REAL Soft Swim!

Ready for this? Your fave Real Soft® fabric now comes in swim! We talked to #AerieSWIM designers Ness M. and Kathryn L. for the deets on our newest and softest swim EVER.

REAL Soft Swim!

What makes Real Soft® Swim special?

N & K: Real Soft® is our softest fabric that we have in Aerie swim. The fabric is super lightweight and drapey too! We are all in love with this fabric.

REAL Soft Swim!

What styles does it come in?

N & K: We kept the styles very clean in this collection. It’s available in the scoop, hi-neck crop, cheeky bikini bottom, hipster bottom and our low armhole/hi-neck one piece. These styles are offered in a small beautiful color story consisting of black, a moody blue and our amazing show stopper Ciara Stripe print!

REAL Soft Swim!

What’s your favorite part about Real Soft® Swim?

N & K: When we touched the fabric, we were in love! It feels so luxurious. It’s soft like butter! We also love the simplicity of the styling of this collection. We’re planning to wear both of the one pieces as a swimsuit and also with high-waisted jeans this summer!

REAL Soft Swim!

Why do you think our girls will love it?

N & K: Everybody will love this collection because they are in different fits and stylings that will fit all girls. And most importantly, it’s so so soft, she just has to try it on and she’ll be in love!

 

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Now Trending: Pineapple Everything

Be a pineapple: stand tall, wear a crown and be sweet. We’re taking the fruit way beyond snack status this season… pineapples are all over our summer style! 

 

Island-Ready Extras 

Pineapple purse? Check. Pineapple drink floatie? Check check. Pineapple sunglasses? Check check check! Sweeten up your summer style and accessorize with our favorite fruit.

Now Trending: Pineapple Everything

Sweet Stuff 

Looking for a new a summer scent? Hola Bonita, the newest addition to our body care collection, is a tropical and fruity scent with notes of wild mango, beach orchid and sandalwood. Spritz it with a mist or hydrate with the lotion for a sweet and summery fragrance.

Now Trending: Pineapple Everything

Sweeter Swim 

Pineapples aren’t just for the accessories… they made it all the way to #AerieSWIM! Try this one piece with a pretty lace pineapple feature, or our crop bikinis with pineapple mesh.

Now Trending: Pineapple Everything

Love this trend? You’ll LOVE our stylist’s takes on winter whites!

 

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#AerieREAL Love From Iskra: Feel Fab In Your Swim

Hi Aerie Girls, I’m excited to start blogging and sharing topics that mean a lot to me with you all. In this post I wanted to remind you that you deserve to love your body and appreciate it for what it does for you. I believe changing how you view yourself and deciding to practice self-care will help you to feel more confident in your swim.

 
With summer and swim season approaching it can start to feel quite intimidating because we are bombarded with messages saying we need to get ‘beach body ready.’ What the fudge is a ‘beach body?’ And why are we conditioned to believe if we don’t have one we can’t feel confident?

Because the concept of a ‘beach body’ has literally been created by society and the media to make us feel insecure so that we are a motivated consumer. Striving to look like the perfected images of unrealistic bodies that are apparently what we all need to look like on the beach. SO NOT TRUE, the airbrushed images aren’t even real and it’s not possible to look like that. And we shouldn’t because we are all meant to be imperfectly perfect – that’s what makes you YOU!

#AerieREAL Love From Iskra: Feel Fab In Your Swim

So here are my top 5 tips to help you feel fab in your swim:

  1. Give up the pursuit of perfection. Perfect does not exist, nearly everyone has cellulite, stretch marks, scars, who decided that these are flaws? Well they’re not, they are the beautiful unique markings that make your body completely unique. Your body does not define your beauty, you are so much more than that. Instead start dedicating time to looking after you from the inside out. Because health starts from the inside and when we start respecting our body and looking after it we become happy and full of positive energy.
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  3. Stop comparing yourself to others. Sometimes we do it without even knowing, not just celebs or models we may look up to but even our friends and sisters can sometimes have us feeling jealous and insecure. I used to look at others and think why do they have: perfect skin, slim legs and a thigh gap and I don’t? I had to train myself to think ok well they have x,y,z but that’s them and I can never be them I can only ever be me and also have wonderful qualities. By seeing the beauty in others we can’t diminish our own beauty.
     
    #AerieREAL Love From Iskra: Feel Fab In Your Swim
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  5. Be more bodyposi with your girlfriends. I’d love you to share this post with your girlfriends and all start to look out for each other. If you see your girl tearing herself down don’t join in ‘Ah I can’t wear this bikini look at my thighs’ ‘Ugh I know I hate the way I look in my swimsuit’ you can be the one to stop this cycle. Build her back up, tell her how much you love her and how beautiful she is because she’s her.
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  7. Stop body shaming others. We can accidentally say something that could be hurtful so always be careful and online too think before you write your comment – would I like someone to say this to me? If the answer is no then stop yourself. Also make sure you protect yourself online, unfollow accounts that make you feel bad and fill your timeline with inspirational ones that make you feel happy or inspire you.
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  9. Start celebrating your body for its abilities not its imperfections. For me this is how we change the way we look at ourselves. Instead of looking in the mirror and seeing your imperfections commit to practicing self-care by retraining what you focus on. Try my mirror challenge by looking at yourself and picking out 5 things you love about yourself (I go into more detail on my TEDx talk) these should be personality traits, your accomplishments, morals and values. Then pick out 5 things you love about your body not just for what it looks like but actually what it enables you to do in life. Because we have a lot to be grateful for by having these unique homes that have incredible abilities. So when you hit that beach you’re now thinking wow I’m the bee’s knees, this body is all mine and it’s powerful. I’m so grateful to be here enjoying each day and I will not let the artificial fear of not having a ‘beach body’ ever make me feel insecure and hold me back from living life to the fullest.
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xoxo,

