That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

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Getting ready!

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AEO CMO, Michael Leedy (second from Right) with a few of the crew members

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The crew hard at work

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AEO Stylists, Preston and Lauren trying to survive the desert heat

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The dust storms were so intense that production was shut down for half a day

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That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

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AEO + SCA win Golden Halo Award

Our 2013 partnership with the Student Conservation Association (SCA) won the Golden Halo Award at the 12th annual Cause Marketing Forum Conference in Chicago, IL. yesterday.  The recipient of this award holds North America’s most prestigious honor in the field of cause marketing. The 12-week “AEO + SCA + You” campaign that caught the attention of the award givers, featured hundreds of college students serving in two national parks, a fundraising component that raised $500,000 to support future conservation efforts, and a combination of in-store, online and social media activity that spread SCA’s youth conservation movement to millions nationwide.  “This exciting campaign allowed us to extend conservation from national parks to hundreds of American Eagle stores and communities nationwide,” said SCA President Dale Penny.   “Environmental sustainability is one of the most important issues among our customers,” added American Eagle Outfitters Foundation Director Marcie Eberhart.  “Our customers stepped up to serve and lend their voice and support to SCA.  That’s what ‘Live Your Life’ is all about.”

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From left to right: SCA’s VP of Communications: Kevin Hamilton, Cause Marketing Forum President: David Hessekiel,  American Eagle Outfitters Foundation Director: Marcie Eberhart, and SCA’s: Jamie Patten and Peter Bokolas 

This year, we combined efforts to beautify and clean up urban parks throughout the country as part of #HeARTTHISCITY Alternative Spring Break. Each of the urban park efforts were concluded with the installation of a cool, one-of-kind piece of art that will continue to inspire visitors to always take care of and HeART our cities!

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 #HeARTTHISCITY Donor Pictures

SCA is the only national organization that develops tomorrow’s conservation leaders by providing high school and college students with service opportunities in all 50 states, from urban communities to national parks and forests.  And for the last seven years, AEO has been the signature sponsor of SCA’s Alternative Spring Breaks.  Past projects have included the following- planting endangered Joshua trees in Joshua Tree National Park, building hiking trails in the Grand Canyon and restoring vital wildlife habitat in the Everglades, Padre Island, Big Cypress and the Santa Monica Mountains.

We want to thank SCA and you, our customers, for continuing to help us make a difference. We are honored to have received this year’s Golden Halo Award.

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Meet the Cast: Matty

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Meet Matty, an aspiring chef from Bend, Oregon and winner of American Eagle Outfitters Project Live Your Life. We had the chance to learn more about Matty — read on to learn why she loves to cook and what her specialty dish is.

You’re originally from Dalles, OR and now live in Bend, OR. What do you heart about those cities?
The things I heart about Dalles is that most of my family lives there and it is a place I can always run away to if needed. I heart everything about Bend! Bend, Oregon will forever have my heart. From the breath-taking scenery, to the kindest people you’ll ever met, and the small town feel… I love it all!

You love to cook. What is your specialty?
My favorite thing to cook is Chicken Parmesan.

Do you feel like food is a form of art?
I definitely feel like cooking is a form of art. It’s crazy to throw together so many different ingredients together and have it turn info something amazing that you’ve never even tasted before!

When did your love for cooking begin?
My love for cooking began when I was a pretty little, around 8 or 9 years old I would say. I would always watch my grandpa in the kitchen and watch cooking shows on TV with him for hours. I think I fell in love with all the different smells!

Do you have any cooking traditions?
A cooking tradition in our family is everyone coming together to help make great meals for the family. I think that’s what I really love about cooking, it brings the ones you really love together.

Who inspires you to cook?
My grandpa inspires me too cook, as well as most of my family.

What do you enjoy most about cooking?
The thing I enjoy most about cooking is making everyone happy through food and bringing everyone together. Who’s not happy when they are eating good food?

You love nature and enjoy working in your community garden. What are some of the reasons that you love doing this?
I loved working in the community garden over summer for the fact that I was helping out someone else. It felt really good to give back to such a beautiful town.

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And the Winner Is… Project Live Your Life Week 5

And the Winner Is… Project Live Your Life Week 5

To celebrate our Spring 2014 photo shoot in San Francisco as well as our #HEARTTHISCITY partnership as part of Alternative Spring Break, we wanted to make the prize for the last week of Project Live Your Life a trip to the City by the Bay. Gil A. from North Laredo, Texas will be taking a friend on a trip to San Francisco! Congrats, Gil!

Be sure to check back here and at ae.com/liveyourlife to meet the grand prize winners who will be part of our Back to School 2014 campaign.

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Meet the Cast: Maria

Meet the Cast: Maria

Meet Maria, a paddle boarder from Coral Springs, Florida and winner of American Eagle Outfitters Project Live Your Life. We had the chance to learn more about Maria — read on to see what she had to say and follow her on Instagram.

How does Miami compare to your hometown, Coral Springs? Have you been here before? Miami is so different! Coral Springs is very suburban, while Miami is a city were no one sleeps. Miami has beaches, art, festivals, and so much more adventures and experiences. I loved staying in Miami with the AEO cast and crew!

What do you heart about your hometown, Coral Springs, Florida? What I heart about Coral Springs is my family and friends that live there.

You enjoy paddle boarding. How did you get into this sport? My uncle lives right on Deerfield Beach, so I would always go over his house and hangout with him. He took me paddle boarding one time and I just fell in love with it. I got the hang of it on my first try and after that I found it so easy and relaxing. Plus, its a great exercise and I don’t have to wait for waves to come to take my board out.

What were some of the biggest challenges that you faced when you were first learning how to paddle board? I didn’t face many challenges paddle boarding but one of them probably had to be getting the paddle board onto my small Mini Cooper and down to the beach!

Are there any other sports that you enjoy? I enjoy soccer. I have played for about 11 years and I played for varsity on my high school team for South Plantation high.

Who inspires you to stay active? Someone who inspires me to stay active has to be pro-surfer Alana Blanchard. She’s such an inspiration to me, she taught me that being active and doing something new everyday just brings happiness and healthiness to you and always have fun everyday because life is short.

Tell us about your part of the mural. What inspired you to draw what you did? With my part of the mural I just expressed myself. I had so much fun doing it and it really inspired me to go after what I want.

You also describe yourself as an aspiring stylist. What trends are you into right now? The trends I’m into right now is laid-back vintage bohemian clothing. I like my clothes to be very chill and beachy. I love to add gold and leather jewelry-mostly strap-on bracelets and gold rings, with one of my cute little vintage tribal beach bags. Oh, and I can’t forget my leather moccasins!

What sets you apart from the crowd? I feel that my wild personality makes me stand out. I can be very outgoing and happy at one moment, but then very chill and mellow at another. My personality works both ways! Also, my sense of style makes me stand. I’m the only girl at my school who becomes a little rebel and wears shorts to school with a cute crop top and a laid back long sweater. I feel that being small and energetic makes me who I am. Also, my ambition to always look for an adventure and do something creative and new everyday!

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