AEO Back to School Essentials

Back to school: you love to hate it, but we love to love it. Why wouldn’t we? The new school year is the perfect time for a wardrobe overhaul and a brand new #OOTD, so we’re showing you some of our favorite closet essentials transformed into back to school looks that will own the classroom.


Back To School Essentials 2015

Boho Top
This season is all about vintage inspired looks. Our AEO Embroidered Peasant Shirt will turn heads with its eye-catching details and breezy feel. Bonus? It’s light and airy, which means it’s perfect for days when the summer heat is sticking around, but it’s still appropriate for class.

Washed-Out Jeggings
The end of summer brings the end of shorts season, but that doesn’t mean you’re stuck wearing the same old jeans. Give your look a little edge in our Super Stretch Jegging in a washed out color. Slim fit pants are the perfect way to balance out your outfit, especially when you’re wearing a flowing top.

Crossbody Bag
Step up your bag game this school year with the AEO Leather Fringe Crossbody Purse. Sturdy leather straps make carrying books comfortable, and the fun fringe will complement any outfit.

Long Necklaces
Even though we know and love the bold, bib necklace, we’re challenging you to be different this year and wear a long, delicate necklace instead. Our AEO Turquoise Fan Bolo Necklace will add some glam to your look without overpowering the outfit because less is sometimes more.

Statement Rings
You’re writing all day, so why not add a little fun to your fingers? Stacking rings is on trend right now, and we love piling as many on as possible. Our AEO Turquiose & Triangle Midi Ring set adds a pop of color and unexpected placement above the knuckle. Paired with the AEO White Stone Ring, your accessories totally make the grade.

Bold Shoes
Slip on heels are one of our favorite looks to help transition from summer sandals to fall boots, so we’re happy to see the trend back again in 2015. The Swedish HasBeens Slip In Super High is no exception. Make a statement in super-high, retro shoes when you strut into the classroom.

Original Fragrance
Let’s get real: back to school is one of the most important times to amp up your confidence levels. When you’re confident, you’re able to make the grades, handle the stress that comes with the school year and make a name for yourself. Our AE Me Fragrance for Her will give you the boost you need to be yourself and embrace your strengths.


Back To School Essentials 2015

Denim Jacket
Early fall mornings can get a little chilly. Plus, with class, study tables, football games and nights out, you’re busy and need a jacket that fits your lifestyle. We love the timeless look of the AEO Denim Jacket, especially over a button down shirt.

Small Details
Guys can accessorize, too. Keep your look rugged while adding some texture with the AEO Climbing Rope Wrap Bracelet. We also love a fedora or wide brim hat, especially for coffee with friends on the weekend.

AEO Printed Button Down Shirt
If you haven’t invested in a button down shirt, do it now.  The AEO Printed Button Down Shirt will become your staple top for the school year, from class presentations to date nights. We love it paired with a destructed, slim pant for a mix of edge and prep.

Destructed Denim
Everyone needs a great pair of denim in their closet, and our Slim Straight Jean will be your new favorite fit. With just the right amount of destroyed detailing, you can make these jeans work all school year.

Athletic Sneaker
Meet your denim’s new best friend: the New Balance 565 Sneaker. Long gone are the days when you thought you couldn’t pair skinny jeans with this style – pull the look together with a button down for a cool campus vibe.

Colorblock Backpack
Okay, we know – sometimes studying is boring. That doesn’t mean your backpack has to be boring, too. Get noticed in the library this year when you carry your books in a bright backpack like the AEO X State Backpack.

What are your back to school essentials? Show us how you incorporate them into your life by using #AEOSTYLE on Instagram.

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#AEOSTYLE Roundup: College Fashionista Denim Days Edition

Throughout the month of August, we’re teaming up with College Fashionista to bring you a back to school style guide featuring our new Denim X and Flex/Denim fits. First impressions last forever, so we want you to make your mark in our best fit ever as soon as you step on campus. Check out what #AEOSTYLE these five style gurus will be wearing on their first day of class and throughout the year, and don’t forget to start snapping your own back to school photos on Instagram with #AEOSTYLE for your chance to be featured on


Style Guru, Victoria, rocks the AEO Denim X Boho Artist Flare Jean.

Shop the Look:
AEO Denim X Boho Artist Flare Jean
AEO Skinny Tassel Scarf (Shop Similar)
AEO Suede Fringe Crossbody Purse (Shop Similar)


Style Guru, Nada, adds some edge to a prep style in the AEO Denim X Skinny Jean.

