October is officially breast cancer awareness month, and we’re so proud to be partnering with Bright Pink® for the 8th year to help the non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. Make sure you take advantage of Bright Pink’s life-saving resources, from their Assess Your Risk™ quiz to monthly Breast Health Reminders™, and show your support! Our limited-edition tee is our favorite way to wear our Bright Pink pride: 100% of sales from each and every tee support Bright Pink. Read on for 3 of our favorite ways to wear it!
Let’s start the weekend with a riddle. Ready? What stands 24 feet tall, is adorned with over 1500 bras, and is positioned on the lawn of our American Eagle headquarters?
Do you need a hint? Hmm…I can’t give it away too easily…
Hint 1: #AerieSupports
Hint 2: It’s bright pink!
Got it? Thought so! Last Wednesday, our Aerie team gathered volunteers across the company to construct a Breast Cancer ribbon embellished and decorated with…bras! The goal of this stunning structure was to bring awareness, hope, and inspiration to women everywhere. These past weeks we have teamed up with the non-profits, Bright Pink and Rethink. Both partners share a mission of focusing on early detection and prevention of breast and ovarian cancers in young women with cutting-edge breast cancer education.
So, how do you create a 2 story ribbon made from bras? Take a peek behind-the-scenes below!
Okay, the ribbon is officially covered in pink bras. But, … how do we stand it up?
Talk about girl power! (And, guy power too! You can’t see it, but they pushed it up on the other side!)
Our fabulous marketing team did a great job organizing the event!
Want to learn more? Join @Aerie and @BeBrightPink at #AerieSupports! Next, Tuesday, October 1st, from 2-3 PM, we are kicking off Breast Cancer with a twitter chat with CEO and Founder of Bright Pink, Lindsay Avner! See you there!