Vivid Vibes

Get ready for a blast of bold swim! Our latest collection, ‘Vivid Vibes,’ has all the swim you need to brighten up the beach. Shop our fave looks below and get ready to spin the color wheel! Introducing...Aerie's newest swim collection: Vivid Vibes! Introducing...Aerie's newest swim collection: Vivid Vibes! Introducing...Aerie's newest swim collection: Vivid Vibes! Introducing...Aerie's newest swim collection: Vivid Vibes! Introducing...Aerie's newest swim collection: Vivid Vibes! Introducing...Aerie's newest swim collection: Vivid Vibes! Introducing...Aerie's newest swim collection: Vivid Vibes! Introducing...Aerie's newest swim collection: Vivid Vibes!

Tags: , , , , , , ,

#GoAskYourMother

Mom knows best—about her health, at least! That’s why this Mother’s Day, we’re joining our girls at Bright Pink to tell you to CALL YOUR MAMA! #GoAskYourMother about her health history so you can learn about your own potential risk for breast and ovarian cancers. Then share a pic of you and your mom with #GoAskYourMother  to spread the word!

Aerie and Bright Pink want you to #GoAskYourMother!

Aerie girl, Ally Walsh, and her mama support #GoAskYourMother!

It’s a sad truth that 1 in 8 women will develop breast cancer in her life. Ovarian cancer is less common (1 in 67 women develop it), but far more dangerous: only 1/3 of women who are diagnosed will survive. The silver lining? When breast and ovarian cancers are diagnosed early, the five-year survival rate is more than 92%.

Prevention and early detection start with knowing about the health histories of the women in your family. So talk to mom, take Bright Pink’s new-and-improved “Assess Your Risk” quiz and learn more about your own body and health. Then don’t forget to spread the word! Share a pic with you and mom on Instagram or Twitter with #GoAskYourMother and encourage your girls to talk to their moms, too.

Happy Mother’s Day to you and your mamas!

xoxo,

Aerie

Tags: , , , , ,

Real Talk With Sun Bum

We can’t get enough of Sun Bum, suncare made from the best ingredients under the sun. Our team had a chance to sit down with Bryan W., one of the coolest guys from the Sun Bum team to learn a bit more about the newest collection now at Aerie, the need-to-know facts about skincare and most importantly, the story behind their funky logo.

SunBum

Aerie: Tell us a little bit about yourself! How did you get started working with Sun Bum?

Bryan: It was 2011 and I was at a trade show in Florida. I happened to walk by the Sun Bum booth. It was full of action, tons of people were crowding around to see what this new brand was all about. I made my way through the crowd and was Instantly drawn in by the Ape and all the wood grain bottles. I asked the guy working the booth what’s Sun Bum he replied Sun Care.  It was like nothing I’d ever seen before.  I knew sun care to be a medicine looking bottle like the one my parents forced on me as a child but this was the total opposite.  I knew at that moment this was a company I wanted to be a part of.

Aerie: We love your logo! What’s the story behind the monkey?

Bryan: We got lucky with the logo, people love it. No meaning, we just wanted a big, strong but relaxed character to represent the brand.

sunbum

Aerie: What is a common misconception about sunscreen?

Bryan: Once you put it on your covered all day. No matter what your doing it’s super important to reapply regularly.

Aerie: We really want a tan this summer…is that a big no-no?

Bryan: Hey we like being tan too, but you just gotta take is slow. Use an SPF 15 or higher, you’ll still get color but without the burn.

Aerie: What’s the difference between SPF 15, SPF 30, and SPF 50? Which is a girl to use?

Bryan: SPF stands for Sun Protection Factor. Below is the approximate percentage of UVB rays blocked depending on SPF rating. The difference is surprisingly small. A higher SPF helps if you are fair skinned or have history of skin cancer. Remember, no sunscreen blocks 100% of UV rays.

SPF 15 = 93% Coverage

SPF 30 = 97% Coverage

SPF 50 = 98% Coverage

SPF 70 = 98.5% Coverage

SPF 100 = 99% Coverage

The main thing that affects protection level is applying it correctly. Dermatologists recommend using 3 tablespoons of sunscreen to protect your whole body. SPF ratings are significantly decreased if you don’t apply enough. Most people only apply 1/3 of the sunscreen they need. Make sure you use enough and don’t neglect hard to reach and easily forgotten places like your ears, feet and upper back.

Aerie: When is the best time to apply sunscreen?

Bryan: Anytime your out in the sun is a good time to apply sunscreen, but again, don’t forget to reapply every few hours.

Shop the Sun Bum collection now at Aerie and at Aerie.com!

Aerie: Why is using SPF lip balm important?

