Real Talk with YUNI

What do you get when you combine beauty experts and yoga? The natural beauty brand, YUNI, founded by husband and wife duo, Emmanuel Rey and Suzanne Dawson. The power couple’s shared passion for active living and mindful products created one of our favorite beauty brands. Read on to learn more! 
Real Talk with YUNI

Can you tell us a little about your brand and the inspiration behind your products?

Emmanuel Rey: My wife Suzanne and I have been in the beauty industry for over 20 years in various corporations (Mostly l’Oreal and Estee Lauder). Suzanne was a the head of Global marketing for Aveda and I was General Manager for Aveda, Bumble & Bumble, Darphin for North America.  

In 2012, we decided to leave the corporate environment to travel around the world for a full year. At that stage, we had been practicing Yoga for over 10 years and we took advantage of our trip to pass our teacher certification for Ashtanga Yoga in Greece. While talking to our fellow students, we found out that there was no beauty brand that had been specifically designed for “active people”. 

At the same time, we were impressed by the success of all the “athleisure” brands (LuluLemon, Sweaty Betty, Lorna Jane etc). It became clear that there was a white space in the beauty market to serve the needs of “active people”. We worked with a large group of experts in Yoga and Fitness, we came down to 3 key insights: Saving time, Enhancing performance, Relieving stress. 

While we developed the range with Yoga and fitness in mind, as it is our background, it became clear that other people could benefit from our products (who does not want to save time, perform better or manage stress).That being said, Yoga is a very personal ritual, a moment you take away from the rest of the world. Beauty is also very much a personal ritual and that is why through the products YUNI helps to reinforce these rituals.

YUNI prepares the body and the mind, delivers treatment benefits while you work out, aids express clean-up and post recovery, and helps to recall the powerful benefits of your practice, at will. We launched our first products in September 2015.

Real Talk with YUNI

Shop now: 12 Pack Shower Sheets | Pocket Savasana | Travel Size Flash Bath | Sweat, Refresh, Go Travel Essentials 

YUNI’s products embody a responsible beauty philosophy. What is it and why is it so important?

ER: Our tagline is actually “Mindful Beauty for an Active Life”. Mindful beauty means products that are non toxic and healthy for you, not tested on animals, that use natural ingredients organic and fair trade as much as possible. YUNI’s goal is to accompany you in your journey to health and fitness to make it more effective and more pleasurable.  

We are defining ourselves as “seekers of Good” as we are looking for goodness in ourselves, in all we do, in people around us and the world as a whole. We believe in stepping lightly on our planet and do good in the process. For example, all our products are made in solar powered factories in the USA.

What is your one must-have YUNI item for back-to-school?

ER: Back to school is a busy time for everyone and we all want to have a fresh start, new healthy habits, go to the gym, perform at work, be there for your family etc  the Shower Sheets (large biodegradable body wipes) help you to save time by cleansing and refreshing your skin on-the-go in a matter of seconds and without water!

Real Talk with YUNI

What advice do you have for other entrepreneurs looking to break into the natural beauty biz?

ER: We all have different skills and background so it is not easy to give such advice but in general i would say that you have to be passionate and compassionate with a genuine interest to make differentiated products that truly brings something that does not exist yet. 

I would add that it is important to challenge the status quo and continuously push to find creative solutions for products that should be at the same time effective, pleasurable, sustainable and with a minimum impact on the environment.

What makes YUNI #AerieREAL?

ER: YUNI is about going beyond the superficial level of (plastic) beauty but go deeper in a self discovery journey in which you are present in every moEment.

 I think we share the same philosophy in the sense that YUNI’s goal is to make people comfortable and happy with themselves, to make them feel confident, empowered and naturally beautiful. Real Talk with YUNI

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Blogger’s Picks: Slip Dress + Ringer Tee

Love layering? Pair our Slip Dress with a Graphic Ringer Tee for effortless, 90’s inspired street style. #AerieREAL girl Syma rocks this comfy look to her fave Mexican spot in NYC. Blogger's Picks: Slip Dress + Ringer Tee

“Two closet essentials by Aerie – a striped tee and slip dress. I’m all about a 90’s comeback! Wearing a classic slip dress like this over a t-shirt makes this #OOTD super fun and casual. It’s a perfect outfit for running around NYC in the summer heat. Paired with my go-to sneakers of the moment adds a little edge to my look and not to mention, super comfortable which is so important.”

Blogger's Picks: Slip Dress + Ringer Tee

Shop Syma’s Look: Graphic Ringer Tee | Slip Dress

Blogger's Picks: Slip Dress + Ringer Tee

“I love the versatility of these two pieces – rocking the tee with a pair of jeans or wearing the slip dress by itself for a night out on the town is definitely in my future. These are two key pieces in my wardrobe I know I’ll be wearing on repeat.”

Show us how you style the Slip Dress and Graphic Ringer Tee with #AerieREAL for a chance to be featured on the style gallery!

