INTRODUCING AEO + IT GETS BETTER
Over the last seven years, the It Gets Better Project has successfully leveraged the influential power of media to uplift and empower LGBTQ youth around the world. From an unprecedented social media campaign to a best-selling book to award-winning television programming, we are always seeking new ways to get our message of hope into the hearts and minds of those who need it most.
We have witnessed tremendous progress on a global scale toward greater acceptance for LGBTQ people. Yet, today, our youth are bombarded with threats to their civil liberties and, in some cases, their lives, because the communities they call home refuse to accept them. Our partnership with American Eagle Outfitters for the #WeAllCan campaign is the perfect collaboration to ensure that LGBTQ youth know they have the potential to achieve great things and to make a tangible and positive difference in the world. And, it provides an opportunity for those who love the American Eagle Outfitters brand to wear their support of a more inclusive world!
The social narrative is always changing. We know how to change that narrative, and the support of forward-thinking organizations, like American Eagle Outfitters, makes that change possible. Together, we will amplify our message of hope until every single person on this planet understands the intrinsic value we all possess as human beings. We owe it to our youth, we owe it to ourselves, and we owe it to the future of our society. Life can and will get better for LGBTQ youth — and for everyone else — when we start celebrating our differences and adopt a #WeAllCan attitude.
AEO is donating 100% of sales from our 2017 Pride Collection to It Gets Better. Because together, #WeAllCan make the world a brighter, better, more inclusive place for everyone!
Shop the Pride collection HERE.
We want to know what Pride means to YOU. Share your story with #WeAllCan and you could be featured on our Pride Parade Float or Times Square billboard!