10 questions with Parkour Athlete: Willie “WilJay” Moore

We’re introducing our innovative AEO Flex/4 denim technology, and partnered with an awesome WFPF parkour athlete to showcase the revolutionary versatility of our jeans and what you can do in them. Flex/4 is our latest 360° 4-way flex denim that follows your every move, retains its shape, and provides max comfort. We were so impressed by (Willie’s) athletic skills in our Flex/Denim video that we wanted to get to know him a little better. Read on for our full interview!

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When did you become interested in Parkour?
I’ve always been doing parkour, actually. I was always a pretty outgoing kid trying to do the next big thing that my friends couldn’t. Although I very specifically remembering doing my first back flip in elementary school recess, I never knew what parkour was until I found videos on the internet in middle school. I was also very influenced by the action movies and cartoons at the time.

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How much time do you spend practicing in a week?
Aside from training a few hours a week, I practice parkour in my own way each and every day. Parkour to me is more mental than it is physical. In its simplicity it’s all about overcoming the obstacles that are in front of you while finding new and creative ways to express yourself along the way. In a weird way I have grown up with Parkour at the forefront of my life and have been its student ever since I was a little boy.

What was the most dangerous Parkour move you’ve done to date? Any injuries?
I once did a double side flip from a pretty high object to a lower one. I sprained my foot first attempt.

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What is something interesting that most people don’t know about you?
I have never had any formal training in anything I have ever done. I really think big; sometimes too big for my current circumstance. I truly take pride in my ability to adapt to any situation. Everything is a learning experience and a tool that you can use in some shape or form. Attention to detail is everything.

What was your favorite thing about Flex denim?
The AEO Flex line is simply incredible? The Flex denim line is so far the most comfortable clothing that i have ever worn outside of my house! I have recommended them to everyone I know.

Where else would you wear AEO Flex to?
So far I have worn AEO Flex wear to a photo shoot, a video shoot, a stunt shoot, a business meeting, through a holiday, and out lounging with friends. I believe a better question is where wouldn’t I wear them? Hmm.

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What advice would you offer aspiring Parkour athletes?
My advice to aspiring Parkour athletes as well as anyone pursuing a passion is to always be unique. It is always way easier to be yourself than it is to be just like your competition. Being unique is what makes you valuable! Oh and have fun meeting other weirdos like yourself jumping about.

Any noteworthy projects on the horizon? Are there any projects out there you’d like the opportunity to work on?
I make YouTube videos every week. The goal is to grow my audience. Unlike most entertainers that use social media as a stepping stone, I feel that YouTube has become a large enough platform for me to become a successful, creative, and transparent influencer. I want to be the director, actor, and stuntman. On the other hand I would love to be a well-known secret agent like James Bond or a video game character! Who knows?

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Favorite movie of all time?
Wow that’s a really hard question! I would have to say that it hasn’t been produced yet. It’s still sitting in my dresser waiting to be directed! I’m kidding! I would have to say that I have a ton of favorite movies but never a favorite of all time past or present. As one of the many runners up, I would have loved to be in the magic movie Now You See Me.

Top 3 on your bucket list?
I want to inspire the youth and give the kids the same hope that I was given by so many great human beings. I want to travel the world with those who need to see it for its many differences and similarities. Last but not least I want to look back at my life when everything said and done and simply be able to say I lived the best life I possibly could in my very own and unique way. I was totally human.

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#AEOSTYLE Roundup: NYC Holiday Party

Last Wednesday, we hosted our annual Holiday Shopping Party at the AEO store in SOHO, NYC. Each year we are lucky enough to be in the company of some of the coolest fashion editors in the business (think Refinery29, TeenVogue.com, UsWeekly!) plus some of our favorite bloggers and stylists including Christina Caradona, Natalie Suarez, Dylana Suarez, Christine Bibbo-Herr, Anarosa Trotta and Jenni Radosevich. We offered self-portrait lattes by barista artist Michael Breach and participated in the shopping fun by picking out favorite #AEOGIFTS for everyone on our list! Scroll on to check out a full picture recap of the event.

AEO Holiday Party In NYC Soho Store

VP of AEO Public Relations @rachel_dicarlo sipped on a sweet logo latté.

AEO Holiday Party In NYC Soho Store

Our SOHO store looked merry, bright & full of #AEOSTYLE.

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 We totally have heart eyes for @ispydiy‘s coffee selfie.

@ispydiy at the AEO Holiday Party In NYC Soho Store

@ispydiy enjoys her latté (it’s not weird to drink your own portrait, right?!).

@nycpretty

@nycpretty is head over heels for our chunky knit beanies and winter accessories.

@noelledowning

@noelledowning sips & shops.

@natalieoffduty

@natalieoffduty is all about the cozy holiday season.

@troprouge at the AEO Holiday Party In NYC Soho Store

@troprouge or AEO mannequin? She’s winter-ready in AEO accessories.

AEO Holiday Party In NYC Soho Store

What do we want under our tree this year? #AEOGIFTS, of course.

