Get To Know #AerieREAL Role Model Iskra

“You are unique, you are different, and that’s your strength. That’s your superpower.”

Iskra is #AerieREAL!

As our original #AerieREAL Role Model, Iskra leads this new generation of game-changing women. A model and body positivity activist, Iskra advocates for self-love and self-care through her work as an ambassador with the National Eating Disorders Association (NEDA).

Iskra believes the key to success is confidence. And with how much this amazing #AerieREAL Role Model has achieved in just 27 short years, we believe it too!

Just like Iskra empowers #AerieREAL girls everywhere to feel good inside and out, she knows that’s what we try to do with every single piece in our collection. “Aerie designs for a girl to feel confident and comfortable. The whole outlook of the brand has changed to making the girl feel good about herself.” Shop Iskra’s faves and see more from all of our #AerieREAL Role Models here.

Iskra’s words to live by? “YOU R ENOUGH.”

Join the #AerieREAL movement! Share what makes YOU an #AerieREAL Role Model with us.

Introducing #AerieREAL Role Models

No retouching. Body positivity. Girl power. Introducing #AerieREAL Role Models!

Joining our original Role Model and Body Positivity Activist Iskra is Singer-Songwriter Rachel Platten, Actress Yara Shahidi and Gold Medal Gymnast Aly Raisman. Each of these amazing women inspires us, just like each of YOU inspires us and empowers those around you every single day.

See more from our #AerieREAL Role Models here (and watch them below!), shop their faves and stay tuned for Real Talks and so much more inspiration from these amazing women.

This is women supporting women. This is empowerment. This is #AerieREAL!

Rachel, Yara, Aly and Iskra are #AerieREAL, and so are YOU! Join the movement and share what makes you an #AerieREAL Role Model.

STYLIST’S PICKS: RETRO PRETTY & BEACH FLEECE

Surf’s up! Our must-have trends this spring are made for the beach. Erin is loving our new retro pretty swim, featuring throwback-inspired fits with ruffles, textures and extra pretty details. And for early mornings and late nights on the beach, there’s just one super soft, super comfy piece that you need… BEACH FLEECE!

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STYLIST’S PICKS: RETRO PRETTY & BEACH FLEECE
All The Info

Turn on the Beach Boys, dig out your bathing cap and you’ll fit right in with this season’s retro pretty swim. Try a high waisted bikini bottom, or a one piece inspired by throwback high waisted fits with extra coverage.

STYLIST’S PICKS: RETRO PRETTY & BEACH FLEECE

Why Erin Loves It

Spring break getaway still far away? Erin loves beach-inspired fleece as a way to keep thinking sunshine, even if you’re stuck somewhere in the snow.STYLIST’S PICKS: RETRO PRETTY & BEACH FLEECE

STYLIST’S PICKS: RETRO PRETTY & BEACH FLEECE

How To Wear It

Put it all on and stay at the beach all day! Wear your beach fleece over your swim for cool mornings, then put it back on when you’re still on the beach after the sun goes down.2

STYLIST’S PICKS: RETRO PRETTY & BEACH FLEECE

Real Talk With Iskra: Spark x Iskra Fragrance

Introducing… Spark x Iskra! An extra-special new collaboration with #AerieREAL Role Model, Iskra. Her first fragrance comes in a eau de parfum, and a special self-care kit that also includes a bath bomb and candle. We can’t get enough of this scent for spring! Read on to see what inspired Iskra to create this new scent.Real Talk With Iskra: Spark x Iskra Fragrance

How did this amazing new fragrance come to be?

I’ve been working with Aerie for 4 years. Over the years my role as #AerieREAL Role Model has grown and I’ve had the opportunity to work on new and exciting projects with them, this fragrance is one of those! I have such a strong connection with Aerie and their consumers, I really felt like I could create a fragrance that the Aerie fan base could connect with and love. It’s amazing to be part of Aerie campaigns and be behind the camera. To create something with them from scratch was such a fun and exciting experience!

Spark x Iskra’s notes are fresh watermelon, delicate jasmine and cozy vanilla. What was the inspiration behind choosing these notes?

When I was deciding which scents I wanted, the most important thing to me was to make sure the end result was something that made women and girls feel confident, happy, empowered to be themselves, express their uniqueness, and to have a ton of fun doing it! Somehow, the notes of fresh watermelon, delicate jasmine and cozy vanilla did just that. I am so excited for people to try it.

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Tell us about the bottle & design of the fragrance. What’s special about it?

Like everything I do with Aerie I want the product to be totally unique but also really accessible for my followers. I think the bottle and its design captures the feeling I want people to have when they wear my fragrance. What’s unique is the stickers that come with the bottle. The stickers can be used to customise the bottle so it reflects your personality, so you can have a one-of-a-kind bottle just like you are one of a kind!

The Spark x Iskra collection features a fragrance, scented bath bomb and candle. Can we look forward to seeing more of your signature products in the future?

Creating these products was so much fun. I absolutely loved the process. It is such a cool experience creating something tangible from scratch that people will be able to actually use and I definitely would be interested in expanding on that. That said, right now I am really focusing on the launch of the Spark x Iskra collection and excited to finally share my fragrance with my followers and the Aerie fans!

Where will you wear the Spark x Iskra fragrance? Comment below & tell us!

Love The Swim You’re In Is BACK!

For the third year in a row, we want #AerieREAL girls everywhere to LOVE THE SWIM YOU’RE IN! Last year, you helped us raise more than $15K for the National Eating Disorders Association (NEDA).

Check out some inspo from the amazing photos YOU posted last year.

This year, our campaign is back and bigger than ever! This spring and summer, we’ll donate $1 (now up to $25,000!) to NEDA for every unretouched swim photo or video you share with #AerieREAL. Start sharing and YOU could be featured on social or in our store windows this spring and summer!

Follow us on Instagram and Twitter, and start sharing! Tell us why you love the swim you’re in, and encourage your friends to share, too. Because EVERY body is a perfect beach body..

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It’s All Love For Our New Wireless Bra

Our newest wireless bra is here! The Starts With You Lightly Lined Wireless Bra offers everyday support with natural, gentle shaping. 0 wires = 100% comfort! That’s exactly what bra designer Lauren had in mind during the design: “Our customer always inspires us, and we wanted to offer her a super cute, comfortable everyday bra with support.”

It's All Love For Our New Wireless Bra

It's All Love For Our New Wireless Bra

 

What makes our new wireless a must-wear for every day? Lauren says, “This bra has everything—comfort, support, and cute details.  It also has a J-hook so she can wear it as a racerback!” This versatile bra comes in a ton of colors, back strap details and pretty logo lace styles. It's All Love For Our New Wireless Bra

To make our newest bra comfy AND cute… it’s all in the details! Lauren told us which are her faves: “Cute lace trim, split front straps, and a mesh wing with wide elastic definitely make this bra stand out.”

It's All Love For Our New Wireless Bra

Shop our newest wireless in Aerie stores and online now, and keep an eye out for more wireless styles coming soon!

 

 

 

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