That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

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Getting ready!

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AEO CMO, Michael Leedy (second from Right) with a few of the crew members

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The crew hard at work

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AEO Stylists, Preston and Lauren trying to survive the desert heat

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The dust storms were so intense that production was shut down for half a day

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That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

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Real Talk: Back-to-School Bra Trends

This back-to-school season, there are so many bra trends to get excited about! From soft cotton fabrics, to pretty peek-a-boo bralettes, to pastel colors that act as neutrals under your favorite t-shirts – Aerie’s got it all!

Jackie, buyer for Aerie pushup bras, talks about some of her favorite trends and styles for the season. To see all our back-to-school bras, shop now at Aerie.com!

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We love the colors and pretty lace detail in Blakely, Bridget, Sofie and Hide & Peek Plunge Bralette!

What’s your favorite back-to-school bra trend? Tell us below, or show us on Instagram or Twitter using #AerieREAL!

Xoxo,

Aerie

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#AEOSTYLE Challenge Denim Edition: Mid-Rise Super Skinny

We believe in one-of-a-kind fits, not one size fits all. We put our blood, sweat and tears into designing the best fits, the latest washes and sizes designed for everybody.

We teamed up with An Dyer from Haute Pink Pretty to style our Mid-Rise Super Skinny Jeans. From the mid-rise waist to the super skinny fit, this is the jean that looks equally as dressed up with heels or dressed down with your favorite t-shirt and sneakers.

What inspired An’s look:
These AEO jeans fit perfectly and are so comfortable that I decided to style them with a casual tank for an easy laid back look. The light jacket adds a cool visual element and I can easily tie it around my waist or drape it over my shoulders when I’m not wearing it. I polished off the look with a statement watch and a charm necklace to elevate the ensemble.

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Meet An:
Hi there! I’m An Dyer and I’m a personal style blogger at HautePinkPretty.com where I share all things fashion, foodie, style and beauty. I’m Vietnamese, and I was born and raised in sunny Southern California and currently live in Los Angeles. I blog full time but I also have another full time career in Technology Sales – as they say, better busy than bored, right?! Fashion breathes life into everything around me; it’s my creative outlet, mood booster, and I love that it’s a way to share and express who I am with the world!

Get An’s look:
Mid-Rise Super Skinny Jeans
Shimmery Dot Henley Tank
Chambray Bomber Jacket
Leaf Cluster Necklace
Braided Leather and Cord Belt
Silver Bracelet Watch

We want to see your best looks wearing the Mid-Rise Super Skinny. Tag your photo with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog, Tumblr or AE.com style gallery.

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#AskJenny Question of the Week: Will a Demi Bra Work for Me?

This week, our Fit and Style expert, Jenny Altman, tackles your questions on bra coverage! Read her pro tips to learn what amount of coverage is best for your shape and size.

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Rachelle is all smiles in one of Jenny’s full coverage picks, the Sofie bra!

Q: I would really like to wear a demi bra, but I am fuller in that part of my breasts, so they pop out. Is that normal? What bras do you recommend that have full coverage?

A:  Great question! A demi bra is a bra that covers only half to three quarters of the breast, which means that it doesn’t give you as much coverage as a full coverage bra. A full coverage bra comes at least an inch or two higher across the breast, hence the name “full” coverage.

Another difference is what a demi cup bra does for your shape. It actually tilts the breast inward, creating more lift and coverage than your standard full coverage bra.

For you, your shape may work better with a full coverage bra. But before you give up on a demi (they are pretty gorgeous!), make sure you are trying on the right size. You may need to go up a cup size from what you have been wearing in that type of style. I suggest you go into an Aerie store and have a fitting with one of our Bra Experts. They also will have lots of suggestions for different style demi bras you can try, to see if we do have the right demi for you. Once you have your right size, trying on lots of styles is key to finding the perfect bra for you!

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The Sunnie bra is one of Jenny’s go-to full coverage options.

