Budweiser Made In America: Philly Festival Guide

If you haven’t already heard the fantastic news, American Eagle Outfitters is the official fashion partner of the Budweiser Made In America Festival! We’re so pumped to bring you some of the best beats, #AEOStyle and travel tips for this festival that takes place in LA and Philly. Check out our Philly hour by hour festival guide to ensure that your time spent at Made In America is something you’ll never forget.


Day One: Saturday, August 30th

8:00AM:  Hit snooze, you’ve got a big day ahead of you and you are wondering why you thought it was a good idea to set your alarm clock so early the night before.

8:09AM:  Hit snooze again…possibly a few more times.

9:00AM:  Wake up! It’s time to put on your #AEOStyle. Girls, Floral is always a good idea for music festivals. Pair your Don’t Ask Why Cropped T-Shirt back to ripped Jeggings, Cutout Booties and Slouchy Marled Beanie for city sleek festival style. Guys, Joggers are the way to go. Pair your Jogger Pant back to a Plaid Button Down, funky Athletic Sneakers and Paneled Cap for a look that will keep you spotted all night long.


Shop the look:
Don’t Ask Why Cropped T-Shirt
Slouchy Marled Beanie
Cutout Bootie
Chain Link Crossbody Bag


Shop the look:
Jogger Pant
Plaid Button Down Shirt
Herringbone Paneled Cap
New Balance Ballistic 501 Sneaker

10:15am:  Hail an Uber for super quick service that you can pay for on your phone. It’s so easy!

10:45am:  Grab a coffee at Elixer Coffee. We hear their latte with almond milk is an energy lifter.

2:00pm:  Enter the Made In America festival grounds. Be sure to grab an exclusive #AEOMIA T-Shirt!

2:01pm:  Take a selfie and let your friends know you’ve made it! (Don’t forget to tag us with #AEOstyle and #AEOMIA)

2:30pm:  Lace up your dancing shoes and head on over to The Neighborhood for songs like Sweater Weather and Afraid.

2:31 pm:  Take another selfie…this time with the stage in the background. Again, tag us with #AEOStyle and #AEOMIA.

3:00pm:  Mark your calendar to see to The National and rock out to “I Need My Girl” and “Graceless“.

4:00pm:  Food break! Gorge on festival food. Hopefully Pat’s and Geno’s are selling their famous cheesesteaks. With wiz or without? You can’t go wrong.

4:45-9:00pm:  Bounce from concert to concert listening to awesome bands like Holy Ghost, Baauer and City and Colour.

10:30PM:  Be blown away by the notoriously unexpected performer, Kanye West.

12:30am:  Go to bed, this time pushing your alarm back an extra hour so you’re ready to rise-and-repeat for day two!

Day Two: Sunday, August 31

8:00am:  Rise and shine sleepyhead. Day two is here and it’s time to get up!

9:00am:  Rinse. Wash. Repeat. Dry off from your much needed shower and put on your second round of festival clothes.

10:30am:  Is it thundering? No, that’s just your stomach telling you it wants food now. Belly on up to brunch at the Pub & Kitchen. We hear their Spicy Bloody Mary is one of the best in town.

2:00pm:  Ahh, MIA Festival Grounds and you meet again. You’ve got the whole security line system down by now. Text your friends and let them know you’ll meet them in approximately 8-10 minutes…depending on what security guard you get.

2:30pm:  Break out that festival schedule! It’s time to mark down must see bands like Grimes, Girl Talk and Bear Hands.

2:31pm:  Take another selfie…this time with the stage in the background.  Again, tag us with #AEOStyle and #AEOMIA.

3:00PM:  Boogie on over to Pharrell Williams, Spoon and Tiesto!

4:00PM:  Grub break! Gorge on festival food. Burger and fries anyone?

4:45-9:00PM:  Bounce from concert to concert listening to awesome bands like Mimosa, Vacationer and Gareth Emery.

