It’s Here! Aerie’s New Store Design

What goes under your AEO? Aerie, of course! With our new easy to shop, customer focused, and freshly designed store, you’ll find it has never been easier to shop for intimates.

We sat down with Hannah B., Aerie’s Marketing Coordinator, and one of the many minds behind the new store design and asked her to give us a behind-the-scenes look at new Aerie stores.

DSC_5442_1

Aerie: What can the Aerie girl expect from the new store design? How is it different?

Hannah: It was designed with her in mind. The new stores are located next to or inside AEO stores to create an easier experience while shopping between brands. That way she can outfit herself from head-to-toe in one stop! The entire store is focused around the ideal shopping experience for our girl. She’ll love the ease of our new undie and bra fixtures!

DSC_5380[1]

Aerie: Personally, what is your favorite part of the new store design?

Hannah: I have two! First, the undie cage fixture is SO pretty! It’s front and center and grabs your eye the moment you enter the store. It’s shoppable from every angle, featuring wide, lit drawers that makes finding your favorite Aerie undies a breeze.  And, I can’t forget to mention the chandelier lights that hang down from the center! They make quite the glamorous showcase for our undies.

I also love the new concierge area that truly adds a personalized experience when shopping at Aerie. Since the fitting rooms are incorporated in this area, our Bra Experts are always close at hand to offer assistance. What I love most is that they’ll even bring you your own tray of personally recommended bras and place them on the table outside of your fitting room. Whenever you’re ready to try a new one, there they are! It’s a private, yet intimate, personalized experience.

DSC_5423[1]

Aerie: Okay, well we are now on the edge of our seats. We want to go bra shopping NOW! Where can our girl find one of these amazing new Aerie stores?

Hannah: 11 stores have already hit the US with 10 more opening this year. We’re also going GLOBAL! The design made its debut in our Israel store this past spring. Girls can also shop the new store design in Ontario, Quebec, China, Mexico, Columbia, and soon, the UK.

Thanks for the sneak peek Hannah! We can’t wait to shop!

So let’s hear it! Who has shopped the Aerie store design? Or, what feature are you excited about? Tell us below!

xoxo,

Aerie

Tags: , , , ,

#AEOSTYLE Challenge: Hi-Rise Jegging Crop

Fashion blogger Ashlyn from Let It Be Beautiful is featuring a different fit of American Eagle Outfitters jeans on her blog for the next several months. Read on to see how she chose to outfit our Hi-Rise Jegging Crop.

1

Ashlyn wears our Hi-Rise Jegging Crop and Don’t Ask Why Button Tank.

Meet Ashlyn:
Ashlyn is a twenty-something currently living in Washington, D.C. with her better half & English Bulldog, Tinsley. She is a physician assistant by day and a beauty, fashion and lifestyle blogger + part-time graphic designer for Let It Be Beautiful by night. Let It Be Beautiful was originally created as a personal outlet where she could share her life as a physician assistant student. Quickly, her blog evolved into a place to share her inspiration with others. Let It Be Beautiful offers a daily dose of style, design and prettiness!

2

We love how Ashlyn paired blue on blue.

3

Add pretty details with metallic sandals.

What inspired Ashlyn’s look:
Easy breezy style is what summer is all about. When the temps start rising, why not wear clothes that are light weight to help keep things comfy & cool? This ice blue button down tank is perfect for mixing, matching and layering with your favorite pair of shorts or denim during the summer months. I have never worn Jeggings until now and this pair is a super soft light weight denim that is easy to wear during the hot summer months. The high-rise waist is becoming my new favorite style! You will find me in these all summer long.

4

The destroyed details on our Hi-Rise Jegging Crop are on trend for summer.

Get Ashlyn’s look:
Hi-Rise Jegging Crop
Don’t Ask Why Button Tank
Triple Strap Wedge Sandal (similar)

Show us how you wear Hi-Rise Jegging Crop with #AEOSTYLE for the chance to be featured on our blog or AE.com style gallery.

Tags: , ,

Wedding Season Essentials

The longest day of the year has come and gone, which means that wedding season is in full swing! We don’t know about you, but our calendars are packed with summer weddings, ranging from rustic retreat to city chic. While weddings bring their share of anxieties (the date! the dress!), one thing we won’t be stressing about is what to bring along for the big day. Our essentials will make wedding season no sweat, whether you’re a guest, a bridesmaid, or the bride!

Wedding Season Essentials

Keep these essentials close at hand for any wedding season situation!

Our Pushup Lace Bare Bra is a must-have bra for all your formal attire, and weddings are no exception. The cups provide everyday lift worthy of a very special occasion, and the beige color is perfect under white or sheer dresses. The adhesive wings also add extra security and support. Quick tip: for maximum stick, make sure you’re applying your Bare Bra to clean, dry skin and avoid applying over any powder or deodorant! For more on Bare Bra wear and care, check out our Bare Bra Quick Fix video with our fit and style expert, Jenny Altman.

