Love The Swim You’re In Is Back & Bigger Than Ever!

For the fourth year in a row, we want YOU to LOVE THE SWIM YOU’RE IN! Last year, you helped us raise $30K for the National Eating Disorders Association (NEDA), making it our most successful year yet. But we’re not done.

Created by stop-motion artist @BeccaClason.

This year – we’re taking our goal to all new heights! All swim season, we’ll donate $1 (this year up to $50,000!) to NEDA for every unretouched swim photo or video you share with #AerieREAL @Aerie. Start sharing and you could also be featured on social or in our store windows!

Follow us on Instagram and Twitter, and start sharing using #AerieREAL @Aerie. Tell us why you love the swim you’re in, and encourage your friends to share, too. Because EVERY body is a perfect beach body.

 

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Give Real Pop-Up Tour

Shop all things holiday & make #RealWishes come true at the Give Real Pop-Up Tour!Give Real Pop-Up Tour

Give Real Pop-Up Tour

Be one of the first 200 people at your stop & warm up with a FREE hot cocoa with any purchase.

New to Aerie? Take 40% off your purchase when you sign up or use your AEO Connected® account.

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Enjoy a FREE tote with any purchase and a FREE blanket when you spend $50+. Remember to bring your cards! No cash accepted.

Find a tour coming to a location near you and support a local non-profit:

December 1st: Philadelphia – We’ll donate 50% of all sales to Women’s Way, a non-profit dedicated to the advancement of women, girls & gender equality.

December 2nd: Baltimore – We’ll donate 50% of all sales to Girls Empowerment Mission, a program that provides opportunities for high school girls from underserved communities & enables them to become independent, self-sufficient & confident young women.

December 8th: Atlanta – We’ll donate 50% of all sales to I AM B.E.A.U.T.I.F.U.L., a non-profit dedicated to building self-esteem & leadership capability in girls & women of all ages & stages.

December 15th: Charlotte – We’ll donate 50% of all sales to EmpowHERment, Inc., a non-profit that empowers girls & women to be leaders through mentorship, talent development & advocacy.

RSVP now!

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Real Talk with Jennifer Van Dusen

Jennifer Van Dusen is an advocate for self-care and inspiring all those around her to be their best, healthiest selves! She told us about her fight with breast cancer and how she hopes to raise awareness for the disease. Read on to see what #AerieREAL and #GirlPower mean to her!

Real Talk with Jennifer Van Dusen

Why is it important for girls and women to become educated on their breast and ovarian health?

You are your best health advocate.  No one knows your body better than you do.  I can’t stress enough how important it is to listen to what it tell you.  Your breast can feel different throughout the month due to hormonal changes so the best thing to do is pick a day each month to examine yourself.  A catch phrase in the community is “Feels on the 1st” which means on the 1st day of a new month is a good time to compare your breasts to how they felt on the 1st of the month before.  Do they hurt, is there discharge, do you feel a lump that wasn’t there a month ago?  And get a Pap done at least every year.  There is hardly anyway to tell if you are having problems with an ovary until it’s too late.  Seeing your doctor for an annual checkup can save your life so don’t put it off because it’s awkward or uncomfortable.  What I would always do is book a girls lunch or get a treat for myself on the way home after my annual exam.

Understanding your personal risk including hereditary factors is another huge part of your physical health as a women.  I’m lucky in that my mom was diagnosed with breast cancer 10 years before I was.  I learned a lot about the disease but my eyes were opened even more once I was diagnosed.  And after I was I learned it goes much further than possibly your genes.  In my case, my cancer was very receptive to estrogen, so limiting or not drinking alcohol helps as it converts to estrogen when consumed.  I also had my 1st period when I was very young, another risk factor.  I”m not saying make yourself crazy, but ask about your maternal family history and let your doctor know what it is.

Most importantly women need to become educated on their health because it give us power.  So much of life is influenced by outside forces and anytime in which we can take control and help others like us we should.  To me this is the very definition of #GirlPower.

What advice do you have for girls and women who want to lead healthy lifestyles?

