IN OCTOBER, WE WEAR BRIGHT PINK

October is officially breast cancer awareness month, and we’re so proud to be partnering with Bright Pink® for the 8th year to help the non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. Make sure you take advantage of Bright Pink’s life-saving resources, from their Assess Your Risk™ quiz to monthly Breast Health Reminders™, and show your support! Our limited-edition tee is our favorite way to wear our Bright Pink pride: 100% of sales from each and every tee support Bright Pink. Read on for 3 of our favorite ways to wear it!

IN OCTOBER, WE WEAR BRIGHT PINK WORK IT OUT

Our tee comes in grey, so that means you can add on all the pink you want! Get your pink workouts in wearing our Move Mesh Back Legging and Play Mixed Mesh Sports Bra.

IN OCTOBER, WE WEAR BRIGHT PINKWEAR IT OUT

Stay cozy and add subtle hints of pink with our Lace-Up Fleece Pant, Faux Fur Vest and Chenille Beanie. Cozy enough to stay home in, cool enough to wear out!

IN OCTOBER, WE WEAR BRIGHT PINKCOZY IT UP!

You can still show your support, even at home. Add shades of red and pink with our Lace Racerback Bralette, Boxer and Shine Bobby Socks.

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Behind the Scenes at the Bright Pink & Aerie Ribbon Build

Behind the Scenes at the Bright Pink & Aerie Ribbon Build

Let’s start the weekend with a riddle. Ready? What stands 24 feet tall, is adorned with over 1500 bras, and is positioned on the lawn of our American Eagle headquarters?

Do you need a hint? Hmm…I can’t give it away too easily…

Hint 1: #AerieSupports

Hint 2: It’s bright pink!

Got it? Thought so! Last Wednesday, our Aerie team gathered volunteers across the company to construct a Breast Cancer ribbon embellished and decorated with…bras! The goal of this stunning structure was to bring awareness, hope, and inspiration to women everywhere. These past weeks we have teamed up with the non-profits, Bright Pink and Rethink. Both partners share a mission of focusing on early detection and prevention of breast and ovarian cancers in young women with cutting-edge breast cancer education.

So, how do you create a 2 story ribbon made from bras? Take a peek behind-the-scenes below!

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

And, it begins!

Behind the Scenes at the Bright Pink and Ribbon Build

We were thinking pink from head to toe!
Behind the Scenes at the Bright Pink and Ribbon Build

Our merchants and store operations team bring out the bras!

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Okay, the ribbon is officially covered in pink bras. But, … how do we stand it up?

Behind the Scenes at the Bright Pink and Ribbon Build

Talk about girl power! (And, guy power too! You can’t see it, but they pushed it up on the other side!)

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Our fabulous marketing team did a great job organizing the event!

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Behind the Scenes at the Bright Pink and Ribbon Build

Show your support! Online and in-stores now, find our Limited Edition Bright Pink Bridget Bra. 100% of the sales go towards Bright Pink!

Want to learn more?  Join @Aerie and @BeBrightPink at #AerieSupports! Next, Tuesday, October 1st,  from 2-3 PM, we are kicking off Breast Cancer with a twitter chat with CEO and Founder of Bright Pink, Lindsay Avner! See you there!

Behind the Scenes at the Bright Pink and Ribbon Build

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