Warmer weather means shorter #AEOSTYLE and this season, we’re all about finding the perfect fit to make this summer your best one yet. Whether you’re into denim cutoffs or flat front styles, our friends from Brothers and Craft put together outfits to showcase how versatile our shorts can be. Check out their looks below and get ready for summer.
This week we’re inspired by photographer, girl boss and overall badass, Jenna Kutcher. Read on to learn more about how she quit her corporate job to fulfill her dreams and the secret to her success.
Three years ago you left your corporate job to pursue a career in photography. What advice would you give to someone who is considering taking the leap?
Know that your fears aren’t really that scary. I had sat in that windowless office until I felt like the life had been sucked out of me. Leaving a salary, a 401k, and benefits behind wasn’t a decision I took lightly, I planned and made sure the net was there before I took the leap. I had enough jobs booked to match my salary and had a business plan in place for how I was going to hustle to make sure that I wouldn’t fail. Life is short, if you don’t love what you do, you are spending your life not living up to your potential. I knew that if it somehow didn’t work out, I could use my degree and experience to land another windowless office job but thankfully I have never even thought about doing anything else with my life. To me success isn’t a corner office or a six figure paycheck, it’s yoga pants, working from the couch, waking up excited to work, sunny trips with my husband, daily naps with my puppies, giving back to others and educating others to go after their dreams.
To be honest, I don’t. I think balance is never achieved but that doesn’t mean I’ve stopped trying. I love each aspect of my business and life that I couldn’t imagine giving any of it up. I do set aside intentional rest time in each season to make sure that I am caught up on good reads and Netflix marathons but to be honest, I am happiest when I am working. I absolutely love what I do so taking time away is nearly impossible for me but I’m learning to rest, to enjoy it, and to never forget the things I love outside of work (like my adorable husband or rescuing puppies!) My schedule means a lot of travel (I’m the queen of sleeping on planes) but I am thankful to be able to see the world as part of my work! I’ve been living with a “less is more” strategy and really focusing on quality work, quality clients, quality experiences over quantity and that has helped me so much!
What is your favorite inspirational quote?
A candle loses nothing by lighting another candle. – James Keller
Oh man, this is so my jam. I think we live in such a world that talks about competing with others. We believe that we have to go it alone in order to make it and we are taught that her successes are our failures. That couldn’t be further from the truth! I seriously believe we rise in lifting one another up and when we start looking at each other as a community and not just our competition, our worlds will change. Some of my dearest friends are my direct “competitors” but I can tell you that this journey is so much better with them on the ride and when you start to believe that their success is a reflection of your potential, you start to see that the world is filled with beautiful moments and opportunities if you are looking!
We love your Immeasurably More Project! Can you tell our Aerie girls about it?
The Immeasurably More Project began when I was talking to a group of lady entrepreneurs. We joked that we never wear real pants or make up, that our lives look perfect and glamorous but the reality was we were living in yoga pants and feeling like we would never measure up. There is a nagging in my heart that tells me the world needs more rawness. I am not confident in my size 10 body, my face is getting wrinkles and zits at the same time (how confusing) I have cellulite and curves, my thighs always touch and I wonder if I will ever feel enough.
I am clinging to the truth that the Maker made no mistakes on me. I’m done tip-toeing around the fact that I look a lot like this everyday. I am done with the all the photos I see being retouched to perfection, bodies being changed, eyes widened, skin smoothed. I am done looking at them day in and out and hearing that little voice shout at me that I don’t look like them and I never will. The world desperately needs a movement, a reminder that the minute we open our eyes in the morning and draw our first breath of the day, we are enough. Whether we put on lipstick and heels for work or stay in our yoga pants in bed, we are worthy, beautiful, and capable. The Immeasurably More Project is a series of women who are changing the world, photographed with no make up, no retouching, and they are sharing their raw beauty and embracing the fact that their life is worth celebrating, no retouching necessary.
Do you have a favorite Aerie item?
I would live in Aerie if it were possible! I am obsessed with the new swim line and am packing my bags with it for our trip to Hawaii! (I mean, c’mon, a one piece swimsuit that is adorable? Yes, please!) I also live in yoga pants and sport bras so their athletic line is my jam. I avoid putting on “real” bras and pants as much as I can get by with it so I love that Aerie focuses on comfortable, flattering, and fashionable styles that make me feel a little bit feminine and wildly comfortable.
What does being #AerieREAL mean to you?
Being #AerieREAL to me means accepting yourself for where you are at in this very minute. It’s seeing every day as a gift and a chance to be your best self (zits and all.) It is feeling worthy of being captured and documented in a way that is real and raw and in celebrating true beauty that radiates from the inside out. #AerieREAL is a reminder that you were made to me you and that you are immeasurably more than the labels society gives.
Thank you, Jenna!
Throughout March, we’re featuring Nikia from Mad Maven Style and Casey from Officially Quigley in some of our favorite spring 2016 looks. From boho-inspired pieces to festival shorties and more, these ladies packed their bags full of #AEOSTYLE. Check out some of our favorite photos from their shoot below and stay tuned as we reveal more photos throughout the month of March.
Photos taken by the talented Laci Havens.
