#WorldWaterDay: AEO x Project 24

One in every 10 people globally lack access to clean water, with 1 in every 4 using a drinking water source with fecal contamination. It’s time we change this!

world water day photo 1

This World Water Day, March 22, American Eagle Outfitters has made a commitment to help lower these staggering statistics by joining forces with Planet Water Foundation  for Project 24.  Today, Project 24 is building 24 water filtration systems in 24 hours, bringing clean water to 24,000 people across 5 countries including Cambodia, Colombia, India, Indonesia, and the Philippines.  This exciting initiative is designed to give underdeveloped communities access to drinking water, while raising support and awareness around the terrible issues of water poverty suffered by so many people throughout the world.

AEO is supporting this program by sponsoring a clean water filtration system in Indonesia where we have a presence.  Specifically, our aqua tower will be built on Lombok Island, Indonesia, and we will be partnered with the Cakranegara School located in the village of Sayang Sayang.

world water day photo 2

AEO is sponsoring this program, because clean water brings hope, health, and opportunity.  Each year, 443 million school days are lost due to water-related illness, and children often don’t go to school, because they spend 2-3 hours each day gathering water for their families.  We are proud to help bring clean water to 24,000 individuals in 24 hours in partnership with the Planet Water Foundation through this project during World Water Day.  You can donate or follow along the journey by visiting Planet Water Foundation at www.planet-water.org.

 

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ERIN’S OUTFIT OF THE WEEK: PINEAPPLES & PALM TREES

Pineapples, palm trees and sandy beaches. Doesn’t get any better than our stylist’s outfit of the week!

ERIN’S OUTFIT OF THE WEEK: PINEAPPLES & PALM TREES

Get Erin’s Look:  Scoop Bikini Top Bikini Bottom |  Crop Beach Tank Chambray Short Raw Edge Floppy Hat Sunnylife Pineapple String Lights

Add summer shine with gold details throughout your look, starting with swim and this Scoop Bikini Top and Bikini Bottom. Then keep it going with a metallic pineapple on your Crop Beach Tank paired with our Chambray Shorts.

Sandy, sunny days ahead, beach babes!

ERIN’S OUTFIT OF THE WEEK: PINEAPPLES & PALM TREES

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As Seen In #AEOSTYLE: Fashion Trend Recap

This week was big for #AEOSTYLE… we’re on the cover of Women’s Health with actress & health guru Cameron Diaz! We’re so excited to bring you two full AEO looks on two separate Women’s Health covers, so make sure you pick up your copy for the full scoop. Check out all of the #AEOSTYLE we spotted this week, from indigo plaids to destructed Tomgirl jeans, and hover over the image below for links to every product!

Rock the button down shirt this Spring! If you’re looking to add some denim into your outfit without wearing jeans, might we recommend the Western Denim Shirt or Denim Boyfriend Shirt? Our array of light and dark denim button downs are perfect paired with any of our Twill X midi shorts, skirts or even as a layering piece over a floral dress. Add some color and pattern to your look with our Plaid Boyfriend Shirt if that’s more your style!

Another trend we saw everywhere this week was lace detailing. Our Lace Bell Sleeve Top has just the right amount of boho flair. Or, show a little more skin in our Don’t Ask Why Cold Shoulder Top! You’ll be spotting cutout shoulder silhouettes everywhere this summer, so get ahead of the curve now. For a cozier look that still has all the #AEOSTYLE you want, pair the AEO Crop Hoodie with you our Denim Shortie or Tomgirl Jean! Extra points if your denim is slashed and patched. Another item we’re excited about this season? The Denim X Jegging Crop! Definitely add them to your favorites list in one of our bright color options, or stick with a classic white jean. Top it all off with a straw hat or one of our other wide brim hats.

Where have you spotted #AEOSTYLE this week? Tell us in the comments below!

