#AEOStyle Awards

In honor of the infamous MTV Video Music Award’s tonight, we were inspired to create our own awards! We went through hundreds and hundreds of #AEOStyle photos and chose the following winners for each of our categories. So what are you waiting for … pop your popcorn, grab a spot on the couch, and pregame with the #AEOSTYLE awards before the big show!

BEST MALE #AEOSTYLE

levytation@levytation

BEST FEMALE #AEOSTYLE

katie_did_what

 

@katie_did_what

FIT TO WATCH

lifeofacoyfish

 

@lifeofacoyfish

BEST COLLABORATION

codyjohns@codyjohns

BEST VISUAL EFFECTS

misstarabelle

 

@misstarabelle

BEST ART DIRECTION

sisterlystyle

 

@sisterlystyle

OUTFIT OF THE YEAR

mox_ie

 @mox_ie

Tell us which artist you want to see win for the MTV Video of the Year award in the comments below!

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That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

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Getting ready!

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AEO CMO, Michael Leedy (second from Right) with a few of the crew members

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The crew hard at work

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AEO Stylists, Preston and Lauren trying to survive the desert heat

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The dust storms were so intense that production was shut down for half a day

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That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

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Farewell AEO 2014 Interns!

At the end of every summer we experience the same bittersweet moment as we say goodbye to our amazing interns! One of those talented interns, Tyreke White, spent the summer in our photo studio and demonstrated his talent of creating beautiful imagery. Inspired by his love of the popular blog, turned book, Humans of New York, Tyreke had an idea that goes far beyond the camera lens.  He wanted to create a photo book that would capture the emotion and moments of his fellow colleagues to serve as a reminder of the special friendships formed for years to come.  A project that could be shared and hopefully just the beginning of his life long journey to inspire the world.

Introducing the 2014 AEO Interns:

InternCollage

Row 1, L to R: Kristen Pospychala, Tyreke White, Chelsea Schulze, Megan Lundy, Maria Ilochi, Mark Dai, Kristin Schmidt | Row 2, L to R: Natalia Concepcion, Kirsty Butchart, Allese Kukalis, Angie Minnick, Chris Uhler, Julia Goll, Ellie Seta, Taylor Johns  | Row 3, L to R: Jared Clemmensen, Kelsey Birsic, Timothy McNally, Laura McCanney, Lindsey Barbour, Wesley Jernigan, Ali Garoon, Tara Llewellyn | Row 4, L to R: Tiffany Trinh, Alex D’Angelo, Megan Albright, Abby Einwag, Brian Kang, Brooke Hanby, Nicholas Massina, and Eric Mink

Tyreke put six questions in a hat and had each of his colleagues randomly pull one out with the task to answer the question wholeheartedly.  The responses from each participant is what evoked the emotion that Tyreke caught on film. We chose our favorite answer from each question to share with you below:

What is your greatest fear?
“I’d have to say my biggest fear is not pursuing my dreams and not going after what I think’s most important to me, even if that means being selfish. I just don’t want to be complacent.” – Nick M.

In five years, what do you hope to have accomplished?
“What I hope to have accomplished in five years is a good start to my career coming out of college, maybe even looking at grad school at this point, and really just enjoying what I’m doing, waking up and being happy with where I am.” – Chris U.

To you, what defines true happiness?
“True happiness, to me, means not having to think about being happy because that’s just how you live your life.” – Alex D.

To you, what defines true success?
“I define true happiness as waking up every morning, being excited about the people I’m with, the things that I’m doing, what I value in life and having that surrounding me at all times and being a point of hope, drive, and motivation.” – Kelsey B.

What inspires you?
“What inspires me are people, traveling, and finding beauty in the little things.” – Lindsey B.

Who has been the most influential person in your life and how?
“My mom actually might be superwoman. The best advice she’s given me is to keep laughing no matter the circumstance because laughing will get you through anything. She’s always been right.” – Brooke H.