The best advice I can give anyone on how to live a healthy lifestyle is start with self-care.  This sounds so simple, but it takes work.  When I first heard about it, at the start of my cancer treatment I thought why do I need to care for me, I have my husband taking care of me, a team of doctors and supportive friends.  But when I learned what it meant and embraced it as part of my treatment I can’t say what a help it was.  Before, I thought it meant; I’m tired from treatment so I’ll take a nap.  But what it really needs to be is a conscious decision to put yourself above all else for little bit every day.  While I was in daily cancer treatment this became a lifesaver, some day it was as simple as putting on a song that lifted my spirits, sitting by the window and enjoying a cup of tea, taking 30 minutes to meditate, getting an ice-cream cone on the way home from the hospital or buying myself a new pair of legging from my favorite store – AERIE.  Self care for me now that my energy is improving is walking my dogs, working up a sweat at the gym, trying out a new recipe for dinner.

Whatever your self-care (or treat as I prefer to call it) is, the most important thing is to do it mindfully; meaning you are doing it for you, you don’t have to justify it you just have to be 100% present in that moment.

Once you are strong enough to care for yourself what you can give back to others is only multiplied.  This is the airplane mask rule, put your mask on 1st and then help the person next to you.

Real Talk with Jennifer Van DusenWho inspires you to be your best self? 

This is a big question.  I could probably write a book on this answer alone!  I am also going to point out that my eyes are very wet while writing this, because my feelings for these people are so deep.

I have to say 1st off my husband, Jamie Van Dusen.  He truly is love, because love is a verb and not a noun.  His strength and unwavering commitment to me got me through the worst, the loss of my mother to breast cancer, my diagnosis, my double mastectomy and so much more.  He was my strength when I didn’t have any therefore he deserves the best from me in return.

The next person is a beautiful angel, Jasmin Fiore.  I didn’t have the pleasure of spending lots of time with her but she is an inspiration to me and many women in my cancer community.  She was so young when diagnosed with MBC (metastatic breast cancer aka Stage4) and had 2 little girls, but she went on to start an amazing retreat for other young women diagnosed with breast cancer.  Only about 3% of women diagnosed with breast cancer are under the age of 40.  Without the retreat she started, Stretch Heal Grow, I never would have met other women like me.  I felt so alone and Jasmin created a community, friendships and a space of healing for us.  While she had a horrible battle of her own she gave back in the most beautiful way possible.  I am forever in her debt and aspire to give back as much as I can because of her (learn more here: https://stretchhealgrow.org/about/)

And I guess at the end of the day I also have to say I inspire me, because when it comes right down to it my thoughts are last thing I hear at night and first thing I hear in the morning.  I have to be able to look myself in the mirror and say I am living my best life or trying my hardest to be a good person.  Every day I am alive is a blessing and it’s not something that is guaranteed so God willing I will make the most of it.

What makes you #AerieREAL?

I hope that every women out there has a little #AerieREAL in them!  To me it means I am strong but also insecure, that I am perfect and also flawed.  Most importantly it means that I own who I am and I am grateful.

Want to see how Aerie supports breast cancer awareness? Read more here!

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Bracelet DIY in stores

Share the love this October. In honor of Breast Cancer Awareness Month, show someone undergoing treatment that you’re thinking of them. Make an empowering bracelet in select Aerie stores & we’ll send it along! See if your store is on the list below.

Bracelet DIY in stores

Create your own words of encouragement or get inspired by some of our faves.

  • Strong
  • Warrior
  • Fearless
  • Brave
  • U got this
  • GRL PWR
  • Courage
  • Fighter
  • Real love
  • Hope
  • Hi beautiful
  • Fierce

Bracelet DIY in stores

Create a bracelet in a store near you:

Stores

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Take care of your girls!

We’re so proud to celebrate our 9th year partnering with Bright Pink®, a non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. We’ll be honoring Breast Cancer Awareness Month all October. Read on and find out how YOU can take care of your girls!

Take care of your girls!

