Not only does Sarah Ribble design Aerie bras, she rocked them in our latest #AerieREAL photoshoot! Find out why Sarah wanted to join the shoot and how #AerieREAL has influenced her work here at Aerie.
I wanted to show that Aerie bras are made by real women for real women! In the design office, we talk a lot about body positivity and how to make our customers feel empowered, but I experience self-doubt and insecurity as much as the next person. I’d be lying if I said I wasn’t a little nervous about this photoshoot. I don’t make a habit of dancing around in my underwear in front of cameras! But I had such an amazing time and everyone on set was so encouraging and uplifting. I hope that by participating in this campaign I’ll inspire other women to love and appreciate their bodies as much as I’ve come to love and appreciate my own.
Has #AerieREAL influenced your bra designs?
Absolutely! #AerieREAL is all about comfort! There’s nothing worse than an uncomfortable bra. We’ve all experienced a too-tight band, a pokey underwire, or a strap that digs in. At Aerie, we design bras that our customers will love to wear! For example, the idea behind our Real Me bra collection was that the bras should feel “painted on” – almost like a second skin. Every time I design a bra I ask myself, “Is it comfortable? Is it functional? Is it beautiful?” An Aerie bra has to be all three!
What is your favorite bra from the new collections?
My favorite bra is the Real Sunnie Lightly Lined Wireless. It’s such an effortless style!
How does that bra make you feel?
The Real Sunnie Lightly Lined Wireless bra makes me feel so confident! I truly love this bra ❤ It supports me all day, but I honestly forget that I’m wearing it – it’s so comfy!
What makes you #AerieREAL?
I think #AerieREAL means loving the things about yourself that other people might not. Loving and proudly displaying anything that “society” tells us to be ashamed of. For me, that means freckles, cellulite, stretch marks, etc. These things are a part of who we are and we should embrace them whole-heartedly. Loving your imperfections… That’s #AerieREAL.
We asked: Want to wear bras that make you feel real good? You said: YES!
Our newest #AerieREAL faces came from all across the country (and Canada!) for a bra photoshoot unlike any we’ve ever done. Over 10 days of shooting, 10 groups of women came together to shine and share their stories.
“Everywhere you have women just, it seems, tearing each other down. But this whole experience has been nothing but positive and encouraging. We can celebrate things about each other that we love and admire.” –Anna
“#AerieREAL is more of a mindset than anything. It’s feeling comfortable in your own skin and realizing that your flaws aren’t really negative things. They’re things that make you special, they’re things that make you an individual. #AerieREAL is just that mindset, just radiating through.” –Rachel (feeling real good with her sister Shannon!)
Photographers Andrew and Alex shot each woman in multiple outfits and most importantly… bras that they feel real good in.
“For me, #AerieREAL is just completely loving yourself and finally being able to accept who you really are. Because your body loves you. And every cell in your body is working to take care of you every single day, so you need to love it back. Everything that you are, all your stretch marks, all your scars, are there for a reason.” –Grace
This photoshoot wasn’t just about the images— each person had so much #AerieREAL love to share. Every group did their own Real Talk, sharing their advice for other women, what the experience of the shoot was like, their thoughts on change and so much more. Stay tuned for our Real Talk series on Instagram.
Pretty soon, it was all filled up with LOTS of #AerieREAL inspo.
You can see all of these amazing women at Aerie.com and in stores now! We’ll be sharing lots from our photoshoot all month long.
NOBODY WANTS THEIR JEANS TO LOOK LIKE EVERYONE ELSE’S AND NOW, THEY NEVER HAVE TO!
If you’re in the NYC area, you can now customize your jeans for free at our Union Square store with any jean purchase. Not much of a DIY-er? Don’t worry—a steady-handed American Eagle Jeans Maker will be there to guide you, tell you what options you have and, overall, make your jean dreams come true.
Three ways to take what we make (our amazing jeans) and make them yours:
1. BACK PATCH
You know that leathery patch that’s always on the back of jeans? It’s technically called a jacron and you can get a different back patch sewn on in (almost) any color you want at participating American Eagle stores. It comes in both small and large sizes plus, you can get it embossed.
Come up with something clever to get stamped on your new back patch or, better yet—if you have siblings that regularly “borrow” your clothes, get your name stamped on it so everyone will know they’re a thief!
3. PAINT YOUR JEANS
Splatters, stripes, polka dots…the Frasier skyline—really, anything! Ask and you might receive. (Pro tip: This especially comes in handy when you want to add an extra personal touch to a friend’s gift.) Show the world (read: humbly brag about your new one-of-a-kind custom jeans) by tagging #AEJeans. You could be featured on our account and even end up in our next campaign.