#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. In this spirit, AE & Aerie are joining forces with Delivering Good to give back by giving cozy. From November 27th (Giving Tuesday!) through December 6th, for every winter accessory (hats, gloves and scarves) purchased at AE and Aerie, we will donate a warm winter hat to someone in need through Delivering Good!



Delivering Good is a non-profit organization that provides individuals impacted by poverty and natural disasters with new apparel and other goods to offer hope, dignity and self-esteem. Since 1985, Delivering Good has donated more than 1.8 billion new products to individuals in need. You can learn even more about them at!





To celebrate Giving Tuesday, we’re hosting a group of teens from one of Delivering Good’s partners for a giving-themed holiday party at our Union Square store.

We’ll have a station for wrapping the hats we’ll donate to clients of the charity, a video booth to record and send holiday messages to friends and family, and a customization station for making denim pom-poms for gift wrapping and customizing denim totes and jeans (+ there’s no party without treats and a great DJ!).





We asked our influencers what they’re loving this holiday season. Here’s what they had to say about their favorite styles, gifting, and how they like to celebrate the holidays! 


What was your favorite AE item you wore & why?


@but_its_henry, & @bre.moore


I truly loved all the pieces, but if I had to choose, no doubt it would be the pink sweater. The color was popping (literally) and the material was so soft! I really appreciate a sweater with thick material that can be a staple piece in your closet during the winter. You can also dress this sweater up with a cute pair of heels, or dress it down with jeans and your cutest sneakers.


My favorite gift is the flannel. It gives off a 90’s vibe I love that is soft and comfortable –probably one of the softest flannels out there.

My favorite item I wore was the high-waisted jeggings! I’m a sucker for anything high-waisted and these jeans are extremely comfortable and feel like second skin!


My favorite gift from the delivery was the brown AE hoodie. It was so cozy and just easy to throw on. It just works really well with so many fall situations. Need a hoodie to throw on on your way to the gym? Done. Need a sweatshirt to head to the pumpkin farm? Done. Getting a little chilly at your work desk? Done. Also, it has my initials all over it (:


What is your favorite way to celebrate the holiday season?


@kaleblundie & @jhoanybarcos


My favorite way to celebrate the holiday season would have to be sitting by the fire place watching holiday movies with all your favorite snacks! I love watching seasonal movies with my family and friends, but there is something about the holidays that really make it a lot more special!


My favorite way to spend the holidays, is spending the day at home with my family while we watch movies in our PJ’s and sipping on pumpkin spice lattes.


@Jackyln.Lune@Jackyln.Lune & @chellaman

My favorite way to celebrate the holiday season is to surround myself with family, friends and create lasting memories. Decorating the house, making cookies and taking photos all the while enjoying each other’s company.


My family always gets together and spends a few days just talking for hours on end. This is, by far, my favorite time due to the individuality of each of my family members and the unique stories they bring to the table.



Who would you gift AE products to this holiday?

What would you give & why?



I’d gift my mom this holiday season, specifically with the knit sweater. She’s always been a style inspiration to me, letting me wear her clothes and what not when growing up. Gifting her the sweater would not only be a gesture of appreciation for all that she’s done for me, but also keeping her cozy and stylish. 


I would probably gift the beanie to one of my friends because I feel like it is both universally useful and stylish. That way you know that they don’t have to totally commit to wearing an outfit that doesn’t match their style and can instead pair it with something they like. 


I would most likely gift my friend a pair of high-waisted jeggings this holiday season because she always loves tucking in her sweaters and shirts. She also says high rise jeans look the best on her.

@itskelseydespues, @colton.johnson & @randalmanago



All the (Soft & Cozy) Feels

AE Women's Sweater

Whether you’re facing the elements or chilling by the fire, these ridiculously soft sweaters, flannels and hoodies will keep you feeling warm and looking cool.




Winter just isn’t winter without sweaters – and if they gave out awards for warmth and coziness, these incredibly soft sweaters would probs win them all. 


AE Plaid & Flannel Shirts


It’s safe to say that flannels will never go out of style — especially crazy-soft ones like these. Buttoned up or layered over a graphic thermal, you can’t go wrong with a classic. 




When you add a hood into the mix? GAME-CHANGER. Consider these fleece-lined graphic hoodies your new go-to for layering or on their own for a softer-than-soft athletic look.





Find Your New Favorite Fall Look with LoveFromLiyax

As part of our AExME creator spotlight video series we teamed up with YouTube vlogger Liya (LoveFromLiyax) for an American Eagle try on haul and asked her to share her fave looks & dorm décor items to hit refresh on the fall semester. The result? Looks she loves and we know you’ll love too!




One of Liya’s favorite things that came in her try on haul was our Ne(X)t Level jeggings. Our signature Ne(X)t Level technology offers up the right amount of stretch so you can move any way you want and don’t have to worry about them bagging out or feeling loose halfway through the day. Liya picked the high-waisted jegging and super high-waisted jegging—both designed to provide plenty of coverage and feel comfortable! These fits are perfect for any event and every day—a real go-to for back to school, fall and winter looks.