What are your favorite looks from our Spring 2016 line? Tell us in the comments below!
With Daylight Savings Time behind us, we’re in full-on warm weather mode. Our newest collection of shorts now features the Flex technology you’ve come to know well in our Denim, so it’s time to create your own shorts story in AEO shorts. We’ve got so many color and fit options that we created a Flex/Shorts Guide to help you find the best Flex/Shorts to suit your needs. Check out each fit below, and make sure you hover over the shoppable image, which will take you right to the fits you want.
“New Active Flex utilizes high stretch technology for superior flexibility. Revolutionary comfort, retention & durability… made to move with you.”
AEO Active Flex Slim Flat Front Short: Our Men’s Active Flex Slim Flat Front Short features Level 2 Flex and a slim fit. The front of the short is flat with slant pockets and coin pockets. On the back, you’ll find welt and buttoned pockets. These shorts hit above the knee with a 9″ inseam!
AEO Active Flex Classic Front Short: Like the flat front shorts, these feature Level 2 Flex & similar slant front pockets. The biggest difference between these shorts and the Slim shorts are the inseam. The Classic Front Short hits on the knee with a 10″ inseam for a more classic shorts look.
AEO Active Flex Classic Length Cargo Short: What would a Shorts Guide be without the evergreen Cargo Short? Our Active Flex Classic Length Cargo Short is relaxed thru the leg and hits right above the knee with a 10″ inseam. You’ll have plenty of storage for your phone & wallet in front pockets and side cargo pockets, along with flap back pockets.
AEO Core Flex Denim Cutoff Short: Our denim Core Flex Cutoff Shorts feature Level One Flex for a feel closer to traditional denim but with all of the same great movement you can achieve with Flex technology. These shorts have a 10″ inseam, so they’ll hit at the knee. With front slant and back patch pockets, you can store what you need for all of your adventures.
What goes with your #AerieSWIM? Everything! But especially AEO shorts. Our stylist is all about the newest Aerie and AEO blues in this week’s look.
Get Erin’s Look: Off-The-Shoulder Crochet Tee| Scoop Bikini Top | Crochet Teeny Bikini Bottom | Crochet Stripe Tote | BC Footwear Tomkat Sandal (Similar) | Tomgirl Short | Hang Ten 30 SPF Sunscreen | AEO Tomgirl Shorts
With 500+ new Aerie arrivals online now and in stores Thursday, there’s only room for the happiest kind of blues. Start with our Crochet Teeny Bikini Bottom and Scoop Bikini Top, then keep the crochet going in our Off-The-Shoulder Crochet Tee and Crochet Stripe Tote. Then pull it all together with AEO Tomgirl Shorts!
Want to win a trip to Big Sur or a $500 AEO gift card? Set yourself up with the best backdrop and take a photo of yourself in this look (or with any AEO shorts). Then tag it with #AEOSHORTSCONTEST and you’ll be entered for a chance to win! See more details here.
South By Southwest, AKA SXSW is kicking off another March filled with music, film and interactive exhibitions. From keynote speaker President Obama to talented musicians like HÆLOS, Charlie XCX and more, this year, Austin is set to take the stage to make it one of their best festival seasons yet. Check out what we’re packing, what we’re eating and who we’re excited to see in our festival travel guide.
To Pack: No matter if you’re making SXSW your Spring Break destination or just going for fun, we’re gearing up for a good time.
Girls: Channel southwestern #AEOSTYLE by pairing a crop top to denim shorts and gladiator sandals. Layer with a lightweight poncho and add accessories to make your SXSW outfit pop.
Guys: Pattern is big this season. Incorporate a subtle print into your #AEOSTYLE with our Flex Slim Flat Front Short. Pair with a fresh and light tee, some standout accessories and comfortable sandals for a look that you can take from day to night.
Austin Food Trucks: We can’t go to Austin without visiting one of their many food trucks. From tacos to cupcakes and anything in between, you’ve got a variety of items to choose from. We’re always up for a Torchy’s Taco.
Emmer and Rye: One of Austin’s hot spots for brunch and known for using local and seasonal goods, you won’t be disappointed with your food choices! The menu changes daily allowing a new experience every time you go.
Voodoo Doughnuts: Originally from Portland, Oregon, these doughnuts are making a mark for themselves in Austin. From their famous Voodoo Doll doughnut to our personal favorite, bacon maple doughnut, these gooey delicious treats will put a spell on you.
W Hotel Austin: Situated in the heart of downtown, the W provides a unique experiencing for all visitors. Check out the rooftop pool and sip on a cocktail at the Wet bar for an unforgettable experience.
Hotel San Jose: One of our favorite places…ever. The outside of the hotel is covered in lush ivy and with handmade furniture and custom sheets, this hotel is simply serene.
Charli XCX: We’ve featured this British beaut in plenty of our playlists so it’s no surprise we’re excited to see her rock the stage. From “Boom Clap” to “Break The Rules“, we’re guaranteed to have our party shoes on.
Crystal Castles: This electronic band from Ontario, Canada curates a rare buzz that leaves the listener wanting more. Known for their breathtaking performances and unique sounds, it’s no doubt that this band is our on list of musicians to see.