INTRODUCING AEO CONNECTED

NOT YOUR AVERAGE REWARDS PROGRAM

Look, we get it. Rewards programs can be confusing. In theory, the benefits sound great. In practice, you’re never quite sure you’re doing it right, or where you stand with points. We’ve spent the past year working with our teams and shoppers like you to put together a program that’s truly unique. AEO Connected launched last week, and in case you haven’t had a chance to check it out, here are just a few of our favorite perks.

IT’S FREE. And super easy to sign up in store, online, or on the app. Once you’re in, we’ll send you email updates on your Reward status, exclusive offers and more. No forms to fill out, no wasted paper, just Rewards sent straight to your email.

There’s more free where that came from! FREE JEANS & BRAS are one of the best perks you could get. For every 5 pairs of jeans you buy, we’ll give you one free. Same deal with Aerie bras. Plus, you’ll earn points for every dollar you spend, and once you reach a set number of points, we’ll send you a Reward that you can use in store or online, just like you’d use cash money. The best news in all this is that your points will NEVER expire, so you can redeem them whenever you want!

Ok so, we’ve got free jeans, free bras, points on every dollar… still not sold? How about an exclusive birthday discount? AEO Connected has that too. And if you’re REALLY serious about style, we have different access levels for all kinds of shoppers. So the more you shop, the better your perks. We’ll automatically bump you up into the right level depending on how much you spend, and let you know when you qualify for things like bigger Rewards or 24/7 free shipping. Plus, get even more when you combine your AEO Connected account with an AE or Aerie credit card.

For the complete rundown on how new AEO Connected works and rewards you for shopping for your favorite brands, visit us in stores or at AE.com/aeoconnected

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What Is Denim: Your Ultimate Denim Glossary

 DENIM FIT SPECS

Denim Glossary Fit Specs

Denim Glossary Fit Specs

RISE

The measurement from the top of the waistband to the bottom of the crotch seam. In other words, it’s where on your hips the jeans sit. Every body (and every one of our jean fits!) is unique, but, generally a “high” rise will sit near your belly button and a “low” rise will be closer to your hips. Source

Denim Glossary Fit Rises

INSEAM

The measurement from the bottom of the crotch to the bottom of the hem.

Denim Glossary Inseam

WARP

The vertical threads in a fabric. Source

WEFT

The horizontal threads in a fabric. Source

Denim Glossary Warp and Weft

WASH

The result of washing and rinsing denim to remove excess dye. Source

Denim Glossary Denim Washes

DESTROYED, DISTRESSED, DECONSTRUCTED

Purposely marred for a well-worn, vintage appearance. Source

Denim Glossary Destroyed Distressed Deconstructed

HEM

The bottom of the jean, which has been folded back and sewn down to form an edge

STEP-HEM

A raw hem that’s shorter in the front than it is in the back. Source

RELEASED HEM

A deconstructed hem that has been unstitched and unfolded for a frayed look and added length. Source 1  Source 2

Denim Glossary Hem

DENIM FABRICATION

Denim Glossary Fabrication

100% COTTON (see also: HERITAGE)

100% cotton denim. This rigid, durable fabric softens over time.

CLASSIC STRETCH

Our original soft, stretchy denim.

DENIM X

Denim with an upgraded stretch that retains it’s shape and won’t bag out. Natural fibers give this denim a super-soft feel for increased comfort.

DENIM X4

Revolutionary 4-way stretch means fit from every direction. Top-to-bottom warp stretch lifts your booty and gives you the feeling of longer legs, while side-to-side weft stretch contours the leg.
These forces work together to increase retention, which means these jeans won’t bag or sag, so your butt looks great, wear after wear.

CORE FLEX

Core Flex is designed with just enough stretch to give a little when you stand up, sit down, pull ‘em on or off. It has the same look and feel as 100% cotton denim, with increased flexibility for added comfort.