If a demi is not your answer, then let’s certainly go for a full coverage bra, no problem! My personal favorites would have to be the Sunnie, Katie and Sofie. I think that if you get creative with fun colors and look for special details like lace, you will feel just as pretty in the full coverage as you would in the demi.

To see more of our full coverage and demi coverage options, shop all bras at Aerie.com! Our Bra Guide allows you to see bras in your cup size, to help you pick your perfect fit. Try a few to find the best style for you!

Xoxo,

Aerie

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Mani Monday: #AEOSTYLE inspired by nail polish

Nail polish inspiring fashion. Fashion inspiring nail polish. Whichever way you look at it, our new BTS 2014 nail color collection is full of gorgeous colors that we love wearing on our nails and that make us want to put together awesome new outfits! AEO’s Copy Director, Jamie S. here… I’m the one responsible for naming all of our products every season, including our nail polishes! I actually also have a beauty blog, The Beauty of Life, where I interview industry insiders, give you a look into some of my favorite products and beauty looks from the present (and from the past in my Throwback Thursday series), and (staying true to my nail polish obsession) create nail looks every Monday for my #ManiMonday series. Check out my swatches of two colors from the BTS 2014 collection here and see how they inspired a look we’re loving, and then be sure to head to my blog for a download on the rest of the collection!

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 Into the Blue

Into the Blue is a gorgeous deep cobalt. It’s got just a little touch of neon to really make it pop, and the color payoff is incredibly rich. Two coats yield perfect, even, opaque color. This is one of those shades I want to wear year round on my fingers and toes. It’s just got that special something.

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Shining Sea

Shining Sea is that color that just makes you go OOOHHH. The teal base is liberally packed with teal and yellow gold glitter, making the color shift and change with the light. It’s that kind of polish that just makes you keep staring at your nails all day long, just so you can keep admiring its beauty. This was definitely one of the most fun polishes I’ve gotten to name, since it’s really not like anything else I’ve seen out there. It’s the kind of color that makes me excited to paint my nails!

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The perfect pairing for your blue hued nails

I think the two colors complement each other perfectly while still letting each one shine. The outfit we created was inspired by these two colors but really takes on a life of its own. These nail polishes are begging for an outfit that will make people sit up and take notice, and this is the look that does just that. A flowy floral print top with double racer-back straps and a handkerchief hem pairs perfectly back to a faded and whiskered jean. Add a wide-brimmed hat and suede booties with wraparound leather buckles and you’ve got a look that’s a little bit 70’s, a little bit boho and ALL parts cool. I love the way the blue and green polishes pop against the black and white of the top and the various browns of the accessories. This is a look that’s perfect for everything from brunch with your friends to a casual Saturday night date to a look that’s a little dressier for class.

The American Eagle Outfitters BTS 2014 Nail Color Collection is available in select AEO stores nationwide. Find your nearest store at ae.com.

Check out my thoughts on the rest of the BTS 2014 Nail Color Collection here.

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#AEOSTYLE Challenge Denim Edition: Overalls

We believe in one-of-a-kind fits, not one size fits all. We put our blood, sweat and tears into designing the best fits, the latest washes and sizes designed for everybody.

Rima from Fire on the Head styled our Overalls as part of the #AEOSTYLE Challenge Denim Edition. They’re one part old school, one part tomboy, all parts modern cool.

What inspired Rima’s look:
This pair of denim overalls makes looking cool for the new school year super easy. Paired with a slightly preppy v-neck sweater, a beanie and Birkenstocks, you’ll be both comfy and stylish heading to your classes. Oh, and be prepared for a ton of “WHERE did you get your overalls from?”

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Meet Rima:
Rima is a business student and blogger/model/stylist (professional slashie) working and playing in Los Angeles. Fire on the Head chronicles Rima’s simple and clean tomboy aesthetic through personal style and shopable inspiration posts.

Get Rima’s look:
Overalls
Tipped V-Neck Sweater
Destroyed Knit Beanie
Birkenstock Gizeh Habana Sandal

We want to see how your wear your Overalls. Tag your photo with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog, Tumblr or AE.com style gallery.

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