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Blogger’s Pick: Tomgirl Bralette

The NEW Tomgirl Bralette is here and we’re not the only one who loves it! Blogger and #AerieREAL girl Mel Denisse can’t get enough of the comfy style.

Blogger Pick: Tomgirl Bralette

“I loved pairing these three pieces together for those mornings you just want to walk in your neighborhood and grab a coffee. It not only makes a statement, but it’s so effortlessly wearable throughout the entire day”

Blogger Pick: Tomgirl Bralette

“I’ve been loving the tomgirl bralette for so many reasons— first, comfort. I could live in it all day. And showing it off is fun since it feels like a causal part of the outfit with the button details and the ‘aerie’ writing on the bottom.” Blogger Pick: Tomgirl Bralette

Shop Mel’s Look: Tomgirl Logo Bralette | Embroidered Shirt | Warm-Up Pant

Blogger Pick: Tomgirl Bralette

Blogger Pick: Tomgirl Bralette

Blogger Pick: Tomgirl Bralette

Show us how you style the Tomgirl Bralette with #AerieREAL for a chance to be featured on the style gallery!

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Stylist’s Picks: All About The Tomgirl Trend

New season. New collection. New trend Tuesday! First up on Erin’s list? You go, tomgirl!

Stylist’s Picks: All About The Tomgirl Trend

ALL THE INFO

Flash back to the 90’s with comfy, easy-to-wear styles. Think all-new Tomgirl Bralettes, Hi-Leg Undies, iridescent caps and cropped sweaters that give girl power a whole new meaning. Isn’t it ironic that everything you loved as a kid is back and better than ever?

Stylist’s Picks: All About The Tomgirl Trend

Stylist’s Picks: All About The Tomgirl Trend

WHY ERIN LOVES IT

Comfy, cool AND classic… the Tomgirl Bralette does it all! In scoop, button-front and triangle fits and pretty shine and super soft cotton fabrics, there’s a Tomgirl for every Aerie girl.

Stylist’s Picks: All About The Tomgirl Trend

HOW TO WEAR IT

Rock your Tomgirl Bralette under a cropped white tee and pair it with the NEW tighty whitey, our Hi-Leg Undies*.

*Best enjoyed while jumping on your bed and blasting Alanis Morrissette.

Stylist’s Picks: All About The Tomgirl Trend

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How to Style the Tomgirl Bralette 5 Ways

3 Tomgirl Bralettes. 5 girl power looks! In scoop, triangle and button-up fits and pretty shine and super soft fabrics, there’s a Tomgirl for every Aerie Girl. Read on to see how to style this season’s must-have new bralette 5 ways!

How to Style the Tomgirl Bralette 5 Ways

  1. LET IT PEEK

One of our fave throwback styles is making a comeback! Wear our Lace Slip Dress over our Tomgirl Scoop Bralette for easy laid-back layers. Keep it cool with a jean jacket and dress it up with cute shoes!

How to Style the Tomgirl Bralette 5 Ways

2. SHOW IT OFF

Let your Tomgirl Bralette shine! Layer it over our Ruffle Baby Tee and pair it with AEO denim. It’s your best basic daytime look… with a twist!

How to Style the Tomgirl Bralette 5 Ways

3. SLEEP ON IT

Staycation all you ever wanted! Pair the Tomgirl Triangle Bralette with our new Hi-Leg Bikini, Wide Sleeve Cards and extra soft Boxer for the ultimate girls’ night in.  How to Style the Tomgirl Bralette 5 Ways

4. BRUNCH IN IT

Running from bed to brunch? Ready.. set… THROW on our Embroidered Shirt over your Tomgirl Logo Bralette and Chill Track Leggings. How to Style the Tomgirl Bralette 5 Ways

5. WEAR IT EVERYWHERE!

Add extra-special shine with our Tomgirl Scoop Bralette underneath our new Graphic Ringer Tee, and stay comfy on the bottom with our Warm-Up Pant. Wear it to run errands… meet a friend for coffee… ANYWHERE!

 

How do you wear your Tomgirl Bralette? Comment below & tell us!

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ERIN’S OUTFIT OF THE WEEK: MUST-HAVES FOR THE 4TH

Red, white & all you! Our stylist’s outfit of the week is made for a little holiday coming up next Monday. Pool party? Picnic? Outside lounging? Erin’s look will get you set for anything the 4th throws your way.ERIN’S OUTFIT OF THE WEEK: MUST-HAVES FOR THE 4TH

Shop Erin’s Look: Scoop Piping Bikini Top | Piping Bikini BottomMesh Ruffle Top | Track Short

Early July means the summer’s hottest temps, and piping hot swim is ready for it! Wear our bright red Scoop Piping Bikini Top and Piping Bikini Bottom, and let it show through our sheer Mesh Ruffle Top. Get your blues in with our Track Short on the bottom, and you’re all set to party in the USA!

ERIN’S OUTFIT OF THE WEEK: MUST-HAVES FOR THE 4TH

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