@baristart at the AEO Holiday Party In NYC Soho Store

Coffee artist @BartistArt creates a one-of-a-kind #AEOGIFTS latté.
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@coffeendclothes (literally).

@anawoza & friends

@anawoza & friends shopping for denim from our amazing AEO denim wall.

@troprouge and @anawoza at the AEO Holiday Party In NYC Soho Store

@anawoza & @troprouge hanging out and making new friends.

Natalie Off Duty & Dylana Suarez

Sisters @dylanasuarez & @natalieoffduty rock Holiday #AEOSTYLE.

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@dylanasuarez, you definietly need those Boho Arist Flare Jeans!

@anawoza

Could @anawoza’s latté selfie be any more perfect?

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We had so much fun shopping & chatting with everyone at the party. We’ll see you next year!

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Honoring Our Veterans At AEO

On November 11, we annually memorialize the Veterans who have served in all branches of the military. Today and every day, AEO is grateful for the men and women who have given their time – and their lives – to protect and serve our country. We are proud to work alongside several veterans, who are continuing their post-military careers with us at AEO. Below, we’re introducing you to two of those men: Keith Deisenroth and Jason Reighard.

KEITH DEISENROTH

What is your role at AEO?
Security / Loss Prevention Supervisor at the Hazleton Distribution Center.

In what branch of the military did you serve and for how long?
Retired United States Marine with 17 years of service.

Where were you based during your service?
I’ve been stationed at Camp Pendleton, CA; Marine Corps Recruit Depot, San Diego, CA; Completed a successful tour as a Marine Recruiter working out of Permanent Contact Station Walnutport, PA; Camp Lejeune, NC.

Why did you decide to join the military?
I’d like to quote the Honorable Mr. Ronald Reagan here: “Some people spend an entire lifetime wondering if they made a difference in the world, Marines don’t have that problem.” Prior to enlisting into the Marine Corps Delayed Entry Program, I was unsure of what it is I wanted to do with my future, but I felt like I had an obligation to give back to this country, like so many did before.

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Do you have any advice for people who are thinking about serving?
Yes, put 100% effort into everything you do and you will be successful. Mistakes will be made. Learn from those mistakes and pass on that knowledge to others.

Who was your biggest supporter during your service?
My wife, Jamie. We were married in 1997, and she, along with my two children, are my biggest motivation.

Did you learn anything about yourself or the world around you during your service?
Yes, the world is a very unstable place, and you always have to be ready to face the “unknown” or the “unexpected”.

What are your plans for the future?
I’d like to be in a position to fully retire at a decent age in order to spend as much time as possible with my family.

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JASON REIGHARD

What is your role at AEO?
Security & Emergency Management Supervisor, Oversee the corporate initiative to provide safe and secure work environment and ensure the protection of company assets. Maintain physical security of American Eagle Outfitters Ottawa Campus.

In what branch of the military did you serve and for how long?
United States Marine Corps, 5 years

Where were you based during your service?
Bangor, WA & Camp Pendleton, CA

Why did you decide to join the military?
I joined the USMC because it’s a desire I had since I was a little kid. I knew growing up I looked up to the military and knew it was a career path I wanted to choose. Going into my senior year I knew if I was going to join the military it was going to be the Marines. Marines emulated the kind of competitiveness I’ve always had.

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Do you have any advice for people who are thinking about serving?
It’s a choice that is difficult to make and one at first you might regret, but after getting out of the Marines it’s a choice I wouldn’t change for the world.

Who was your biggest supporter during your service?
My Family.

Did you learn anything about yourself or the world around you during your service?
I learned how great our Country truly is and how blessed our life is in America. The countries I have been to have shown me not to take the small things for granted.

What are your plans for the future?
My plans are to continue to grow my career at AEO.

AEO would like to thank Keith, Jason and the veterans employed by AEO, as well as all veterans across the country, for their service.

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DIY Painted Pumpkins

Halloween is one of our favorite holidays, and we can’t wait to see all the spooky surprises this year has in store. One of our favorite ways to prep for the holiday is by decorating pumpkins. Since October 26 is National Pumpkin Day, we ‘re kicking off Halloween week with a tutorial to show you just how easy it is to design and paint your own stenciled pumpkins. The end result looks like it took endless hours, but DIY Painted Pumpkins are actually easy and fun to create. Read on to see how you can personalize your fall décor today!

What You’ll Need: 

  • Pumpkins (as many as you’d like – we used three)
  • Permanent maker (fine-tipped works best)
  • Masking tape
  • Stencil of your design
  • Black acrylic paint
  • Palette or paper plate
  • Fine-tipped paintbrushes

How-To:

DIY Painted Pumpkins

Step 1: Gather all of your supplies. You can create your own stencil or buy one pre-made! We drew our Eagle design on thin cardboard and cut out the center.

DIY Painted Pumpkins

Step 2: Tape the stencil to the pumpkin with masking tape. Make sure it’s secure!

DIY Painted Pumpkins

Step 3: Using a fine-tipped permanent marker, draw around the stencil to outline your design on the pumpkin.

