Blogger’s Picks: City Sweatshirt

Our new City Sweatshirt is a really big deal. Wear it oversized for an extra comfy feel or size down for a more classic fit. #AerieREAL girl Sarah Shropshire styles hers with our Tomgirl Bralette below! Blogger's Picks: City Sweatshirt

“I love the versatility of this sweatshirt! I can go from running errands around town to running the stairs at Stadium High School (from 10 Things I Hate About You). The muted camo gives a minimal vibe which is my go-to style. You won’t believe the number of compliments I received wearing this sweatshirt.” 

Blogger's Picks: City Sweatshirt

“To keep cool while running the stairs, I wore this cute bralette and tied the sweatshirt around my waist. My favorite thing about this sweatshirt is how soft and comfy it is, I never want to take it off!”Blogger's Picks: City Sweatshirt

Shop Sarah’s Look: City Sweatshirt | Tomgirl BraletteChill High Waisted Legging

Blogger's Picks: City Sweatshirt
Blogger's Picks: City Sweatshirt

Show us how you style the City Sweatshirt with #AerieREAL for a chance to be featured on the style gallery!

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#AerieREAL Love From Iskra: GRL PWR!

Hey Aerie girls,

Hope you’re having an amazing summer! If you’ve seen the new #AerieReal campaign – you’ll know it’s all about GIRL POWER and inspired by the 90’s. (if you haven’t seen the campaign check it out now here and here)

I’m so obsessed with this campaign because I’m a big believer in supporting and empowering our girlfriends. So in today’s blog post I want to share some ways I encourage and spread GRL PWR between me and my girls 🙂

I’d love to read how you empower your girlfriends so make sure to comment below!

#AerieREAL Love From Iskra: GRL PWR!

5 Reasons Why I Believe It’s Important To Empower Your Girlfriends

  1. Your girlfriends will always be there, so don’t neglect them. Invest time and energy into hanging with them or staying in touch.
  2. I don’t have blood sisters so my girlfriends are my sisters.
  3. Your girlfriends are your support system, when you need to laugh, cry or rant they will listen.
  4. You can be the friend to stop the vicious circle of negative body image talk or gossip, which will help your girlfriends feel good about themselves and shine bright.
  5. Empowered friends are more confident and often less defensive so it is easier to defuse misunderstandings.

5 Ways To Empower Your Girlfriends

  1. Complimenting them on things that you love about them – try any of the below:
    • Personality — ‘I love being around you, you literally make everyone laugh’
    • Their Clothes and style — ‘Your sweater is so cute’
    • Efforts — ‘you’ve been killing it at school’ – ‘It really inspires me how well you look after your _____ (mom, dog, brother)’
    • Friendship/loyalty — ‘You’re always there for me and that really means a lot to me’
    • Taste in music / food / creativity / culture — ‘Your fried chicken is BOMB’
  2. Help them out if they are struggling at school or work by holding a study night.
  3. Be a good listener, give them time, don’t interrupt, don’t judge!
  4. Encourage them to follow their dreams, have a fun filled day of vision boarding and be there when they need you.
  5. Defend them but also allow them to make their own mistakes, offering up advice but not telling them what and what not to do. We grow by making choices, and as girlfriends, the best thing we can do is be there for each other, the good, the bad and waiting with pizza.

And these are just my own ways, but you know your girlfriends better than anyone! So celebrate each other 🙂 we are so lucky to have one another. So let’s build each other up, we are not in competition; there is room for everyone because we are all completely unique.

Sending all you magical unicorns all my love,

Iskra xx

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Blogger’s Picks: City Sweatshirt

What happens when you combine our NEW City Sweatshirt with the Tomgirl Bralette? Pure magic, that’s what. #AerieREAL girl Caitlyn from How Do You Wear That styles our super soft and s’cozy sweatshirt below! Blogger's Picks: City Sweatshirt

“I think the most common way to wear a sweatshirt like this is with a pair of leggings post work out or running errands (maybe some leather leggings to spice it up). However, my newest obsession is to rock the oversized sweatshirt with more feminine pieces like this high-waisted silk skirt or even throw it over a wrap dress.” 

Blogger's Picks: City Sweatshirt

“I decided to keep the casual theme going and pair the outfit with some crisp white sneakers, added a blush colored hat to stick with the neutral/blush tone theme and a fun striped bralette.”

Blogger's Picks: City Sweatshirt

Shop Caitlyn’s Look: City SweatshirtTomgirl Scoop Bralette | Satin Button-Front Skirt | Satin Baseball Cap

Blogger's Picks: City Sweatshirt

Blogger's Picks: City Sweatshirt

Blogger's Picks: City Sweatshirt

Show us how you style the City Sweatshirt with #AerieREAL for a chance to be featured on the style gallery!

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Real Talk with YUNI

What do you get when you combine beauty experts and yoga? The natural beauty brand, YUNI, founded by husband and wife duo, Emmanuel Rey and Suzanne Dawson. The power couple’s shared passion for active living and mindful products created one of our favorite beauty brands. Read on to learn more! 
Real Talk with YUNI

Can you tell us a little about your brand and the inspiration behind your products?

Emmanuel Rey: My wife Suzanne and I have been in the beauty industry for over 20 years in various corporations (Mostly l’Oreal and Estee Lauder). Suzanne was a the head of Global marketing for Aveda and I was General Manager for Aveda, Bumble & Bumble, Darphin for North America.  