“Being comfortable and confident in what you’re wearing is so, so, so crucial, and high-waisted pants make me feel more comfortable.”

The high-waisted fit sits at the right point for comfort and coverage, and the super high-waist sits a little higher just below the natural waist for a more covered feel. Both make sure you look good and more importantly FEEL GOOD about your outfit of the day. Another faves of Liya’s is the light wash mom jean. Cut in a classic throwback design that’s reminiscent of the 80s and 90s, these jeans are almost too cool to be true, and look great with a graphic tee or crop top. These jeans are also a little high-waisted so you have a comfy and relaxed fit. Need a little more mom jean inspiration before you try this fit out? Check out our mom jeans assortment.




What’s a good pair of jeans without the perfect top to wear it with? Not much! Liya’s picks are perfect for going out or going to class. The first pick is a Kodak graphic tee from our Tailgate line that serves up a throwback vibe with bright yellow and red colors. Wear it loose and baggy or tie it up, either way this shirt will have you serving looks this semester.


“I know this will work with a lot of different fits, like if I tie it to make a crop top and wear it with my Mom jeans!”


Need another style that can be worn at school and for anything after? Her choice of the off the shoulder top is juuuust right for both events. A lace design means you have cover exactly where you need it, but the off shoulder cut is still cute and fun for parties or going out. Liya’s last top pick is a striped crop top! We love this look for fall and spring, and if you need a little more warmth just throw on a cardigan and you’re good to go.




“I did not realize American Eagle had so much dorm stuff! […] I might have to cop some more.”

One of Liya’s other fave items she didn’t even know we carried? Dorm décor! We’re well known for our jeans and flannels when things cool down this time of year, but with our AEO APT collection you can make your dorm or apartment as cozy as your favorite top, and AEO APT also makes for perfect gifts! No need for tired blankets and the same old wall art. We create everything you need to make your apartment or dorm a little more you, and also partner with Dormify to make super cute bed spreads and pillows, too. But the party doesn’t stop there. We also got you covered with tech gadgets, kitchen décor, desk accessories & party supplies so you can hit all the right notes this term.

Liya chose a few staples we love to get through fall semester and power through to spring: a shower speaker, cute tortoise hoop earrings, and a tapestry designed with a soft, feminine look and a cool iridescent vibe. Dig her style? Check out our entire line of apartment decor and women’s accessories to see Liya’s picks and make them your own!


The AExME campaign is about real people and real style.  It is a celebration or freedom, individuality and difference. Show how you make AE clothes your own with Instagram posts tagged #AExME and @americaneagle and you can be in our next campaign! From your head to your toes, inside and out, we want you to express your true self every day… this is why we make #AEJeans and clothes for every body.

LA-based college student Liya takes her interests in fashion, beauty, travel & more and brings them to the screen to serve up hot tips and tricks to her subscribers. Check out her channels below for more style inspiration!







DIY Racing Stripe Jean Animation

Athleisure is an easy trend to get behind. Statement-making sneakers, cropped sweatshirts, joggers, ball caps… Pieces that bring comfort, style and attention to detail together. What’s NOT to love? The next time you’re in the mood for a “casual with a twist” kind of look, channel Sporty Spice and make that twist an on-trend, easy DIY that sets your jeans apart from the rest. The best part? You can use a pair of jeans you already have!

Check out our DIY guide below and give it a go yourself.

Description of materials needed



Do this from waist to hem, making sure to leave enough ribbon to fold into the waistband. This goes for the hem, too – you don’t want the cut edge of the ribbon to show!

Tip: Follow the instructions on the glue for drying times, as they can vary by brand!


animation of ribbon being glued to DIY jeans



Thread your needle and secure with a knot. Start by stitching at the waistband, going over the initial stitch spot a few times. Then continue down the leg to the hem, stitching every ¼ inch. Do this along both edges of the ribbon.

Animation of ribbon being stitched to DIY jeans



Tip: The safest way to wash your DIY jeans is to turn them inside-out and use a gentle wash cycle with cold water!


Finished DIY Racing Stripe Jeans


Did you try it? Share your DIY jeans with us using #AExME or #AEJeans @americaneagle and you could be featured on our Facebook or Instagram feed!




 Take your signature aesthetic to the next level with four new and unique scents in a customizable(!) bottle.


AE X ME customized fragrance bottles


Then make it one-of-a-kind by replacing the removable insert with your own Polaroid, design, doodle, hand-written message… The options are endless. 


AE X ME fragrance bottles animation


Make it a chance to show off your favorite pic of your pup. Give one to BAE. Display your photography and favorite quotes. Brand it with a selfie. Make AE x ME part of your everyday look (and scent).


AE X ME fragrance bottle animation