DIY Painted Pumpkins

Step 4: Take off the stencil and begin filling in your design with paint. You can use a palette or a paper plate to hold the paint.We kept it minimalistic using black paint only, but you could use multiple colors if you’d like. Be sure to go slowly so that you stay inside the stenciled design.

DIY Painted Pumpkins

Step 5: Let it dry! In the meantime, continue with your other pumpkins.

DIY Painted Pumpkins

Happy National Pumpkin Day from AEO! How will you decorate your pumpkins this year? Tell us in the comments below, and show us your creations using #AEOSTYLE.

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AEO Top Five Snapchat Moments

Do you ever wonder what goes on behind the corporate walls of American Eagle Outfitters? Follow us on snapchat as OfficialAEO and you’ll find out! Check out some of our favorite 10 second moments in the office.

1: We celebrated Cinco De Mayo the #AEOSTYLE way. 

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2: The Griswolds stopped by AEO corporate for an exclusive interview and acoustic recording.

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3: Toast Meets World visits the AEO PR office for the debut of American Beagle Outfitters.

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4: Lollapalooza takeover. We danced, ate and rocked our way through Chicago’s music festival. 

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5: Sincerely Jules SnapChat Takeover. This beauty took over our account to showcase a day in the life.
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Parkour Time: 10 Questions With Tim Burton

We’re introducing AEO Flex/Denim, an innovative new denim technology that moves with you in three different levels of flexibility — Core, Active, and Extreme — and we wanted to really put it to the test. So, we partnered with the amazing athletes of WFPF to showcase the revolutionary versatility of these jeans and what you can do in them. We featured three parkour athletes in our latest Flex/Denim video and were so impressed by their talent that we wanted to get to know them a little more. Read on for our second interview with Tim Burton.

Tim Burton Parkour

AEO: Who are some of your heroes? They do not have to be athletes.
TB: Parkour hero: Florian H. (MonkeeeyMan on YouTube) or Callum Powell. Flo for his crazy speed and precision, and I feel like Callum’s early videos represent so much of what I love in parkour. Solid training, adventure with friends, and strange goofy shenanigans. Music hero: Mike Portnoy or Claudio Sanchez. Both way too talented and I love their music. Life hero: C.S. Lewis or Ravi Zacharias. Both incredibly wise, pillars of truth in my life.

AEO: When did you become interested in Parkour?
TB: I was ready for parkour before I had ever seen it or knew it had a name. As a kid, I always made obstacles courses for myself, tried to run on walls or jump over gaps, climbed all the things, etc. When I saw it for the first time on the internet at the age of 14, there wasn’t even an option not to start.

Tim Burton Parkour

AEO: How much time do you spend practicing in a week?
TB: Currently, I only practice around 6-10 hours a week. That’s not near as often as I used to or as I’d like, but work keeps me pretty dang busy.

AEO: What was your favorite part about shooting the AEO Flex Video?
TB: I think if I had to pick a favorite part about shooting the AEO Flex video, it would be the production quality – specifically the cameras. I’ve seen countless parkour videos, but few shot with the quality of RED cameras and drones they were using.  Those shots looked incredible, and it was pretty wild to see myself included in them!

AEO: What was the most dangerous Parkour move you’ve done to date? Any injuries?
TB: There’s a decent amount of high consequence jumps I’ve done where if you don’t stick the landing, you’ve got a hefty drop to negotiate. I did a kong precision not long ago on a parking garage roof – just a medium power pass, but around 5 story drop if you didn’t stick the landing.

Tim Burton Parkour

AEO: What is something interesting that most people don’t know about you?
TB: Something interesting most people don’t know? I have a very strong passion for music. Whenever I’m doing less parkour and have more time, I will most definitely be getting a band together.

AEO: Greatest advice you’ve ever received in Parkour? And any advice for aspiring Parkour athletes?
TB: Best advice I’ve probably ever received is treat parkour with immense respect as one would a martial art. Spend years honing your basics and foundation, be patient with your progress but always push yourself to be challenged in all manner of ways, and absolutely leave your ego at the door. Don’t take yourself too seriously, have fun, its not about being better than everyone else.

AEO: What was your favorite thing about the Flex denim?
TB: Hands down favorite thing about the Flex denim is the range of motion they allowed. Not restrictive at all, super comfortable, and looked pretty dang sharp to go with it.

Tim Burton Parkour

AEO: Where else would you wear AEO Flex to?
TB: I’d wear those jeans anywhere. Comfortable enough to wear any casual day out with friends and looked plenty slick to wear with a suit coat to a nice dinner or event.

AEO: Top 3 songs you are listening to right now?
TB: Top 3 songs right now?! Can I just pick albums? How about, Holding On To You by Twenty One Pilots, Pay No Mind by Madeon, and Alpha by Periphery.

Follow Tim’s daily adventures here, and make sure to check out our previous interviews with Max Henry and Paul Joseph, two of the other WFPF athletes featured in our video.

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