Broken zipper or slipping straps? Our Apparel Tape is a lifesaver! Plus, for added bonus points, they slip perfectly into even the smallest of clutches! Jenny gives the full lowdown on using Aerie Apparel tape here.

We love Aerie Gel Petals for tops and dresses that require the least amount of coverage. We like to wear them when going braless to eliminate any perky issues and provide a little coverage.

Our Outta-Sight Thong is on heavy rotation in our undie arsenal for bodycon skirts and dresses (ok, and jeans, and shorts, and everything…). Not only are they super comfortable, but their thin, seamless fabrication lies totally flat…goodbye, panty lines!

Outta-Sight Thong

Our Outta-Sight Thong keeps panty lines from ruining your gorgeous wedding look!

Our classic Aerie fragrance is the perfect final touch to any look! We love the rollerball size to quickly pop in our bag for on-the-go spritzing.

Now, you’re all set! Get ready to hit the wedding circuit in style, and party on, Aerie girl!

Xo,

Aerie

Tags: , , , , , , , ,

World Pride: Love is Love

Toronto, New York City and San Francisco are not only some of the largest cities in the world – they also happen to be just a few of the many cities that support a cause that is near and dear to our hearts… Love.

Starting on June 20th in Toronto, a series of events will take place to make up the WorldPride Festival. On June 27th, New York City will kickoff their pride events with a rally and on June 28th-29th, San Francisco will host their annual themed Pride Celebration. We wanted to support the cause too!  So we designed one-of-a-kind tanks and t-shirts for men and women and are selling them online and in select AEO stores!  To help ensure that these events continue to take place all over the globe, we will be donating a portion of the proceeds from every purchase to InterPride. Read on to learn more about InterPride, what they stand for and the amazing work that they do.

WORLD_PRIDE_MENS

Men’s Pride Graphic Tank (arriving soon at ae.com)

InterPride is the international organization that ties Pride together globally.  Members of their organization are dedicated volunteers who organize and work to put on Pride events all over the world.  InterPride’s Vision is a world where there is full cultural, social and legal equality for all.  InterPride’s Mission is to increase the capacity of their network of LGBTI Pride organizations around the world to raise awareness of cultural, social and legal inequality, and to effect positive change through education, collaboration, advocacy and outreach. InterPride acts as a source of education and a stepping-stone to elevating community interaction for PRIDE events worldwide.  They promote Pride on an international level and increase networking opportunities and communication among Pride Organizations. Learn more at interpride.org.

WORLD_PRIDE_WOMENS

Women’s Pride Graphic T-Shirt

If you are going to one of these events or live close by, check out the following United States and Canada stores that are selling the shirts: SoHo, Times Square, 34th Street, Union Square, San Fran Center and available in the following Canada locations: Queens Street West, Yorkdale, Eaton Centre and St. Cats.

WORLD_PRIDE_M_W

Shop the rest of the designs at ae.com

Going to a Pride event? Tell us where in the comments below.

 

Tags: , , , , ,

#AskJenny Questions of the Week: Gapping and Uneven Bust Size

You asked, Jenny answered! Read on to hear Jenny’s quick fixes to some of the biggest bra fit FAQ’s you were asking about this week. Jenny's here to turn your bra "oh no's" into "whoa's"! Q: How do I avoid the dreaded “gap” between the cups and my body when wearing bras and swim?

Jenny: We have all experienced the “gap” when trying on bras and swim tops. Most often it’s due to the wrong choice in bra style, although fit can play a role. Next time you come into your Aerie store, have a fitting to make sure you are wearing your right size (or, if you don’t have a store near you, measure yourself using our handy measuring guide).

Once you know you’re wearing the right size, make sure you try on multiple bra styles to pick the best one for you. There’s no such thing as “standard” size or shaped breasts, which is why there are so many bra types, like demi, balconette and full cup. It’s like shopping for jeans! We aren’t all standard straight leg girls. Take a handful of bra styles into the fitting room with you.Chances are, that if you are getting that gap, that your breasts need some fullness at the bottom. This doesn’t mean you need MAJOR padding (that is a personal choice), but something with a little lift. I recommend styles that are not full coverage, like a demi, with a little push in the bottom of the cups. My picks would be the Harper or the Bridget.

Another option to solve the gap is to go for a bra with stretch at the top of the cup. The Aerie Lace Racerback Bralette or the Aerie Softest Lace Perky Bralette would be perfect. Instead of showing gap, they hug the skin and lay perfectly on most of us!

Gapping and uneven bust issues? Cue Jenny to the rescue with some insider tips!

Gapping and uneven bust issues? Cue Jenny to the rescue with some insider tips!

