Love The Swim You’re In Is BACK!

For the third year in a row, we want #AerieREAL girls everywhere to LOVE THE SWIM YOU’RE IN! Last year, you helped us raise more than $15K for the National Eating Disorders Association (NEDA).

Check out some inspo from the amazing photos YOU posted last year.

This year, our campaign is back and bigger than ever! This spring and summer, we’ll donate $1 (now up to $25,000!) to NEDA for every unretouched swim photo or video you share with #AerieREAL. Start sharing and YOU could be featured on social or in our store windows this spring and summer!

Follow us on Instagram and Twitter, and start sharing! Tell us why you love the swim you’re in, and encourage your friends to share, too. Because EVERY body is a perfect beach body..

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It’s All Love For Our New Wireless Bra

Our newest wireless bra is here! The Starts With You Lightly Lined Wireless Bra offers everyday support with natural, gentle shaping. 0 wires = 100% comfort! That’s exactly what bra designer Lauren had in mind during the design: “Our customer always inspires us, and we wanted to offer her a super cute, comfortable everyday bra with support.”

It's All Love For Our New Wireless Bra

It's All Love For Our New Wireless Bra

 

What makes our new wireless a must-wear for every day? Lauren says, “This bra has everything—comfort, support, and cute details.  It also has a J-hook so she can wear it as a racerback!” This versatile bra comes in a ton of colors, back strap details and pretty logo lace styles. It's All Love For Our New Wireless Bra

To make our newest bra comfy AND cute… it’s all in the details! Lauren told us which are her faves: “Cute lace trim, split front straps, and a mesh wing with wide elastic definitely make this bra stand out.”

It's All Love For Our New Wireless Bra

Shop our newest wireless in Aerie stores and online now, and keep an eye out for more wireless styles coming soon!

 

 

 

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Give Real. Our Gift Guide Is Here!

We shopped for you! From pom-tastic presents to our coziest sweats, find something for every girl on your list with this season’s holiday gift guide. Read on for our must-get, must-give gifts and shop them all here.

Give Real. Our Gift Guide Is Here!

Most Giftable

Sweaters and Skivvies and City Sweatshirts, oh yes! Our Most Giftable faves this year are all kinds of cozy.

Give Real. Our Gift Guide Is Here!

PJ Mix & Match

Sweet dreams are made of these! Make a matching set with NEW Sleep Leggings, or mix flannel tops and bottoms for a set that’s all you.

Give Real. Our Gift Guide Is Here!

Want a shortie sleep set instead? Our new Sleep Skivvies put the ZZZ in cozy!

Give Real. Our Gift Guide Is Here!

Give Cozy

Give the gift of warmth, starting with this season’s softest new cable knit, chenille and boucle sweaters.

Give Real. Our Gift Guide Is Here!

Stocking Stuffers 

CUTENESS OVERLAD! Get your pom on with Pom-Tastic Hats, Snoods and Slippers, then add a mix and match pom to snap on! Give Real. Our Gift Guide Is Here!

Undie Bundles

Wrap up this season’s best sets, from prints & patterns to logo love to soft & cozy new fabrics.

Give Real. Our Gift Guide Is Here!

What are you gifting the girls on your list this holiday? Comment below and tell us!

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#AerieREAL Love From Iskra: Real Me Collection

Hi Aerie girls,

If you haven’t seen the stunning new Aerie Real Me collection, you HAVE to check it out. I’ve been so excited for you to see the all new collection of bras and bralettes in the softest fabric ever, most stretchy yet supportive fits and in the most beautiful array of skin colour tones and shades.

It’s what we’ve always wanted and more!

So I wanted to make a quick video to tell you about my fave real me bra from the new collection.

I can’t wait for you to feel the fabrics, enjoy trying all the new shades against your unique skin and celebrate being the real you in Real Me. 🙂

I’d love to see your #AerieREAL pics and get your feedback on the new collection on social. Be sure to share with #AerieREAL or tag us @aerie.

Sending you all loads of love,

Iskra xoxo

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#AerieREAL Love From Iskra: Beach Workouts

Hey Aerie Girls,  

This time of year is the worst for being bombarded with messages about ‘beach bodies,’ ‘summer bodies’ and ‘bikini bodies.’ The thing is our bodies are beautiful and worthy of wearing whatever we want 365 days of the year and we do NOT need to change for a season.

All of these messages to make us feel like we have to look a certain way have been contrived to make us buy ‘fit tea’ or try a new slimming gadget or even buy a new belly blitzing DVD. When that’s not a reason to feel under pressure to look a certain way. If you love working out you do it for you and not because the media or society has told you you have to look a certain way to wear a bikini.

I will not be working out more or cutting calories to be ‘beach ready.’ The body I already have, I respect and value all year round and know it’s worthy to be on the beach. Being on the beach is about enjoyment, living in the moment, feeling the sand between your toes and the warm sun on your skin, having fun with friends and loved ones.That’s what I want you all to be celebrating this summer– your freedom to know you are good enough just as you are.

I hope you enjoy these videos! We wanted to create something to be different from so many campaigns about ‘summer bodies’ and encourage you to have fun every day of the year in your imperfectly perfect bodies,

love iskra

x

Want to know @iskra’s #AerieREAL beach body secrets? Watch now!

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Mother’s Day Series: #AerieREAL Girls & Mamas

We hosted an #AerieREAL Mother’s Day brunch for our team & their mamas and asked each “how does your mom inspire & empower you?” Watch their responses and share your own story by commenting below.

Mother's Day Series: #AerieREAL Girls & Mamas

#AerieREAL Role Model, Iskra Lawrence and our Vice President of Aerie Marketing, Stacey McCormick, spoke with the mother/ daughter duos about what it means to be #AerieREAL and what an important role women play in our lives every day.

Wilma, Iskra’s Mother, talks about Iskra’s inspiring message to #AerieREAL girls all over the world and how much it means to be able to share in that message with her while Iskra aspires to be the woman her mother is. Watch below!

Mother's Day Series: #AerieREAL Girls & Mamas

Jill Maurer, our Store Ops Communication Lead, shared the day with her mom Sue. Between their shared sense of humor and knack for storytelling – two of them discussed how proud they are of each other and their own personal accomplishments!

Mother's Day Series: #AerieREAL Girls & Mamas

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