How to Style a Turtleneck

The turtleneck is a must-have item during the fall season! Layer our soft and cozy Boucle Turtleneck Sweater over a Satin Slip Nightie for a comfy night in or pair with denim and heels for a night out with your girls.

Janelle from Wait You Need This loves this easy, at home look.

How to Style a Turtleneck “One combo I’m currently loving is a cropped sweater atop a silky nightie. It’s ideal for these fall days when there’s a slight morning chill in the air. I play it cool by simply tossing a cropped sweater, like this snuggly boucle pick from Aerie, over the nightie I slept in the night before. Add a pair of chunky knit socks and your casual around the house look is complete.”

How to Style a Turtleneck How to Style a Turtleneck Shop Janelle’s Look: Boucle Turtleneck Sweater | Satin Slip Nightie

How to Style a Turtleneck How to Style a Turtleneck

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With a legging fit and a fancy pants look, this fall is all about TREGGINGS! Not that you needed another excuse to wear your leggings everywhere and anywhere…

ERIN’S OUTFIT OF THE WEEK: TREGGINGS!Shop Erin’s Look: Boucle Turtleneck Sweater | Fairy Tale Lace Bodysuit | Play Textured Legging | Fuzzy Scarf | Polar Bear Bootie Socks | Notebook | Pencil Pouch

Our stylist paired our Play Textured Legging with our supersoft new Boucle Turtleneck Sweater, and added our Fairy Tale Lace Bodysuit underneath for a pretty lace peek. So comfy you’ll feel like you’re in pj’s, so cute you’ll be ready for anything.


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Our stylist’s outfit of the week is all about NEW and all about LAYERS! With 500+ new arrivals online now (+ in stores Thursday), Erin couldn’t pick just a few for this week… so layer them all on!

ERIN’S OUTFIT OF THE WEEK: LAYERS ON LAYERSShop Erin’s Look: Lace Silky Nightie | Real Soft® Long Sleeve Tee | Mixed Cozy Cardi | Cable Sweater Beanie | Romantic Lace Longline Bralette | String Thong | Real Soft® Over-The-Knee Socks | Hunter Original Short Rain Boot

This outfit is all about mixing and matching, like wearing your Lace Silky Nightie post-bedtime, layered on top of your Real Soft® Long Sleeve Tee. Think pink underneath with our Romantic Lace Longline Bralette and String Thong, and add our Mixed Cozy Cardi and Cable Sweater Beanie on top for extra warmth. Cozy up and don’t forget to check out the rest of our new arrivals for more layers to love!


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4 Easy Halloween Costumes

Get ready to party, boo! Halloween is just around the corner, and we have everything you need for a fast and easy costume. Check out 4 looks (featuring #AerieREAL girls at our HQ!) below.



Take your fave layers under the sea, trade in your feet for fins and splash around town!

4 Easy Halloween Costumes


4 Easy Halloween Costumes


  • Don’t forget the fins! Spray-paint a pair of swim fins with blue spray and glitter adhesive.
  • Stick with makeup in shades of greens and blues with shimmer or glitter bases.



Grab your ears and go! The simplicity of this costume makes it a go-to for last minute party girls.

4 Easy Halloween Costumes


4 Easy Halloween Costumes


  • Blend a little white makeup on the area above your lip.
  • Make your own rabbit nose with black eyeliner, bringing the line down to meet your cupid’s bow.



Chilly outside? Play dress up and still keep cozy. Meow.

4 Easy Halloween Costumes


4 Easy Halloween Costumes


  • For the purrfect look, use black eyeliner to create a bold winged-look extending past the outer corners of your eyes.
  • Use the same liner to create lines that extend across your cheeks.



This is a REAL fairy tale… no prince needed.

4 Easy Halloween Costumes


4 Easy Halloween Costumes


  • Stick with simple makeup, with pink eye shadow and lip color to complement the costume.
  • Try a cute, no-fuss style for your hair with pink ribbons for an extra-special touch.

Comment below and tell us what your go-to Halloween looks are!

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The Aerie way to wear your bodysuit: 1. Add your favorite joggers. 2. GO! Our stylist’s easy fall look is made for class, coffee dates and everything in between.

