Do you ever wonder who helps Preston and Lauren put together #AEOStyle concepts per season? We sat down with the hilarious and smiley Senior Stylist for AE.com, Coco Yokoyama to talk about her day to day job, style and trends for upcoming seasons. Want to know what her favorite memory of Preston is or what emoji she would be? Check out her rapid fire interview below to find out!
Senior Stylist for AEO Direct
What does your day to day look like at the office?
On shoot days, I arrive at the studio early to make sure the model is in hair and makeup, then Bri (my lovely assistant) helps prep the clothes for the model. After hair and makeup are complete, we do a quick fitting with the model. Then, we go on set and shoot our product all day until we get the perfect shot. We jam out to great music, laugh at each others goofiness and just have fun!
Favorite photo shoot that you’ve been on?
For AEO, I love every shoot that I’ve been on! The campaign shots for every season have been amazing and I’m so blessed to travel to such amazing locations with a rad team of people. Another one of my all time favorite shoots that I’ve been on was when I was a little girl, my family shot for GQ for Fathers Day back home in Cali! It was a blast.
Coco poses for a picture during the AEO Spring photoshoot in Miami.
Challenges that you’ve faced in your occupation?
Everyday is a challenge…it’s called life (haha)
How do you come up with outfits for each season?- What’s your strategy/process?
Preston and Lauren usually have insight on what the design team has in store for the upcoming seasons and base the styling from working closely with these teams. Once Preston and Lauren have a concept, they relay that info to me and I execute!
Best advice you’ve been given to handle this role?
Be a leader, not a follower.
The AEO Styling team takes a selfie moment at the movies.
What big trends are you seeing for summer/BTS?
A good denim selection with a twist of street and hipster key pieces.
Shop the look: ( 1 | 2 | 3 | 4 | 5 )
Are there any trends that you don’t want to come back?
Most trends come back and they usually have a twist to its original standards, so to me its something new to look at.
Favorite staple in your wardrobe?
Anything black! I ALWAYS wear black!