Go behind the scenes on our latest #AerieREAL photoshoot!

We asked: Want to wear bras that make you feel real good? You said: YES!

Go behind the scenes on our latest #AerieREAL photoshoot!Our newest #AerieREAL faces came from all across the country (and Canada!) for a bra photoshoot unlike any we’ve ever done. Over 10 days of shooting, 10 groups of women came together to shine and share their stories.

Go behind the scenes on our latest #AerieREAL photoshoot!And this is what #AerieREAL is all about. YOU! In our all-new bras. Feeling real good.

Go behind the scenes on our latest #AerieREAL photoshoot!“Everywhere you have women just, it seems, tearing each other down. But this whole experience has been nothing but positive and encouraging. We can celebrate things about each other that we love and admire.” –Anna

Go behind the scenes on our latest #AerieREAL photoshoot!Every day started with some natural beauty love from Patty and Leah, our amazing hair and makeup artists. These ladies didn’t stay behind the scenes the whole time—they both joined the photoshoot!

Go behind the scenes on our latest #AerieREAL photoshoot!#AerieREAL is more of a mindset than anything. It’s feeling comfortable in your own skin and realizing that your flaws aren’t really negative things. They’re things that make you special, they’re things that make you an individual. #AerieREAL is just that mindset, just radiating through.” –Rachel (feeling real good with her sister Shannon!)

Go behind the scenes on our latest #AerieREAL photoshoot!Photographers Andrew and Alex shot each woman in multiple outfits and most importantly… bras that they feel real good in.

Go behind the scenes on our latest #AerieREAL photoshoot!You can find every single person from our photoshoot rocking Aerie bras proudly at Aerie.com, in Aerie stores and on social media.

Go behind the scenes on our latest #AerieREAL photoshoot!“For me, #AerieREAL is just completely loving yourself and finally being able to accept who you really are. Because your body loves you. And every cell in your body is working to take care of you every single day, so you need to love it back. Everything that you are, all your stretch marks, all your scars, are there for a reason.” –Grace

Go behind the scenes on our latest #AerieREAL photoshoot!This photoshoot wasn’t just about the images— each person had so much #AerieREAL love to share. Every group did their own Real Talk, sharing their advice for other women, what the experience of the shoot was like, their thoughts on change and so much more. Stay tuned for our Real Talk series on Instagram.

Go behind the scenes on our latest #AerieREAL photoshoot!A staple of the shoot—the couch of love! Each person signed it and shared their words of inspiration.

Go behind the scenes on our latest #AerieREAL photoshoot!Pretty soon, it was all filled up with LOTS of #AerieREAL inspo.

Go behind the scenes on our latest #AerieREAL photoshoot!You can see all of these amazing women at Aerie.com and in stores now! We’ll be sharing lots from our photoshoot all month long.

Go behind the scenes on our latest #AerieREAL photoshoot!

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Real Talk With Sarah Herron

Sarah Herron founded SheLift, a non-profit that empowers girls with physical differences to discover confidence through outdoor adventures and body-positive mentorship. Read on to learn more about Sarah and SheLift’s story and what makes her #AerieREAL!

Real Talk With Sarah Herron

What inspired you to start SheLift?

Growing up as an early 2000’s teen, we only had TV and magazines to idolize our favorite entertainers and role models. There was no Instragram, or platforms for connection that removed the barrier of real human condition. Magazine photos were always photoshopped and the models we saw rise to the top were always impossibly skinny and perfect. I never saw a single women in the media who resembled me or my body. I had one arm, I was chubby and as far as I knew I was completely alone. I compared myself to those I saw and developed disordered eating and depression. I was in my twenties before I ever saw a woman with a limb difference in a movie and it was Bethany Hamilton in Soul Surfer. A few years later I set out to find love on ABC’s The Bachelor and quickly discovered that for millions of women across the world, I, too was the first woman they’d seen on TV that they could relate to. I wasn’t sure how to react or mobilize the groundswell of women coping with physical differences in a world that judges them by appearance. So I continued to do my thing – I got active, I got healthy and I shared my successes and my feelings to Instagram. When I discovered that my accomplishments in outdoor recreation and community directly correlated to my improved confidence and mental health, I realized this was my angle to make impact. I started SheLift with a mission to normalize differences by empowering girls with physical differences to improve self-acceptance and confidence through outdoor adventures and body-positive mentorship. SheLift provides once-in-a-lifetime experiences to young women with differences to help them live authentic lives and connect with others.

We just returned from a fundraising retreat in Mexico last month where 20 women – of different age and ability – came together to connect, share and conquer their obstacles. Over the weekend we went on adventures and practiced self-care and discussed the things that make us different but beautiful. You can read more about the trip and ways to join a future retreat here.

Real Talk With Sarah Herron

What advice do you have for someone looking to overcome a challenge in their life?

The best advice I can offer someone trying to overcome a challenge is to seek connection. When we keep our story and our struggle bottled up, we cannot rise from it.  When you share your struggles out loud (with a trusting support group), you’ll be surprised how many other women come forward saying “oh yeah, I feel that way, too!” There’s empowerment in simply knowing you’re not alone.

SheLift provides mentors for girls involved. Who is your role model and why?

