A Letter to High-Schoolers: We Need Your Voice!

I can’t imagine how many times you’ve had to listen to people ask about your aspirations and goals after high school. What’s next, Marisa? When do you graduate, Jimmy? What are you planning to do after high school, Jasmine? You’ve heard over and over and over again about college. College is important. College is essential. College, college, college.

Well, sorry to all the Jimmy’s out there, but we agree.

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Higher education—heading to a university, trade school, community college, or participating in distance learning—truly affects your future. In today’s economy, a high school diploma just isn’t enough. Students have to reach higher, which is why the Better Make Room initiative is working hard to rally the country around its “North Star” goal — that by 2020, America will once again have the highest proportion of college graduates in the world.

The process is long: weeks and weeks of frantically rushing to complete college applications. Pouring your heart and soul into your essays. How many times did you pull an all-nighter? How many times did you order pizza late at night while lying in the middle of your room, trying to come up with the perfect words to say to wow your college prospects? How many times did you get home from school, only to find you hadn’t received your acceptance letter yet?

Then one day, your letter arrived in the mail.

All those late nights and weekends spent studying were worth it. You accomplished something HUGE. Something to be proud of. The next step in your life, in your education, in your future is upon you.

Let’s celebrate together.

College Signing Day is an event supported by the Better Make Room campaign for students like you across the country to celebrate their futures and show off their college acceptance letters. It’s time that we celebrate what you’ve accomplished and how the world #BetterMakeRoom for students like you—on your way to change the world!

Show us your #SigningSelfie—a photo with your acceptance letter, of you in your college gear or just of you really excited about where you’re headed—and post it online on April 26, 2016.

If you post it with the hashtags #BetterMakeRoom and #CollegeSigningDay, it might just show up on American Eagle Outfitter’s Times Square billboard on April 26, where thousands of people walk by everyday!

 

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Earth Day: Buy One, Get One…Tree!

This Earth Day, buy one get one… tree!

The Student Conservation Association (SCA) and AEO are partnering this Earth Day to make an even bigger impact on our planet’s well-being. Beginning April 15, AEO will donate a tree with help from SCA, for every pair of AEO Denim X and Flex Shorts purchased (up to 100,000 trees). This initiative will continue until Earth Day on April 22.

Through the simple act of purchasing a pair of shorts, you will be doing your part to help our planet. Wondering what 100K trees can do to help the Earth? We’ve got that covered. Read on to learn about the many environmental benefits trees provide to our planet & the impact 100,000 new trees can have:

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More Fun Facts:

  • 100K trees are enough to create a 1.3 square mile of dense forest or one the size of Central Park in NYC!
  • A large tree can give off as much as 100 gallons of water into the air per day. This has a cooling effect roughly equivalent to 10 single-room-sized air conditioning units operating 20 hours per day.
  • The annual energy cost reduction of a tree is $50.
  • Cities are constantly in need of new trees to plant. The average tree in an urban area has a life expectancy of eight years.
  • The bark of one single tree can provide a home for hundreds of living things, including close to 300 species of insects and 350 varieties of lichens. These plants and bugs then provide food for numerous birds and small mammals.
  • Planting trees remains one of the cheapest, most effective means of drawing excess CO2 from the atmosphere.

This Earth Day, do your part to make our planet a greener place! It’s as simple as buying yourself an awesome new pair of AEO Shorts. If you’re looking to take it one step further, click here to learn about upcoming SCA events in your area and how you can participate.

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#WorldWaterDay: AEO x Project 24

One in every 10 people globally lack access to clean water, with 1 in every 4 using a drinking water source with fecal contamination. It’s time we change this!

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This World Water Day, March 22, American Eagle Outfitters has made a commitment to help lower these staggering statistics by joining forces with Planet Water Foundation  for Project 24.  Today, Project 24 is building 24 water filtration systems in 24 hours, bringing clean water to 24,000 people across 5 countries including Cambodia, Colombia, India, Indonesia, and the Philippines.  This exciting initiative is designed to give underdeveloped communities access to drinking water, while raising support and awareness around the terrible issues of water poverty suffered by so many people throughout the world.

AEO is supporting this program by sponsoring a clean water filtration system in Indonesia where we have a presence.  Specifically, our aqua tower will be built on Lombok Island, Indonesia, and we will be partnered with the Cakranegara School located in the village of Sayang Sayang.

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AEO is sponsoring this program, because clean water brings hope, health, and opportunity.  Each year, 443 million school days are lost due to water-related illness, and children often don’t go to school, because they spend 2-3 hours each day gathering water for their families.  We are proud to help bring clean water to 24,000 individuals in 24 hours in partnership with the Planet Water Foundation through this project during World Water Day.  You can donate or follow along the journey by visiting Planet Water Foundation at www.planet-water.org.