EXTREME FLEX

Our most flexible jean might also be our most comfortable. Designed with the max amount of stretch for ultimate comfort. Extreme Flex denim truly moves with you, and bounces back to hold its shape after.

FLEX 4/360

Revolutionary 4-way stretch means this denim moves with you in every direction. Top-to-bottom warp stretch moves up and down with you, while side-to-side weft stretch gives you room to sit or step.
The bottom line? Jeans have never been more comfortable.

HERITAGE (see also: 100% COTTON)

100% cotton denim. This rigid, durable fabric softens over time.

SELVEDGE

Premium denim bound with a “self edge” so it doesn’t unravel. You’ll know it by the trademark white and blue taping under the cuff, on the edge of the coin pocket, and on the back of the belt loop.

We’ve upgraded ours with just the right amount of stretch to make them even more comfortable. Source

Shop your favorite AEO Jeans HERE and show us how you wear them with #ICAN (or #WeAllCan if you’re with friends!).

Denim Glossary Fabrication

Denim Glossary Fit Specs

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AEO Jeans: Behind The Seams

BEHIND THE SEAMS

For the past 40 years, our jeans have been designed exclusively in New York City. Though our denim team is proud to call NYC home, they travel all over the world sourcing materials, researching the latest trends, and finding inspiration for the unique fits and washes they bring to you each season. As part of this process, they partner with a few of the most innovative and forward-thinking denim developers in the industry, collaborating daily across continents with teams dedicated exclusively to AEO jeans.
Once a year, the denim designers venture overseas to visit raw material suppliers, factories, and wash facilities. On their most recent trip, we asked them to snap a few behind the scenes photos. Take a closer look at how each pair of jeans is created.

Different rolls of fabric in the same shade are laid out and compared to ensure uniformity in each roll.

Different rolls of fabric in the same shade are laid out and compared to ensure uniformity in each roll.

Embroidering our name into unattached waistbands.

Embroidering our name into unattached waistbands.

Sewing on beltloops.

Sewing on beltloops.

Fresh bolts of denim are delivered and relaxed off the role before being cut.

Fresh bolts of denim are delivered and relaxed off the role before being cut.

Pocket bags ready for insertion.

Pocket bags ready for insertion.

Sample roles of denim.

Sample roles of denim.

Applying hardware

Applying hardware.

Whiskering in progress

Whiskering in progress.

The laundry

The laundry.

A bundled stack of AEO shorts post-washing. Now it’s time to add trimming and hardware.

A bundled stack of AEO shorts post-washing. Now it’s time to add trimming and hardware.

Show us how you wear your AEO Jeans using #ICAN on Instagram and Twitter (or #WeAllCan if you’re with friends!).

AEO + IT GETS BETTER

INTRODUCING AEO + IT GETS BETTER

Over the last seven years, the It Gets Better Project has successfully leveraged the influential power of media to uplift and empower LGBTQ youth around the world. From an unprecedented social media campaign to a best-selling book to award-winning television programming, we are always seeking new ways to get our message of hope into the hearts and minds of those who need it most.

American Eagle outfitters Pride It Gets Better

We have witnessed tremendous progress on a global scale toward greater acceptance for LGBTQ people. Yet, today, our youth are bombarded with threats to their civil liberties and, in some cases, their lives, because the communities they call home refuse to accept them. Our partnership with American Eagle Outfitters for the #WeAllCan campaign is the perfect collaboration to ensure that LGBTQ youth know they have the potential to achieve great things and to make a tangible and positive difference in the world. And, it provides an opportunity for those who love the American Eagle Outfitters brand to wear their support of a more inclusive world!

American Eagle outfitters Pride It Gets Better

The social narrative is always changing. We know how to change that narrative, and the support of forward-thinking organizations, like American Eagle Outfitters, makes that change possible. Together, we will amplify our message of hope until every single person on this planet understands the intrinsic value we all possess as human beings. We owe it to our youth, we owe it to ourselves, and we owe it to the future of our society. Life can and will get better for LGBTQ youth — and for everyone else — when we start celebrating our differences and adopt a #WeAllCan attitude.

