Introducing Our Newest #AerieREAL Ambassadors

This year, we more than doubled our #AerieREAL Ambassador universities from 10 to 25! The goal of the program is for every girl to feel good and know that the REAL you is the best you. We feel that one of the best places to do this is on campus!

We spoke with Laurie Mattock, Manager of Brand Experience, about the new and improved ambassador training. “This summer, we brought in over 45 of our newest brand ambassadors from college campuses across the country who will be sharing the #AerieREAL love all year long!  We definitely wanted to give the girls an experience to remember.” Read more about their time at Aerie HQ below.

Introducing Our Newest #AerieREAL Ambassadors

Introducing Our Newest #AerieREAL Ambassadors

Ambassadors began their day with yoga and team-building outside of Aerie HQ. Namaste #AerieREAL!

Introducing Our Newest #AerieREAL Ambassadors

Introducing Our Newest #AerieREAL Ambassadors

Ambassadors underwent training and became BFF’s (bra fit finders!) so they can help other girls on campus feel real good, too! This Aerie-exclusive way to measure helps you find your new best fit.

Introducing Our Newest #AerieREAL Ambassadors

Introducing Our Newest #AerieREAL Ambassadors

“So many girls have told us they’d love more support as they transition from home to school to their first jobs—so we’re spreading the #AerieREAL love across the US with the help of these AMAZING ambassadors!” said Laurie.

Introducing Our Newest #AerieREAL Ambassadors

Keep an eye out for #AerieREAL ambassadors on your campus!

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Real Talk With Nia Pettitt

We met Nia last year, and since then she’s been inspiring us with her honesty about natural beauty, insecurities and confidence. Nia’s curls were always huge part of her life—she co-founded the Go With The Fro Tour, a movement to empower women with natural curls—but when she realized that her hair was starting to define her, she knew she had to let it go. We talked to Nia about that process and what she learned from it. Read on for more from this #AerieREAL Role Model!

 

Real Talk With Nia Pettitt

You’ve recently changed your look! Tell us why you decided to cut your hair.  

I knew I wanted to let go of my hair when the image of the woman I aspired to be wasn’t who I was. I was bored of looking the same every day just for validation through social media. I felt unhappy and drained but I couldn’t figure out why until I listed all the things I felt were holding me back. I wanted a fresh start and to completely step out of my comfort zone to finally see myself. I feel amazing, I feel so confident and free.

 

Real Talk With Nia Pettitt

What did you learn in the process?

That you should never remain in a career, relationship or friendship just because of the comfort. I could’ve remained talking about hair just because it was what I built my brand on but it wasn’t what I was truly passionate about anymore. I also learned that some people will be in your life just because of how you look which is sad but it made me appreciate the people in my life who love me for me. I also learned that I used to spend way too much time doing my hair because I can now sleep for an extra hour!

 

Real Talk With Nia Pettitt

#AerieREAL is about standing together and feeling confident and comfortable in your own skin. How do you personally identify with that message?

I have never felt more confident and comfortable in my skin as my comfort used to lie within my hair. I hid all of my insecurities underneath my hair because people always gravitated towards it. At first it was fun being known for my hair but I couldn’t keep up with the image of always having to look the same, I felt obliged to always wear my hair out for the gratification of others and thats when I knew I was no longer living for myself. I now identify with it through acceptance of my natural beauty, my intelligence, my kind soul and my ability to always evolve.

Real Talk With Nia PettittWho is your role model and why?

My role model is the older version of myself. We all have this idea in our head of who we want to be and sometimes we never know how we are going to get there. Whether that is a healthier version, a smarter one, a version that is more stylish or more happy. My version is a woman that doesn’t allow likes to validate her worth, that is free with herself to be herself at all times and never feel like she has to be in a box.

Real Talk With Nia Pettitt

What makes you an #AerieREAL Role Model?

I no longer look at my flaws as flaws. I look at my stretch marks as lines of love from girl to woman. I look at my acne scars as reminders to stop stressing over unnecessary things. I look at the hair which grows on my skin as a blanket and my belly button as a cool and unique part of me. I am an #AerieREAL Role Model because I understand that the natural me is the best version of me.

How do you stay true to yourself? Comment below & tell us what makes YOU an #AerieREAL Role Model.

 

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Aerie-ize Your Halloween!

Ready, boo? Aerie girls are! #AerieREAL girls around our office played dress up and made four Halloween looks in ALL Aerie and AE faves. Read on for deets and get ready to party!

 

Make Unicorns #AerieREAL

By title, Morgan is Aerie’s Associate Marketing Manager, but we all know she’s a unicorn. Make your own horn by rolling up a piece of paper and giving it a big dose of glitter. Add all the sparkle and shine and colorful makeup you can!

Aerie-ize Your Halloween!

Get Morgan’s look: Shift Dress | Chill Sparkle Legging | AEO Platform Slip-On Sneaker

Aerie-ize Your Halloween!Aerie-ize Your Halloween!

Get Your Granny On 

Early bird party special! Natalie, Aerie Bottoms & Dresses Buyer, goes granny chic in our favorite new velvet sleep set. Make granny proud and add rollers and your most serious specs.

Aerie-ize Your Halloween!

Get Natalie’s look: Velvet Sleep Top | Pocket Cardigan | Velvet Pant | Glitter Stripe Socks

Aerie-ize Your Halloween!Aerie-ize Your Halloween!

 

Purrrty Fur The Party 

The Aerie spin on the classic cat costume: make it cozy! Rebecca, Aerie Tops Buyers, is basically in her PJ’s, and she’s not complaining. Meow.

Aerie-ize Your Halloween!

Get Rebecca’s look: Real Soft® Bodysuit | Faux Fur Vest | Plush Harem Pant | Cat Ears Headband | LFL By Lust For Life Fur Slide

Aerie-ize Your Halloween!

 

Be Your Own Hero!

Party and rescue-ready. Full-time AEO Associate Digital Designer and part-time superhero… Candice is a WONDER in our softest and shiniest new arrivals.

Aerie-ize Your Halloween!

Get Candice’s look: Velvet GRL PWR Corset | Shine Sleep Skivvies | Sparkle Crew Socks | Stars Headband | AEO Velvet Heeled BootieAerie-ize Your Halloween!Aerie-ize Your Halloween!

Are you making your own all-Aerie Halloween look this year? Comment below and tell us how!

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Mother’s Day Series: #AerieREAL Girls & Mamas

We hosted an #AerieREAL Mother’s Day brunch for our team & their mamas and asked each “how does your mom inspire & empower you?” Watch their responses and share your own story by commenting below.

Mother's Day Series: #AerieREAL Girls & Mamas

#AerieREAL Role Model, Iskra Lawrence and our Vice President of Aerie Marketing, Stacey McCormick, spoke with the mother/ daughter duos about what it means to be #AerieREAL and what an important role women play in our lives every day.

Wilma, Iskra’s Mother, talks about Iskra’s inspiring message to #AerieREAL girls all over the world and how much it means to be able to share in that message with her while Iskra aspires to be the woman her mother is. Watch below!

Mother's Day Series: #AerieREAL Girls & Mamas

Jill Maurer, our Store Ops Communication Lead, shared the day with her mom Sue. Between their shared sense of humor and knack for storytelling – two of them discussed how proud they are of each other and their own personal accomplishments!

Mother's Day Series: #AerieREAL Girls & Mamas

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