#AEOSTYLE Challenge Denim Edition: Original Straight

We believe in one-of-a-kind fits, not one size fits all. We put our blood, sweat and tears into designing the best fits, the latest washes and sizes designed for everybody.

We asked Justin from Scout Sixteen to style our Original Straight Jean. The every guy, every day jean. Make the tried and true fit your own with each wear and tear.

What inspired Justin’s look:
I paired my AEO denim with a few of my business causal basics. I like creating looks that make it going from a business meeting to dive bar without ever having to change.

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Meet Justin:
Justin is a creative consultant and freelance writer with a focus on fashion and travel. His passion for style was born in Mississippi and bred in New York City, where he currently resides. Justin spends his days scouting out new discoveries for readers of his lifestyle blog, Scout Sixteen. He has three main loves: whiskey, good times, and french bulldogs.

Get Justin’s look:
Original Straight Jean
Solid Oxford Button Down
Camp Watch
Canvas Backpack
Wide Leather Belt
Twisted Leather Bracelet
Low Top Sneaker

Show us how you wear your Original Straight Jean. Tag your photo with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog, Tumblr or AE.com style gallery.

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9 Bras That Every Girl Needs

Here at Aerie, we know that talking about bras can be a struggle. From tricky terms like “center gore” and “side wing” to tricky questions like, “what do I where under my wedding dress?” – bras are no easy topic. That’s why we created this super simple infographic! In it you’ll find details on bra types, fits, troubles and much more!

Whether your curious about what “sister size” means or want to know more about layering bras, we’ve got all that info in one handy place. Learn facts like when the term “brassier” was coined (1907, btw) and what the typical lifespan of a bra is (6 – 9 months). Consider this your bra textbook, but once you’ve studied up, head over to Aerie’s Real Girl Bra Guide to shop by your size and find the bra for you! And shop your heart out because you get free shipping & returns on those bras too!

Aerie Bra Infographic

 

Have more questions? Visit your local Aerie store to talk to a Bra Fit Expert or email our Fit & Style Expert, Jenny Altman at AskJenny@ae.com! Want to chat via the phone with a Bra Expert? Call our Bra Expert Fit hotline at 1-800-807-3783!

xoxo,

Aerie

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That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

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Getting ready!

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AEO CMO, Michael Leedy (second from Right) with a few of the crew members

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The crew hard at work

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AEO Stylists, Preston and Lauren trying to survive the desert heat

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The dust storms were so intense that production was shut down for half a day

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That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

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Real Talk: Back-to-School Bra Trends

This back-to-school season, there are so many bra trends to get excited about! From soft cotton fabrics, to pretty peek-a-boo bralettes, to pastel colors that act as neutrals under your favorite t-shirts – Aerie’s got it all!

Jackie, buyer for Aerie pushup bras, talks about some of her favorite trends and styles for the season. To see all our back-to-school bras, shop now at Aerie.com!

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We love the colors and pretty lace detail in Blakely, Bridget, Sofie and Hide & Peek Plunge Bralette!

What’s your favorite back-to-school bra trend? Tell us below, or show us on Instagram or Twitter using #AerieREAL!

Xoxo,

Aerie

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#AEOSTYLE Challenge Denim Edition: Mid-Rise Super Skinny

We believe in one-of-a-kind fits, not one size fits all. We put our blood, sweat and tears into designing the best fits, the latest washes and sizes designed for everybody.

We teamed up with An Dyer from Haute Pink Pretty to style our Mid-Rise Super Skinny Jeans. From the mid-rise waist to the super skinny fit, this is the jean that looks equally as dressed up with heels or dressed down with your favorite t-shirt and sneakers.

What inspired An’s look:
These AEO jeans fit perfectly and are so comfortable that I decided to style them with a casual tank for an easy laid back look. The light jacket adds a cool visual element and I can easily tie it around my waist or drape it over my shoulders when I’m not wearing it. I polished off the look with a statement watch and a charm necklace to elevate the ensemble.

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Meet An:
Hi there! I’m An Dyer and I’m a personal style blogger at HautePinkPretty.com where I share all things fashion, foodie, style and beauty. I’m Vietnamese, and I was born and raised in sunny Southern California and currently live in Los Angeles. I blog full time but I also have another full time career in Technology Sales – as they say, better busy than bored, right?! Fashion breathes life into everything around me; it’s my creative outlet, mood booster, and I love that it’s a way to share and express who I am with the world!

Get An’s look:
Mid-Rise Super Skinny Jeans
Shimmery Dot Henley Tank
Chambray Bomber Jacket
Leaf Cluster Necklace
Braided Leather and Cord Belt
Silver Bracelet Watch

We want to see your best looks wearing the Mid-Rise Super Skinny. Tag your photo with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog, Tumblr or AE.com style gallery.

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#AskJenny Question of the Week: Will a Demi Bra Work for Me?

This week, our Fit and Style expert, Jenny Altman, tackles your questions on bra coverage! Read her pro tips to learn what amount of coverage is best for your shape and size.

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Rachelle is all smiles in one of Jenny’s full coverage picks, the Sofie bra!

Q: I would really like to wear a demi bra, but I am fuller in that part of my breasts, so they pop out. Is that normal? What bras do you recommend that have full coverage?

A:  Great question! A demi bra is a bra that covers only half to three quarters of the breast, which means that it doesn’t give you as much coverage as a full coverage bra. A full coverage bra comes at least an inch or two higher across the breast, hence the name “full” coverage.

Another difference is what a demi cup bra does for your shape. It actually tilts the breast inward, creating more lift and coverage than your standard full coverage bra.

For you, your shape may work better with a full coverage bra. But before you give up on a demi (they are pretty gorgeous!), make sure you are trying on the right size. You may need to go up a cup size from what you have been wearing in that type of style. I suggest you go into an Aerie store and have a fitting with one of our Bra Experts. They also will have lots of suggestions for different style demi bras you can try, to see if we do have the right demi for you. Once you have your right size, trying on lots of styles is key to finding the perfect bra for you!

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The Sunnie bra is one of Jenny’s go-to full coverage options.

If a demi is not your answer, then let’s certainly go for a full coverage bra, no problem! My personal favorites would have to be the Sunnie, Katie and Sofie. I think that if you get creative with fun colors and look for special details like lace, you will feel just as pretty in the full coverage as you would in the demi.

To see more of our full coverage and demi coverage options, shop all bras at Aerie.com! Our Bra Guide allows you to see bras in your cup size, to help you pick your perfect fit. Try a few to find the best style for you!

Xoxo,

Aerie

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