Bryan: Your lips get burn in the same way your skin gets burnt. So why wouldn’t you want to protect your kisser

Aerie: Which Sun Bum product is your favorite?

Bryan: I love my SPF 30 Face Stick. It’s easy to use goes on clear and is travel friendly.

 Thanks for the inside scoop, Bryan!

Be sure to pick up and pack this surf-ready SPF
so you can keep the fun going all day long!

xo,

Aerie

Tags: , , , , , ,

As Seen In #AEOSTYLE: Spring Into Summer Style

From Hi-Rise Shorties to destroyed denim, we’ve spotted #AEOSTYLE in some of the coolest magazines and biggest music festivals. Check out who is wearing our clothes in this week’s As Seen In #AEOSTYLE.

20150424_blog_seen_in_pr

 

From the deserts of Palm Springs, California to the Windy City, we’ve spotted summer-ready #AEOSTYLE.
Shop the look:
US Weeky: Hi-Rise Festival Shorties
People Style Watch: AEO Sunglasses
Windy City Style: Floral Hooded Windbreaker

20150424_blog_seen_on_coachella_pr
We spotted #AEOSTYLE in the desert of California during both festival weekends in Indio.
Shop the look:
Tomgirl Denim Jacket
Aerie Swim
Side Slit Maxi Skirt
Hi-Rise Festival Shortie
Crocheted Tiered Maxi Dress

20150424_blog_seen_on_pr

 

We’re seeing Spring-ready #AEOSTYLE from InStyle and Sincerely Jules.
Shop the look:
InStyle: Tomgirl Denim Jacket
Sincerely Jules: Twill Midi Short

Where have you spotted #AEOSTYLE? Tell us in the comments below!

Tags: , , , , , , ,

How to Wear the Jegging Crop with Polka Dots & Sailor Stripes

Summer is nearly upon us and it’s so close to shorts weather we can taste it. Before you break out the shorties, take a moment to appreciate all that is the Hi-Rise Jegging Crop.

Ashley from Polka Dots and Sailor Stripes shows us she wears her favorite style of Hi-Rise Jegging Crop below. Its legging-like fit, destroyed details and release hem make this jegging crop truly one of a kind.

How to Wear the Hi-Rise Jegging Crop with Polka Dots & Sailor Stripes

What Inspired Ashley’s Look:
“The truth behind Polka Dots & Sailor Stripes is that when I am not shooting or going anywhere special, I tend to opt for comfort. Generally, to me comfort means my favorite denim, whether it be shorts or pants…and a comfy t-shirt. This pair of denim is the newest addition into my closet, and I cannot believe how comfortable they are. Back in the day I was an avid American Eagle denim junky. It wasn’t until recently that I actually explored back into the store only to find out they have amazing black distressed cutoffs like these ones, and some of the best boyfriend jeans on the market. This particular cut is taking me way back to when the best of both worlds was found in my favorite pair of capris.”

How to Wear the Hi-Rise Jegging Crop with Polka Dots & Sailor Stripes

“The nice thing about these pants are the rips – they’re more distressed than most of the pants I own, but the patches behind the rips allow me to still feel 100% comfortable in them. I also love the ‘release hem,’ which adds a bit more interest with the distressed, uneven coloring.”

How to Wear the Hi-Rise Jegging Crop with Polka Dots & Sailor Stripes

Get Ashley’s Look: Hi-Rise Jegging Crop | Soft & Sexy Pocket T-Shirt | Aviator Sunglasses | (Similar)
How to Wear the Hi-Rise Jegging Crop with Polka Dots & Sailor Stripes

Show us how you style the Hi-Rise Jegging Crop with #AEOSTYLE on Twitter and Instagram for a chance to be featured on the AEO Style Gallery.

Tags: , , , , , , , , , ,

Our Beach-Ready Beauty Faves

Heading to the beach soon and looking for a low maintenance beauty routine? Our new Beauty for Real for Aerie and Sun Bum products have got you covered.

Begin by exfoliating with our yummy Sugar Rush Scrub. Next, protect your skin with our favorite SPF lotion + lip duo. And lastly, finish your beach prep by dabbing on our dewy Glow Stick on your cheeks for the perfect, healthy glow.

Fashion & beauty blogger Alex from Beautyosaurus Lex shows us how she gets the perfect beach ready look in just a few easy steps.

Shop Alex’s Look: Sugar Rush Scrub | Sea Spray | Glow Stick Sun Bum SPF Lotion Sun Bum Flavored Lip Balm

Show us your favorite Beauty for Real for Aerie products with #AerieREAL on Instagram and Twitter for a chance to be featured on our Style Gallery! xo

Tags: , , , , , , , ,

Follow

Get every new post delivered to your Inbox.

Join 387 other followers