V-Day = U-Day

Forget V-Day. This year is all about U-Day! Make yourself happy & show us how you’re celebrating everything you love about YOU. Whether it’s treating yourself to a pint of ice cream or spending the day in a spa, U-Day is about making yourself happy and loving the real you!

Watch the video below to see how some of our #AerieREAL girls are going to be spending U-Day and celebrating themselves!

How will you be spending U-Day? Comment below & tell us!



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#AerieREAL <3 All Woman Project

We’re so excited to support the All Woman Project on their new campaign and celebrate REAL, unretouched beauty in all women. Started last year by Charli Howard and Clémentine Desseaux, the project aims to challenge the “standard” definition of beauty as shown in fashion and the media. Beauty doesn’t come in one size or color, and the All Woman Project reflects that by featuring a diverse group of women with different body types, ethnicities and ages.

#AerieREAL &lt;3 All Woman ProjectPartnering with these amazing women was an easy decision for our brand. Like the beautiful images in the All Woman Project, all Aerie images feature 100% unretouched women. Beyond no retouching, #AerieREAL is our commitment to empowering and inspiring confidence in all girls, inside and out.

#AerieREAL &lt;3 All Woman ProjectCheck out some of our favorite photos from the new campaign shot by Heather Hazzan, and see more at allwomanproject.com.

As always, love the REAL you!

#AerieREAL &lt;3 All Woman Project

“Perfection does not exist and so we should stop comparing ourselves to anyone else.” – Iskra Lawrence

#AerieREAL &lt;3 All Woman Project

“I want all women to feel free and limitless.” – Clémentine Desseaux

#AerieREAL &lt;3 All Woman Project

“You will have disappointment. You will make mistakes. But just trust the process. Trust that you are exactly where you should be.” – Holly Rilinger

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Valentine’s Day #AEOSTYLE: Date Night Looks

Are you ready for Valentine’s Day? We are! Show your look some love this year with #AEOSTYLE that’ll make your heart skip a beat. Get ready to crush your Valentine’s date night look with flirty floral prints and shades of red that’ll make you blush. Whether you’re headed to the movies, out to dinner or just hanging in with your boo, these V-Day looks will definitely set the mood.


Your swoon-worthy look starts with a red romper in a bold floral pattern. Even though your look will be bringing the heat, throw a lace-up sweater cardigan on top for added texture. For an on-trend touch, wear chunky heels with light pink socks bunched around the ankle. Complete your look with delicate accessories that add just the right amount shimmer like gold necklaces and rings. Don’t forget little loves like a lacy Aerie bra and fragrance keep your look pretty on every layer!

Valentine's Day Outfit


Flutter Sleeve Short Romper | Lace-Up Back Cardigan | Swedish Hasbeens Covered High | Happy Unlined Plunge Bra
Street Level Tote | Layered Neckalce | Rings | Live Your Life Fragrance


Splashes of red in this outfit will make your Valentine fall in love (with you AND your look). Ground your look in neutrals, but add a little punch of V-Day color by layering a red print button down under a tan jacket. Get festive with boxers covered in hearts, and finish the look off with black boots, a belt and cologne that will definitely score you the final rose.

Valentine's Day looks for Ment


Print Button Down Shirt | Twill Trench Coat | Extreme Flex Slim Straight Chino | Heart Boxer | Leather Watch
Belt | Leather Desert Boot | Real Cologne

Tell us your Valentine’s plans in the comments below, and show us your date night #AEOSTYLE on Instagram & Twitter for a chance to be featured in our Style Gallery.

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Get In On The Latest #AerieSWIM

Get ready to get away! 75+ new bikinis and one pieces are here, just in time for spring break. Read on for some of our must-have swim trends of the season. With free shipping and returns at Aerie.com, there’s nothing holding you back from trying them all!


Swim happy with bright new styles, from sunshiny metallics to poppy corals and floral prints.


This season is all about one piece, love & happiness! Our Super Scoop One Piece Swimsuit (shown here in green) has a high leg, cheeky fit to flatter all booties. If you have a longer torso, the same style in a longer length is coming to Aerie.com within the month!


Fun texture details come in every fit this season. Add a little texture to your swim collection with a fringe strapless one piece or a hi-neck crochet bikini top.

What’s your must-have swim trend of the season? Comment below and tell us!



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Our stylist is sending spring vibes Phil’s way. Wear her happy hues and keep your fingers crossed for Thursday!


Shop Erin’s Look: Embroidered Peasant TopHappy Unlined Plunge Bra Chambray Short | Cutout Cheeky Undie | Street Level Mini Backpack | Aviator Sunglasses | Panama Hat

Our Embroidered Peasant Top has all the breezy, flowy vibes you need to get this spring thing started. Underneath, wear our Happy Unlined Plunge Bra, our newest fit that’s just like your fave bralette, now with underwire support. On the bottom, start the happy blues with our Chambray Short and add more spring shades with our Cutout Cheeky Undie underneath.

Spring starts when you say it does!


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How To Style The Camo Crew Sweatshirt With Miss Tara Belle

Camo print gets an update in a washed out, easy fit this Spring, and we’re all about this new take on neutrals. With a mix of olive green, light tan and deep black, you can pair camo with anything from destroyed jeggings and sneakers to heels and a skirt. Go incognito (or not!) in this look that’s part undercover-chic, part major chill. Blogger Tara Belle from Miss Tara Belle is showing you that camo print isn’t just for the woods anymore. Check out how she styled the AEO Camo Crew Sweatshirt, taking this print out in the concrete jungle.

How To Style The Camo Crew Sweatshirt With Miss Tara Belle

Meet Tara:
“Born and raised in Pittsburgh, Tara Belle always had a name and style that made her stand out in a crowd.  With a distinct love of fashion from a young age, she quite naturally became a buyer and stylist.  After starting her family, she knew her passion could not be contained by only dressing her three sons.  She started her blog, Miss Tara Belle in 2014.  Hardly southern, supremely witty, and always caffeinated, Tara blends high fashion, down home family life, and self-deprecating humor in to her daily musings. ”

How To Style The Camo Crew Sweatshirt With Miss Tara Belle

How To Style The Camo Crew Sweatshirt With Miss Tara Belle

What Inspired Tara’s Look:
“Olive is a neutral as far as I’m concerned, and camouflage is basically this year’s leopard (not that leopard is going anywhere), so you can pretty much pair it with anything. I went with my two faves, denim and leather. Leather, because, why not?, and denim, because a jean jacket is the ultimate topper, duh! In the words of my oh-so-clever gf, “Why stand out when you were born to blend in.”

How To Style The Camo Crew Sweatshirt With Miss Tara Belle

Shop the Look: Camo Crew Sweatshirt | Super Soft Denim Jacket | Hi-Waist Skirt (Similar)

Show us how you’re styling the Camo Crew Sweatshirt using #AEOSTYLE on Instagram & Twitter for a chance to be featured in our Style Gallery.

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