Shop the Look:
AEO Denim X Skinny Jean
AEO Favorite Pocket T-Shirt (Shop Similar)
G.H. Bass & Co. WeeJuns Loafer (Shop Similar)


Style Guru, Lucy, shows off her classic school spirit in the AEO Denim X Jegging.

Shop the Look:
AEO Denim X Jegging
AEO Soft & Sexy Striped Baby T-Shirt (Shop Similar)


Style Guru, Ashley, does denim on denim in the AEO Denim X Jegging.

Shop the Look:
AEO Denim X Jegging
AEO Classic Denim Jacket (Shop Similar)
AEO Soft & Sexy Oversized T-Shirt (Shop Similar)
AEO Huarache Buckled Sandal (Shop Similar)


Style Guru, Andy, keeps his back to school look clean in the Slim Extreme Flex Jean.

Shop the Look:
Slim Extreme Flex Jean
AEO Solid Poplin Button Down Shirt (Shop Similar)
AEO Solid V-Neck Sweater (Shop Similar)

Tell us what denim fit you’ll be wearing on your first day of class in the comments below.

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Follow Her Friday: Rosie Clayton

This week we’re inspired by our friend and photographer Rosie Clayton! Her creativity and passion for bringing ordinary objects to life with bold, bright colors continues to amaze us. Read on to learn more about this social media maven!

Follow Her Friday: Rosie Clayton Tell us about yourself! What got you interested in photography?
“Hi everyone! I’m Rosie Clayton (@rclayton) and I’ve taken some photos that you might have seen on the @Aerie Instagram feed this Summer. I grew up and currently live in Chicago and am opening an upscale, craft cocktail bar with my husband next year. I studied Textiles and Apparel Management at Cornell University and went on to work at some brand name retailers, as well as my own women’s clothing boutique, Roslyn, of eight years before deciding to pursue a career in hospitality. As we’re working on our bar concept and location, I have been able to dedicate some time to a passion of mine, photography. Being able to curate my Instagram feed has given me a wonderful creative outlet that has led to some incredible collaborations!

I first got interested in photography after taking an introductory course on film photography and dark room techniques in high school. My passion was to travel the world and capture moments on camera. I love that photography helps me look at the world in a different way, and how seemingly ordinary places and objects can be interpreted so beautifully in a photograph. Anyone at any age can start taking photos and it’s such a personal experience, a chance to tell a story without uttering a single word. My Instagram gallery features bright, bold photography with an emphasis on color. I feature design, fashion, and travel photos, as well as a lot of creative flatlays in my feed. Social media is such a wonderful outlet to be able to share visual experiences and I’ve been fortunate to meet some incredible people in the creative community.”

We love your bright, fun aesthetic. Where do you draw inspiration from?
“I love how a pop of color can lighten your mood and brighten your day! Overall, I’m inspired by clean spaces, bold graphics, and interesting color combinations. I love finding and shooting abstract and colorful street murals in various cities, especially Chicago! I’ve included some fun, fashion photos to my feed to incorporate my love of retail and showcase my personal style. A lot of my flatlays feature candy and Summer themed objects like flamingos and watermelons.”

Follow Her Friday: Rosie ClaytonDo you have any tips you can share on how to take an amazing Instagram photo?
“I honestly don’t think there is such a thing as the perfect Instagram photo. Being true to yourself and what makes you happy is the best way to really convey a specific mood or thought.  Sure, there are editing apps that are fun to use, but post what makes you happy and hopefully, it will resonate with others! The most important thing is to have fun and never let the photos become a chore, that’s when you can start feeling uninspired to post. In terms of specific apps, I like using VscoCam, Afterlight, and sometimes Snapseed but there are a ton of great apps out there. I would say to take a moment to review and edit your photo rather than hastily posting- each post is like a visual signature and a way people can get a glimpse into your personality through your Instagram feed. Make sure lines are straight and you’re happy with the colors and brightness of your photo before posting.  Consistency is also really important to your overall feed- try to use the same filter or editing tools so there’s a common thread to tie all your photos together.”
Follow Her Friday: Rosie ClaytonWe know you love to travel! Do you have a favorite destination?
“I am obsessed with travel! There are too many wonderful places in the world to pick just one favorite destination but some of my favorite countries that I’ve been to are: Italy, Argentina, Brazil, Thailand (my family is originally from there), Scotland (my husband’s family is there), Morocco, and the Maldives. In the U.S., I love New Orleans, San Francisco, Palm Springs (color heaven!), New York City, and of course, my hometown, Chicago!”

