Mother’s Day Series: #AerieREAL Girls & Mamas

We hosted an #AerieREAL Mother’s Day brunch for our team & their mamas and asked each “how does your mom inspire & empower you?” Watch their responses and share your own story by commenting below.

Mother's Day Series: #AerieREAL Girls & Mamas

#AerieREAL Role Model, Iskra Lawrence and our Vice President of Aerie Marketing, Stacey McCormick, spoke with the mother/ daughter duos about what it means to be #AerieREAL and what an important role women play in our lives every day.

Wilma, Iskra’s Mother, talks about Iskra’s inspiring message to #AerieREAL girls all over the world and how much it means to be able to share in that message with her while Iskra aspires to be the woman her mother is. Watch below!

Mother's Day Series: #AerieREAL Girls & Mamas

Jill Maurer, our Store Ops Communication Lead, shared the day with her mom Sue. Between their shared sense of humor and knack for storytelling – two of them discussed how proud they are of each other and their own personal accomplishments!

Mother's Day Series: #AerieREAL Girls & Mamas

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Gimme Some Sugar Cookies For U-Day!

Kristen Lauterbach, our very own Associate Manager of Business Strategies, just started her very own sweets biz! Get to know the #AerieREAL girl behind Gimme Some Sugar Cookie, then get baking with her U-Day cookie recipe below.

Gimme Some Sugar Cookies For U-Day!

When did you first start baking?

KL: I started baking about 4 years ago for my friends & family only. It was a guarantee that the dessert table for any holiday would have some type of treat made by me.

What inspired you to start Gimme Some Sugar Cookie?

KL: First off, I love finding any and all creative outlets; having the opportunity to make something special for someone that brings them joy is the ultimate gift!! I thrive off those moments when people see their cookies for the first time! I started Gimme Some Sugar Cookie to hopefully give me many more of those moments in the future!

What advice do you have for young entrepreneurs who are interested in starting a business?

KL: The #1 thing I would say is make sure you absolutely LOVE whatever your business is. This is a serious undertaking that takes MANYYYY hours out of your day so it should be something you get joy out of doing! If you don’t LOVE it then you haven’t found the right business just yet!

How will you be celebrating U-Day?

KL: I will be celebrating U-Day by continuing to challenge myself to take risks because that is truly when you learn exactly what you’re capable of!

Gimme Some Sugar Cookies For U-Day!

WHAT YOU NEED:

Cookies

  • 3/4 cup unsalted butter, slightly softened to room temperature
  • 3/4 cup granulated sugar
  • 1 large egg at room temperature
  • 2 tsp. vanilla extract
  • 1/4 tsp. almond extract (makes the flavor amazing!)
  • 2 and 1/4 cups all-purpose flour (spoon & leveled)
  • 1/2 tsp. baking powder
  • 1/4 tsp. salt

Royal Icing

  • 3 tbsp. 4oz. meringue powder
  • 4 cups confectioner’s sugar
  • 5 tbsp. spoons warm water

Gimme Some Sugar Cookies For U-Day!

WHAT TO DO:

  1. Using a handheld or stand mixer fitted with the paddle attachment, beat the butter in a large bowl until it is creamy and smooth (about 1 minute). Add the sugar and beat at a high speed until it’s light and fluffy, about 3 or 4 minutes.
  2. Add the egg, vanilla and almond extract and beat on high until fully combined, about 2 minutes. Scrape down the sides and bottom of the bowl as needed.
  3. Whisk the flour, baking powder and salt together in a medium bowl. Turn the mixer to low and add about half of the flour mixture. Add the rest of the flour and continue mixing until combined.Gimme Some Sugar Cookies For U-Day!
  4. Divide the dough into 2 equal parts. Roll each portion out onto a piece of parchment to about 1/4″ thickness.
  5. Stack the pieces (with parchment paper) onto a baking sheet and refrigerate for at least 1 hour and up to 1 day. If chilling for more than a couple hours, cover the top dough piece with a single piece of parchment paper.
  6. Once chilled, preheat oven to 350°F . Line 2-3 large baking sheets with parchment paper or a silicone baking mat. The amount of batches will depend on how large/small you cut your cookies.
  7. Remove one of the dough pieces from the refrigerator and using a cookie cutter, cut in shapes. Transfer the cut cookie dough to the prepared baking sheet. Re-roll the remaining dough and continue cutting until all is used.
  8. Bake for 8-11 minutes until very lightly colored on top and around the edges, rotating the baking sheet halfway through bake time. My cookies typically take 9 minutes.
  9. Allow to cool on baking sheet for 5 minutes, then transfer to a wire rack to cool completely before icing. I always let mine cool overnight, just to be sure.Gimme Some Sugar Cookies For U-Day!
  10. Make the icing (I doubled the frosting recipe to frost a majority of my cookies): beat all icing ingredients until icing forms peaks (7 minutes at low speed with heavy-duty mixer). Once it reaches your preferred consistency, separate and color in bowls with food coloring.
  11. Decorate with filled piping bags. 
  12. Once the icing has set, these cookies are great for gifts, sending or munching on right away. I find they stay soft for about 5 days at room temperature.
    Gimme Some Sugar Cookies For U-Day!