 

Meet Tyreke White:

“The reason I began my photographic journey five years ago was very simple, I wanted to capture the world. I wanted to capture those fleeting moments that we often times forget about as quickly as they happen, and photography was a good device for this. Photography has allowed me to explore the huge spectrum of human emotions and personalities. Above all, photography has given me a subtle voice, a way to express how I’m feeling and to fearlessly share my story, my passions, and my dreams. Storytelling was the true inspiration for this project, however. It’s all too easy to take for granted the fact that everyone has a unique story worth hearing and remembering. So, when that storytelling is coupled with a shutter-click, the story is immediately ingrained for eternity – in a manner that is not only delicate but also inspiring. It is in this way that I hope to inspire the world. Thank you, AEO, for giving me the opportunity to showcase the stories of my fellow interns. And thank you, Humans of New York, for the photographic inspiration.”

intern, AEOStyle

Wishing you all the success in the world as you conquer your dreams, Tyreke!!

We would love to hear what inspires you and what you think defines true happiness. Tell us in the comments below.

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7 things we love…

music, books, travel, foodie, aeostyle

Image Source: 1. | 2. | 3. | 4. | 5. | 7. |

Welcome to this week’s edition of 7 Things We Love! Get inspired by all the things inspiring US right now, from what we’re reading and eating to what we’re wearing and listening to. Let us know what you think about our picks in the comments—and give us yours, too!

WHAT WE’RE WEARING: OUR NEW VINTAGE DENIM COLLECTION
Here’s the thing. We really, really, REALLY love jeans. And we’re always coming up with ways to put new twists on all your favorite staples. To that end, we just introduced our new Vintage Denim Collection, which is crafted from our very best fabrics for superior quality and durability. With details like destruction, tinting, sanding and nicking, these jeans are made to look and feel like the favorite pair you’ve had for years. Find Vintage now in some of your favorite fits, from Jegging for girls to Slim Straight for guys.

WHAT WE’RE EATING: BLUEBERRY SALTED CARAMEL POPSICLES
There really isn’t a better way to feel refreshed and happy in the heat of summer than with a popsicle, #amiright? We’re loving this take on the hot day treat from The Healthy Maven, which takes antioxidant-rich (and always delicious) blueberries and pairs them with a gluten-free recipe for homemade popsicles. (The caramel? It’s actually made out of dates!)

WHAT WE’RE READING: SINNER BY MAGGIE STIEFVATER
This is the latest book in Stiefvater’s The Wolves of Mercy Falls series, and just like all the rest, WE. ARE. HOOKED. This series focuses on a pack of werewolves who are human in the summertime and turn into wolves in the wintertime. (It’s WAY better than Twilight, we promise.) Sinner centers in on former rockstar Cole and his girlfriend Isabel (and it’s completely and totally addictive). Read the whole series. You won’t be disappointed. (Oh, and you might want your boyfriend to turn into a werewolf.)

WHAT WE’RE WATCHING: STEP UP ALL IN
The newest movie to hit the Step Up franchise promises to be bigger and better than ever before. More tricks, more dancing, more of the faces from the previous movies that you’ve come to know and love (plus some So You Think You Can Dance favorites/alumni/obsessions like Twitch and Cyrus). Bring on the poppin’ and lockin’.

WHAT WE’RE DOWNLOADING: SIA’S CHANDELIER MUSIC VIDEO
Okay, we have to admit, this was a tough one. We’ve had both this music video and Pharrell’s Come Get It Bae playing on repeat in the office (and our homes) for the past week and a half. But Sia’s got the edge thanks to the fact that she used 11-year-old dancer/wunderkind/all around awesome Maddie Ziegler (yes, one of the girls from Dance Moms) as the star. (The song is pretty awesome, too.) We can’t get enough of Ziegler’s creepy/cool dance moves in this haunting video.

