Music Monday: St. Lucia

This #MusicMonday, we’re bringing you an exclusive interview and behind the scenes photos of the super-talented, Peter Gabriel influenced and South African natives St. Lucia. Check out the interview below:

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Behind the scenes photos of St. Lucia on September 25th at Mr. Small’s Theater in Pittsburgh, PA

AEO:  People usually want to know what any artist’s influences are. But we’re going to make you narrow that down to the one album that truly affected your path in music.

St. Lucia:  I can easily say Radiohead’s ‘OK Computer’. It was a turning point in the whole way that I thought about music, and it’s still an incredibly impressive album today. My parents got it for me one Christmas because of a recommendation of some guy at a mall that they asked what they should get their son, and I remember listening to it the first time and it sounded like noise. I’d never heard anything remotely like it, and so I wanted to return it, but all the ships were closed because of Christmas weekend. So, I was forced to listen to it a few more times, and it started to open up to me. Eventually, I was listening to it nearly every single day a few times. It made me realize that music can be accessible, catchy and can act in a deeper and more cerebral level as well.

AEO:  Being a musician means traveling to a lot of different cities and playing to a lot of different crowds. Which place was your favorite and why?

St. Lucia:  Playing in South Africa was pretty incredible to me because when we did it, I hadn’t played there since I left about 12 years ago. My family all still lives there, and so it was incredibly moving to see all of my old friends and family in the audience, and get to hang out with them afterwards.

AEO:  Where was your first show together and what was it like?

St. Lucia:  Our first show was a secret show at Union Hall in Brooklyn. It was terrifying. We already had a fair bit of hype at that point, and so we felt a lot of pressure to do something great. I think that at that point we were more-or-less standing completely still on stage, at least compared to now.

AEO:  If you could bring just three things on tour, other than your equipment, what would they be?

 St. Lucia: Toothbrush, Toothpaste, Zebra Shirt.

AEO:  Anyone who’s seen any movies about rock bands knows that the tour bus can be like an extension of a wild backstage party or a place for band antics. Tell us the craziest or funniest tour bus story to date.

St. Lucia:  Our craziest one, was when we forgot to close the door of our trailer in Minneapolis on our Winter tour earlier this year. It was the coldest day in 100 years there, -40F, and we ended up driving 30 minutes with the trailer open. Fortunately for us, the only things that fell out were two suitcases. Things could have ended VERY badly.

AEO:  Describe a day in your life in five words.

St. Lucia:  Coffee, Music, Food, Sleep, Try-to-work-out- (In no particular order).

Love St. Lucia as much as we do? Then check out our in-store playlist which features their song, Closer Than This.

 

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#AEOSTYLE Roundup

American Eagle Outfitters is all about expressing your individual style. Show us your original style with #AEOStyle on Instagram and Twitter for the chance to be featured on our blog so we can show the world how you take what we make and make it your own. Check out our favorite looks from this week below!

Shop the look:
Jegging

Shop the look:|
Hi-Rise Festival Shortie
Feather Light Open Cardigan (shop similar)

Shop the look:
Denim X Jegging
Real Soft Favorite Scoop T-Shirt
Plaid Jegging Shirt
Hooded Dolman Cardigan

Shop the look:
Vegan Leather Hi-Rise Jegging
Real Soft Favorite Scoop T-Shirt
Aviator Sunglasses

Use #AEOSTYLE on Twitter, Tumblr and Instagram for the chance to see your photo on our AE.com Style Gallery, Instagram, Tumblr or on our blog!

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Follow Her Friday: Elisabeth Tavierne

Not many people can say they’ve impacted thousands of girls at over a dozen university campuses nationwide, with a movement showing no signs of slowing…but Elisabeth Tavierne can.

Elisabeth found her passion for fitness through swimming for over 10 years, finally competing at the collegiate level at The Ohio State University. It wasn’t until she “hung up her towel” midway through college when she realized that many women’s sole form of workout was the elliptical or treadmill. Not to mention, they didn’t look like they were having fun.

ElisaTThis desire to “liberate girls from the elliptical” inspired her to create CHAARG (Changing Health, Attitudes, and Actions to Recreate Girls). Through CHAARG, she set out to create opportunities for girls to find their individual passion for fitness, whether it be dance, yoga, or running marathons. She ultimately built a supportive and encouraging community of college girls wanting to lead lead happy, healthy and active lives.

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Aerie: Hi, Elisabeth! Thanks for chatting with us! What does #AerieREAL mean to you?