In NYC this weekend? Meet Kristen and sample Gimme Some Sugar Cookie at our SoHo pop-up on Saturday, 2.11! To see more of her amazing cookie creations and find out how to order your own, follow her on Instagram.

Gimme Some Sugar Cookies For U-Day!

 

 

 

 

 

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10 Ways To Celebrate U-Day

Forget V-Day. This year is all about U-Day! Make yourself happy and celebrate everything you love about U. Need a little celebration inspo? Read on for some of our fave U-Day plans.

10 Ways To Celebrate U-Day

  1. Have a spa day. Splurge for the pros or DIY at home: add flowers to your bath and settle in!
  2. Make a fancy dinner just for U. Finally cook the recipe that’s been on your list forever. Dress up, light some candles and dig in.
  3. Get moving! That spin class you’ve been putting off? Sign up and sweat it out! 10 Ways To Celebrate U-Day
  4.  Give yourself a break. Life can be crazy. Make time for a reading day, binge watch a new show or just take an extra-long nap. Sometimes doing nothing can be the best way to recharge.
  5. Go on an adventure. Is there a museum close by you’ve been wanting to check out? A trail you’ve been wanting to hike? GO!
  6. Sweet stuff! Eat all the ice cream, all the donuts and all the chocolates. 10 Ways To Celebrate U-Day
  7. Sign up for a class. Was taking up a new hobby on your New Year’s resolution list? Make time to try it out for U-Day.
  8. Treat yourself to something new! Get a pretty new bralette and undie set, and lounge around in it all day.
  9. Have a girls day. Girl time is the best time. Spend your U-Day with your friends! 10 Ways To Celebrate U-Day
  10. Love yourself! The most important part of U-Day is self-love. Today and every day, celebrate everything you love about U.

What are your U-Day plans? Comment below & tell us!

 

 

 

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DIY Heart Wreath

For U, by U! Make yourself happy this U-Day with a pretty DIY decoration. Read on for directions!

DIY Heart Wreath

WHAT YOU NEED:

  • Hot glue gun
  • Hot glue sticks
  • Wire cutters
  • Heart-shaped grapevine
  • Floral tape
  • Floral wire
  • Flowers, twigs and leaves of your choice
  • Felt hearts

DIY Heart Wreath

WHAT TO DO:

  1. Create bundles of the flowers, twigs and/or leaves by using the floral tape to combine.
  2. Attach bundles to the grapevines by wrapping the two with floral wire.
  3. Cover the wreath as little or as much as you’d like with the bundles.DIY Heart Wreath
  4. Trim any overhanging flowers or leaves, keeping the heart shape.
  5. Using the hot glue gun, attach felt hearts to the wreath.
  6. Hang it up or gift it to a friend!

DIY Heart Wreath

What’s your fave U-Day DIY? Comment below & tell us!

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Get In On The Latest #AerieSWIM

Get ready to get away! 75+ new bikinis and one pieces are here, just in time for spring break. Read on for some of our must-have swim trends of the season. With free shipping and returns at Aerie.com, there’s nothing holding you back from trying them all!

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Swim happy with bright new styles, from sunshiny metallics to poppy corals and floral prints.

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This season is all about one piece, love & happiness! Our Super Scoop One Piece Swimsuit (shown here in green) has a high leg, cheeky fit to flatter all booties. If you have a longer torso, the same style in a longer length is coming to Aerie.com within the month!

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Fun texture details come in every fit this season. Add a little texture to your swim collection with a fringe strapless one piece or a hi-neck crochet bikini top.

What’s your must-have swim trend of the season? Comment below and tell us!
 
 

 
 

 

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New Aerie Fun Fragrance Collection

Introducing NEW Aerie Fragrances: four new scents for you to love! Fruity, floral, tropical, fresh and feminine, our fragrances are made to help you feel good and smell amazing. You’re already beautiful. These just add a little extra!

Keep an eye out for our sweeps on Insta all week long, where you and 3 friends will get 4 chances to win our entire collection! Click here for official sweeps rules.

 

New Aerie Fun Fragrance Collection4 new scents for you to love!

Aerie REAL, Beach Happy, With Heart and It’s All You come in extra cute (& travel-friendly!) round bottles.

New Aerie Fun Fragrance CollectionThe real you is sexy.

Aerie REAL is a floral and fruity scent with notes of lychee, ballerina rose and pink pepper.

New Aerie Fun Fragrance CollectionSunshine all the time.

Make every day a beach day with Beach Happy, our tropical and fruity scent with notes of wild mango, beach orchid and sandalwood.

New Aerie Fun Fragrance CollectionLuv the real you. xoxoxo

With Heart is made for U-Day! Make yourself happy with this cozy and feminine scent featuring notes of apricot, angelica flower and amber.

New Aerie Fun Fragrance Collection

Feel good & go. Do you, girl!

It’s All You is our soft & fresh scent with notes of pear blossom, bamboo and musk.

Which scent are you most excited to try out? Comment below & tell us!

 

 

 

 

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