9:30PM:  Get ready for a super fun concert by headliner, Kings Of Leon.

12:30am:  Relive the weekend in your mind, and put your best festival shots on Instagram. Go to bed with plans to attend next year’s event.

Want more MIAFEST action? Check out our curated playlist in stores, online and on Spotify and listen here for live streaming of the festival.

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DIY Super Distressed Denim with I SPY DIY

Hi everyone! It’s Jenni from I Spy DIY. I’m back with the third part of my series of DIY projects all around denim this Back to School season. This project is super distressed denim, which I did with a pair of shorts but you can do with your favorite denim as well.

Photo credit: Jessica Kaminski.

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What you need:
Boyfriend Jean Shorts
Box cutter


What to do: 

Step One: First, slice the front of your shorts in horizontal parallel lines.


Step Two: Rub your sandpaper over the cuts to loosen the threads.

Step Three: Pull out the individual blue vertical threads with your tweezer to reveal the white threads. The first one can be difficult, but once you start, it’s super easy!

Step Four: Next, lightly make a bunch of cuts in one area.

Step Five: Rub with sandpaper to get a worn-in look.

Step Six: Finally, cut off the bottom hem and pull strings to loosen.

Step Seven: Wash your jeans to make them look more distressed. The more you wash, the better they look!

Get Jenni’s look:
Boyfriend Denim Shorts
Cotton Blazer (similar)
Splatter Striped T-Shirt (similar)

Have you made an awesome DIY project with your favorite American Eagle Outfitters piece? Show us with #AEOSTYLE on Twitter, Tumblr and Instagram for the chance to see your project on our AE.com Style Gallery or our blog! Be sure to tag @ispydiy so I see your project, too!

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Real Talk: Why You Need a Layering Bra

Today, we’re chatting with Kerstyn, Merchandise Manager for Aerie bras, and Jenny, our fit & style expert, about the bras you NEED in your back-to-school wardrobe. Today’s topic? Layering bras!

At Aerie, “layering bras” is just another way of saying bralettes. Our layering bras are really a chance to have fun with your bra and make it an accessory to your outfit. These bras are meant to be seen, so show them off! Our Perky Bralette is a great option for smaller-chested girls looking for a little push, but also is a perfect wireless option for girls with larger cup sizes looking for more support.

More about Kerstyn, Aerie’s Merchandising Manager for bras,

“Hi, Aerie girls! I’m from Arcadia, CA. I’ve worked 10 years in the merchandising business because it allows me to wear multiple hats and no day is ever the same. It’s the perfect balance of creativity and analytics. My favorite bra is the Sunnie…she will change your life! I would describe myself as a perfectionist, sarcastic, fashionable and opinionated. Something not many people know about me is that I’m a HUGE NASCAR fan, thanks to my Dad (or not thanks to him!). I am #AerieREAL because I don’t apologize for having an opinion and being a leader.” 

Thanks, Kerstyn! Stay tuned for more from Jenny and Kerstyn on the bras you NEED to have for back-to-school.



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#AEOSTYLE Challenge Denim Edition: Original Boot

We believe in one-of-a-kind fits, not one size fits all. We put our blood, sweat and tears into designing the best fits, the latest washes and sizes designed for everybody.

Jamal from Style Society Guy styled our Original Boot Jean.

What inspired Jamal’s look:
Like most people, fall is my favorite season. It’s the season of ultimate versatility when it comes to clothing options. The best part? You can still wear some of your favorites from the summer; just pair them differently. This ikat shirt was perfect for the summer but as it gets chilly I can throw on this orange varsity jacket and roll up the sleeves.

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Meet Jamal:
Jamal is a menswear blogger who lives in Brooklyn, New York. A lifelong runner, he recently picked up tennis. When he’s not working on his blog, Style Society Guy, he’s hanging out with friends or trying new restaurants.