 

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SXSW Travel Guide: American Eagle Outfitters Guide To Austin

South By Southwest, AKA SXSW is kicking off another March filled with music, film and interactive exhibitions. From keynote speaker President Obama to talented musicians like HÆLOS, Charlie XCX and more, this year, Austin is set to take the stage to make it one of their best festival seasons yet. Check out what we’re packing, what we’re eating and who we’re excited to see in our festival travel guide.

To Pack: No matter if you’re making SXSW your Spring Break destination or just going for fun, we’re gearing up for a good time.
Girls: Channel southwestern #AEOSTYLE by pairing a crop top to denim shorts and gladiator sandals. Layer with a lightweight poncho and add accessories to make your SXSW outfit pop.

Guys: Pattern is big this season. Incorporate a subtle print into your #AEOSTYLE with our Flex Slim Flat Front Short. Pair with a fresh and light tee, some standout accessories and comfortable sandals for a look that you can take from day to night.

To Eat: 
Austin Food Trucks: We can’t go to Austin without visiting one of their many food trucks. From tacos to cupcakes and anything in between, you’ve got a variety of items to choose from. We’re always up for a Torchy’s Taco.

SWSX Travel Guide: American Eagle Outfitters Guide To Austin

Photo Credit: Torchy’s Taco

Emmer and Rye: One of Austin’s hot spots for brunch and known for using local and seasonal goods, you won’t be disappointed with your food choices! The menu changes daily allowing a new experience every time you go.

Voodoo Doughnuts: Originally from Portland, Oregon, these doughnuts are making a mark for themselves in Austin. From their famous Voodoo Doll doughnut to our personal favorite, bacon maple doughnut, these gooey delicious treats will put a spell on you.

SWSX Travel Guide: American Eagle Outfitters Guide To Austin

Photo Credit: VegNews

To Stay:
W Hotel Austin: Situated in the heart of downtown, the W provides a unique experiencing for all visitors. Check out the  rooftop pool and sip on a cocktail at the Wet bar for an unforgettable experience.

Hotel San Jose: One of our favorite places…ever. The outside of the hotel is covered in lush ivy and with handmade furniture and custom sheets, this hotel is simply serene.

http://www.sanjosehotel.com/

Photo Credit: RandallMetting.com

airbnb: Feel like staying in the comfort of your own home? airbnb offers a custom experience suitable your needs. We’ve seen some amazing places to rent so hurry up before they’re booked!

To See:
Charli XCX: We’ve featured this British beaut in plenty of our playlists so it’s no surprise we’re excited to see her rock the stage. From “Boom Clap” to “Break The Rules“, we’re guaranteed to have our party shoes on.

SWSX Travel Guide: American Eagle Outfitters Guide To Austin

Photo Credit: bhmpics

Crystal Castles: This electronic band from Ontario, Canada curates a rare buzz that leaves the listener wanting more. Known for their  breathtaking performances and unique sounds, it’s no doubt that this band is our on list of musicians to see.

HÆLOS: Another UK band that we can’t get enough of! With mesmerizing instrumental work and lyrics that draw you in, this band is a must see. Check out SEPARATE LIVES, it’s one of our faves.

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Photo Credit: matadorrecords.com

Are you heading to SXSW? Show off your #AEOSTYLE on Instagram and Twitter for a chance to be featured in our Style Gallery!

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10 questions with Parkour Athlete: Willie “WilJay” Moore

We’re introducing our innovative AEO Flex/4 denim technology, and partnered with an awesome WFPF parkour athlete to showcase the revolutionary versatility of our jeans and what you can do in them. Flex/4 is our latest 360° 4-way flex denim that follows your every move, retains its shape, and provides max comfort. We were so impressed by (Willie’s) athletic skills in our Flex/Denim video that we wanted to get to know him a little better. Read on for our full interview!

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When did you become interested in Parkour?
I’ve always been doing parkour, actually. I was always a pretty outgoing kid trying to do the next big thing that my friends couldn’t. Although I very specifically remembering doing my first back flip in elementary school recess, I never knew what parkour was until I found videos on the internet in middle school. I was also very influenced by the action movies and cartoons at the time.

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How much time do you spend practicing in a week?
Aside from training a few hours a week, I practice parkour in my own way each and every day. Parkour to me is more mental than it is physical. In its simplicity it’s all about overcoming the obstacles that are in front of you while finding new and creative ways to express yourself along the way. In a weird way I have grown up with Parkour at the forefront of my life and have been its student ever since I was a little boy.