American Eagle outfitters Pride It Gets Better

AEO is donating 100% of sales from our 2017 Pride Collection to It Gets Better. Because together, #WeAllCan make the world a brighter, better, more inclusive place for everyone!

Shop the Pride collection HERE.

American Eagle outfitters Pride It Gets Better

We want to know what Pride means to YOU. Share your story with #WeAllCan and you could be featured on our Pride Parade Float or Times Square billboard!

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3 SUMMER STAPLES, ENDLESS BEACH VIBES

Molly Hogan (@trendychickadee) is a sun-chasing, sandy-beach-loving boho babe. Based in LA, her blog is dedicated to bringing followers all the latest info on her favorite up-and-coming brands, emerging trends, travel diaries and more.

Molly’s relaxed, beachy vibe reminds us of what we love most about summer: effortless, sunny style during the warmest days of the year. We asked her to show us her take on 3 summer staples – tanks, shorts and Aerie swim!

White Denim Shorts Aerie Swim Trendy Chickadee

White Denim Shorts Aerie Swim Trendy ChickadeeMolly took her first look to the sunny Golf Coast of Florida. First order of business? Pool time, obviously. Molly rocked Aerie’s swimsuit of the summer, the One Piece Super Scoop, and topped it off with a straw fedora.

White Denim Shorts Aerie Swim Trendy Chickadee White Denim Shorts Aerie Swim Trendy Chickadee White Denim Shorts Aerie Swim Trendy Chickadee

Next up, Molly took her bike for a quick spin around town in classic white denim shorts and a flirty, strapless ruffled top. Does anything feel more boardwalk-ready than pale, nautical stripes? (We think not!)

 

White Denim Shorts Aerie Swim Trendy Chickadee

“My favorite summer wardrobe staple is a pair of white denim shorts, and AEO has the best of the best! I paired them with a breezy tube top for a beach bike ride, and then a chambray crop later in the day for an early dinner.”

White Denim Shorts Aerie Swim Trendy Chickadee White Denim Shorts Aerie Swim Trendy Chickadee

Shop The Looks: Hi-Rise Shortie | Ruffle Tube Top | Chambray Crop Cami | Aerie Super Scoop One Piece | Trimmed Fedora Hat

Show us how you’re styling YOUR favorite summer staples using #WeAllCan on Instagram & Twitter for a chance to be featured in our Style Gallery.

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Styling The Cutout Floral Dress with Amanda Oleri

Growing up just outside of NYC, Amanda Oleri (@eastcoastfox) was introduced at a young age to the culture, fashion and pace of the city –  an energy that still influences her unique style (an effortless mix of trendy, modern and bohemian) today.

These days, you’ll most often find the founder of lifestyle destination East Coast Fox exploring her Brooklyn neighborhood, jet-setting to her next spontaneous escape destination, or updating the blog with her latest style tips and adventures.

We asked Amanda to style this ultra-feminine floral dress (with some eye-catching cutouts), and she gave it her signature NYC spin by pairing it with these bright-white high tops – because, as she puts it, “you can’t walk the city in heels!” The combo of flirty florals and sporty sneakers makes for an effortless, throw-on-and-go look.

Check out Amanda’s full look below…

East Coast Fox styles the keyhole cutout floral dress

East Coast Fox styles the keyhole cutout floral dress

Amanda on the inspiration behind her look:
“A cute floral dress is all you need ATM. Lucky for you, I’ve got one right here. And don’t be silly, it’s not your average floral dress – this baby is a head-turner. Between the sweet little cutouts on the side and the keyhole in the front, it’s the perfect blend of flirty and cute.”

Shop the Look: AEO Keyhole Fit & Flare Dress | K-Swiss Classic VN Mid Sneaker

Show us how you’re styling cutout dresses using #WeAllCan on Instagram & Twitter for a chance to be featured in our Style Gallery.

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