To kick off the month, Bright Pink CEO, Katie Thiede, shared the love about our partnership: “We’re thrilled to partner with Aerie for the 9th consecutive year together! Our partnership aims to spark important conversations among young women and inspire them to be proactive with their health, while raising critical funds to fuel Bright Pink’s life-saving mission. Since 2010, together we have raised more than $1 million to empower women to know their risk for breast & ovarian cancer and take action. Bright Pink’s flagship program, Assess Your Risk, has helped more than one million women learn their risk and take steps to manage it. We’re excited to share this quiz with Aerie girls through our partnership this fall because the more you know, the better prepared you are to take control of your health and your future!”

Bright Pink’s website offers an array of life-saving resources, from the Assess Your Risk™ quiz Katie mentioned to monthly Breast Health Reminders™, where you can get alerts right on your phone to remind you to check your girls.

Take care of your girls!

Wear your support proudly with our limited-edition sports bra and legging! 100% of US sales in stores and at Aerie.com benefit the non-profit.

Take care of your girls!

We can all use a little more inspiration! This October, you can get a free pouch and mirror decals with your $5+ donation to Bright Pink in US stores and Rethink Breast Cancer in Canada. These mirror decals act as a daily reminder to take care of your girls!

Want to learn more about our partnership with Bright Pink? Read about it here!

 

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Real Talk with Kelsey from Thread International 

Love your world! We’re so excited to partner with Thread™, a company that takes plastic waste from Haiti, Honduras and Taiwan and transforms it into recycled polyester. So far, our Play leggings made with Thread recycled yarns have helped divert 403,960.22 pounds of plastic waste from landfills and oceans (that’s the weight of 6,463,363.5 plastic bottles!) and generated $85,688.55 in revenue ​in the First Mile in Taiwan. We talked with Kelsey, Director of Sales at Thread, and found out a little more about Thread and the impact that just one pair of leggings can have. Read on for more!

Real Talk with Kelsey from Thread International 

Kelsey, Director of Sales at Thread

The Thread yarns in our Play leggings start as plastic waste in Taiwan. How does a plastic bottle become one of the leggings we love?

Great question. In my opinion, recycling is about as close as we get to magic. Your plastic starts out as discarded bottles in Taiwan. There are several thousand individuals around the country who pick up and collect these bottles. They sell this material to entrepreneurs who run “collection centers.” These centers sort and prepare the bottles for recycling facilities where they are washed and ground up into flake. That flake gets melted down into pellet and extruded into filament, which is then finished into yarn. That yarn gets knitted into fabric, and finally cut and sewn into your Play leggings.

The best part about this process, is that in addition to diverting plastic waste from landfill and oceans, our supply chains also support income opportunities and small businesses that support their communities. You can look great, and know that you’re having positive impact in the world when you wear these leggings.

Real Talk with Kelsey from Thread International 

Aerie Play Pocket & Cuff Legging, Made with Thread recycled polyester yarns

You focus on the importance of the “First Mile” of the supply chain. Can you tell us more about this? 

Absolutely. Recycling is still often an unregulated industry in many parts of the world. Especially in countries where there may not be a lot of waste management infrastructure, or municipal recycling. The First Mile refers to the individual people that pick up the plastic bottles that become Thread fabric. Our impact team works with these collectors to ensure that their work is dignified and safe and that they have the opportunity to grow sustainable collection businesses to support them and their families.

First Mile also refers to the traceability of our material. Recycled polyester is not a new material, but Thread is the only material that can tell you what country our recycled plastic was sourced from as well as the network of people picking it up. Knowing where your stuff comes from is important, because without this knowledge, you can’t be sure that your entire supply chain is responsible.

 

What advice do you have for someone trying to be more sustainable with their fashion choices? 

Start paying attention to the brands and material choices you are purchasing. If a brand is transparent and forthcoming with information about their supply chains, that is a good sign. If they make products using recycled polyester, organic cotton, hemp, or other sustainable materials that’s a great place to start. If they don’t use these materials, or you can’t find information about their supply chains, don’t be afraid to reach out to the brand and ask. If brands know sustainability is important to their customers, they will be more likely to make sustainable choices.

Learning how to repair your clothes, thrifting, second hand shopping, and clothing swaps with your friends are also great ways to keep your clothing circulating and useful and out of landfill. Don’t let perfect be the enemy of good – there is not such thing as a “perfect” material or fiber. Making more informed choices is a great start.DSC01279

 

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