Elisabeth: #AerieREAL means truly loving yourself for who you are. In this day and age, so many young women are plagued with confidence issues, whether it has to do with their body, in their work, or among their peers. Although everyone is bound to have insecurities from time to time, it is important that self loves trump all. There is absolutely no one in the whole wide world who is YOU. That in and of itself is pretty awesome. Get to know who you are, and own it.

Aerie: What makes you #AerieREAL?

Elisabeth: Following my passion and helping other find theirs.

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Where do you see yourself in 3 years?

Elisabeth: As a Chicago native – either still in Chicago or living in another exciting city (I would love to live in Australia for a little — I’m actually a dual citizen!). Most importantly, continuing to do what I love every day. My goal is to expand CHAARG to every university in the United States — if not the world, so in 3 years I hope to have a good start on that.

Aerie: What’s your favorite inspirational quote?

Elisabeth: This is a long one, but I love it.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” – Marianne Williamson

Aerie: What has been your biggest accomplishment thus far?

Elisabeth: Reaching 1,000 members last fall was definitely a huge milestone for us. Also, it’s always an accomplishment hearing from girls that CHAARG has changed her life. I remember one girl specifically said that CHAARG has allowed her to be the best version of herself. It is an incredible feeling.

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Aerie: Do you have a role model? If so, who is he or she, and why does he or she inspire you?

Elisabeth: All of my CHAARG girls are my inspiration. Every night before I go to bed I scroll through the #inCHAARG feed on Instagram and am blown away by their passion, dedication and positivity. These women motivate and support each other not only in gym, but in life. I am so blessed to be surrounded by them.

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Aerie: Do you have a favorite Aerie item? Do share!

Elisabeth: The Aerie Hi-Rise Printed Legging!

Aerie: What are three things you always have to have with you?

Elisabeth: Phone, Burt’s Bees and gum! 99% of the time I also a coffee in my hand.

Aerie: Instagram, Facebook, Twitter, All, or Nothing?

Elisabeth: Instagram all the way!

Aerie: Favorite song to listen to in the car or working out?

Elisabeth: Lately I’ve been obsessed with Timeflies (I know, I jumped on the bandwagon pretty late).

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Thank you, Elisabeth! Keep up with her on Instagram or Twitter. While you’re at it, find out more about CHAARG on their Twitter, Instagram and Blog!

Xoxo,

Aerie

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Wear America X Muses & Rebels

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We sat down with former AEO Women’s Wovens Design Director, Natasha Landenberger, the founder, owner and designer of Muses & Rebels to talk about daily inspiration, the pros and cons of starting your own business and balancing it all. When this Los Angeles native is not hard at work building her lifestyle brand empire, she is spending her weekends making frequent trips to the beach, the Rose Bowl and other local flea markets to find materials, vintage clothing and unusual objects for photo shoots. Basically, she does it all.

How did you start Muses & Rebels and where do you draw daily inspiration from?
I created Muses & Rebels in 2010 after spending a month in Japan with one of my best friends. She had made a beaded necklace that I loved which influenced me to make jewelry while I was staying with her & her family in Osaka. I made my first thread wrapped chain bracelet during this trip. When I returned home, my mom was extremely supportive of the pieces I had made (as most moms are) and told me I should sell them… that was the beginning of Muses & Rebels.  When I launched M&R, it was a new venture into accessories and I am completely self-taught when it comes to jewelry.

On a daily basis I am inspired by images on Tumblr, Pinterest, blogs and magazines. I have always loved the beach and my husband is a surfer, so I am naturally inspired by the surf/beach lifestyle.

You mentioned being completely self-taught when it comes to designing jewelry, can you describe that creative process?
Designing jewelry has been a very different process for me personally than designing clothing. With jewelry, I first find the materials and then design the styles. With clothing, it is the opposite – I design the styles and then find the fabrics and trims that best fit the design. As I am creating the jewelry for a specific collection, I draw from images I’ve curated, key colors for the season, and the overall concept of the collection. Being a self-taught jewelry designer means I am learning new techniques with each design and the collections are growing stronger with my knowledge.

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Muses and Rebels began selling jewelry and and has slowly transitioned to clothing, can you tell us about that natural progression and motivation behind your current assortment?
Coming from a fashion design background, I have always intended to add clothing to the line. I created Muses & Rebels with the idea that it will become a lifestyle brand, not only focusing on jewelry. I first grew the line with a small assortment of hand tie-dyed bikinis and screen printed tees. Adding a men’s jewelry line seemed like a natural progression and also a need in the market. More clothing for both women and men will be added to our online shop with a focus on vintage items that are trend right and pieces you just need to have.