Iskra

 

 
 

 
 

 

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Love The Swim You’re In! #AerieREAL

 

Love the swim you’re in! For the second year in a row, we’re asking #AerieREAL girls to help us bring body positivity to the beach and beyond. For every 100% unretouched swim photo you post with #AerieREAL, we’ll donate $1 (up to $10,000) to the National Eating Disorders Association.

To keep up with all the love, follow us on Twitter and Instagram. And share your photos! Tell us why YOU love the swim you’re in and encourage your friends to join, too. Because EVERY body is a perfect beach body.

 

 

 

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Now Trending: All Denim Everything

Denim dreams are here! Mix up or match back denim-inspired swim, tops, undies and more for all your happy blues this spring.

CROP A CLASSIC

The classic chambray shirt gets a cute cropped update! Layer it over an unlined plunge bra that matches back to your favorite lace undies.

Now Trending: All Denim Everything

Shop The Look: Chambray Button Up Top | Happy Unlined Plunge Bra | Cheeky Undie

SWIM HAPPY BLUES

Swimsuit fabric doesn’t mean you can’t still get a denim look—try this one piece with a denim print, and accessorize with poms and sunnies in more of our fave shade.

Now Trending: All Denim Everything

Shop The Look: Pom Floppy Hat | Aviator Sunglasses | One Piece Tassel Ties Swimsuit | Breezy Cocoon

DRESSED UP DENIM

A denim printed bikini is even more fun with embroidery and poms! When the sun goes down, you’ll want to put on (and never take off) our softest-ever lace-up chambray dress.

Now Trending: All Denim Everything

Shop The Look: Triangle Bikini Top | Cheeky Bikini Bottom + Poms  | Lace-Up Dress

 

 
 
 

 
 

 

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Spring Break Swim Style!

Ready… set… getaway! We talked to Assistant Swim Buyer Trish Scott about our newest swim fits to get you set for spring break.

ONE PIECE, LOVE & HAPPINESS!

One pieces are THE silhouette of the season.” From Super Scoop One Pieces in 10+ colors (and 2 lengths!) to extra-special crochet styles, this spring break is all about the one piece.

Spring Break Swim Style!

Shop Victoria’s Look: One Piece Tassel Ties Swimsuit

SHOW SOME LEG

Our Super Scoop One Piece has a high leg, cheeky fit to flatter ALL booties. Trish adds: “The low cut back, sides and cheeky bottom make this suit the best piece to show off your curves!”

Spring Break Swim Style!

Shop Iskra’s Look: Super Scoop One Piece Swimsuit | Striped Fray Hem Shirt

MAKE YOUR BOOTY HAPPY

Cheeky bottoms can be scary for some girls, but we promise, you will love it once you try it!” If you have a smaller booty, a cheeky fit will enhance your curves, and if you have a bigger booty, a cheeky fit will help define your shape. Check out our bikini bottoms fit guide to see fits in YOUR size.

Spring Break Swim Style!

Shop Katty’s Look: Triangle Bikini Top | Cheeky Bikini Bottom + Poms

TRY A TRIANGLE

For less coverage and easy support, try a triangle. “Our Wanderlust Dreams Triangles have hand-made trims and come in beautiful prints. Tassels on the ties make these even more unique!”

Spring Break Swim Style!

Shop Iskra’s Look: Triangle Bikini Top | Hipster Bikini Bottom

ROCK A CROP

Opt for extra support or cover up a sunburnt chest with a crop: “We have so many options in this silhouette! We have styles with and without pads, for added modesty if needed! Crochet, prints, solids and embellishment — we’ve got your crops covered.” 

Spring Break Swim Style!

Shop Katty’s Look: Real Obsessed™ Crop Bikini Top | Bikini Bottom | Crinkle Top

GET LOW

“We have two styles we’re loving this season: our tie-front scoop and our beaded scoop. It ties at the neck for adjustability and support, while the details add a fun fashion element to a basic favorite!”

Spring Break Swim Style!

Shop Julie’s Look: Super Scoop Fringe Bikini Top | Tiered Maxi Skirt

LOVE THE SWIM YOU’RE IN.

The easiest way to find your best fit? Love what you’re wearing! EVERY body is a perfect beach body.

Spring Break Swim Style!

Shop Dana’s Look: Super Scoop One Piece Swimsuit

 

 

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