Follow Her Friday: Rosie Clayton

Do you have a favorite Aerie product?
“Ooh this is a tough question! I love the fit and feel of the Sunnie Pushup Bra as well as all the Aerie swimwear. Everything seems to always hit in the right spot, sizes are consistent and true, and the fabrications are so comfortable!  I also live in the Aerie Skinny Skinny Jogger pants– -the fabric is the perfect thickness and they’re super soft. I wear them to sleep, around the house, and throw on filp flops, army boots, or converse to walk the dogs.”

Follow Her Friday: Rosie Clayton

What does being #AerieREAL mean to you?
“To me, being #AerieREAL is being true to yourself and “owning it!” It’s about having confidence, being comfortable in your own skin, and creating your own definition of happiness and beauty. Being #AerieREAL is a state of mind that you exude physically.”

 Thank you, Rosie! Be sure to check out her photography and follow her on Instagram!



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How to Make Southwestern-Inspired Print Jeans with I Spy DIY

Hi there, it’s Jenni with I SPY DIY back again for my next installment with American Eagle Outfitters. This week, I created a Southwerstern-inspired look with AEO Denim that you could wear all season long. Check out my easy step-by-step guide below to add a pop of color to your already fabulous jeans.

DIY How to create southwestern jeans

What you need:
AEO Denim X Jegging
Iron-on fabric

DIY How to create southwestern-inspired jeans
What you do:
Step 1:
Decide on the design that you would like to transfer onto your AEO Denim X Jeggings.


Step 2: Cut the pieces of your design out of the iron-on fabric and place the pieces flat on the outer seam of the jeggings.

DIY how to create southwestern inspired jeans

Step 3: Set the iron to the ‘cotton/linen’ setting and being ironing the cutouts onto the jeggings. Make sure that the shiny side of the iron-on fabric is facing upward.

DIY How to style southwestern inspired jeans

Step 4: Remove the film from the iron-on fabric and repeat your design up the seam of the pants until you’ve created a unique pair of jeggings!

DIY how to style southwestern inspired jeans


Show us how you style your southwestern-inspired jeggings with #AEOSTYLE for your chance to be featured on


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It’s time to refresh your closet for Fall and Adam of I AM GALLA is here to help. He picked his favorite pieces from our Back to School collection and styled two must-have looks for the upcoming season.

He loves this collection because it’s rugged and woodsy. The textures in Flex/Denim and knits as well as the fall colors are spot on with his style for the up and coming season.

Read on to find out more about the two looks he put together and the pieces you need to transition your wardrobe into the cooler weather.


What inspired Adam’s look: “As soon as I saw the AEO Cargo Jogger Pants I had to have them in my wardrobe. Not only is the color perfect for fall transitioning but they’re also really versatile. In this particular case I styled them with a basic white tee and a jean jacket for a casual-cool vibe.”

Get the look:
AEO Cargo Jogger Pants
AEO Legend Crew T-Shirt
AEO Denim Jacket
AEO Lace-Up Court Sneaker



What inspired Adam’s look: “I got my new bike for the summer so when I’m in the city I can just ride from my apartment to the office 10 minutes away! It’s honestly such a breeze but sometimes my outfit gets in the way because it’s too restricting and tight. That leads me to the first reason why I love the Flex/Denim collection by AEO because the fabric is breathable and provides comfort on my morning commutes. Another great perk to the flex is that they only need easy care. The lighter fabric means quicker drying after washing and also less wrinkles from the dryer, a win-win in my book!”

Get the look:
Slim Extreme Flex
AEO Plaid Western Button Down Shirt
AEO Surplus Jacket

Be sure to check out the Blogger Picks Shop on for all of Adam’s picks and show us your fall favorites on Instagram with #AEOSTYLE.

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Sincerely, Jules: AEO Fall Favorites

As Summer starts to wind down, it’s time to think forward to the wardrobe updates that will take your style from 90 degree pool days to crisp fall nights. Jules from SINCERELY, JULES is here to with help with her favorite Fall pieces from our AEO Collection.


Layering is key to transitioning your look from summer to fall. Jules perfectly styled fall’s it piece, the Button Down Denim Skirt, with a Soft & Sexy Favorite T-Shirt and the go-to Military Button Down Shirt. Add edge to your look with studded sandals (similar) for a trend right fall look.



Shop more of SINCERELY, JULES favorites now on

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