What was the most dangerous Parkour move you’ve done to date? Any injuries?
I once did a double side flip from a pretty high object to a lower one. I sprained my foot first attempt.

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What is something interesting that most people don’t know about you?
I have never had any formal training in anything I have ever done. I really think big; sometimes too big for my current circumstance. I truly take pride in my ability to adapt to any situation. Everything is a learning experience and a tool that you can use in some shape or form. Attention to detail is everything.

What was your favorite thing about Flex denim?
The AEO Flex line is simply incredible? The Flex denim line is so far the most comfortable clothing that i have ever worn outside of my house! I have recommended them to everyone I know.

Where else would you wear AEO Flex to?
So far I have worn AEO Flex wear to a photo shoot, a video shoot, a stunt shoot, a business meeting, through a holiday, and out lounging with friends. I believe a better question is where wouldn’t I wear them? Hmm.

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What advice would you offer aspiring Parkour athletes?
My advice to aspiring Parkour athletes as well as anyone pursuing a passion is to always be unique. It is always way easier to be yourself than it is to be just like your competition. Being unique is what makes you valuable! Oh and have fun meeting other weirdos like yourself jumping about.

Any noteworthy projects on the horizon? Are there any projects out there you’d like the opportunity to work on?
I make YouTube videos every week. The goal is to grow my audience. Unlike most entertainers that use social media as a stepping stone, I feel that YouTube has become a large enough platform for me to become a successful, creative, and transparent influencer. I want to be the director, actor, and stuntman. On the other hand I would love to be a well-known secret agent like James Bond or a video game character! Who knows?

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Favorite movie of all time?
Wow that’s a really hard question! I would have to say that it hasn’t been produced yet. It’s still sitting in my dresser waiting to be directed! I’m kidding! I would have to say that I have a ton of favorite movies but never a favorite of all time past or present. As one of the many runners up, I would have loved to be in the magic movie Now You See Me.

Top 3 on your bucket list?
I want to inspire the youth and give the kids the same hope that I was given by so many great human beings. I want to travel the world with those who need to see it for its many differences and similarities. Last but not least I want to look back at my life when everything said and done and simply be able to say I lived the best life I possibly could in my very own and unique way. I was totally human.

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#AEOSTYLE Roundup: NYC Holiday Party

Last Wednesday, we hosted our annual Holiday Shopping Party at the AEO store in SOHO, NYC. Each year we are lucky enough to be in the company of some of the coolest fashion editors in the business (think Refinery29, TeenVogue.com, UsWeekly!) plus some of our favorite bloggers and stylists including Christina Caradona, Natalie Suarez, Dylana Suarez, Christine Bibbo-Herr, Anarosa Trotta and Jenni Radosevich. We offered self-portrait lattes by barista artist Michael Breach and participated in the shopping fun by picking out favorite #AEOGIFTS for everyone on our list! Scroll on to check out a full picture recap of the event.

AEO Holiday Party In NYC Soho Store

VP of AEO Public Relations @rachel_dicarlo sipped on a sweet logo latté.

AEO Holiday Party In NYC Soho Store

Our SOHO store looked merry, bright & full of #AEOSTYLE.

@ispydiy

 We totally have heart eyes for @ispydiy‘s coffee selfie.

@ispydiy at the AEO Holiday Party In NYC Soho Store

@ispydiy enjoys her latté (it’s not weird to drink your own portrait, right?!).

@nycpretty

@nycpretty is head over heels for our chunky knit beanies and winter accessories.

@noelledowning

@noelledowning sips & shops.

@natalieoffduty

@natalieoffduty is all about the cozy holiday season.

@troprouge at the AEO Holiday Party In NYC Soho Store

@troprouge or AEO mannequin? She’s winter-ready in AEO accessories.

AEO Holiday Party In NYC Soho Store

What do we want under our tree this year? #AEOGIFTS, of course.

@baristart at the AEO Holiday Party In NYC Soho Store

Coffee artist @BartistArt creates a one-of-a-kind #AEOGIFTS latté.
@coffeendclothes

@coffeendclothes (literally).

@anawoza & friends

@anawoza & friends shopping for denim from our amazing AEO denim wall.

@troprouge and @anawoza at the AEO Holiday Party In NYC Soho Store

@anawoza & @troprouge hanging out and making new friends.

Natalie Off Duty & Dylana Suarez

Sisters @dylanasuarez & @natalieoffduty rock Holiday #AEOSTYLE.

@dylanasuarez

@dylanasuarez, you definietly need those Boho Arist Flare Jeans!

@anawoza

Could @anawoza’s latté selfie be any more perfect?

AEO Holiday Party In NYC Soho Store

We had so much fun shopping & chatting with everyone at the party. We’ll see you next year!

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