I don’t? I had to train myself to think ok well they have x,y,z but that’s them and I can never be them I can only ever be me and also have wonderful qualities. By seeing the beauty in others we can’t diminish our own beauty.
     
    #AerieREAL Love From Iskra: Feel Fab In Your Swim
  4.  

  5. Be more bodyposi with your girlfriends. I’d love you to share this post with your girlfriends and all start to look out for each other. If you see your girl tearing herself down don’t join in ‘Ah I can’t wear this bikini look at my thighs’ ‘Ugh I know I hate the way I look in my swimsuit’ you can be the one to stop this cycle. Build her back up, tell her how much you love her and how beautiful she is because she’s her.
  6.  

  7. Stop body shaming others. We can accidentally say something that could be hurtful so always be careful and online too think before you write your comment – would I like someone to say this to me? If the answer is no then stop yourself. Also make sure you protect yourself online, unfollow accounts that make you feel bad and fill your timeline with inspirational ones that make you feel happy or inspire you.
  8.  

  9. Start celebrating your body for its abilities not its imperfections. For me this is how we change the way we look at ourselves. Instead of looking in the mirror and seeing your imperfections commit to practicing self-care by retraining what you focus on. Try my mirror challenge by looking at yourself and picking out 5 things you love about yourself (I go into more detail on my TEDx talk) these should be personality traits, your accomplishments, morals and values. Then pick out 5 things you love about your body not just for what it looks like but actually what it enables you to do in life. Because we have a lot to be grateful for by having these unique homes that have incredible abilities. So when you hit that beach you’re now thinking wow I’m the bee’s knees, this body is all mine and it’s powerful. I’m so grateful to be here enjoying each day and I will not let the artificial fear of not having a ‘beach body’ ever make me feel insecure and hold me back from living life to the fullest.
  10.  

xoxo,

Iskra

 

 
 

 
 

 

Tags: , , , , , , , , , , , , , , , ,

Love The Swim You’re In! #AerieREAL

 

Love the swim you’re in! For the second year in a row, we’re asking #AerieREAL girls to help us bring body positivity to the beach and beyond. For every 100% unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association.

To keep up with all the love, follow us on Twitter and Instagram. And share your photos! Tell us why YOU love the swim you’re in and encourage your friends to join, too. Because EVERY body is a perfect beach body.

 

 

 

Tags: , , , , , , , , , , , , , ,

V-Day = U-Day

Forget V-Day. This year is all about U-Day! Make yourself happy & show us how you’re celebrating everything you love about YOU. Whether it’s treating yourself to a pint of ice cream or spending the day in a spa, U-Day is about making yourself happy and loving the real you!

Watch the video below to see how some of our #AerieREAL girls are going to be spending U-Day and celebrating themselves!

How will you be spending U-Day? Comment below & tell us!
 
 

 
 

 

Tags: , , , , , , , , , , , , , ,