In 2012, we decided to leave the corporate environment to travel around the world for a full year. At that stage, we had been practicing Yoga for over 10 years and we took advantage of our trip to pass our teacher certification for Ashtanga Yoga in Greece. While talking to our fellow students, we found out that there was no beauty brand that had been specifically designed for “active people”. 

At the same time, we were impressed by the success of all the “athleisure” brands (LuluLemon, Sweaty Betty, Lorna Jane etc). It became clear that there was a white space in the beauty market to serve the needs of “active people”. We worked with a large group of experts in Yoga and Fitness, we came down to 3 key insights: Saving time, Enhancing performance, Relieving stress. 

While we developed the range with Yoga and fitness in mind, as it is our background, it became clear that other people could benefit from our products (who does not want to save time, perform better or manage stress).That being said, Yoga is a very personal ritual, a moment you take away from the rest of the world. Beauty is also very much a personal ritual and that is why through the products YUNI helps to reinforce these rituals.

YUNI prepares the body and the mind, delivers treatment benefits while you work out, aids express clean-up and post recovery, and helps to recall the powerful benefits of your practice, at will. We launched our first products in September 2015.

Real Talk with YUNI

Shop now: 12 Pack Shower Sheets | Pocket Savasana | Travel Size Flash Bath | Sweat, Refresh, Go Travel Essentials 

YUNI’s products embody a responsible beauty philosophy. What is it and why is it so important?

ER: Our tagline is actually “Mindful Beauty for an Active Life”. Mindful beauty means products that are non toxic and healthy for you, not tested on animals, that use natural ingredients organic and fair trade as much as possible. YUNI’s goal is to accompany you in your journey to health and fitness to make it more effective and more pleasurable.  

We are defining ourselves as “seekers of Good” as we are looking for goodness in ourselves, in all we do, in people around us and the world as a whole. We believe in stepping lightly on our planet and do good in the process. For example, all our products are made in solar powered factories in the USA.

What is your one must-have YUNI item for back-to-school?

ER: Back to school is a busy time for everyone and we all want to have a fresh start, new healthy habits, go to the gym, perform at work, be there for your family etc  the Shower Sheets (large biodegradable body wipes) help you to save time by cleansing and refreshing your skin on-the-go in a matter of seconds and without water!

Real Talk with YUNI

What advice do you have for other entrepreneurs looking to break into the natural beauty biz?

ER: We all have different skills and background so it is not easy to give such advice but in general i would say that you have to be passionate and compassionate with a genuine interest to make differentiated products that truly brings something that does not exist yet. 

I would add that it is important to challenge the status quo and continuously push to find creative solutions for products that should be at the same time effective, pleasurable, sustainable and with a minimum impact on the environment.

What makes YUNI #AerieREAL?

ER: YUNI is about going beyond the superficial level of (plastic) beauty but go deeper in a self discovery journey in which you are present in every moEment.

 I think we share the same philosophy in the sense that YUNI’s goal is to make people comfortable and happy with themselves, to make them feel confident, empowered and naturally beautiful. Real Talk with YUNI

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Blogger’s Picks: Slip Dress + Ringer Tee

Love layering? Pair our Slip Dress with a Graphic Ringer Tee for effortless, 90’s inspired street style. #AerieREAL girl Syma rocks this comfy look to her fave Mexican spot in NYC. Blogger's Picks: Slip Dress + Ringer Tee

“Two closet essentials by Aerie – a striped tee and slip dress. I’m all about a 90’s comeback! Wearing a classic slip dress like this over a t-shirt makes this #OOTD super fun and casual. It’s a perfect outfit for running around NYC in the summer heat. Paired with my go-to sneakers of the moment adds a little edge to my look and not to mention, super comfortable which is so important.”

Blogger's Picks: Slip Dress + Ringer Tee

Shop Syma’s Look: Graphic Ringer Tee | Slip Dress

Blogger's Picks: Slip Dress + Ringer Tee

“I love the versatility of these two pieces – rocking the tee with a pair of jeans or wearing the slip dress by itself for a night out on the town is definitely in my future. These are two key pieces in my wardrobe I know I’ll be wearing on repeat.”

Show us how you style the Slip Dress and Graphic Ringer Tee with #AerieREAL for a chance to be featured on the style gallery!

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Blogger’s Pick: Tomgirl Bralette

The NEW Tomgirl Bralette is here and we’re not the only one who loves it! Blogger and #AerieREAL girl Mel Denisse can’t get enough of the comfy style.

Blogger Pick: Tomgirl Bralette

“I loved pairing these three pieces together for those mornings you just want to walk in your neighborhood and grab a coffee. It not only makes a statement, but it’s so effortlessly wearable throughout the entire day”

Blogger Pick: Tomgirl Bralette

“I’ve been loving the tomgirl bralette for so many reasons— first, comfort. I could live in it all day. And showing it off is fun since it feels like a causal part of the outfit with the button details and the ‘aerie’ writing on the bottom.” Blogger Pick: Tomgirl Bralette

Shop Mel’s Look: Tomgirl Logo Bralette | Embroidered Shirt | Warm-Up Pant

Blogger Pick: Tomgirl Bralette

Blogger Pick: Tomgirl Bralette

Blogger Pick: Tomgirl Bralette

Show us how you style the Tomgirl Bralette with #AerieREAL for a chance to be featured on the style gallery!

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