As Seen In #AEOSTYLE Fashion Trend Recap from Fashion Magazines

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#AEOSTYLE Roundup: #AEOSHORTSCONTEST Inspiration

We’re getting close to the end of the #AEOSHORTSCONTEST, so you only have a few days left to enter for a chance to win a $500 gift card or an amazing trip to Big Sur! We’ve already showed you all of our best tips & tricks to photograph like a pro (you’ll definitely want to check out that post!), so we looked to our AEO Style Ambassadors for some Instagram-worthy photo inspiration. Check out all of their looks below, and shop their shorts by hovering over the images!

Show The Details: Instead of a full body image, @saraannowen zoomed in on the details of her look, focusing on the shorts. This is a great way to show us your personal #AEOSTYLE!

Keep It Simple: Sometimes, less is more. @michelle_orsi proves that a photo doesn’t have to be crowded to be striking. We love the way she showcased her denim shorts in this close-up.

Play With Hand Placement: Draw the eye to the main focus of your photo with hand placement like @krystintysire did here. Our eyes go right to her denim shorts! You could even use this to show off back pockets too.

Use Fun Photo Effects: @thetravelinghummingbird totally grabbed our attention with this cool mirrored effect. Use the technology you have at your fingertips!

Look Away From The Camera: It’s not that we don’t heart your face … this is just a really flattering angle! @jarrettperez has mastered the look-away shot.

Take Advantage Of Nature: @whatcourtwore knows that a background can make or break your pic. Get outside & use the beauty of your surroundings!

Use Props: @ktnewms is a props queen. Add some unexpected textures and layers to your typical outfit laydown or details shot by using props like coffee, notebooks & jewelry.

Show us how you style your AEO Shorts on Instagram using #AEOSTYLE for a chance to be featured in our Style Gallery and #AEOSHORTSCONTEST to enter the contest. Let us know what your favorite shorts fit is in the comments below!

#AEOSHORTSCONTEST Official Rules: on.ae.com/OFRulez

 

AEOSTYLE Trend Fashion Roundup: Instagram Photo Inspiration
AEOSTYLE Trend Fashion Roundup: Instagram Photo Inspiration
AEOSTYLE Trend Fashion Roundup: Instagram Photo Inspiration
AEOSTYLE Trend Fashion Roundup: Instagram Photo Inspiration
AEOSTYLE Trend Fashion Roundup: Instagram Photo Inspiration
AEOSTYLE Trend Fashion Roundup: Instagram Photo Inspiration
AEOSTYLE Trend Fashion Roundup: Instagram Photo Inspiration

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Men’s Summer Looks featuring shorts with Brothers and Craft

Warmer weather means shorter #AEOSTYLE and this season, we’re all about finding the perfect fit to make this summer your best one yet. Whether you’re into denim cutoffs or flat front styles, our friends from Brothers and Craft put together outfits to showcase how versatile our shorts can be. Check out their looks below and get ready for summer.

Show us how you wear our Men’s Shorts with #AEOSTYLE on Twitter and Instagram for a chance to be featured on the AEO Style Gallery.

Men's Summer Looks featuring shorts with Brothers and Craft
Men's Summer Looks featuring shorts with Brothers and Craft
Men's Summer Looks featuring shorts with Brothers and Craft
Men's Summer Looks featuring shorts with Brothers and Craft
Men's Summer Looks featuring shorts with Brothers and Craft
Men's Summer Looks featuring shorts with Brothers and Craft

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Follow Her Friday: Jenna Kutcher

This week we’re inspired by photographer, girl boss and overall badass, Jenna Kutcher. Read on to learn more about how she quit her corporate job to fulfill her dreams and the secret to her success.

Three years ago you left your corporate job to pursue a career in photography. What advice would you give to someone who is considering taking the leap?

Know that your fears aren’t really that scary. I had sat in that windowless office until I felt like the life had been sucked out of me. Leaving a salary, a 401k, and benefits behind wasn’t a decision I took lightly, I planned and made sure the net was there before I took the leap. I had enough jobs booked to match my salary and had a business plan in place for how I was going to hustle to make sure that I wouldn’t fail. Life is short, if you don’t love what you do, you are spending your life not living up to your potential. I knew that if it somehow didn’t work out, I could use my degree and experience to land another windowless office job but thankfully I have never even thought about doing anything else with my life. To me success isn’t a corner office or a six figure paycheck, it’s yoga pants, working from the couch, waking up excited to work, sunny trips with my husband, daily naps with my puppies, giving back to others and educating others to go after their dreams.