WHAT WE’RE LISTENING TO: MESS IS MINE BY VANCE JOY
Australian singer/songwriter Vance Joy (AKA James Keogh) has officially stolen our music-loving hearts with this song from his latest album, “Dream Your Life Away.” Joy combines folk with pop to create a unique sound that we find ourselves listening to over and over (and over) again.

WHERE WE’RE GOING: MIAMI
From the art-covered Wynwood Walls (where we shot our spring break campaign) to the ridiculously gorgeous sandy beaches and nothing-like-it-anywhere-else nightlife, Miami’s got plenty for you to do and see. Go surfing in South Beach, get a little nature happy at the Miami Beach Botanical Garden, hit the clubs… just make sure you come back with a tan.

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Meet the AEO PR TEAM

Hello from the AEO PR team! We’re so excited to bring you an inside look at the AEO Public Relations office in New York City. We’re responsible for giving fashion editors, celebrities and bloggers all the latest news about AEO and Aerie. I’m Syma, and I’ll be keeping you updated on what’s new with the PR team and what we love at the moment. But first, we wanted to introduce ourselves! Keep reading to find out a little more about each of the members of the AEO PR team, how we describe our #AEOSTYLE and more.

AEO PR TEAM

The AEO PR TEAM (L to R): Syma, Laurie, Colleen and Rachel }

Rachel:
I’ve been in the fashion biz for 25 years… and at AEO for almost 9! I have so many favorite parts of my job, starting with how much I love working with my AEO Team. They’re my second family and I often call them the “A” team. I am so happy and proud of the work we produce and the results we deliver. Seeing our products appear everywhere, from magazines and TV to celebrities and bloggers wearing them, is just so exciting. This business is so fast paced and ever changing—I truly don’t think I’ve ever had the same day twice! I love developing new relationships and encountering such talented and inspirational people daily. I’ve made so many great friends over the years! I love working for AEO because it reaches so many people… and I love seeing everyone wearing our jeans.

What is your #AEOStyle?
I personally am a denim girl at heart, and I believe living in AEO Jeans is the best way to live your life. Plus, I get to wear jeans to work every day. I love my Super Skinny, destroyed and Boy Crop jeans in white the most.

Laurie:
I’ve been with AEO for 8 and a half years. WOW, that’s sounds really long! I love working with the editors and forming new relationships, I love seeing the results of my work appear on the pages of magazines, and most of all, I love working with everyone on the AEO PR team.

What is your #AEOStyle?
I’m a denim girl for sure. I love my AEO black jeggings and boyfriend jeans. In the summer I live in my denim shorties. I love dainty details but I’m a tomboy at heart.

Colleen:
I’ve been at AEO for almost 6 years. My favorite part of my job is working with this crazy crew! I came to AEO from my family’s small business, so joining the team here was awesome—they’ve become my work family. The environment here breeds creativity. It’s exciting being part of expanding AEO’s exposure to the world, from magazines and cool online sites to bloggers. No day is the same. It’s always a challenge, with a lot of laughter and hard work.

What is your #AEOStyle?
I live in the Boy Jean in white—our best one yet!

Syma:
During my junior year in college, I interned in merchandising at AEO’s Pittsburgh headquarters. After I graduated and had a variety of internships, I took a chance on NYC and haven’t looked back since! I’ve been living my life in AEO Jeans for as long as I can remember and I love the energy of the brand. It’s pretty awesome to wear my favorite pair of destroyed jeggings to work. Our team is super fun and we work so closely—they’ve become my family in the city! I have always been obsessed with fashion and being a part of the PR team is a great mix of my interests.

What is your #AEOStyle?
The Hi-Rise Jegging and an easy, breezy tee, preferably in grey.

For more fun follow our team on Twitter & Instagram: @rachel_dicarlo (Insta) @racheldicarlo (Twitter), @lauriebibbo, @colltrugg, @symaspeaks and stay tuned for our monthly column: The Denim Dish!

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