Get Jamal’s look:
Original Boot Jean
Tipped Varsity Jacket
New Balance Ballistic 501 Sneaker
Fun Sock

We want to see your look in our Original Boot Jeans. Tag your photo with #AEOSTYLE and #AEOJEANS for the chance to be featured on our blog, Tumblr or AE.com style gallery.

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What to Wear Under Your AEO: Racerback Tank

What goes under your AE? Aerie, of course!

Jenny Altman, our Fit & Style Expert, shows you how to wear and pair this amazing AEO Boho Embroidered tank (similar style here) with her favorite Aerie pieces. The racerback design, deep v neckline, and low-cut armholes are a challenge when it comes to finding the right Aerie bra, but Jenny’s here to provide her quick tips! Spoiler alert: Although the Charley bra would be a perfect “no-show” option under this top, Jenny suggests wearing our Hide and Peek Plunge Bralette as a cute “accessory” to peek out. It totally completes the laid-back look.

Watch below for Jenny’s tips on outfitting this AE tank with Aerie pieces!


Look out for more tips on how to wear your favorite Aerie styles with your AE tops, bottoms and dresses, coming soon! Want to know more of Jenny’s quick tips? Email her your fit and style questions at AskJenny@ae.com, or tweet your question @Aerie with #AskJenny!



What to Pack: Dorm Essentials

Whether you’ve already began packing or you’re still anxiously scrolling through Pinterest to find the perfect back-to-school looks, it’s not too late to pick up those last minute must-haves. Leave the stress behind and let us show you how easy it is to ace cute and comfortable!

What to Pack: Dorm Essentials

We think you’ll agree that one of the best parts of going off to college is the freedom. Not just the freedom to stay up until midnight, eating oreos and laughing with your roomie (okay, that’s awesome, too) but the freedom to dress how you want, when you want. You have the rest of your life to be an adult, so for now rock that effortlessly chic look like it’s going out of style.

What to Pack: Dorm Essentials

Whether you plan to spend afternoons doing yoga on the quad or lounging with your besties, our Crop Yoga Pant is something you can’t live without.  Between the soft stretch cotton jersey and lace print waistband, you’ll own multiple pairs by the end of the semester. Yes, they’re that good. Pair with our über-comfortable Seamless Bra to achieve that level of zen you’ll need right before your intense mid-term.

What to Pack: Dorm Essentials

For all you busy fashionistas running (literally!) from one class to the next, you’re going to love the Best Basics Shop. Throw on our Hide & Peek Plunge Bralette, Scoop Neck Tank and Varsity Jacket Sweatshirt to achieve that simple, yet stylish #OOTD. And the look wouldn’t be complete without our Jogger – a skinny fit that can be dressed up or down. If that doesn’t sound like sweatpant bliss, we don’t know what does.

What to Pack: Dorm Essentials

Once your #OOTD is picked out, you’ll want to add a little something sweet. Our Hidden Love line of Body Lotion, Body Cream, Body Mist and Perfume offer a pretty mix of fresh fruits, sensual florals and creamy vanilla. Grab a Rollerball to throw in your bag for those late night study sessions!

What to Pack: Dorm Essentials

Every girl on-the-go will appreciate our adorable Baggu Backpack! With its floral print, double strap and (washing machine-friendly!) cotton canvas, it offers the perfect harmony of cute and functional. Now all that’s left to do is grab your monogrammed notebooks and head to class in style!

What to Pack: Dorm Essentials

After a long day of class, you deserve to unwind in style. We may be a little biased, but our sleep sets are some of the absolute cutest around. Let’s start with our Softest Modal Bralette and Mini Boyfrief. Not only are they made of the softest (you guessed it!) modal, they have the sweetest scalloped lace trim. Throw on a Sleep Top and a pair of Boxers, or one of our Softest Sleep Robes, to drift off to dreamland.

Now that your dorm essentials have been picked out, are you ready for class to begin? The answer: You were born ready. Good luck – we know you’re going to do great! xo

Need more #OOTD inspiration? Check out our How To: Throw the Perfect End of Summer Party post!

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