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Can you tell us a little about Muses and Rebels’ “made for you” concept?
The Muses & Rebels’ “made for you” concept means our products are made to order. M&R styles are not mass produced – they are lovingly handmade for each customer in limited quantities. I also like to think of Muses & Rebels as a line with products that are perfect for the individual. These are pieces that are “made for you.”

You’re also a fashion illustrator for many American contemporary brands – how do you balance this, along with your M&R responsibilities?
M&R is my top priority, but I will always make time for fashion illustration opportunities because it is something I truly enjoy doing. In order to keep the business moving forward and take on additional projects, I tend to count every day of the week as a workday. I work a lot, but it is so worth it.

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Can you speak to the pros and cons of running your own company vs. designing for a large brand?
The great thing about running my own company is that I am my own boss. This is a good thing and also a bad thing. It’s great because I am ultimately the decision maker and get to envision and create a brand exactly as I want it to be. Creating a brand and watching it grow and become known is so gratifying and rewarding. It is tough being your own boss because you are completely responsible for all aspects of the business – meeting deadlines, growing the brand, sales, and production. The stress and pressure of the business side of owning a company can be a lot to handle while still motivating to be creative. When compared to designing for a large brand, the business pressure is quite minimal because you have the support of a large company. In many ways it seems easier to design and be creative when you have a team to help produce your designs. Large brands also provide the comfort of a salary, compensation, bonuses and benefits.

Do you have any advice for someone interested in starting their own company?
Don’t wait to start your own company if you have the passion and the idea – take advantage of the moment and dive in. My advice is to be very aware of your financial responsibility for the company, slowly build your brand in a way to minimize your expenses and learn from your customers. It is important to keep the big picture of your company in mind and to not get sidetracked by the minute details.

Want a chance to win a @musesandrebels necklace from our #WearAmerica collection? Follow and RT to enter! See Official Rules for complete details.

 

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Trend Alert: How to style Over-sized Sweaters

Over-sized sweaters have become one of our favorite fashion trends this fall.  This cozy, cold weather essential can take your look from day to night by simply mixing up your favorite accessories. Start your look by selecting your favorite over-sized sweater — add flats and a beanie for a more casual look or swap out those pieces with booties, a fedora and a cross-body hand bag for the perfect evening look.  Read on to check out three looks we styled to inspire you to wear your over-sized sweaters this season (and next).

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Shop the Look:
Soft Cable Sweater
Tomgirl Jean
Slouchy Marled Beanie (Similar Style)
Suede Bootie

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Shop the Look:
Shawl Collar Cable Knit Sweater (Similar Style)
Vegan Leather Hi-Rise Jegging
Glory Hats Fedora

OVERSIZED_SWEATER_3_19306Shop the Look:
Cable Knit Sweater
Denim X Jegging
Slouchy Perforated Bag (Similar Style)
Open Side Flat

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6 different ways to wear Leggings

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Leggings, ahhhh, every girl’s dream come true… style, warmth and comfort come together for your wardrobe must-have for the fall and winter seasons. If your’e anything like us, then you probably own multiple pairs of the same exact legging and wear them over and over again. To keep your legging style updated and on trend, we came up with six different legging looks for outfit inspiration that you can rock all year long.

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Look One: The run errands, go-anywhere look. Pure comfort meets style in our Printed Legging (similar style), Jegging Hoodie and Reebok Classic Sneaker.

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Look Two: The perfect night on the town look. You’ll be the the life of the party in our Mixed Print Leggings, Henley Sweater, Vegan Leather Moto Jacket, Fitted Baseball Cap and Lace-Up Harness Boot.

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Look Three: Lattes and lunch, anyone? This may be our favorite of the looks. Pair our Ankle Zip Legging and Blanket Knit Cardigan back to our Slouchy Suede Bootie and Glory Hats Fedora.

LEGGINGS_1_8606Look Four: Friday night football game. Hi-Rise Legging, Classic Denim Jacket worn over our Long Sleeve T-shirt, and Textured Zip Bootie.

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Look Five: The campus look. Turn heads this school year in our Zig Zag Legging, Jegging Sweatshirt, Hooded Parka, Riding Boot, Knit Beanie and Geo Pattern Tote Bag.

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Look Six: The Sunday brunch look. Dine with friends in our Floral Legging, Over-sized Cardigan, Chunky Knit Loop Scarf and Double Zip Bootie.

Which legging look is your fave? Tell us in the comments below.

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