Q: Do you have any advice for girls with uneven busts (one breast is larger than the other)?

Jenny: The question on EVERY girls mind! So many girls come to me with this question, and I can’t stress enough how totally normal this is. It is also an easy fix.

Go for a bra that best fits the larger/fuller breast. Once that girl is great, then you just need to add push into the smaller cup to even them out.

If the difference in breast size is small, I like bras and swim tops with removable pads for a super easy fix. For bras with removable pads, two of my go-to’s are Emma and Mia, and I love Aerie’s Bandeau and Triangle bikini tops for swim. Just take the pad out of the larger cup and voila! You’re set. You can also try doubling up with the pad you removed to create even more lift in your smaller bust size.

If the difference between the two breasts is fairly large, then go for an easy trick I used as a stylist when dressing celebs (whose boobs were uneven, too!). Get a pair of Aerie Push-Up Lifts (also known as “chicken cutlets”) and place one into the smaller side. Just make sure you lift up your breast and tuck the Push-Up Lift between your breast and the bra so that it gives a natural push and won’t fall out.

Thanks, Jenny! Remember, you can always ask Jenny your fit and style questions by tweeting @Aerie with #AskJenny or by emailing AskJenny@ae.com! We’ll be posting her quick tips for your questions weekly, so be sure to check back on the blog for more!

xoxo,

Aerie

Tags: , , , , , , ,

Music Monday: Interview with Aer

For this week’s Music Monday, we called up David von Mering and Carter Schultz of the band Aer to chat about life-changing albums, puppy parties and what kind of jeans they live in. The reggae/hip hoppers just released their first full length album this year and have been on the road a lot. Between the tour bus and the stage, these two have stories to tell. Get to know after the jump!

aer

AEO:  People usually want to know what any artist’s influences are. But we’re going to make you narrow that down to the one album that truly affected your path in music.

David:  Californication by the Red Hot Chili Peppers.

Carter:  For me, I’d say, The Mixtape “A Kid Named Cudi” by Kid Cudi. It just opened my eyes to the possibilities of genre melding.

AEO:  Being a musician means traveling to a lot of different cities and playing to a lot of different crowds. Which place was your favorite and why?

David:  Dallas, because the crowd showed way too much love for us not being from there.

Carter:  We should say Boston, ‘cause that’s our most love. But besides that, Dallas. Just to clear that up.

AEO:  Where was your first show together and what was it like?

Carter:  The first show we ever played together, we were on Newbury street. My older brother was running a pop up shop on Newbury St, he was selling backpacks. And they were having a launch party one Friday night. So there was probably about 40 people there. And we set up two speakers, plugged in our laptops, pressed play on the instrumentals and performed in front of 40 people there at the party.

So it was awkward. It was fun. It was an icebreaker. And it was definitely a learning experience.

David:  It was a pretty embarrassing, but also like, groundbreaking moment. I’ll never forget that experience

AEO:  If you could bring just three things on tour, other than your equipment, what would they be?

David:  C lean socks. Chapstick. Probably like, I dunno, my money. Yeah, my identity and my money, I guess.

Carter:  Metal chopsticks. Fresh shorts. And my mini plastic skateboard.

AEO:  Anyone who’s seen any movies about rock bands knows that the tour bus can be like an extension of a wild backstage party or a place for band antics. Tell us the craziest or funniest tour bus story to date…

Aer:  After some shows, depending on how we feel, we’ll have a party on the bus afterward. And one night we decided to have a party, and we had a bunch of people on the bus. And this one girl was like, hold on, I’ll be right back. She left, and when she came back she had four puppies with her and she just let them loose on the bus and everyone just lost their minds.

AEO:  Describe a day in your life in five words.

Aer:  Always trying to move forward.

AEO:  At AEO, we love our denim. What’s your favorite fit or wash and how do you style them?

Carter:  Dave, I’d say you’re like a regular fit. And I go for more of that slimmer fit. Preferably, in terms of wash, I like it to be like darker jeans and maybe like waxed. And I don’t like to cuff unless the cuff has something cuff-worthy like sometimes the denim will have a funky patterned cuff. So I’ll cuff that. I really love jeans that just fit really well that you fall in love with and are like, damn, these were made for my body.

AEO:  Mountain Dew or Dr. Pepper?

David:  Dr. Pepper

Carter:  Dr. Pepper

AEO:  Saturday or Sunday?

David:  Saturday

Carter:  Saturday

AEO:  Scrambled or fried?

David:  If he’s making them, scrambled. If I’m making them, fried.

Carter:  Depends on my mood.

AEO:  T-shirts or tanks?

David:  T-shirts

Carter:  T-shirts

AEO:  Sweet or Savory?

David:  Sweet

Carter:  Savory

AEO:  Stones or Beatles?

David:  Beatles

Carter:  Beatles

Tags: , , , ,