ERIN’S OUTFIT OF THE WEEK: FALL BODYSUITSShop Erin’s Look: Lace-Up Bodysuit | Real Soft® Jogger Pant | Lace Longline Bralette | Soft Sweater Beanie | Water Bottle | Convertible Bag + Backpack

Dressed up or down, bodysuits are our favorite layer of the season. Stay casual in this lace-up style, and add our Lace Longline Bralette underneath for an extra layer of softness. Pair with your go-to joggers for comfort from top to bottom, and go!


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Real Talk with Lindsay Avner

We sat down for a quick Q & A with Bright Pink‘s CEO and Founder, Lindsay Avner, a national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women.  Read on to learn more about Lindsay’s morning routine, her favorite Aerie Bra (100% of sales go to Bright Pink!) and Bright Pink’s Breast Health Reminder Text Program.

Who or what inspired you to launch Bright Pink?

I have a strong family history of breast and ovarian cancer. 11 women in my family have passed away from these diseases. With this information, I decided to undergo genetic testing to better understand my personal risk. The results showed I tested positive for the BRCA1 gene mutation giving me up to an 87% risk of breast cancer and up to a 54% risk of ovarian cancer. At the time, I was only 23 years old. I didn’t want to wait to get cancer so in 2006, I made history as the youngest woman in the country to opt for a risk reducing double mastectomy. Throughout my journey, I had a hard time finding resources for women like me – healthy women that wanted to take proactive action to live a healthy life. I started Bright Pink to empower women with the resources and information they need to be proactive advocates for their breast and ovarian health at a young age.

Life as a CEO and Founder can be busy we’re sure! What’s an average morning for you like?

All mornings are busy! I usually wake up around 7am and quickly check email on my phone, lying in bed. I get ready pretty quick and out the door within 30 minutes or so. I usually grab some hard boiled eggs and an apple that I eat while I am driving into the city and the best part of my job, is that from the moment I arrive each morning until I leave to catch a workout, I get to collaborate with my awesome team and our partners, and drive the strategy to save more women’s lives..

Real Talk with Lindsay Avner Shop now: Limited-Edition Bright Pink® Sunnie Demi | Move Twist Headband | Water Bottle | EOS Lip Balm | Nail Polish | Flat Top Round Sunglasses | Street Level Reversible Mini Tote | Notebook

How do you de-stress?

Exercising – spin classes are my favorite!

Bright Pink created a tool to help you assess your personal level of risk for breast and ovarian cancer, can you tell us more about it? is a 19-question quiz comprised of questions about family health history and lifestyle factors that play a role in a person’s baseline level of risk for breast and ovarian cancer. It provides customized results which include where the person lands on the risk spectrum from Average, Increased to High Risk for both breast and ovarian cancer, the factors that are working on her favor or not working in her favor, and most importantly how to take action. My favorite part – you can email the results to your doctor to have a conversation at your next appointment or share with a friend you love to ensure she knows her risk.

If you could debunk one breast cancer myth, what would it be?

Your Dad’s family history of cancer doesn’t affect you. This is so untrue. Your family health history on your dad’s side is just as important as on your mom’s side since we get 50% of our genes from our mom and 50% from our dad. Men can also carry and pass on genetic mutations—like BRCA—that greatly increase breast and ovarian cancer risk. Take the time to gather your family’s health history on both sides – Ask who had cancer, how old were they, and what kind of cancer was detected and use the information to assess your risk for breast and ovarian cancer and speak to your doctor.

Can you tell us about Bright Pink’s Breast Health Reminder Text Program?

Bright Pink’s Breast Health Reminders are fun, playful, monthly text messages reminding you to check in with your breasts, or “treasure your chest!” It’s important to check in every month to get to know your normal so you can notice when something’s not normal. Text PINK to 59227 to sign up. Don’t forget to text Y for “yes” to confirm!

Are you a Pushup, Lightly Lined or Bralette kind of girl?

Lightly lined like Bright Pink’s new Sunnie Demi at Aerie

Real Talk with Lindsay Avner What are ways our girls can be proactive with Bright Pink?

• Complete the quiz and share with a friend
• Visit, our new digital tool that demystifies the genetic testing process
• Sign up for Breast Health Reminders by texting PINK to 59227 – It’s just one text a month!

Thank you, Lindsay! To learn more about prevention and early detection of breast and ovarian cancer visit Bright xo

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