My role model is my friend Debbie. I initially met Debbie through her husband Joe, who I worked with. Debbie is a personal trainer and was looking for new clients and Joe knew I’d be up for the challenge. Immediately I loved working out with Debbie because she didn’t approach training like a drill sergeant or with a bootcamp intensity. Instead, she coached that the importance of fitness and training is to become stronger and healthier and that that doesn’t mean exerting energy to the point of exhaustion. More simply put, Debbie didn’t make me fear fitness. As I continued to train, Debbie and I formed a strong friendship – she was coaching my body and my mind. Every week we would discuss the importance of positive self-talk and overcoming self-limiting beliefs. Despite my best effort to dismiss Debbie’s compliments when I was feeling “fat” or “ugly,” she always reminded me that it’s important I practice good mental health as well as physical health. Debbie is only a few years older than me, but she is a mom and an entrepreneur on a mission. She is empowering postpartum mom-bods to love the skin they’re in. She’s turned her passion of instilling “beauty is strength” into an online training program for moms called “Tough Mamas.”

Real Talk With Sarah HerronWhat makes you an Role Model?

I’ve never liked calling myself a role model because the truth is, I’m still human and I am very much imperfect. I never set out with a mission to lead or set an example, I just started living my life as an authentic person and that seemed to catch on! It’s part of my emotional makeup to want to help girls be the best version of themselves and to discover their self worth and strengths. Despite how many inspirational quotes I read or preach, I believe women are wired for personal struggle. So when people ask me what makes me a role model, I guess I’d say it’s because I’m the non-role model, role model. I’m just a person trying to get through each day like the next. I have strong days and healthy days but I also have bad days and fat days – and that’s OK. At the end of the day, I hope that by sharing my story, other women will realize they’re not alone in their journey.

How does the #AerieREAL message align with SheLift’s beliefs?

SheLift is about empowering women to live their most authentic lives. This means encouraging girls to embrace their imperfections and the qualities that make them unique and lovable and to let go of self-comparison. Through social media, I am trying to pull back the curtain on what differences look like. If there’s more visibility to size, shape, disability, etc, we begin to normalize differences and reject beliefs that only skinny is pretty. The #AerieREAL campaign is leading the same mission. It’s so important to be showing impressionable young women that bodies aren’t perfect! Putting photos of un-photoshopped women in media will help other women realise “Oh, her stomach looks like mine!” or “omg, she has stretch marks, too!” and ultimately help reduce eating disorders and depression. We’re both on a mission saying “It’s OK to have imperfections and you’re certainly not alone.”

Real Talk With Sarah Herron

What makes you #AerieREAL? Comment below & tell us! For more Real Talks, see here!

 

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Get To Know #AerieREAL Role Model Aly Raisman

“We’ve all been through something that in the end, will make you a stronger person.”

Aly Raisman is #AerieREAL!

Aly is a gold medal gymnast and fierce survivor. She has competed in and won world-class gymnastics competitions, but it’s her bravery and strength in sharing her own story and advocating for her fellow athletes that makes Aly a true role model for every single girl.

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As a gold medal winner, Aly knows how it feels to win, but this #AerieREAL Role Model believes that your true character shows through when you’re forced to deal with the losses in your life.

“It’s really empowering to be in your bra and underwear and it’s just the real you. It’s no retouching.” Aly is all about pieces that make her feel comfortable and confident. Shop her faves and see more from all of our #AerieREAL Role Models here.

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Aly’s words to live by? “Fierce. Kind. Humble. Love.”

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Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.

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Introducing #AerieREAL Role Models

No retouching. Body positivity. Girl power. Introducing #AerieREAL Role Models!

Joining our original Role Model and Body Positivity Activist Iskra is Singer-Songwriter Rachel Platten, Actress Yara Shahidi and Gold Medal Gymnast Aly Raisman. Each of these amazing women inspires us, just like each of YOU inspires us and empowers those around you every single day.

See more from our #AerieREAL Role Models here (and watch them below!), shop their faves and stay tuned for Real Talks and so much more inspiration from these amazing women.

This is women supporting women. This is empowerment. This is #AerieREAL!

Rachel, Yara, Aly and Iskra are #AerieREAL, and so are YOU! Join the movement and share what makes you an #AerieREAL Role Model.

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Love The Swim You’re In Is BACK!

For the third year in a row, we want #AerieREAL girls everywhere to LOVE THE SWIM YOU’RE IN! Last year, you helped us raise more than $15K for the National Eating Disorders Association (NEDA).

Check out some inspo from the amazing photos YOU posted last year.

This year, our campaign is back and bigger than ever! This spring and summer, we’ll donate $1 (now up to $25,000!) to NEDA for every unretouched swim photo or video you share with #AerieREAL. Start sharing and YOU could be featured on social or in our store windows this spring and summer!

Follow us on Instagram and Twitter, and start sharing! Tell us why you love the swim you’re in, and encourage your friends to share, too. Because EVERY body is a perfect beach body..

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It’s All Love For Our New Wireless Bra

Our newest wireless bra is here! The Starts With You Lightly Lined Wireless Bra offers everyday support with natural, gentle shaping. 0 wires = 100% comfort! That’s exactly what bra designer Lauren had in mind during the design: “Our customer always inspires us, and we wanted to offer her a super cute, comfortable everyday bra with support.”

It's All Love For Our New Wireless Bra

It's All Love For Our New Wireless Bra

 

What makes our new wireless a must-wear for every day? Lauren says, “This bra has everything—comfort, support, and cute details.  It also has a J-hook so she can wear it as a racerback!” This versatile bra comes in a ton of colors, back strap details and pretty logo lace styles. It's All Love For Our New Wireless Bra

To make our newest bra comfy AND cute… it’s all in the details! Lauren told us which are her faves: “Cute lace trim, split front straps, and a mesh wing with wide elastic definitely make this bra stand out.”

It's All Love For Our New Wireless Bra

Shop our newest wireless in Aerie stores and online now, and keep an eye out for more wireless styles coming soon!

 

 

 

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