Follow Her Friday: Jenna Kutcher

Get Jenna’s Look: Hi Neck Sports Bra | Aerie Logo Boybrief (Similar)

On top of wedding photography, you’re also a watercolor artist, blog contributor, business coach, and inspirational speaker. How do you balance it all?

To be honest, I don’t. I think balance is never achieved but that doesn’t mean I’ve stopped trying. I love each aspect of my business and life that I couldn’t imagine giving any of it up. I do set aside intentional rest time in each season to make sure that I am caught up on good reads and Netflix marathons but to be honest, I am happiest when I am working. I absolutely love what I do so taking time away is nearly impossible for me but I’m learning to rest, to enjoy it, and to never forget the things I love outside of work (like my adorable husband or rescuing puppies!) My schedule means a lot of travel (I’m the queen of sleeping on planes) but I am thankful to be able to see the world as part of my work! I’ve been living with a “less is more” strategy and really focusing on quality work, quality clients, quality experiences over quantity and that has helped me so much!

What is your favorite inspirational quote?

A candle loses nothing by lighting another candle. – James Keller

Oh man, this is so my jam. I think we live in such a world that talks about competing with others. We believe that we have to go it alone in order to make it and we are taught that her successes are our failures. That couldn’t be further from the truth! I seriously believe we rise in lifting one another up and when we start looking at each other as a community and not just our competition, our worlds will change. Some of my dearest friends are my direct “competitors” but I can tell you that this journey is so much better with them on the ride and when you start to believe that their success is a reflection of your potential, you start to see that the world is filled with beautiful moments and opportunities if you are looking!

Follow Her Friday: Jenna Kutcher We love your Immeasurably More Project! Can you tell our Aerie girls about it?

The Immeasurably More Project began when I was talking to a group of lady entrepreneurs. We joked that we never wear real pants or make up, that our lives look perfect and glamorous but the reality was we were living in yoga pants and feeling like we would never measure up. There is a nagging in my heart that tells me the world needs more rawness. I am not confident in my size 10 body, my face is getting wrinkles and zits at the same time (how confusing) I have cellulite and curves, my thighs always touch and I wonder if I will ever feel enough.

I am clinging to the truth that the Maker made no mistakes on me. I’m done tip-toeing around the fact that I look a lot like this everyday. I am done with the all the photos I see being retouched to perfection, bodies being changed, eyes widened, skin smoothed. I am done looking at them day in and out and hearing that little voice shout at me that I don’t look like them and I never will. The world desperately needs a movement, a reminder that the minute we open our eyes in the morning and draw our first breath of the day, we are enough. Whether we put on lipstick and heels for work or stay in our yoga pants in bed, we are worthy, beautiful, and capable. The Immeasurably More Project is a series of women who are changing the world, photographed with no make up, no retouching, and they are sharing their raw beauty and embracing the fact that their life is worth celebrating, no retouching necessary.

Follow Her Friday: Jenna Kutcher

Do you have a favorite Aerie item?

I would live in Aerie if it were possible! I am obsessed with the new swim line and am packing my bags with it for our trip to Hawaii! (I mean, c’mon, a one piece swimsuit that is adorable? Yes, please!) I also live in yoga pants and sport bras so their athletic line is my jam. I avoid putting on “real” bras and pants as much as I can get by with it so I love that Aerie focuses on comfortable, flattering, and fashionable styles that make me feel a little bit feminine and wildly comfortable.

What does being #AerieREAL mean to you?

Being #AerieREAL to me means accepting yourself for where you are at in this very minute. It’s seeing every day as a gift and a chance to be your best self (zits and all.) It is feeling worthy of being captured and documented in a way that is real and raw and in celebrating true beauty that radiates from the inside out.  #AerieREAL is a reminder that you were made to me you and that you are immeasurably more than the labels society gives.

Thank you, Jenna! 

xoxo

Aerie 

 

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