Project Live Your life week one winners

Here they are! Your week one Project Live Your Life winners! Read on to see what makes each one of our winners I’MPERFECT in their AEO denim!

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Here we go!  I’MPERFECT in my #AEOJEANS because…

Day 1 Winners:

Aimee:  They are the dose to perfection.

Lisa:  I’m comfortable all day and ready to take on life’s beautiful adventures in style.

Michelle:  I feel very sanguine in them!

Reed:  They make me feel confident and comfortable.

Day 2 Winners:

Silas:  They make my imperfection’s look effortlessly cool.

Michelle:  I’m free to be me! Loving the AEO sky high shortie!

Deborah:  I fight against crohn’s in my daily adventures. (photo credit to @tayalexandersmith)

Anna:  They are perfect for all occasions and have THE best washes and styles!

Shirley:  I’m one of a kind!

Day 3 Winners:

Anh Dang:  They make me feel comfortably and confidently me. Seriously, these are my all time favorite  skinnies!

Emily:  They give that boost of confidence in any look.

Levy:  They are my base of confidence.

Jaime:  I can be cute,  confident, and comfortable.

Lauren:  They make me feel like I can conquer any moment.

Day 4 Winners: 

Taryn:  They make me feel ready to take on whatever life throws at me!

Wendy:  I don’t  have to sacrifice comfort and still be in style.

Gina:  All beautiful things are young and free.

Nasaya:  Imperfection’s are beautiful and even with them, AE jeans fit me perfectly.

Taylor:  They make me feel perfectly comfortable in my skin… and my jeans!

Day 5 Winners:

Sarah:  They keep me effortlessly cool!

Caitie: They fit me just the way I want!

Samantha:  They were perfectly made for me!

Aaron:  The brand allows me flexibility through my own personal style.

Rachel:  There’s a fit that’s just right for every style I love.

Day 6 Winners:

Pricilla:  Just like me, they’ve evolved over time to fit my personal style.

Lindsay:  They help me find the beauty in myself that I see all around me!

Emma:  I live, love, and laugh everyday!

Anna:  Every pair feels like they’re personally made for me.

Shannon:  They let me express my own personal style!

Inspired yet? It’s not too late to enter for your chance to win 1,000 dollars! Check out www.ae.com/IMPERFECT for more information.

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That’s a wrap: Behind the Scenes of Our New Commercial Shoot

We headed out to El Mirage Lake in the hot (we’re talking 110 degrees hot), dry, beautiful California desert to film our Back to School commercial for the launch of I’MPERFECT. We featured and used over 200 pairs of jeans showcasing our entire denim collection which includes, 22 fits, 81 washes, 84 sizes!

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Getting ready!

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AEO CMO, Michael Leedy (second from Right) with a few of the crew members

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The crew hard at work

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AEO Stylists, Preston and Lauren trying to survive the desert heat

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The dust storms were so intense that production was shut down for half a day

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That’s a wrap!

Check out the commercial for our newest campaign I’MPERFECT below and tell us what you think about it in the comments below.

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AEO + SCA win Golden Halo Award

Our 2013 partnership with the Student Conservation Association (SCA) won the Golden Halo Award at the 12th annual Cause Marketing Forum Conference in Chicago, IL. yesterday.  The recipient of this award holds North America’s most prestigious honor in the field of cause marketing. The 12-week “AEO + SCA + You” campaign that caught the attention of the award givers, featured hundreds of college students serving in two national parks, a fundraising component that raised $500,000 to support future conservation efforts, and a combination of in-store, online and social media activity that spread SCA’s youth conservation movement to millions nationwide.  “This exciting campaign allowed us to extend conservation from national parks to hundreds of American Eagle stores and communities nationwide,” said SCA President Dale Penny.   “Environmental sustainability is one of the most important issues among our customers,” added American Eagle Outfitters Foundation Director Marcie Eberhart.  “Our customers stepped up to serve and lend their voice and support to SCA.  That’s what ‘Live Your Life’ is all about.”

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From left to right: SCA’s VP of Communications: Kevin Hamilton, Cause Marketing Forum President: David Hessekiel,  American Eagle Outfitters Foundation Director: Marcie Eberhart, and SCA’s: Jamie Patten and Peter Bokolas 

This year, we combined efforts to beautify and clean up urban parks throughout the country as part of #HeARTTHISCITY Alternative Spring Break. Each of the urban park efforts were concluded with the installation of a cool, one-of-kind piece of art that will continue to inspire visitors to always take care of and HeART our cities!

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 #HeARTTHISCITY Donor Pictures

SCA is the only national organization that develops tomorrow’s conservation leaders by providing high school and college students with service opportunities in all 50 states, from urban communities to national parks and forests.  And for the last seven years, AEO has been the signature sponsor of SCA’s Alternative Spring Breaks.  Past projects have included the following- planting endangered Joshua trees in Joshua Tree National Park, building hiking trails in the Grand Canyon and restoring vital wildlife habitat in the Everglades, Padre Island, Big Cypress and the Santa Monica Mountains.

We want to thank SCA and you, our customers, for continuing to help us make a difference. We are honored to have received this year’s Golden Halo Award.

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Meet the Cast: Matty

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Meet Matty, an aspiring chef from Bend, Oregon and winner of American Eagle Outfitters Project Live Your Life. We had the chance to learn more about Matty — read on to learn why she loves to cook and what her specialty dish is.

You’re originally from Dalles, OR and now live in Bend, OR. What do you heart about those cities?
The things I heart about Dalles is that most of my family lives there and it is a place I can always run away to if needed. I heart everything about Bend! Bend, Oregon will forever have my heart. From the breath-taking scenery, to the kindest people you’ll ever met, and the small town feel… I love it all!

You love to cook. What is your specialty?
My favorite thing to cook is Chicken Parmesan.

Do you feel like food is a form of art?
I definitely feel like cooking is a form of art. It’s crazy to throw together so many different ingredients together and have it turn info something amazing that you’ve never even tasted before!

When did your love for cooking begin?
My love for cooking began when I was a pretty little, around 8 or 9 years old I would say. I would always watch my grandpa in the kitchen and watch cooking shows on TV with him for hours. I think I fell in love with all the different smells!

Do you have any cooking traditions?
A cooking tradition in our family is everyone coming together to help make great meals for the family. I think that’s what I really love about cooking, it brings the ones you really love together.

Who inspires you to cook?
My grandpa inspires me too cook, as well as most of my family.

What do you enjoy most about cooking?
The thing I enjoy most about cooking is making everyone happy through food and bringing everyone together. Who’s not happy when they are eating good food?

You love nature and enjoy working in your community garden. What are some of the reasons that you love doing this?
I loved working in the community garden over summer for the fact that I was helping out someone else. It felt really good to give back to such a beautiful town.

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And the Winner Is… Project Live Your Life Week 5

And the Winner Is… Project Live Your Life Week 5

To celebrate our Spring 2014 photo shoot in San Francisco as well as our #HEARTTHISCITY partnership as part of Alternative Spring Break, we wanted to make the prize for the last week of Project Live Your Life a trip to the City by the Bay. Gil A. from North Laredo, Texas will be taking a friend on a trip to San Francisco! Congrats, Gil!

Be sure to check back here and at ae.com/liveyourlife to meet the grand prize winners who will be part of our Back to School 2014 campaign.

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